Klc biz 9 14

Volume 6, No. 9

September 2014

Business Kelso Longview

Connection Chamber of Commerce

Calendar Monday

September 1 Chamber Office Closed

Thursday

September 4 – 7:30 a.m.

Ambassador Committee Canterbury Park 1335 3rd Ave., Longview

Friday

September 5 – 7:30 a.m.

Boot Camp – Marketing and Sales Lower Columbia College Heritage Room

Monday

September 8 – Noon Government Affairs Committee Masthead 1210 Ocean Beach Hwy., Longview

Tuesday

September 9 – 5:30 p.m.

Business After Hours at Teri’s 3225 Ocean Beach Hwy., Longview

Tuesday & Wednesday

Education Foundation Committee – 7:30 a.m.

Canterbury Park 1335 3rd Ave., Longview

Thursday

September 18 – 11:45 a.m.

State of the Cities Quarterly Membership Luncheon Cowlitz Regional Conference Center September 18 – 5:30 p.m.

LCP Bingo Party American Legion 1250 12th Ave., Longview

Every Wednesday

Chamber Connections KEDO/1400 AM – 3-4 p.m.

Stream live at www.threeriversradio.com Local guest and current events

Kelso’s much anticipated completion of the West Main Realignment will be part of the State of the Cities presentation.

Renewal projects front and center at luncheon The West Main Realignment Project and commercial construction at the Three Rivers Mall was where the city directed most of its attention this past year. Those projects are only the beginning of what promises to be a busy and fruitful move into the future.

ship Luncheon this year. The event will also feature Kelso Mayor David Futcher, Longview Mayor Don Jensen and Longview City Manager Bob Gregory.

Each city official will highlight current projects and discuss the process, progress and challenges each present.

“The City, in partnership with residents and business owners, will continue building on the foundation established through previous investments in planning and infrastructure to enhance Kelso’s ‘quality of place,’” said Kelso City Manager Steve Taylor.

The luncheon is scheduled for 11:45 a.m. to 1:30 p.m. September 18 at the Cowlitz Regional Conference Center.

Taylor will be one of four speakers at the Kelso Longview Chamber of Commerce’s State of the Cities Quarterly Member-

Taylor plans to focus his attention, like the city, on the future.

Moving forward, he said, the focus for the city will be the completion of Kelso’s first major overhaul of its comprehensive

Please see State of Cities, page 2

Kelso Longview Business Connection

September 2014

State of Cities from page 1 land use plan in 35 years and the commencement of a special West Kelso planning effort.

The central theme of these initiatives is revitalization. Public streetscape improvements along West Main Street, a stronger emphasis on nuisance abatement in the neighborhoods, and updated land use regulations will serve as the catalyst for new residential and commercial development leading to overall community renewal.

Longview has also been seeing its share of “re-investment in the community,” as Mayor Don Jensen refered to it during the groundbreaking of the $1.8 million Longview Downtown Corridor project. The city recently embarked on the downtown beautification project, paid for almost entirely through grants, that will replace sidewalks, crosswalks and trees, add lighting, benches, irrigation and other amenities along a threeblock section of Commerce Avenue.

Tickets are $25 in advance, $35 at the door.

To register go to the Chamber website at www.kelsolongviewchamber.org

Boot Camp series drills home ins and outs of marketing and sales Marketing, sales, social media and customer service can be tricky to maneuver in the small business world, and today’s technology adds another dimension.

To help navigate some of those turns and give businesses the knowledge to use them to their advantage, the Kelso Longview Chamber of Commerce is hosting a six-week Small Business Boot Camp, focusing on marketing and sales.

Chamber CEO Bill Marcum is bringing in the best in the business to the area to educate and inspire business owners and their staff. Each class is meant to provide tools to use immediately to build a stronger business. For a complete list of classes and speakers, check out the advertisment on page 5.

This is the last in this year’s popular Small Business Boot Camp series. Classes are limited in size. All classes take place in the Lower Columbia College Campus Heritage Room from 7:30 to 9 a.m. The cost is $100 for all six classes and up to three people from each business can attend. Non-members of the Chamber can attend for $160 for all six classes. Individual classes are available for $25 each for members and $35 each for non-members.

For additional information about the series and other Chamber events, see page 4.

Kelso Longview Chamber of Commerce Board of Directors Anne O’Connor onthemark associates

Bianca Lemmons Cowlitz County Title Company

Michael Julian Kelso Theater Pub

Chris Bailey Lower Columbia College

Clayton J. Bartness, DC Longview Chiropractic Clinic

Chet Makinster Longview City Council

Jerri Henry, Past President Futcher-Henry CPA Group Joel Hanson, President KLOG/KUKN/The Wave

Dennis Weber Cowlitz County Commissioner Bob Crisman Gallery of Diamonds

Michael Claxton Walstead Mertsching

Ted Sprague Cowlitz Economic Development Council

Lance Welch PeaceHealth

Steve Taylor Kelso City Manager

2

Diane Craft, Vice President Koelsch Senior Communities Linda DiLembo Three Rivers Mall Julie Rinard Community Home Health & Hospice Neil Zick, Treasurer Twin City Bank

Quarterly Membership Luncheon Date: Thursday, September 18, 2014 Location: Cowlitz Regional Conference Center

Time: 11:45 a.m.-1:30 p.m.

Cost: $25 advance/$35 at door Join us for the third quarter membership luncheon and meeting! Hear from our Kelso and Longview city officials and mayors on current projects, progress, challenges and more!

David Futcher Mayor of Kelso

Steve Taylor City Manager, Kelso

Don Jensen Mayor of Longview

Bob Gregory City Manager, Longview

Register at: www.kelsolongviewchamber.org

Kelso Longview Business Connection

September 2014

CEO’s Message

Top speakers share tips for successful business growth

By Bill Marcum CEO – Kelso Longview Chamber of Commerce

30 years of sales experience and will bring a vast knowledge to this session.

Bring your salespeople and let John inspire them to a better performance.

The Chamber has a full September on the books for members and non-members. Marketing and Sales Small Business Boot Camp kicks off September 5 with Chuck Nau talking about Marketing 101 – how do I decide what medium to use? And how much to spend?

The last class of the fall session is Customer Service, presented

by Chris Bailey, president of Lower Columbia College. Chris has a simple approach to Customer Service and we are all in need of providing better CS to our best, and also our most needy, customers.

Chuck returns the following Friday with a follow up to the first class – now that I know how much and what is the best mediums to use – how do I go about working with my media representative to maximize my budget?

Our final Boot Camp session of the year is a bonus session that is free to all who have attended at least one of the full sessions during the year. Chris Bailey once again will be our presenter and will talk about Critical Thinking and Problem Solving, one of the basic ingredients for success that is most difficult to find in the people we hire today. This class is October 24.

I host the September 19 class on Sales People – determining value, expectations, goal setting and, most important of all, inspecting your expectations. It’s great information for any manager, sales manager and sales person.

All classes take place in the LCC Campus Admin Building in the Heritage Room from 7:30 to 9 a.m. The cost is $100 for all six classes and up to three people from each business can attend. Nonmembers of the Chamber can attend for $160 for all six classes.

Individual classes are available for $25 each for members and $35 each for non-members.

September 26 will feature a discussion with Tom May with May52, Inc. Tom will be talking about Social Media, Facebook, targeting and how to gain more status within the online world. A week later, on October 3, John McDonagh with the Vancouver Business Journal will be addressing Sales 101. Perfect for all sales people, from retail and media sales to selling homes. John has more than

These classes are designed to help you and your business be more successful through knowledge, experience, financial understanding and being savvy to the details of owning your own business.

Kelso Longview Chamber of Commerce Team

This month’s Business After Hours is set for September 9 at Teri’s restaurant, formerly JT’s Steak House, on Ocean Beach Highway.

Teri has a great Business After Hours planned with tasty samples from her menu, beverages, appetizers and plenty of fellowship with friends and associates. This should be a very popular BAH so get your registration in early.

Bill Marcum, CEO Karen Sisson, Project Manager Amy Hallock, Bookkeeper

City officials will also be on tap at the September Quarterly Luncheon September 18 at the Cowlitz County Conference Center from 11:45 a.m. to 1:30 p.m. City managers and mayors from both cities will be addressing the challenges each are facing and presenting the solutions to those challenges, along with reminding us of the reasons we all make this our home. Register early and save $10.

Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce.

105 N. Minor Road • Kelso, WA 98626 • 360-423-8400 To advertise, call Bill Marcum, 360-423-8400 or e-mail bmarcum@kelsolongviewchamber.org Ad Deadline: 20th of each month.

You can register for all Chamber events at our website www.kelsolongviewchamber.org

4

2014 Small Business

BOOT CAMP Friday Mornings ★ Lower Columbia College

7:30 am - 9 am ★ Heritage Room at LCC - Admin. Bldg.

Six Pack

-

$

100 Member Price

160 Non-Member Price

$

Register Online Today!

Tools You Can Use to Help Your Business Lim

it 25 Cam per p Se ssio n

!

Immediately!!

g Brin r, … up pe Sign ookkee r, b ge r you r mana u se yo spou rge! r u yo cha xtra e o n

Marketing and Sales Six Pack Fri. Sept. 5 Marketing - Behind the scenes, analysis, budgeting and understanding Facilitator: Chuck Nau, Murray and Nau, Bellevue

Fri. Sept. 26 Social Media Marketing - What is it really and why do I need it?

Facilitator: Tom May, May52, Inc. Seattle, WA

Fri. Sept. 12 Marketing - On Stage, Strategies, tactics, implementation Facilitator: Chuck Nau, Murray and Nau, Bellevue

Fri. Oct. 3

Fri. Sept. 19 Sales People - Value, expectations, inspection of those expectations Facilitator: Bill Marcum, Kelso Longview Chamber

Fri. Oct. 10 Customer Service - How to answer the phone to working with difficult customers. Facilitator: Chris Bailey, President Lower Columbia College Bring any and all of your employees, this involves the entire business.

BONUS

Boot Camp

NO Charge if YOU have attended at least one Six Pack !

Fri., Oct. 24 Critical Thinking and Problem Solving - Utilize your own think tank to solve Critical issues. Facilitator: Chris Bailey, President Lower Columbia College

360-423-8400

Sales 101 - Bring your sales people any and all.

This session is for them. Facilitator: John McDonagh, Vancouver Business Journal

Chamber Members Non-Chamber Members

100 per Six Pack

$

or $25 per Camp

160 per Six Pack

$

or $35 per Camp 25 maximum per Camp Session

Register Online Today!

www.kelsolongviewchamber.org

Kelso Longview Business Connection

September 2014

Business Toolbox

A conversation with a CPA

By Jerry D. Petrick Certified Business Adviser

file my Federal Taxes?

AD: Great question. We deal with this question every day. There are many factors that go into the advice we give related to this question.

Each situation is unique. LLCs have great flexibility in that they can file as almost any type of entity for tax purposes. Some factors to consider are as follows: 1. Is this a 100 percent owned LLC (or husband and wife)?

2. Is this LLC profitable, or is it a start up and may operate at a loss for a year or more?

3. Does this LLC have employees?

Each situation is unique and advice needs to be tailored to fit the situation.

Now that Labor Day is in the rearview mirror, it is time for most businesses to focus on yearend business planning – including tax and accounting strategies. With this in mind, I invited a local Certified Public Accountant, Aaron Dawson, President of Opsahl Dawson Certified Public Accountants, to sit down for a conversation about the accounting issues most pressing for most small business owners.

Here is what we talked about: Jerry Petrick (JP): Why does a small business need the expertise of a Certified Public Accountant – their books are simple?

Aaron Dawson (AD): First of all, your books may be simple but the IRS tax return certainly isn’t. Years and years of political influence has shaped the IRS tax code into such a complicated form that it takes an expert to make sure you fill it out correctly and capture the deductions and credits that you are due. For example, most people don’t know that you can deduct the sales tax on your new car purchase, boat purchase, or home remodel. Secondly, small business books may appear simple, but you don’t know what you are missing.

Just balancing the company checkbook each month doesn’t mean that you have captured every deduction available. For example, the depreciation rules change materially from year to year.

A business owner MUST evaluate the current year tax law vs. the next year tax laws to see if it makes sense to make a major equipment purchase or vehicle purchase this year or hold off and make it the following year. Often with taxes, timing is everything. A business owner also will benefit from tax planning, often it is a frustration to find out on tax day you owe more than you thought and might be hit with costly IRS penalties and interest. A CPA can help with estimating your taxes. If you pay TOO much into the IRS quarterly it may have a negative impact on your company’s cash flow. All of this planning is work a CPA would be able to help with. My dad has been a CPA for more than 40 years; he says a good CPA will always pay for himself. So hiring a CPA will not be an added expense to your company.

JP: Along those same lines, what is the best entity type to use for tax purposes?

AD: Again, there are a lot of individual details to consider. One entity type may work better for a certain situations than another.

In today’s business environment, we generally advise business owners to organize as either an LLC or an S-corp. C-corporations have almost become a thing of the past in most situations due to their double taxation.

JP: In addition to tax return preparation, how can a CPA help me?

AD: A CPA should be considered your most trusted adviser. We take pride in being problem solvers. We deal with a large variety of issues. Taxation has many facets. In general, a good CPA should be able to pay for themselves with the tax savings they are able to produce, so generally a CPA is not an additional net cost to your business. A CPA can help with many topics, including: 1. Are you paying too much tax? Are you missing valuable deductions?

2. Have you considered putting aside money for retirement and taking the related tax deductions?

3. Are you paying in enough quarterly tax payments so you are not

JP: My business was formed as an LLC what is the best way to

Please see Petrick, page 7

6

Kelso Longview Business Connection

September 2014

Petrick from page 6

JP: How can a small business best use a CPA to improve their business?

AD: A CPA can help advise you from start to finish. We should be involved BEFORE you start your business. We will advise you as to what entity structure, how to set up your accounting system, we can help interview bookkeepers, what retirement plan to consider, should you take a payroll, etc. It is much more costly to “FIX” problems later than it is to set up your business correctly at the beginning with the advice of a CPA.

surprised with a large tax bill at year end?

4. Every financial decision you make has an economic affect. Have you run your next major financial decision by your CPA? We are happy to act as a sounding board.

JP: What are the most common mistakes small businesses make with their accounting/bookkeeping?

AD: This answer is the easiest one yet. The biggest mistake business owners commonly make is not having timely and accurate accounting records available to make business decisions. The big answer here is….”Monthly Close”. Is your bookkeeper performing a month end close of the accounting records and providing you with a monthly financial statement? In most cases the answer is “No”. With some training and setting of expectations, this is very achievable. Many business owners run their business by how much cash is in the bank rather than evaluating the true economics of their business on a timely basis. For example, if you are a construction business, generally you bid for each job.

When the job is done, you should compare each expense item to your bid to see where you made money or lost money. Then take that learning experience and apply it to your next project or bid. This is very valuable information that is often lost as businesses are too busy moving on to the next job rather than learning and adjusting from the last job.

JP: What is the most common issue that small businesses ask you to help them with?

AD: This is a no brainer…they always want my help saving the tax dollars. Often it is a question of what should I spend my money on.

Should I buy more equipment? Do I have the correct retirement plan?

What about Obamacare, how do I choose a healthcare plan? How should I structure the purchase or sale of my business? Every major business decision should be run by a CPA, we deal with hundreds of businesses each year, we see a lot of situations and know what works and what doesn’t work.

JP: In closing, what advice would you offer small business owners to help them run more profitable businesses?

AD: A business will have an increased chance of being profitable if you have the correct team in place to help advise you. The business world and related taxes are far to complex to not include a CPA. Keeping current and accurate financial records is a must. You have to watch every penny and make sure that each expense is authorized and protect yourself against fraud. Internal controls are one of the most important safeguards an owner can put into place. Acting with integrity towards your customers and employees will make sure your business is around for the long haul.

For information and an opportunity to ask your own questions of a CPA, please join Aaron November 13 where he will present and answer your questions at the Best Business Practices Series workshop.

To register follow this link: http://wsbdc.org/training-calendar

JP: What should a business owner do when they get a letter from the State of Washington Department of Revenue or the IRS saying they owe taxes?

AD: Immediately forward the letter to your CPA. We will evaluate the notice and advise you on what to do. It is imperative that we be kept in the loop as soon as possible.

JP: What if the business doesn’t have a CPA and they get the ‘letter’? Is that a good time to contact a CPA? Can they help me at that point?

AD: Yes, a CPA is always ready to help current clients and those that wish to become clients. It is advisable to talk to a CPA right away to help give you advice on what the letter is saying. The taxing authorities have very specific procedures that they want followed; we can help make sure it doesn’t turn into a huge frustration for you. Often it is more expensive for a CPA to “FIX” problems if we are brought in to help too late, it is easier and more efficient for us to be involved from the beginning.

This article is based, in part, on the book E Myth Revisited by Michael Gerber and was prepared by Jerry Petrick, MBA, CGBP, SPHR, PMP and Certified Business Adviser with the Washington State Small Business Development Center (SBDC) in Longview. Jerry provides nocost, confidential business advisory services by appointment. He can be reached via e-mail jerry.petrick@wsbdc.org

7

Kelso Longview Business Connection

September 2014

Business After Hours

Rain or Shine Unexpected summer weather didn’t stop die-hard duffers like Chamber CEO Bill Marcum, announcer Nick Van or the gallery from enjoying what the folks at Mint Valley Golf Course in Longview had to offer for the Chamber’s Business After Hours event August 12.

The course draws its name from the 130 acres of mint fields that once stood in its place.

See more photos on the Chamber’s Facebook page or click here.

8

Kelso Longview Business Connection

September 2014

Business After Hours

Taking Shelter Chamber Ambassadors Diane Craft, Carrie Medack, Teedara Garn, Russ Chittock and Erika Agren ducked in out of the rain during the Business After Hours event at Mint Valley Golf Course.

John Paul, KLOG/KUKN, The Wave, radio stations, Sally Irvine, Walstead Mertsching, Tiffany Stewart and Maya Muller, Lower Columbia College, and Johan Keller, The OM Home, also found a dry place to visit during the event.

9

Hosted by:

Tuesday, September 9, 2014 3225 Ocean Beach Hwy 5:30-7:30 p.m. $15 advance — $20 at the door Register at: www.kelsolongviewchamber.org Two drink tickets, plenty of wonderful samples of Teri’s menu plus her famous Chicken Curry Filo Cups - don’t miss a chance to see Teri’s new place.

Kelso Longview Business Connection

September 2014

Cowlitz Economic Development Council

$1.8 million Longview Downtown Beautification Project to commence

By Ted Sprague President – Cowlitz Economic Development Council Att rac t ing new business, creating jobs and improving the lives of residents and businesses already in the area are all benefits of the downtown beautification project, U.S. Sen. Patty Murray said at a groundbreaking ceremony that took place U.S. Sen. Patty Murray is joined by county in August. and city leaders at the groundbreaking for L o n g v i e w the Longview Downtown Corridor project.

Mayor Don Jenson called the $1.8 million project a “re-investment in our community,” adding it should encourage people to visit downtown, stay longer and come back more often. The project, paid for almost entirely through grants, will replace sidewalks, crosswalks and trees, add lighting, benches, irrigation and other features along a three-block section of Commerce Avenue.

“We know we are facing unique construction challenges,” Project Engineer Amy Blain said. “But we have a good contractor and have taken steps to ensure coordination, minimize disruption and maintain access to businesses.”

Construction is scheduled to wrap up by the end of the year.

Alice Dietz of the CEDC and Longview Downtowners president said more than 1,800 people are employed downtown and

11

the number is growing.

“Great things are happening in Cowlitz County,” she said. “The Cowlitz Economic Development Council is excited to expand our reach not only into the manufacturing and industrial growth of our community, but in the preservation of the quality of life, the quality of health and most importantly, the quality of the future for up and coming generations.”

Marlo Rivers

Branch Manager 1750 Hudson Street Longview, WA 360-577-7030

No overdraft fees.

No monthly fees.

No hassles.

Get a $150 gift with the new KeyBank Hassle-Free Account.SM Free yourself from the hassles of overdraft fees and monthly fees with a checkless account. Just use free online payment options instead of writing checks. To get your $150 gift simply sign up for direct deposit.

To learn more, visit key.com/150 or a local branch.

Bank a more confident way. Turn to Key. Can getting $150 really be hassle free? Pretty much. Between 06/02/2014 and 10/03/2014, you must open a KeyBank Hassle-Free Account or other qualifying KeyBank Checking Account and make at least $1,000 in cumulative direct deposits within 60 days of account opening.

Kelso Longview Business Connection

September 2014

How much should a retailer invest in dollars on advertising?

Depends on a number of factors

By Chuck Nau Retail Consultant and Sales and Management Trainer Murray & Nau, Inc. Two questions frequently asked when I am working with small and midsize businesses, retailers and service providers typically seem to be related to, “How much should I spend on advertising for my business?” and “How do you establish an advertising budget?” Another question often asked would be “What works best, one at time, hit or miss, or a planned long range advertising program?”

So, the focus of this month’s column will be to answer those questions and give you a heads up on next month’s column, too.

Investing in your business or the service you provide through advertising depends on a number of factors. But first, let’s clarify a basic assumption. Advertising to promote your business or service is NOT a cost. Rather, as I just stated, advertising is an INVESTMENT in your business or the service that you provide to the community.

It’s also an investment in YOUR community.

Let’s explore the four contributing factors in determining the amount of your advertising investment and also review what happens when you advertise price or if you are only promoting (selling) based on price alone.

• Business Location - You have heard it before ... location, location, location! High traffic area? Low traffic area? The lower the traffic, the more rural or out of mainstream flow the larger the dollar investment in advertising required.

• Top of Mind Awareness – Or, as I like to say ... “Name a (business) in your community?” Will YOUR business name or service be “Top of Mind” or quickly identified. And, of course, a new business as opposed to an established business that already has local awareness, familiarity and trust will need a larger dollar investment in advertising.

• Competitive Market – Do you know who your competitors are? Have you reviewed your competitive advantages ... what benefits set you off from others in your community?

What’s unique about your business or service? Businesses in a market with a number of competitors will need a larger dollar investment in advertising as opposed to a one of a kind business in a market.

• Price vs Value – It’s ALL About Value! What’s the value of your business or service? Teach your staff (and remind yourself) NOT to give “facts”. Rather talk BENEFITS or how the facts or features you offer will help solve a need or problem (or opportunity) your customer has. Facts create objections ... BENEFITS reinforce your value and sell your goods or services.

A business that only guarantees lowest price or features ongoing sales must continually reinforce this message and therefore will require a larger dollar investment in advertising.

When you advertise price, or if you are only selling price ... you have to continue to lower the price, or come up with enhanced incentives, on an ongoing basis in order to continue building your customer base. Value! It’s All about value ... your business or service value.

Now that you have clarified some of the factors to consider as you move forward with your advertising investment planning ... the next question is how to establish an advertising budget.

Most retailers set their investment in advertising dollars based on a percentage of sales. In other words, if your monthly sales goal is $10,000 to maintain a positive cash flow and GROW your business, most retailers would consider a $300 (3 percent of monthly sales goal) to $500 (5 percent of monthly sales goal) monthly ad budget BEFORE taking the aforementioned contributing factors into consideration.

Please see Nau, page 13

12

Kelso Longview Business Connection

September 2014

Nau, from page 12 In closing, do not allow your advertising investment to be wasted. One time or “hit and miss” advertising has a very high likelihood of generating minimal, if any results.

“Driving Great Service Home.”

“We appreciate the banking relationship that we have with Fibre Federal. Banking with a local credit union with aligned values and goals in the community has made our small business feel secure.”

-Patti Tabor, Owner, C & L Auto Licensing

Planning an advertising campaign (a series of ads, with a set aside/allocated budget, within a timeframe, to meet an IDENTIFIED need, problem or opportunity, with a DESIRED outcome) will maximize your advertising investment dollars.

Next month, I will outline and clarify some simple methods to track and monitor your advertising or promotion to answer that question ... “How Do You Know?”... if your advertising or promotion is effective and achieving your strategic goals? © Murray & Nau, Inc. Chuck Nau of Murray & Nau, Inc. is a retail consultant and sales and management trainer. He has been a speaker for and conducted advertising and marketing workshops with retailers, chambers of commerce, community marketing groups, and retail organizations throughout North America.

Based in Seattle, Nau is a 25-year veteran of advertising, sales, media and management, who knows and understands the everyday challenges of starting up, growing, and surviving in today's ever changing retail climate.

Comments and questions are welcome and may be directed to Chuck via e-mail: murnau@nwlink.com or at 425-603-0984.

Facilitating Growth Through Leadership and Action

Bring your business to Fibre Federal for Business Plus Checking, Business Online Banking, remote deposit, low-cost loans, and incredible member service.

360.423.8750 1.800.205.7872 www.fibrecu.com

Federally insured

by NCUA

Banking made easy

We are a membership based not-for-profit organization.

Join us today!

Resources • Access • Partnerships

13

1452 Hudson St. • US Bank Building Suite 208 • Longview, WA 360.423.9921 www.cowlitzedc.com

Kelso Longview Business Connection

September 2014

Lower Columbia College

White House recognition affirms LCC mission to students and community

By Chris Bailey President – Lower Columbia College I was honored to represent the good work of Lower Columbia College at a White House Roundtable on College Readiness in August. The White House recognized 14 colleges from throughout the nation, including LCC, for their innovative efforts and commitment to student success.

I have long believed LCC is one of the finest community colleges anywhere and this acknowledgment from the White House confirms that. Our dedicated and innovative faculty and staff have put in countless hours to make real and lasting improvements in student success. Their efforts are worthy of the national attention we are receiving.

The purpose of the event was to showcase new and existing programs to strengthen college remediation and to explore effective strategies to improve success for students in need of remediation with leading practitioners, researchers, and higher education leaders.

Many students — recent high school graduates, adult learners, and career-changers, which need to make a fresh start — come to two-year colleges unprepared for college-level work. Pre-college courses provide a critical entry-point into college for students who might not otherwise be able to pursue a certificate or degree. Forty percent of all bachelor’s degree graduates from Washington public universities start at a community or technical college and 59 percent of them take at least one pre-college level class.

Recognition For Innovative LCC Programs

Among the LCC programs recognized at the event were the creation of a $1.5 million Student Success endowment; mandatory new student orientation and more intrusive academic advising, and collaboration with K-12 partners to align math curriculum and improve placement processes through alternative placement and math “boot camp” opportunities.

14

The group was particularly interested in the creation of a student success fund through our Lower Columbia College Foundation’s capital campaign. Erin Brown, the executive director of the LCC Foundation, and board members created an innovative vision that promises to serve students now and well into the future. Their vision is unique in both Washington state and the nation.

The Student Success fund helps about 150 students annually to stay in school and complete their studies by providing funds to overcome unanticipated financial obstacles such as tuition not covered by other financial aid, textbook costs, emergency transportation and childcare expenses.

The program is funded by the LCC Foundation and administered in conjunction with LCC Counseling Services. The establishment of a $1.5 million endowment will ensure funding of the program in perpetuity.

At the White House event, these kinds of financial challenges were cited as one of the major obstacles to students staying in school and completing their degrees and that emergency grants are probably the most effective things we can do to keep students in college and reconnect them with social services. With the generous support of individual and business donors, LCC is leading the way in meeting this challenge.

New Strategies For Math Readiness

Several interventions designed to help incoming students better prepare for college level math have resulted in a 20 percent improvement in the proportion of high school graduates placing directly into college math courses. This includes adoption of a district-wide high school transcript agreement spearheaded

by Math Department Chair Dawn Draus; the number of recent high school graduates participating in that program has more

Please see LCC, page 15

Kelso Longview Business Connection

September 2014

LCC, from page 14

nearly half of LCC’s High School 21+ program enrollees moved on to college level studies.

U.S. Department of Education Secretary Arne Duncan shared that he is very appreciative of our work as community colleges and emphasized that the President also recognizes that we are the ones to make the greatest difference in helping even greater numbers of student’s complete college.

White House Domestic Policy Council Director Cecilia Muñoz spoke about community and technical colleges being the engine to create economic mobility.

Both are roles that LCC has embraced throughout its history and we begin our 80th year serving the Lower Columbia region not resting on these recent accolades but re-invigorated to meet the needs of our community.

than tripled in just the past year.

On campus, and new this year in area high schools, students who place below college level in math on placement tests can participate in a one- or two-day math boot camp to refresh their skills. Thanks to the work of math instructors Joel Stetzer, Bryn Byker and Lori Babbick, participants this past spring, on average, placed at least one level higher in entering math classes at LCC saving nearly $600 in tuition and eliminating the need for an additional quarter of math studies. Math instructor Terri Skeie, who coordinates the math boot camp project, continues to work toward the goal of delivering the camp in every high school in the area.

Critical work is also being accomplished by math faculty to shorten both pre-college and college-level math course sequences. Previously a 20 credit sequence, pre-college math now consists of 3- and 2-credit modules (15 credits total) designed to significantly shorten the path to college level studies. Similar curriculum reform is occurring in pre-college English; again saving tuition costs and time to completion for students.

Options To Master Basic Education

Additionally, LCC continues to provide a variety of I-BEST programs for students, which combine adult basic education with vocational training. Sixty percent of I-BEST students at LCC complete degrees or living-wage certificates within three years, compared to less than 10 percent of the traditional adult basic education student population. LCC was the first college to offer the academic transfer version of IBEST, which helps prepare adult basic education students for transfer to a four-year college or university.

I-BEST Certificates prepare graduates with the skills for careers in Business Technology, Diesel/Heavy Equipment Technology, Early Childhood Education, Health Occupations/ Nursing Assistant, Manufacturing Occupations (including welding and machine trades) and Medical Assistant. These kinds of programs were also highlighted at the White House Roundtable as an effective tool for helping students complete while also building a strong workforce for our communities.

LCC was also an early adopter of Washington state’s new High School 21+ program, a high school completion program designed for residents 21 and older. In its first year,

15

Kelso Longview Business Connection

September 2014

In the News

Visitor Center now stocks local tourism merchandise

Jeans & Jewels fundraising event benefits Longview area Life Works programs

The Kelso Longview Visitor Center now carries Bigfoot, Squirrel Fest, Shay Locomotive and Friends of Longview merchandise. Perfect for out-of-town friends and family or for yourself.

Stop by during regular Chamber business hours and take a piece of Longiew and Kelso home with you.

This year’s Life Works Jeans & Jewels fundraising event will feature sights, sounds and food centered around the destination of Dallas, Texas. That taste and feel for Dallas will take place September 13 from 6 to 9:30 p.m. at Life Works’ office at 906 New York Street, Longview.

Jeans & Jewels is a carnival for adults with a party atmosphere, featuring games where attendees are entered into a grand prize drawing. The evening also includes an extensive silent auction.

Tickets are on sale for $50 per person. Ticket price includes one drink and hearty hors d’oeuvres. Tickets can be purchased at the Life Works office or online at www.lifeworkswa.org All proceeds from the event support Life Works, a nonprofit

Please see News, page 18

Local Bank Means Local Business Canyonview CyClery

I had a plan to fulfill a childhood dream and start up my own business.

Just when every bank was saying NO, Twin City Bank said yes. They help me to make that dream a reality. I would not be open today if it had not been for the willingness of Twin City Bank and its priority of helping local businesses succeed.

Thank you Twin City Bank.

Mark Plotkin Canyonview Cyclery

729 Vandercook Way Longview, WA 98632 1-800-319-2265 | 360-414-4101 twincitybank.com Mark Plotkin, Owner Canyonview Cyclery

16

Kelso Longview Business Connection

September 2014

In the News News, from page 16 organization in Colwitz County. Since 1980, Life Works has provided support to children and adults with developmental disabilities to attain independent living. Curently, the agency employs more than 230 people to provide homes and support to people in a variety of capacities, hosts the Cowlitz AmeriCorps Newtork, and provides services through The Arc of Cowlitz County, and support for people with varying abilities to find meaningful employment.

the country’s best program directors is a huge asset.”

“After being away for 20 years, it was time to come home and be closer to family and friends in the Longview/Kelso area," Paul said. "My parents are still here as well as lots of aunts, uncles and cousins. I’ve always been close to the Hanson family and when Joel Hanson approached me with this wonderful opportunity, I jumped at the chance to raise my kids in a great area with family nearby and become heavily involved in the community.”

Paul and his wife Nicki have two children ages 5 and 3.

He can be reached at 360-636-0110 or john@klog.com

Longview native takes over local radio stations as general manager LCC Advisory Kick-Off Event brings college and businesses together 1490 KLOG, 105.5 KUKN, 101-5 The Wave welcome Longview native John Paul as the new general manager. Paul is a 27-year radio veteran whose career started at KLOG in 1987.

Paul was born and raised in Longview and is a 1992 graduate of R.A. Long High School. Most recently he was the vice president of programming at Westwood One Radio Networks in Denver where he oversaw the programming of nearly 2,000 radio stations across the country.

In 1995 Paul left Longview to be the program director at WKKG in Columbus/Indianapolis, Ind. He later joined CBS Radio in Buffalo, N.Y., as program director of WYRK and WBUF. In 2005 CBS Radio transferred him to KUPL in Portland, Ore. Paul has been named multiple times as one of America’s Best Program Directors by Radio Ink Magazine. In addition to his radio experience, he also served on the Country Music Association (CMA) Board of Directors as well as a member of the St. Jude Children’s Research Hospital Radiothon Board.

Paul also taught an Integrated Media class at Mt. Hood Community College.

Joel Hanson, president of KLOG KUKN WAVE Radio, is thrilled to welcome home a native that has achieved so much.

“Being local is such a big part of our identity, our whole staff lives here," Hanson said. "I am proud of our involvement, in service clubs, charity organizations, and all kinds of local events. Besides being active in our community, being local means more control over what we do. To our listeners that means they hear more music and less talk, and having one of

18

Area business and industry leaders are invited to attend an Advisory Kick-Off Event on October 16 from 4 to 6 p.m. in Lower Columbia College’s Student Center where dinner will be served around 5 p.m. The Advisory Kick-Off event is a time for Advisory Committees (area businesses and Lower Columbia College instructors and program chairs who meet twice a year) to meet together and openly discuss: • Ways to strengthen the community through education by providing skills and training employers are seeking (including attitude, soft-skills, resourcefulness etc.)

• Skill gaps that employers are seeing in employees and strategizing how education can help bridge those gaps • Opportunities to get involved with students in the community to help bridge skill gaps early • How business and education can strengthen their relationship to better support students and community The Advisory Kick-Off Event enables the Advisory Committees to meet together either before or after dinner for discussion. Those who are not a part of an Advisory Committee but would like to become a member or would like to simply sit-in to see what the program is about, are invited to do so.

Career and Technical Education (CTE) advisory committees advise, assist and provide support and advocacy for quality CTE programs. Advisory committee volunteers have the opportunity to learn more about what the CTE program offers students and the surrounding community as well as allow instructors to increase their understanding of the job

Please see News, page 19

Kelso Longview Business Connection

September 2014

In the News News from page 18 market, employers’ needs and community To attend please RSVP no later than Rosie Leno, LCC Career Pathways rleno@lowercolumbia.edu so organizers accurate count for dinner can be taken.

to educators regarding employee skill gaps (problem solvopportunities.

October 1 to Manager, at can get an

ing skills, resourcefulness, soft skills, etc.), personality traits they look for in employees, expected training before entering the industry and so on. Educators serve as scribes and listen to the feedback area employers give to then use in creating yearly goals of how to approach better preparing our stu-

Cowlitz County Commissioners name Moss as public works director

dents to enter the workforce and serve as productive members of the community. This is an opportunity for area busi-

The Board of Cowlitz County Commissioners announced the appointment of Mike Moss as Director of the Department of Public Works, effective September 16.

“The Public Works Director oversees roads, bridges, water, sewer, stormwater, and solid waste facilities throughout Cowlitz County,” relayed Chairman Michael Karnofski. “The Board is very confident Mike Moss will provide leadership to all Public Works divisions and maintain the Department’s high standard of customer service.”

“I believe my management skills, customer service abilities and positive work ethic will continue to make me an asset to Cowlitz County in this new role,” Moss said.

Moss has worked for Cowlitz County since 2004, holding the position of Event Center Director for the past nine years, which included managing multiple operations. Prior to his tenure at Cowlitz County, he has worked in the private sector holding positions of General Manager, Plant Supervisor and Production Supervisor. He earned his bachelor of arts in business/human resource management from the University of Washington in 1992.

nesses to provide LCC leaders with feedback about what is working well with their staff as well as areas of opportunity that educators can use as a guide in helping prepare students to be successful in their chosen careers.

Additionally, guest speakers will talk about their experience hosting students in the community at their job sites for Career Related Learning Experiences and how these experiences are positively impacting students as they search for careers. Businesses will then be given information of how they too can get involved and partner with educators which include: job shadows, mock interviews, informational interviews, volunteer opportunities, and so on.

To attend or for questions please contact Rosie Leno at 360442-2610 or via e-mail at rleno@lowercolumbia.edu

Trusted.

Business Education Roundtable unites professionals and LCC leaders Join local business professionals for a light breakfast and learning opportunity at a Business Education Roundtable September 10 from 7:30 to 9:30 a.m. at McClelland Art Center on the Lower Columbia College campus in Longview.

The Business Education Roundtable is a community event bringing together Cowlitz/Wahkiakum and Columbia county business professionals to strengthen the community by building professional relationships and providing feedback

19

Since 1982, Cowlitz County Title has been the company the community turns to when buying, selling or refinancing a property.

Whether you need title, escrow or property search information, come in for our exceptional service. Leave with the confidence that your real estate investment is properly insured and protected.

Bianca Lemmons Vice President/Manager

1159 14th Avenue, Longview, WA 98632 Phone: 360.423.5330 ■ www.cowlitztitle.com

Kelso Longview Business Connection

September 2014

Southwest Washington Workforce Development Council

WorkSource and CAP – A Treasured Collaboration

By Julia Maglione Communications Manager – Southwest Washington Workforce Development Council Imagine putting in all the time and effort needed to get skills training, creating a professional and polished resume, attending workshops to get interviewing practice and then having nothing appropriate to wear when you land that all-important job interview.

A partnership between WorkSource and Lower Columbia Community Action Program (CAP) helps job seekers put their best foot forward by enabling WorkSource staff to give vouchers to individuals in need to obtain free clothing from CAP’s CAPtured Treasures boutique store.

Started in May 2012 by WorkSource Employment Specialist Kathy Gundlach and then CAP Supervisor Cristin Dorsing, the program has given out several hundred vouchers.

“Many unemployed or underemployed people do not have the resources to purchase job search, interview and return-to-workappropriate clothing,” Kathy Gundlach of WorkSource said. “Our customers can receive a voucher immediately and get items quickly.

Any staff can determine the need and issue a voucher at any time.”

clothing for the right job is important.”

Before the CAPtured Treasures voucher program, clients in need of job search clothing had to be enrolled in specific programs and funds were not always available to cover clothing. Seeing a need, Kathy, a Kelso resident who has been with WorkSource since 2008, collaborated with CAP to find a solution.

As you’re shopping for back to school clothing or making yearend donations to charity, keep in mind those that could use professional clothing for a job interview. A nice outfit enables a job seeker to confidently make a good first impression.

For information about WorkSource, visit the website at www.go2worksource.com or call 360-577-2250.

CAPtured Treasures welcomes donations of new or gentlyused clothing at 1262 Commerce Ave., Longview. Learn more at www.lowercolumbiacap.org/give-help/captured-treasures or call 360-353-3732.

Julia Maglione is Communications Manager at the SWWDC. She can be reached at jmaglione@swwdc.org or 360-567-3176.

WorkSource staff, friends and family donate clothing to CAPtured Treasures, which accepts items that meet their criteria and gives the WorkSource account one “credit” for every two items accepted. Customers that WorkSource sends to CAPtured Treasures can redeem the vouchers and get one item of clothing for one credit. As WorkSource staff gives out vouchers, they track their credits and donate more clothing to keep the program going.

% 20 OFFIDE STOREW

Take your relaxation seriously.

Authorized Lazyboy Dealer

“The clothing voucher program is just one way we work in partnership with WorkSource to serve our community,” said Ashley Loughmiller, CAPtured Treasures store supervisor. “We are glad to play a small part in helping people gain employment. The right

FREE LOCAL DELIVE RY

1413 Commerce Ave. 360-575-9804 www.elamshf.com

20

Kelso Longview Business Connection

September 2014

Summer Fun Millennium Bulk Terminals hosted an open house August 14. The event brought 350 community members, former Reynolds employees, businesses owners, elected officials and families to the barbecue for games, speakers and guided tours.

EmploymEnt law

WALSTEAD MERTSCHING

Attorney Nicole M. Tideman

AT TO R N E Y S AT L AW

Attorneys in our employment and labor law department represent employers and employees throughout southwest Washington. We handle matters regulated by the Washington State Human Rights Commission, the federal Equal Employment Opportunity Commission, the Washington State Department of Labor and industries, and the United States Department of Labor. Our attorneys can provide representation in all state and federal courts in Washington, including the Washington State Supreme Court.

• Alternative Dispute Resolution • Disability Accommodation Issues • Discrimination Claims • Employee Training • Employment Contracts and Manuals • Family and Medical Leave • Hiring, Discipline, and Termination • Investigation of Complaints

• Labor Relations • Litigation • Non-competition Agreements • Severance Agreements • Sexual Harassment Claims • Unemployment Compensation • Wage and Hour Disputes • Wrongful Termination

21

A Full Service Civil Law Firm for 89 Years CIVIC CENTER BUILDING, 3RD FLOOR 1700 HUDSON ST., LONGVIEW, WA

(360) 423-5220 Longview www.walstead.com

Kelso Longview Business Connection

September 2014

Ambassador of the Month

Chamber honors two Red Coats for their hard work during busy August Eric McCrandall and Carrie Medack were named Kelso Longview Chamber of Commerce’s Ambassador of the Month for August.

McCrandall is the facilities manager for Drug Abuse Prevention Center, also known as DAPC, for the past six years.

He has been with DAPC for 10 years.

Originally from Alpena, Mich., McCrandall served four years in the Army August then moved to Washington state. He Eric McCrandall is a Community House board memDrug Abuse ber, volunteer for Emergency Support Prevention Center Shelter, an eight-year volunteer with United Way, an active volunteer at the Sandblaster event and recently joined the Chamber’s Ambassador Committee.

He and his wife Carlene have four children and nine grandchildren. An avid archer and hiker, McCrandall enjoys spending his free time in the outdoors.

Medack, who works for Diamond Residential Mortgage, has been an Ambassador for the Chamber since the group was formed in 1991. She said she is honored to be a member of this committee, which gets to be the “face” of the Chamber.

We’ll fill your HOT JOBS!

Carrie Medack

Diamond Residential Mortgage

and friends.

Chamber Ambassadors, known as The Red Coats, are an integral part of the Chamber of Commerce. The Ambassador team is made up of active Chamber volunteers whose responsibilities include meeting and greeting at Chamber events, welcoming new members and assisting at ribbon cuttings and community events.

Ambassadors juggle busy professional careers while making time to assist the Chamber at a variety of events year long.

If you would be interested in wearing a red coat and representing the Chamber, contact CEO Bill Marcum at the Chamber office.

Maria Frey

Independent Beauty Consultant

Full & Part Time / Flexible Positions Let us simplify your hiring process.

631 Ogden Rd. Castle Rock, WA 98611 (360) 274-9052

Light Industrial • Clerical Accounting • Human Resources Engineering • Manufacturing Just to name a few.....

mariafrey2011@hotmail.com Se habla español

360.414.1200 • www.expresslongview.com Chamber August 2013

August

“It gives me the opportunity to meet new people and businesses that I might not get the opportunity to know otherwise,” she said.

Medack has been in the mortgage business since 1998 and has been with Diamond Residential Mortgage since the first of this year. She enjoys helping people realize their dream of home ownership or assisting with refinancing. She and her husband Dave have been married for 34 years and have two sons. In her spare time, she enjoys taking trips in the family's fifth-wheel travel trailer and spending time with family

22

“LEGION OF BINGO” MAKE THE RIGHT CALL… JOIN US FOR OUR

LCP BINGO PARTY! HOSTED BY: THE AMERICAN LEGION SEPTEMBER 18 AT 5:30 PM AT THE AMERICAN LEGION 1250 12TH AVENUE LONGVIEW, WA 98632 REGISTER AT KELSOLONGVIEWCHAMBER.ORG $20 100% GOES TO THE LOWER COLUMBIA PROFESSIONALS SCHOLARSHIP FUND! FOOD PROVIDED & 10 BINGO CARDS WITH REGISTRATION. BRING CASH FOR EXTRA CHANCES TO WIN! SHOW YOUR SPIRIT AND DRESS UP IN YOUR FAVORITE TEAM GEAR.

Kelso Longview Business Connection

September 2014

Kelso

Longview

Why boring can be okay

Summer fun winds down

By Mayor David Futcher

By City Councilman Ken Botero

A tongue-in-cheek article on a real estate blog recently identified Kelso and Longview as two of the 10 most boring cities in Washington. Sometimes, though, boring can be okay.

As summer winds down we find many exciting adventures that have provided for an exciting excursion to the Tree City of Longview.

The article penalized communities for fast food restaurants and gave a higher score for having restaurants that were other than fast food. When you’ve got great interstate access like Kelso, some fast food is inevitable. I’d love to have more good dining options, but I wouldn’t trade that access for a good Italian restaurant.

Kicking off the summer adventure, we had the popular Black Bears baseball season that brought record crowds into the community and special guest presentations such as Cort Carpenter. Along with the baseball adventure we enjoyed all of our summer league games with softball and baseball, and our ever-popular soccer programs.

It also gave a higher ranking for nightlife options. I suppose if we returned to 30 years ago, when we had many more taverns, we’d have scored better there. I think I’ll pass.

Our annual Go Fourth Festival brought many guests from out of town to enjoy the activities at the Expo Center with the Spirits of Longview and the three-day adventure at Lake Sacajawea.

Our crime rate also hurt us. That’s always interesting, because if you’ve got a strong police department out there catching everyone, your statistics look bad. If you let crime happen without interfering, your statistics look good.

Concerts in the Park had wonderful crowd participation this year with some local talent performing on the stage, and our visiting delegation from China helping make the event a little more exciting.

I’m not saying we don’t have a crime problem, because we do. We have drug crime rates that seem ridiculous to me, but that’s typically people harming themselves. I’m more concerned with people trying to harm me or my family, and in those violent crimes, Kelso has rates that are lower than any of the major cities in Washington, and lower than places like Fife, Sequim, Centralia, and yes, even (FYI, Mr. Wallin) Longview.

Our annual Cowlitz County Fair and Rodeo brought many guest from around the region.

Well into its fourth year is our Squirrel Fest, which grows each year, and also has seen a record number of guests this year.

Our Art in the Park turned out to be an outstanding adventure too. There were wonderful stage presentations at our local Stage Works Northwest on Commerce Avenue with the new marquee were very enlightening.

Maybe it’s just because I’m boring that I like living here.

I can get to work in five minutes with no traffic. I don’t go out and get drunk, I can always drive to “excitement” in less than an hour, and I’m okay with having an average age in the community that trends outside the 18-34 demographic as long as I can keep my family safe. So, if we end up on the Most Dangerous Cities list, wake me up. Until then, I’ll be sitting over here, safely bored.

And to close out the final week of our summer activities, we present our annual Unique Tin Car Show, and as the summer started with baseball, the Babe Ruth World Series at David Story Field.

As you can see, there is an agenda full of adventure in Tree

Please see Longview, page 25

24

Kelso Longview Business Connection

September 2014

Longview, from page 24 City Longview and we appreciate all the visitors, citizens, and our business partners for all they do to make the summer adventure something to remember.

Included in our busy schedule was the groundbreaking ceremony for the Streetscape Project for Commerce Avenue with special guest Sen. Patty Murray. The program is under way and we ask for your patience for the next couple of months as we make the transition to a beautiful new downtown. We also thank the Kelso Longview Chamber for its exciting After Hours Programs presented throughout the year.

The success of the summer’s adventures brings visitors into our city and provide for that positive business experience that will enhance the movement toward that quality of place that we all are seeking while providing for enhanced economic growth.

Port of Kalama Where business lives

• 8,850-20,000 sq.ft. available • 24’ clear height • Truck docks & truck doors in all

360-673-2325

• 480V 3-phase power • $0.35NNN - No common area fees!

25

www.portofkalama.com

Kelso Longview Business Connection

September 2014

Ribbon Cutting

Sporting a Spot at the Mall Erik Garcia got a handle on ribbon cutting duties at the opening of the Sportsman’s Warehouse August 2. Sportsman’s Warehouse will serve as an anchor at the Three Rivers Mall.

Keeping Things Cool!

The folks at Avery’s Air-Cooled got off to a hot start with the Chamber as Avery’s Linda Hooper performed ribbon cutting honors August 6. Close to a dozen Chamber Ambassadors turned out for the event at 1205 S. Pacific Ave. in Kelso.

26

Kelso Longview Business Connection

September 2014

Ribbon Cutting

Top Spot Cathy Lundahl marks the official Chamber ribbon cutting of A First Place, an outpatient addiction treatment facility located at 309 Oak St., Kelso.

Chamber Ambassadors welcomed Cathy and staff at the August 5 event.

All Smiles A bushel of fun took place during the Apple Family Dental ribbon cutting August 14. Julia Gourley, DMD, handled the ribbon cutting with support from Scott Gourley, staff and Chamber Red Coats.

The office is located at 2020 9th Ave. in Longview.

Details Details Details Chris Wilks brought his Chrome Mobile Detailing business to the Chamber office August 20 for his ribbon cutting, where Chamber Ambassadors also got details on the business.

27

Kelso Longview Business Connection

September 2014

Ribbon Cutting

Verizon on the Horizon Merissa Saunders, skillfully handling the scissors, and Chris West, territory manager, gathered with Chamber Ambassadors for the ribbon cutting ceremony for the Verizon store located off Minor Road in Kelso on August 23.

Blood Drive Along with its Chamber ribbon cutting, ServPro in Longview hosted a blood drive August 22 to help the American Red Cross.

28

Kelso Longview Business Connection

September 2014

Ribbon Cutting

New Roads Ahead Mayor David Futcher stood front and center during the ribbon cutting marking the completion of Kelso’s West Main Realignment Project August 26.

3rd Annual

2222 S. River Rd. Kelso • 423-4653

l l t h A e e W l g ay n i J

5k Run/Walk DRIVING RANGE

Free

LARGE Bucket of Balls when you buy a large bucket at reg. price

VALID ANYTIME No Limit. Valid until 9/17/14.

Not valid with other offers.

$

60

12-20-14 Downtown Historic Longview

Save $31

2 Golfers 18 Holes with Power Cart VALID ANYTIME Up to 4 people per coupon until 9/17/14.

Not valid with other offers.

29

Kelso Longview Business Connection

September 2014

PeaceHealth

Shopping for health insurance Robin Virgin, MD FAAFP

Medical Director – Primary Care for PeaceHealth Medical Group pays 80 percent of a bill and you pay 20 percent of the amount allowed by your plan.

This is the time of year often called “open enrollment” when you are given the option to select your health insurance plan for next year. Sometimes, health insurance policies feel like they’re written in a foreign language and understanding all the details can be overwhelming. You read them and wonder, “What in the world does that all mean?”

Formulary. A list of prescription drugs that your health plan or prescription plan will cover. It’s also called a drug list.

In-network/out-of-network. Providers – hospitals, doctors, specialists and therapists, for example – who accept your health insurance are called in-network providers. Ones that don’t are called out-of-network providers. It typically costs you more to see out-of-network providers, so check carefully to see if the health care providers you use or are considering using are in or out of your network.

Understanding the basics is important – especially if you’re shopping for a new policy. This knowledge can help you pick the plan that best fits you and your family’s needs and can save you money.

Now here are other considerations to help find the plan that is best for you.

• What will the plan cover? Look for specific details about coverage for doctor visits, hospital care, prescription drugs, and dental and eye care.

Here are some Insurance Terms that may help as you select your health plan for next year.

Premium. The regular monthly payments you pay for insurance.

Coverage. The health services your plan pays for.

Deductible. The amount you’re required to pay for medical expenses each year before your insurance kicks in. For example if you have a deductible of $1,000, you’ll pay $1,000 out of pocket for covered health services before your insurance begins to pay anything. The deductible may not apply to all services, often preventive care like annual exams and well child checks are covered outside of the deductible.

Co-pay. This is short for co-payment. It’s a flat dollar amount that you pay each time you see a provider. For example, your co-pay may be $20 to see your primary care provider. Often co-pays are higher for specialty care.

• Can I keep my current doctor, hospital, pharmacy and lab? Be aware that with some plans choices may be limited and require you to travel more for care.

• Compare plans, old to new. Did my previous plan meet my needs? Often, it’s helpful to take a closer look at the kinds of claims you’ve had in the past to help you select your future plan.

• What’s the most I’ll have to pay out of pocket? Premiums are only one consideration also look at deductibles and copayments as well.

• Check the fine print, what do you do if you have a dispute about a bill or service? Sometimes carriers use a third party to handle these problems. It’s a good idea to understand where you can get the help you need.

Co-insurance. The percentage of the costs of a service that you are responsible to pay after you’ve met your deductible.

For example, if your co-insurance is 80/20 then your insurance

Please see PeaceHealth, page 31 30

Kelso Longview Business Connection

September 2014

PeaceHealth from page 30

show to explain how changes in the Affordable Care Act and Health Care Exchange will impact patients, even those who already have health care coverage.

How do I learn more about what’s available to me?

• Visit wahealthplanfinder.org, a service of the Washington Health Benefit Exchange, the Washington Health Plan Finder helps individuals do apples-to-apples comparisons of health plans that are available in our state, offers information on tax credits or financial help to pay for copays and premiums, and provides expert customer support online, by phone or in-person through a local organization, insurance broker or agent.

• Visit aarp.com, and click on Health Law Answers Tool. This is a fast and easy way to find out what your coverage will look like under the new laws depending on your age and current insurance situation.

• Visit medicare.gov, a very streamlined website where you can easily manage your healthcare, apply for Medicare, and learn about costs, claims and coverage. The new healthcare law strengthens Medicare for people age 65 and older and others who are eligible. It does this by including more preventative benefits, lowering the price of prescription drugs and providing incentives for providers to offer quality care to Medicare patients.

• Visit peacehealth.org/choose to learn about your local options and find out which health plans contract with PeaceHealth.

Sources: Agency for Healthcare Research and Quality; USA. gov

LeeRoy Parcel Manager/LPO leeroy@cascade-title.com

Dr. Virgin was featured on KATU’s AM Northwest morning

Alison Peters Bonnie Woodruff Diane Kenneway Dennis Bird Escrow Officer/LPO Escrow Officer/LPO Escrow Assistant Senior Title Officer alison@cascade-title.com bonnie@cascade-title.com diane@cascade-title.com dennis@cascade-title.com

We bring the shop to you Cars Trucks ◆ RVs

Boats Semis ◆ ATVs

Heavy Equipment Motorcycles ◆ Chrome Polishing

◆

◆

◆

◆

◆

◆

Chris Wilks

503.308.3453 Lindsey McTimmonds Marketing/Recording recording@cascade-title.com

facebook.com/ChromeMobileDetailing facebook.com/ChromeMobileDetailing

31

1425 Maple St. Longview, WA 98632 360.425.2950 www.cascade-title.com

Connie Bjornstrom Receptionist/Typist connie@cascade-title.com

Kelso Longview Business Connection

September 2014

Welcome New Members

Chamber membership has its privileges Celebrate new Chamber members with us

Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.

* Kelso Downtown Revitalization Association – Mike Julian, President

• Annual Meeting and Banquet

* Verizon Wireless, Christopher West * Nternet Candy – Rodney Granderson,

• Networking Events • Committee Participation • Business Contacts

President

• Quarterly Membership Meetings • Civic Representation

• Legislative Representation

• Monthly Business After Hours

• Issues Tracking and Information

Business Services include marketing for your business, referrals and access to Chamber publications and research data.

• Task Forces • Candidate Forums

• Mailing Labels

• Legislative Update Breakfast

• Membership Window Decals

• Demographics Publication

• Member Referrals • Ribbon Cutting • Web Site Links

Packages

• Member to Member Discounts

Basic Membership Package – $275 or $26 per month.

• Membership Directory

Bronze Membership Package – $500 or $46.66 per month.

• Tax Deduction

Silver Membership Package – $1,000 or $86.33 per month.

• Newsletter

Gold Membership Package – $2,500 or $211.33 per month.

• Business Card Display

Platinum Membership Package – $5,000 or $416.66 per

• Use of Chamber Logo

month.

Diamond Club Membership Package – $10,000 or $834 per

Representation through action committees, Candidate Forums and up-to-date Action Alerts.

month.

Join today! Call 360-423-8400 32

pop-up theatre free movies!

all day every day | all ages the excitement is building at three rivers mall.

Coming soon in 2014 will be a new 12 screen regal cinema. to celebrate this new addition, join us for free movies, all day, every day at the new regal pop-up theatre near the sw entrance. check online and at facebook for details.

threeriversmall.com 351 three rivers Dr., 116 kelso, wa 98626 (360) 577-5218 threeriversmall.com

Kelso Longview Business Connection

September 2014

Longview Downtown Partnership

What’s happenin’ in Downtown Longview LDP New Website

ting a limited edition sweatshirt or T-shirt featuring either the historic Shay Locomotive or the Nutty Narrow’s Bridge (designs by Screen Print NW). Shirts are currently being sold at the Cowlitz County Museum on Allen Street, the Chamber of Commerce/Visitor's Bureau at I-5 Exit 39, and Friends of Longview by calling 360-575-8586.

Longview Downtown Partnership has a new web address – www.MyLDP.org. The old one still works, but the new one is much shorter and easier to remember.

Downtown Streetscape Under Way

The city’s contractor mobilized to the downtown area on August 6 to begin streetscape improvements on Commerce Avenue. Once traffic and pedestrian control is established and public art pieces temporarily relocated, construction will begin at the Broadway Street intersection. The contractor will start on the east side of the street and progress north, following the work sequence recommended by the city based on similar projects successfully completed in other cities.

Like LDP

Please click the link and ‘like’ our Facebook page at www.facebook.com/LongviewDowntowners. While you are there, check out LDP's latest post and ‘share’ it on your page.

This will continue to improve the LDP’s reach into the community.

Find it with the Downtown Shopping Guide

Columbia Theatre Blues & BBQ Benefit

Check out the revamp of the Longview Downtown Partnership website. A huge thanks to Dawn Gregg of the Soap Factory for her energy and efforts on the website and the handy new Downtown Shopping Guide.

September 20 • 5 p.m. Outside—Barbecue, music, and microbrew • 7 p.m. Inside —All-Star Celebration with featured artists Jim Solberg, Pete Moss, Dave Miller.

All proceeds benefit the Columbia Theatre. Tickets: $45, includes barbecue; $35, for just the performance. Learn more and buy tickets at www.columbiatheatre.com

LDP Monthly Meetings

LDP regular board meeting are the second Thursdays at 8 a.m. above Teague’s. General Membership Socials are the third Tuesdays at 5:30 p.m. with the location to be determined.

Stageworks Northwest—What’s playing?

This is an abbreviated version of the Longview Downtown Partnership E-weekly, which can be found on the website at www.MyLDP.org under the Weekly Newsletter heading.

Neil Simon’s Laughter on the 23rd Floor – September 12-28; Fridays and Saturdays at 7:30 p.m.; Sundays at 2 p.m. Get tickets and check out upcoming shows at www.stageworksnorthwest.com

Broderick Gallery has a new home

August 15 – September 11

Lord & McCord Art Works

WilloW Grove Salmon Camp

Check out the new downtown location and fabulous art from regional and international artists at 1318 Commerce Ave.

The 1204 Broadway St. business is featuring works by Michael Metz (ceramics), Gary Bevers (woodturning), Ken Knodell (fused glass), Jan Dalen (metal inflexions) and Linda McCord with still life paintings.

For the first time ever, you can fish and camp on the lower Columbia River at Willow Grove County Park in Longview, WA. The park features a spacious four lane boat ramp, more than 200 parking spaces and a mile of beach in a 65 acre park, 15 minutes from I-5.

Preserve Local History

Click here to register or go to: www.willowgrovenw.com

Support Longview’s historic Shay Locomotive project by get-

34

Kelso-Longview Chamber

Business Connection Over 5,000 email addresses each month!

Advertise your business for as little as

BONUS

Web Ad for

(with 12 mo. agreement)

50

$

00

PER MONTH with 12 mo. agreement

FREE!

Attention Business Owners

Make

Longview Beautiful

Let’s step up and make our businesses look great to the many friends and guests that visit our community each year.

Mint Valley Golf Course

Does Your Business Have Curb Appeal?

Your company’s curb appeal goes a long way toward winning customers over and growing revenue. Even if you are not a retail business your curb appeal sends a message to passer-buyers about the quality of your work. Your business appearance projects an image to potential customers and local residents making them more or less inclined to visit or otherwise support your business.

Win the Mayor’s Award for “Best Curb Appeal” All Longview businesses are eligible to win a Mayors award for Best Curb Appeal Improvement. During the months of June-July 2014, you can nominate a business that has made the be best improvement by posting a “before” and “after” photo.

Go to our Facebook page: Make Longview Beautiful. Those visiting this page can “Like” the one they feel has made the best improvement. The one with the most “Likes” wins! Visit this page often and make sure you vote.

Thank you!

Go Here & Vote!

Lake Sacajawea

Japanese Garden

facebook.com/pages/makelongviewbeautiful

Size 1/16 Page 1/8 Page 1/4 Page 1/2 Page Full Page

1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues $110 $90 $70* $50* $175 $140 $105* $75* $205 $170 $140* $100* $325 $290 $245* $190* $625 $570 $480* $400*

Dimensions 2" x 2.5" (*Includes ad on website) 4" x 2.5" (*Includes ad on website) 4" x 5.25" (*Includes ad on website) 4" x 10.5" (V) or 8" x 5.25" (H) 8" x 10.5" (*Includes ad on website)

All ads include full color and any design work. Deadline is the 21st of the month prior to publication. Digital files: high resolution PDF, Tiff and JPEG. Non-Members of the Kelso-Longview Chamber of Commerce please add 30% to above rates.

To advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksisson@kelsolongviewchamber.org or CEO Bill Marcum at 360-423-8400 or bmarcum@kelsolongviewchamber.org

kelsolongviewchamber.org