Sept 2016
Business Connection
Volume 8, Issue 9
Kelso Longview Chamber of Commerce
The first Jingle All the Way Run/Walk drew more than 800 participants and volunteers to the streets of historic downtown Longview.
Chamber Jingle 5K has become a run away hit F
ive years ago during a job interview with Kelso Longview Chamber of Commerce CEO Bill Marcum, Brooke Fisher-Clark presented plans for a December event that would bring people to the heart of downtown during the holiday season. The event had to promote the Chamber and local businesses, and engage the community. Kelso Longview Chamber of Commerce Team Bill Marcum, CEO Lindsey Cope, Project Manager Amy Hallock, Bookkeeper Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce 105 N. Minor Road • Kelso, WA 98626 • 360-423-8400 kelsolongviewchamber.org To advertise, call Bill Marcum, 360-423-8400 or email bmarcum@ kelsolongviewchamber.org Ad Deadline: 20th of each month
Her presentation for the Jingle All the Way 5K run/Walk earned her a position as Chamber project manager. “She was asked to come up with a downtown event for 12-12-12,” Marcum recalled. “My two finalist both were asked to come up with an idea. Brooke’s was a wonderful PowerPoint presentation of the event. She was hired and took it and ran with it.” “My background was in event planning, but at the time, I was also personally invested in training for a half marathon, and decided to cross that off my bucket list,” said Fisher-Clark, who is now executive director for United Way of Cowlitz and Wahkiakum Counties.“Running was a part of my daily routine and in my thoughts. So, I rose to the occasion, and quickly sparked a big idea that would cause me a lot of work, but create something magical for all. A 5K fun run/walk in the streets of downtown Longview.” That first run/walk involved a lot of effort. For the city permit, Fisher-Clark had to get signatures
from the business owners along Commerce Avenue and 14th Street, plus all the intersecting roads. She rounded up Chamber businesses as sponsors and local musical ensembles, cheer squads and school bands to perform along the course route. She invited downtown businesses to put information and giveaways in participant packets. “The idea was to make this a very family-friendFor more Jingle, see page 2
Jingle, continued from page 1 ly, holiday-festive event that would hopefully become a regular staple for our community and cornerstone event for the Chamber,” Fisher-Clark said. “Our original goal was 300 participants, and we hit 800,” she recalled. “Participants jingled down the course route with bells on, festive costumes and smiles. It was one of the most gratifying things I have ever done. People looked so happy. I am so glad it still exists and brings joy to others.” When Fisher-Clark left the Chamber for her current position, the Jingle All the Way 5K’s success turned to Karen Sisson. “Karen picked up the ball and carried on the tradition,” Marcum said.
Cope, who has been a volunteer at the run/walk in the past, wants the family-friendly atmosphere to continue and grow.
Sisson focused her energy on bringing more company teams on board to participate, making it part of their wellness programs.
“We would like it to be a family tradition for the local community,” she said.
“We also changed up the route to keep it fresh and promoted it by participating in the annual Christmas parade with Bumbles and Rudolph (large inflatables) as our ‘float’,” she said.
Although early in the planning stages, Cope plans to put more entertainment along the course, and is encouraging teams, and all participants, to continue to show their holiday spirit with ugly sweaters, twinkle lights, festive costumes, tutus and more.
Jingle All the Way has become an event that brings more than 600 participants, plus spectators and volunteers to historic downtown. Last year, even after 36 hours of torrential rain, 661 runners slogged through Longview’s ankle-deep flooded streets. This past year, Sisson moved on to a position with NORPAC, opening the door for Lindsey Cope.
To help emphasis the run as a family event, there will continue to be the Rudolph Run before the big race. The Rudolph Run, a shorter route for little legs down Broadway Street, is free for those 9 years old and younger.
“Every year builds on the previous year,” said Cope, who, as the current Chamber project manager, is tasked with this year’s December 10 event.
For information about the 2016 Jingle All the Way 5K Run/Walk visit the Chamber website at www.kelsolongviewchamber.org or check out Page 3 of this issue.
Steve Dahl
Real Estate Broker / Property Manager
1700 Hudson Street, Suite 101 Longview, WA 98632 SRDahl@PNWR.com
1157 3rd Avenue, Suite 218
1157 Longview, 3rd Avenue, WA Suite 98632 218 1157 3rd360.952.3100 Avenue, Suite 218 Longview, WA 98632 Longview, WA 98632 www.amadaseniorcare.com 360.952.3100 360.952.3100 www.amadaseniorcare.com www.amadaseniorcare.com 2 | Kelso Longview Business Connection | September 2016
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12/10/16 Festive Sponsorship Levels Grand Bell: $1,000
Logo on all marketing materials, website, advertising, radio ads, large logo on shirt, runner’s bag, banner at event (provided by Sponsor), promo item inside runner’s bag, and six (6) free registrations with shirts
Gold Bell: $500
Logo on all marketing materials, website, advertising, medium logo on shirt, promo item inside runner’s packet and four (4) free registrations with shirts
Silver Bell: $250
Logo on all marketing materials, website, advertising, logo on shirt, promo item in runner’s bag, two (2) free registrations with shirt
Bronze Bell: $100
Promo item in runner’s bag and listing as ‘Friend of the Jingle’ on marketing materials
Sponsored by $100 All Six Classes, Up to Three people can attend from your business. $25 per class á la carte. How can you not attend...???? Friday’s, 7:30 – 9am in the Heritage Room at LCC.
FALL SMALL BUSINESS BOOT CAMP Friday, September 9th L&I - How to Reduce Your Workers Comp Rating Facilitator: Karinsa Holmes – Solo, ASAP Solutions Friday, September 16th Safety Programs for your Office/Company Facilitator: Karinsa Holmes – Solo, ASAP Solutions Friday, September 23rd Hiring the Right Person Facilitators: Tracy Robbins and Julie Nelson, American Workforce Group Friday, September 30th The One Minute Manager – Organization, the key to success. Facilitator: Jerry Petrick, SBDC Friday, October 7th Manage the Managers – to get maximum results. Facilitator: Frank McShane, Cascade Networks, Inc Friday, October 14th Inspect what you Expect – managing expectations with managers and staff. Facilitator: Jerry Petrick, SBDC Call today to get signed up 360-423-8400 or www.kelsolongviewchamber.org
Calendar Friday September 9 – 7:30-9 am Small Business Bootcamp L&I LCC Heritage Room 1600 Maple St, Longview Monday September 12 – Noon Government Affairs Meeting Teri’s Restaurant 3225 Ocean Beach Hwy, Longview Friday September 16 – 7:30-9 am Small Business Bootcamp Safety Programs LCC Heritage Room 1600 Maple St, Longview
Chamber CEO’s Message By Bill Marcum
Visitor Center draws guests and relocators to its services As the summer draws to a close I thought I
nia. They said they were looking to get out of
would share with you some interesting things
the heat and they like that there is no income
about the Kelso Visitor Center that is manned
tax in Washington state.
by the Chamber staff seven days a week.
Just this morning Lindsey spent nearly 40
Monday is our busiest day. That’s right, who
minutes with a young woman who stopped in
would have thought that Monday would be
looking for information about the area. She
the busiest day for visitors to the Visitor Cen-
was interested in where to live – apartment
Tuesday September 20 – 5:30-7:30 pm Business After Hours Servpro 1425 Alabama St, Ste M, Longview
ter. During the summer our Monday visitors
versus home to rent, along with other topics
average about 40, with a high of 47. These are
like shopping, utilities, healthcare, TV, phone
the visitors who actually come into the build-
and internet, all the things most people will
Friday September 23 – 7:30-9 am Small Business Bootcamp Hiring the Right Person LCC Heritage Room 1600 Maple St, Longview
ing. We have another 20-plus each Monday
need when they move here. She was from the
that call us with travel questions. The next
San Juan Islands and had just taken a position
busiest day is Friday, and most of the 30-plus
with RiteAid as their new pharmacist.
September 23 – 5:30-7:30 pm Lower Columbia Professionals Kickoff/Membership Drive Union Square 1132 Washington Way, Longview Tuesday September 27 – 5 pm Ribbon Cutting Mary’s Bar and Grill 4503 Ocean Beach Hwy, Longview Wednesday September 28 – 11:45 am-1:30 pm Quarterly Membership Lunch State of the Cities Elks Lodge 900 Ash St, Kelso
that enter our doors on that day are generally coming in after 2 p.m. This summer we are averaging about 1,200 visitors per month, which is a substantial increase over the past couple years. I think lower gas prices have more people traveling. I am also amazed at the number of people who come in looking for a map of the area because they are moving here. The past two weeks several newly hired teachers have come in looking for apartments, homes and anything we can give them to help them become more familiar with our area. During
Thursday September 29 – 5 pm Ribbon Cutting Amada Senior Care 1157 3rd Ave #218, Longview
that same time we have had three new hires
Friday September 30 – 7:30-9 am Small Business Bootcamp The One Minute Manager LCC Heritage Room 1600 Maple St, Longview Every Wednesday Chamber Connections KEDO/1400 AM – 3-4 pm Stream live at www.threeriversradio.com
I think you also would be amazed if you spent a day working at the Visitor Center
of PeaceHealth come in looking for the same
by the number of people who are staying two, three or four days in our area, using Longview/Kelso as their base and traveling from here each day to a different location. Last month we had a tour company with 27 motor coaches staying in the area for four days and venturing out via tour buses to different locations. We set them up prior to their arrival with information packets. We booked restaurants for them to enjoy meals together, set up tours of a couple of our area’s major employers and provided them with additional coupons to local businesses.
information. All totaled, over the past two
The goal three years ago when the Chamber
weeks, we have talked to more than 15 fami-
moved from downtown Longview to Kelso
lies looking for housing information because
and the new Visitor Center was to be able to
they are moving here. Over the entire summer
bring commerce to our two communities. We
that number is close to 100 families. This past
did not want to just be a Visitor Center that
week we also talked to several people looking
helps people pass through without trying to
to retire in Washington. They like Longview’s
get them to spend an hour or a day invest-
proximity to the coast, the mountains, PDX,
ing in our local commerce. Today we are ac-
downtown Portland and Seattle. All of those
complishing that goal and bringing more and
inquiries have been from Texas and Califor-
more business into Kelso and Longview.
September 2016 | Kelso Longview Business Connection | 5
Workforce Southwest Washington By Julia Maglione
Communications Manager
Candidate 'fit' key to successful hire Finding a new employee that can both do the job and is also a good fit with your organization can be a challenge. Sometimes it might take months to find out your new hire doesn’t have the needed abilities. WorkSource has a free online screening tool called SkillFit that can help you assess fit between a candidate and a specific job. SkillFit measures several areas that can impact job performance, including key personality traits and natural talents as well as cognitive abilities. The insight it provides can help you determine who to interview and which candidate to hire. The three-step process is simple and quick. First, WorkSource’s business solutions team will gather information from you to create a profile of the job you have available. They’ll ask about the personality traits, talents and abilities required to be successful at that job. WorkSource will register candidates for SkillFit and email them log-in information. They can complete the assessment from their home computer or use a computer at WorkSource. The candidate then completes the SkillFit assessment that measures personality traits, such as a preference for working alone or with others, interpersonal communication styles and whether or not he/she prefers order. Cognitive abilities are also measured. These are talents
people are born with, including the ability to quickly find solutions to a problem and to think logically. The last step in the process is measuring the fit between the candidate and your job. SkillFit will generate an easy-to-understand report enabling you to immediately see if a candidate’s combination of personality and inborn abilities match the traits required to do your job. You can use the report results to help you develop specific questions to ask the candidate during the interview. Addressing potential red flags and mismatched skills during the interview can help you choose the best candidate and decrease problems down the road. WorkSource can save you time and money and help you identify and hire the right person for your job. To learn more about SkillFit and other no-cost employment and training services available through WorkSource, contact Donna Hughes, business services representative, at dhughes@esd.wa.gov or 360-578-4259.
Kelso Longview Chamber of Commerce Board of Directors Julie Rinard, President Community Home Health & Hospice
Joel Hanson, Past Past President KLOG/KUKN/The Wave
Michael Julian Kelso Theater Pub
Lance Welch, President Elect PeaceHealth
Chris Bailey Lower Columbia College
Bianca Lemmons Cowlitz County Title Company
Linda DiLembo Vice President Three Rivers Mall
Clayton J. Bartness, DC Longview Chiropractic Clinic
Neil Zick, Treasurer Twin City Bank
Ken Botero Longview City Council
Michael Claxton, Legal Counsel Walstead Mertsching
Bob Crisman Gallery of Diamonds
Diane Craft, Past President Koelsch Senior Communities
Wendy Hutchinson Millennium Bulk Terminals
6 | Kelso Longview Business Connection | September 2016
Frank Panarra Foster Farms Tom Rozwod NORPAC/Weyerhaeuser Ted Sprague Cowlitz Economic Development Council Steve Taylor Kelso City Manager Dennis Weber Cowlitz County Commissioner
Kelso-Longview Chamber
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Does Your Business Have Curb Appeal? Your company’s curb appeal goes a long way toward winning customers over and growing revenue. Even if you are not a retail business your curb appeal sends a message to passer-buyers about the quality of your work. Your business appearance projects an image to potential customers and local residents making them more or less inclined to visit or otherwise support your business.
Win the Mayor’s Award for “Best Curb Appeal” All Longview businesses are eligible to win a Mayors award for Best Curb Appeal Improvement. During the months of June-July 2014, you can nominate a business that has made the be best improvement by posting a “before” and “after” photo. Go to our Facebook page: Make Longview Beautiful. Those visiting this page can “Like” the one they feel has made the best improvement. The one with the most “Likes” wins! Visit this page often and make sure you vote.
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All ads include full color and any design work. Deadline is the 21st of the month prior to publication. Digital files: high resolution PDF, Tiff and JPEG. Non-Members of the Kelso-Longview Chamber of Commerce please add 30% to above rates. To advertise or request additional information please contact Lindsey Cope at 360-423-8400 or lcope@kelsolongviewchamber.org or CEO Bill Marcum at 360-423-8400 or bmarcum@kelsolongviewchamber.org
City of Kelso
City of Longview
By Mayor David Futcher
By Councilmember Ken Botero
Don a kilt for Highlander Festival It’s that time of year. Highlander Festival, Kelso’s biggest celebration, comes around the second weekend of every September. If you’ve never been down, you owe it to yourself to come get a taste of our Scottish heritage September 10 and 11. You may not realize it, but Highland Games are played in a series of locations throughout the northwest each summer. Kelso’s festival is one of the final and best attended of the series, and Tam O’Shanter Park is an excellent facility for the competition. It’s a little surprising at first to see quite so many guys running around in kilts, but when you see what the athletes can do, you’ll learn a new respect for the kilted athletes. The ladies and gentlemen throwing stones, tree trunks, and other objects round the field train throughout the year and spend their summer competing in similar contests. If athletics isn’t your bag, check out the clan booths, dance contests, Scottish-themed vendors, food options, and the musical performances. Our festival is one of the few stops in Washington for the Wicked Tinkers band, which rock out in a performance best described as tribal Celtic music. Rogues’ End is another high-energy band playing Saturday afternoon, making their first appearance at our games. Both bands include a didgeridoo. Where else will you see that, but at Kelso’s Highlander Festival?
Cooler months can hatch hot plans Well, we can say goodbye to an awesome summer here in the Longview-Kelso area with a big thank you to all who made this a spectacular summer for our citizens and those visiting. But now is not the time to fold ambitions up for the winter months and act like bears and hibernate. Let’s look to the future and build on our dreams. Believe me dreams do come true with enough heart and drive. We talk about an active downtown core in Longview. How many of you know that the Downtown Partnership, the board of the Longview Downtown Association, has reorganized and is moving toward creating that special place within our quality of place in Longview? It wouldn’t take much effort for some of our business leaders and citizens to step up to the plate and let your concerns be known about the future of downtown. By the way, it is ours, yours and mine, let’s keep it that way and make a dream come true. Adding to the move to the future, Mike Street has formed a group to revitalize the youth baseball program in Highlands area, giving the less fortunate the opportunity to use some valuable property in the City of Longview for a very positive program. Along with the talk of baseball, Kirc Roland at Lower Columbia College has put out a call for help in restoring the LCC baseball field. This is an important issue due to the fact that the facility contributes a great deal to the local economy and provides a service not only to us in the community, but also to our guests and surrounding communities. Wow, I see a whole winter full of positive activities that we as a strong community can actively get involved with and make a difference, especially as we prepare to open our doors to guests and community in the coming months. It would be great to see a slogan here in Longview that states, “We Can Do It Better”, and have our positive community members step forward and take the responsibility for making it better, after all the power is in the numbers. Thanking you all very much, for all you do!
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8 | Kelso Longview Business Connection | September 2016
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Business After Hours
Getting Connected
We partnered with the Centralia-Chehalis Chamber of Commerce for a Business After Hours event at ToledoTel August 18. It was a great event that showcased their involvement in the community and growth. Thank you everyone who was able to join us.
Facilitating Growth Through Leadership and Action
We are a membership based not-for-profit organization. Join us today! Resources • Access • Partnerships
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Cowlitz Wahkiakum Council of Governments By Bill Fashing
Executive Director
Regional Transportation Plan provides vision for five counties The Cowlitz Wahkiakum Council of Governments serves as the Metropolitan Planning Organization (MPO) for transportation planning and as such works with all of the communities in the area on a variety of transportation issues. It also serves as the Regional Transportation Planning Organization for the five-county region including Cowlitz, Wahkiakum, Pacific, Lewis and Grays Harbor counties. One of the primary planning documents developed by the CWCOG is the Regional Transportation Plan. The primary purpose of the Regional Transportation Plan (RTP) is to provide an overarching vision and 25-year direction for the transportation system serving the Longview-Kelso-Rainier Metropolitan Planning Organization (MPO) and the Southwest Washington Regional Transportation Planning Organization (SWRTPO) areas. The plan is used to guide decisions to address current and anticipated demands on the region’s entire transportation system, encompassing roadways, public transportation systems, non-motorized transportation facilities, as well as maritime, rail, and aviation facilities. The RTP is centered on a shared regional vision – a statement of aspiration for the future of the transportation system. Five goals and 28 policies were crafted in order to assist the region advance toward this vision. The RTP proposes a list of next steps to provide further guidance for plan implementation, helping bring the vision to fruition. The RTP was developed through a cooperative process of regional stakeholders, consisting of two state Departments of Transportation, 28 cities, five counties, five Tribal governments, 12 ports, four transit authorities, and numerous other stakeholders. The RTP serves as a link between cities, counties, and state transportation planning efforts within the MPO and the SWRTPO. The RTP is built upon four foundation principles, which were crafted by CWCOG staff through an analysis of the common regional aspirations identified during stakeholder visioning discussions. These principles were used to guide the development of the plan, and are included below: • Preserve and improve the regional transportation system through partnerships in order to maximize investment. • Provide an integrated transportation system that encourages the use of all modes by offering accessible, safe, and efficient travel options. • Encourage the preservation and enhancement of public transportation programs and infrastructure throughout the Southwest Washington RTPO, and explore opportunities for expanding service to increase access to jobs, services, and other key destinations. • Support the region’s economic vitality through ensuring the transportation network addresses inter- and intra-regional accessibility and mobility needs for both people and goods. The vision of the Regional Transportation Plan is; “To achieve a 10 | Kelso Longview Business Connection | September 2016
safe and well-maintained regional transportation system that integrates all travel modes, supports a healthy economy, and enhances the quality of life across the region. The transportation system will: • Protect the region’s investment by preserving and enhancing existing infrastructure. • Provide viable travel options across all modes and throughout our diverse region.” The goals outlined in the RTP were developed with the guidance of the above-mentioned guiding principles, and through common discussions. These goals aim to lead the MPO and SWRTPO in a unified direction that treats the region’s transportation infrastructure as one interconnected, multi-modal system, rather than as separate parts. The RTP goals include: Goal 1: Promote and support a transportation system that strengthens the region’s economic competitiveness. Goal 2: Preserve and enhance the region’s existing transportation infrastructure and facilities. Goal 3: Develop an integrated non-motorized transportation system. Goal 4: Maintain, modernize, and enhance a sustainable and comprehensive public transportation system. Goal 5: Maintain and enhance a regional transportation system that is safe and accessible for multiple travel modes. The Regional Transportation Plan supports all of the transportation planning efforts in the region. Other documents including the Regional Transportation Improvement Program (RTIP) are designed to follow the goals and policies identified in the Regional Transportation Plan. The RTIP identifies those projects in the region that will be completed using federal transportation funds for some part of the project. The most recent version of the RTIP is available for public comment through mid-September and can be found at www.CWCOG.org. CWCOG’s RTIP is the financial plan that identifies and prioritizes federally funded surface transportation projects. It includes projects for both the MPO and the RTPO. The MPO portion of the RTIP spans a four-year period and is updated at least every two years. The RTPO portion of the RTIP is a four-year programming document derived from the local agencies’ annual (six-year) comprehensive transportation programs. The RTIP: • Identifies urban and rural projects from local agencies’ comprehensive transportation programs that are ready for implementation in 2017-2020 for which federal funding has been secured, are WSDOT projects, or are regionally significant, regardless of the funding source; For more Council of Governments, see page 11
Council of Governments, continued from page 10 • Demonstrates financial constraint; and • Demonstrates consistency with RCW 36.70A, Section 70 of the Washington State Growth Management Act requiring transportation planning be coordinated and consistent with local comprehensive plans. Here are a few interesting facts about the new RTIP – Local agencies from the counties within the region are currently planning to forward 24 projects with federal assistance over the next four years. • 12 projects from Cowlitz County
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• 1 from Pacific County • 3 from Lewis County • 8 from Grays Harbor County There are also 93 projects that will move forward in the five counties that will be led by the State. • 60 from WSDOT – Southwest Region (Cowlitz, Wahkiakum, and most of Lewis) • 29 from WSDOT – Olympia Region (Grays Harbor area) • 4 from WSDOT – South Central Region (eastern Lewis County) The plan also shows the influx of almost $50 million into the Metropolitan area boundary of the Longview/Kelso/Rainier community as a result of transportation related construction over the next four years. • $49,335,492 worth of projects within the MPA boundary (63 percent increase from last RTIP) • $236,746,038 in the RTPO (56 percent increase from last RTIP) Source: 2040 Regional Transportation Plan and 2017-2020 Regional Transportation Improvement Program
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KEDO AM 1400 – 3 to 4 p.m. Contact the Chamber to schedule YOUR 10-minute business spotlight
September 2016 | Kelso Longview Business Connection | 11
Business Toolbox By Jerry D. Petrick
Certified Business Adviser
Are you ready for the holiday selling season? Your competition has been planning for months Given the heavy concentration of sales in the fourth quarter, many industries are well into the planning and buying cycles for seasonal inventory; for others, now is prime time to think carefully about how you will manage your resources (time, money, people, space, and inventory) for the upcoming retail-selling season. Ensuring there is a cycle of targeted planning and activity taking place throughout the year will help your business take advantage of these seasonal peaks. It is critical for businesses to establish and maintain an ongoing marketing and planning calendar to make sure they are not surprised by critical issues like cash flow. There are a number of key steps to implement to maximize the opportunities for your business. Keep Everything Up-to date Remove and refresh all sale items and promotional content from websites once sales are over – nothing more frustrating to prospective customers than out-of-date web promotions. Nothing says your business is ‘irrelevant’ than out-of-date promotions or last season inventory offerings. Review last year’s figures, examine what worked well and identify causes for peaks in sales activity. This will help you understand what seasonal peaks are likely in the year ahead to take advantage of based on last year’s success. Keep stocked up for those critical times: Analyze items in the inventory that sold better than others for specific events or times of the year and ensure there is enough stock in place in the upcoming year to meet this demand again. Break this down into quarterly plans: Having quarterly plans reduces the possibility of retailers overestimating on the amount of stock needed for a quarter, as well as ensuring popular items are available at the right time – also, helps identify cash flow challenges you can anticipate and resolve. Planning ahead is key to ensure that sales opportunities are maximized and that the bestselling inventory from the year is ready and available – knowing what items are most profitable in addition to which sell through best is critical. Selling lots of items that lose money is not a winning strategy! In order to ensure you have stock available for shipping when it’s required, use your calendar and count back from each event to when you need to: • Identify what inventory you will need (60 days prior) 12 | Kelso Longview Business Connection | September 2016
• List key inventory (45 days prior) • Have 100 percent of inventory listed (30 days prior) • Have sold/dispositioned half seasonal inventory (15 days prior) NOTE: If suppliers are relying on international shipping, checkin 150 days in advance to get confirmation that they will have the stock you plan to be selling. Follow these suggestions as you contemplate the readiness of your own business. Research • Create the list of vendors to be used • Check status of or apply for customer status with vendors • Contact each to inquire about seasonal purchases, get order and shipping schedules • Get a list of price points, FOBs, volume discounts, off invoice allowances, rebates, prompt payment discounts and dating programs • When the vendor says they don’t offer those, insist that they do and demand the information • What bundling/cross selling opportunities do your offerings present for you and your team to train and sell to? Prepare Orders • Put above vendor info on an Excel worksheet for scheduling and order development • Contact the sales department for each vendor and ask for order recommendations, velocity reports and promotion schedules • Create an order calendar for each vendor using info from sales • Go back to the Excel worksheet and run the numbers for each vendor, with landed costs • Determine EOQs (economic order quantities) for each vendor/merchandise category • Develop a pro forma order for each vendor and send to the sales rep for confirmation of availability and current pricing • Use the order confirmations to set up an order and receiving schedule and receiving report for each shipment For more Business Toolbox, see page 13
Log on. Choose YOUR cause. Give (MORE).
Business Toolbox continued from page 12 Finance • Use pro forma orders to arrange invoicing dates, dating programs and vendor credit • Discuss additional needs with lender • Place orders
SEPTEMBER 22
SOUTHWEST WASHINGTON’S DAY TO GIVE
Marketing • Use the receiving schedule to develop the marketing schedule • Lead times vary by category and customer base, poor neighborhoods time promotions for the first of the month, etc. • Work with outreach channels, prepare and proof collateral ma-
SUPPORT COWLITZ COUNTY NONPROFITS Been There, Done That
Humane Society of Cowlitz County
Building In Youth
Kelso Public Schools Foundation
Columbia Theatre Association for the Performing Arts
Lelooska Foundation
Community Health Partners Community Home Health & Hospice Community House on Broadway Cowlitz County CASA
terials • Make arrangements/order/buy for direct mail, blow ins, web based and POP • Spiff up your social media presence – cultivate impactful customer testimonials
Life Works Longview Outdoor Gallery Lower Columbia College Foundation Lower Columbia School Gardens
Reading is Fundamental of Cowlitz County Habitat for Humanity Cowlitz County Cowlitz County Search and Rescue
Southwest Washington Symphony
Cowlitz Wahkiakum Legal Aid
Stageworks Northwest
Emergency Support Shelter
Altrusa International of Cowlitz County
Ethnic Support Council
PeaceHealth St. John Foundation
Receiving / Stocking / Follow up • Use the receiving schedule and purchase orders to check in incoming shipments, document overages, shortages, mis-ships and damages • Use the receiving schedule to create a stocking schedule to advise stockers when and where to display the seasonal merchandise/POP • Document and liquidate or donate residual inventory, use documentation as a basis for next year’s orders
Give More 24! is southwest Washington’s day of community giving. Visit Give-More-24.org on September 22 and choose from more
• Survey customers for insight into consumer satisfaction with the seasonal program The competition is keen. Make sure you are prepared to take advan-
Presented by
than 125 nonprofits.
tage of your strengths and cultivate your customers throughout the year – they and you will benefit.
Support your cause and watch matching
This article was prepared by Jerry Petrick, MBA, CGBP, SPHR, PMP
funds and prizes make
and Certified Business Adviser with the Washington State University
your gifts go further.
Small Business Development Center (SBDC) in Longview. Jerry pro-
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vides no-cost, confidential business advisory services by appointment. He can be reached via email jerry.petrick@wsbdc.org. September 2016 | Kelso Longview Business Connection | 13
Ribbon Cuttings
Center Stage! Joe and Deena Wheeler and Wheeler's Collision and Paint Inc. hosted an open house and ribbon cutting August 5 to showcase their facility and show the diversity of the work they perform.
Moon Dancer Crafts hosted its ribbon cutting August 11 at its 204 N. Pacific Ave. location in Kelso. Moon Dancer also offers free and paid crafting classes. Call 360-636-8118 for information.
14 | Kelso Longview Business Connection | September 2016
Tuesday, September 20, 2016 1425 Alabama St., Ste. M., Longview 5:30-7:30 p.m. FREE EVENT, but you still need to register! Register at: www.kelsolongviewchamber.org FOOD & BEVERAGES RAFFLE PRIZES COME LEARN ABOUT THIS LOCALLY OWNED FIRE & WATER CLEANUP & RESTORATION COMPANY
Business After Hours
Summer Bounty Chamber Board Member Michael Claxton picks up a raffle prize of goodies from Shannon Ward Cahoon at our August Business After Hours hosted by the Lower Columbia School Gardens.
Perfect music, beautiful background, spectacular summer evening, great event.
16 | Kelso Longview Business Connection | September 2016
Business After Hours
Bob Crisman shows off the ZoJo Coffee gift certificate prize he won. ZoJo roasts their own beans and makes custom blends.
See more photos on the Chamber’s Facebook page or click here.
Shannon Ward Cahoon and crew explain the garden and its purpose.
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Lower Columbia College By Kirc Roland
Athletic Director
Story Field – a community meeting place and source of pride To many people attending a baseball game or event at Story Field, the ballpark’s old wooden bleachers and green grass conjure up a romantic link to our nation’s pastime. Whether attending a Red Devil baseball game in the spring, the Northwest Athletic Conference (NWAC) Baseball Championships over the Memorial Day weekend, a Cowlitz Black Bears game in the summer, or a Babe Ruth World Series event, Story Field is a great vehicle to bring our community together. There are many examples of Longview-Kelso area citizens rallying to make Story Field a special place. Once a pasture of grass in the middle of campus, former LCC administrators, coaches and student/ athletes have made the facility what it is today. Former coach Scott Carnahan and his father led the construction of the grandstands using old seats from Sicks Stadium in Seattle. The first Babe Ruth World Series in 1990 saw business donations and labor unions come
be artificial turf. The outfield would remain natural grass. This new infield project has a cost of just over $450,000 for demolition, excavation, preparation and installation of the artificial turf. The Washington state legislature will not allow state funding for
to together to build the third base side bleachers. Coach Steve Far-
athletic facilities, so we are turning to the community to help keep
rington and local businesses came together to install artificial turf on
Story Field viable for NWAC championship tournaments, West
the infield. Former coach Kelly Smith and his players worked tireless
Coast League summer play and quadrennial Babe Ruth World Se-
hours keeping the field playable. The Cowlitz Black Bears invested in
ries events. Most importantly, the Lower Columbia College student/
the facility by adding a concession stand, party deck, and kids play
athletes who have worked so hard over the years to make Story Field
area. Even my late father and I worked together to expand the press
what it is deserve to have a top-notch, safe facility so they can do less
box for the national tournaments. Local business and volunteers led
groundwork and more classwork.
to improvements such as the scoreboard and fencing. Many of you reading this have donated time and resources to support our local “Field of Dreams”.
Story Field has been a proven vehicle to bring in tourist dollars. The NWAC tournament has been held at LCC for 11 straight years. There have been six national Babe Ruth World Series, with a seventh
But Story Field is now at a place where player safety needs to be
pending for 2018. These events all bring tourists to our community
addressed as the infield turf is 14 years old and made hard from dirt
with “heads in beds” and money spent at local business. The Cowlitz
build up and torn from use. The dirt portion of the infield has deteriorated over the years and now features low spots and rocks that cause bad hops and a ramp to the outfield that makes it treacherous for players. Lower Columbia College administrators have contacted Cowlitz
Black Bears have supplied family friendly summer fun. Please support our campaign to keep Story Field viable and safe for the future. I would love to talk to any business leaders who would like to help with the project. Please email me at kroland@lowercolumbia.edu.
County, the cities of Kelso and Longview, the Associated Students of
Without improvements to our classic old-school ballpark, we run
LCC and other Story Field stakeholders about contributing to a plan
the risk of losing the identity that has led to greatness for the LCC
to renovate the infield with a new artificial surface that would elimi-
Red Devils and a facility that is needed to host the games and tour-
nate much of the costly maintenance like mowing, reseeding, water
naments that drive money to our community and pride for our citi-
and labor. The pitcher’s mound, home plate and the bases would all
zens.
18 | Kelso Longview Business Connection | September 2016
Cowlitz Economic Development Council By Ted Sprague
President
Step up to the plate and stick with the hometeam companies Are we willing to work, support and cheer for projects looking to create jobs and put capital investment in Cowlitz County? For this month’s article, I have modified a speech I gave at the Millennium
bate raged on internally, “Should we keep going? Is it worth it?” The Mariners ended up winning in the bottom of the 15th. Am I tired today? Yes. Was it worth it to see my two teenage sons
community barbecue. For context, the speech was given on August 10.
jump for joy like they did when they were 6 and 4 years old? Yes!
How many here saw the Mariner game last night? Great game, did
We stuck with our team and it is a rewarding memory we will never
you make it to the end? I took my two sons, they are 18 and 16 years old, to the Mariner game last night and we were very excited when the M’s tied it up in the eighth, but a voice in the back of my mind said, “Uh oh, extra innings.” From that moment the debate began, should we stay? Should we go home? Then the 12th inning, 13th inning, we were having so much fun, how could we quit on the team and go home? The de-
forget. Similarly, we as a community need to stick with the companies that are attempting to permit projects in Cowlitz County. Imagine a Cowlitz County with industrial sites productively exporting products, putting our friends and neighbors to work and generating the tax base to improve our schools, infrastructure and quality of place. Imagine the cumulative impact Millennium, Northwest Innovation Works, Big C Industries and other companies wanting to invest here will bring to Cowlitz County. When we are successful, these
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projects will translate into an increase in our county’s assessed value greater than 25 percent! Couldn’t we all use an extra 25 percent added to our income? I know I could. I know our schools could use the money, our law enforcement could use the money and our roads and infrastructure could use the money. Even more important than the tax base, are the jobs this will generate for our relatives and friends. It is tough to have quality in life if you do not have a job to go to. Let’s never forget one other important aspect of our economy – business creates business. The support businesses that will grow out of these investments will bring more jobs, which brings new restaurants, more money for a thriving arts community, more money for parks and on and on.
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I am sure there have been many times over the past few years that it would have been easier for the folks at Millennium, Northwest Innovation Works and others to pack up their bats and gloves and head home, but they haven’t. They want to win. They want to be successful. And like my sons and I did with the Mariners last night, we owe it to the fine folks at these companies to continue to support them through the permitting process so we can look back in a few years and know it was worth it. September 2016 | Kelso Longview Business Connection | 19
Business Back to School Join us for a tour of Kelso High School Career and Technical Education! This is a great opportunity for you to see and experience how education has changed over the past 40 plus years.
October 13, 2016 - Kelso High School Tentative Schedule: 8:30 am – Meet at Safeway Parking Lot on 15th Ave. 8:45 am – Bus departs for Kelso High School: Welcome and Review Class Schedule) 9:00 am – Arrive at Kelso High 9:15 am – 9:45 am – Period 1: Workshop 9:50 am – 10:14 am – Period 2: Facility Tour 10:18 am – 10:58 am – Period 3: Attend your third period assignment 10:58 am – 11:28 am – Period 4: Attend your fourth period assignment 11:28 am – 1:30 pm – Lunch Period: Q&A, debriefing, evaluation 1:30 pm – Bus back to Parking Lot
Cost is $15 and includes bus ride, coffee, lunch. Bus ride to the school is mandatory - parking is extremely limited
Sign up today at www.kelsolongviewchamber.org Future
Business Back to School Mark Morris High School: February 9, 2017 R.A. Long High School: May 11, 2017
Kelso School District
Longview School District
Superintendent Glenn Gelbrich
Superintendent Dan Zorn
Excitement of a new school year The buzz is real. Our custodial and maintenance teams have readied the classrooms for students and staff. Our teachers, administrators and support staff are all in place. Students are back. Making early connections is essential to our mission. New students and returning students meet new teachers and returning teachers. All of this means the forging of new teacher-student relationships, new student-student relationships, new parent-teacher relationships, and even some new staff-staff relationships. It’s an exciting time and an incredibly busy time. All of this work is focused on one goal – to prepare our community’s youth for continued learning, civic responsibility and the world of work. We begin this year as we have begun every year – with the knowledge that our community is behind us and often times beside us. Business partners in our career technology courses, volunteer coaches, and parents in the classroom and at home are all a part of our team committed to student success. Our Kelso Public Schools Foundation continues to support student scholarships and staff innovation grants. School starts in Kelso as a community effort! Special transitions were planned for students entering kindergarten, transitioning to middle school and transitioning to high school. Kindergarten students didn’t begin school together until September 1. In the first three days of that week, each kindergartner student and parent had an opportunity to meet individually with their teacher as well as get an orientation to the school. Kindergartners across the state of Washington are also given a quick readiness assessment prior to starting school. At the middle school level, sixth grade students attended and were greeted August 29 by teachers, school staff and student leaders. They received tours of the school, learned about expectations, and practiced opening those lockers! Parents had the opportunity to learn about how to use online parent information and how to support their students’ learning. Seventh and eighth grade students began school August 30. At Kelso High School, ninth grade students spent the day of August 29 interacting with student leaders and staff. In their day, they were given school tours, learned about school clubs and activities, and attended brief sessions of each of their classes for fall. Tenth through twelfth graders joined them on August 30 for regular classes.
New year, fresh focus The start of school each fall marks a fresh start for our students, staff, and community. It represents a time of renewed commitment and energy as we jump into the new school year. At Longview Public Schools, the 2016-17 school year begins with a resumed focus upon improving the academic achievement levels of our students and improving the climate and culture in each of our schools. We continue to work hard to ensure that our teaching matches the high learning expectations found in the state’s common core standards. We recognize that well-defined, clear learning expectations guide our teachers as they focus their instruction upon that which is most important for our students to know and be able to do. We are focused on making sure our students are able to read and write. Teaching literacy is the responsibility of all teachers. We are helping all our teachers, regardless of grade level or content area, become teachers of reading and writing and to understand that frequent, relevant student writing opportunities provide academic challenge, reflection, and success. Our commitment includes providing a safe, supportive, and challenging learning environment for our students. This allows them to be able to explore their strengths, address their weaknesses, and take academic risks, which will allow them to reach their potential. Many of our students come to us with social, emotional, and behavioral challenges; we are focused upon providing the support necessary for these challenges to be overcome. For the 2016-17 school year, we have added a counselor at each of our middle schools and culture and climate specialists at each of our highest poverty elementary schools. These additional resources provide our students with supports that will help to address their social and emotional needs, which will provide them a greater opportunity to experience academic success. We are looking forward to an incredible year for the Longview Public Schools. Our resolve for the 2016-17 school year is to make Longview Public Schools the district of choice in southwest Washington. Be watching future columns, Facebook posts, and our websites for updates about our progress! September 2016 | Kelso Longview Business Connection | 21
PeaceHealth
By Jennifer Richards
PeaceHealth Medical Group New Patient Concierge Lead
Help your employees navigate upcoming open enrollment Open enrollment is creeping closer and now is the time for businesses to start gearing up for the next year. Today people spend more time planning their weekend getaway than researching their health care benefits. Aflac reported that in 2014 46 percent of people spent 30 minutes or less reviewing health care plan offerings! Most often the reason people spend so little time reviewing their benefits is due to not even knowing where to start when it comes to making health plan decisions. So even though that weekend escape is important for your employee’s well-being, so is helping them plan for their health care future. Providing information for them with some simple questions and guidelines can help take out the guesswork. First, it’s important to have some information from the last year’s health care costs and individual health status. How much did employees pay out of pocket? Was last year a typical year? Did the employee or anyone in their family develop a new health issue or possibly resolve a past issue? Most important is for your employees to understand and learn how
their coverage works. Help them utilize company resources. Your company can help by providing online information and links to decision support tools and other resources for employees to make the most informed decisions. Help employees, learn more about health savings accounts and how those can benefit them. Also consider providing wellness programs for your employees that may provide financial benefits as well as health benefits for them. Choosing which path to take when it comes to open enrollment is never a quick decision, so giving your employees time to review health plan information is important along with that weekend getaway they may take – which is also good for their health!
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22 | Kelso Longview Business Connection | September 2016
By Chuck Nau
Retail Consultant and Sales and Managment Trainier – Murray & Nau, Inc.
'My advertising did not work...' 'How do you know?' Over the past year...in this space...in your Chamber newsletter, I have reviewed a number of advertising initiatives... We explored strategies to overcome the proverbial...“No Money to Advertise ...?” by identifying areas within your business or service to invest in, without increasing your budget! “When Business is Tough to Get...” outlined the importance of advertising in a challenging, struggling or recovering economic environment. We reviewed the WASTE of your time and your business’ ad dollars when you buy or place a single, one at a time ad. We outlined a much better and more successful RESULTS GENERATING advertising campaign...“Once is Not Enough”. Last, but not least, we also took a moment to step back and reinforce the value and benefits of shopping locally, in YOUR community...“It’s All About Your Local Community.” All of these columns and the subject of this month’s column lead us to the frequently asked question...“Why doesn’t my advertising work?” The real question, simply put, should be “How Do You Know?” I have asked that question of many of my small business, retail and service provider clients and discovered that many of them, and possibly you and your associates, simply do not know. So, let’s solve that dilemma and continue to help enhance the growth of your business, the Kelso-Longview community and YOU! But first, let’s clarify one thing...many and varied reasons could and do contribute to a less than successful branding, marketing or promotional campaign. An initial error in identifying target audience which, in turn, may have lead to incorrect media selection. Poor merchandise or sale offered. Weather. Poorly designed ad copy. You and/or your associates believe but cannot confirm poor performance. Ad tracking results not available. Better competitive offer from some other retailer offered at the same time...the list may go on and on. In my experience, one of the largest contributing factors to poor sales results from an advertising or promotional campaign is lack of training. A retailer or service provider’s staff was NOT aware of what was on sale or for that matter was not even aware that the advertisement was appearing in their local media.
• Revenue – Track your business’ TOTAL revenue by day or by week, two weeks BEFORE the advertising campaign starts, DURING the time the advertising campaign is in progress, in the newspaper, on the air, online, and two weeks AFTER the completion of the campaign. • Transactions – Track your business’ TOTAL number of transactions by day or by week, two weeks BEFORE the advertising campaign starts, DURING the time the advertising campaign is in progress (e.g. in the newspaper, on the air, etc.) and two weeks AFTER the completion of the campaign. Counting the number of shoppers in your business is irrelevant ...shoppers may be many, but BUYERS build and grow your business. • Inventory – Track your business’ inventory changes for the week or the month, as noted when you reorder, BEFORE the advertising campaign starts, DURING the advertising campaign and two weeks or for the month AFTER the completion of the campaign. • Advertised Inventory – Track your business’ advertised inventory changes for the week or the month, as noted when you reorder, BEFORE the advertising campaign begins, DURING the campaign and two weeks or for the month AFTER the completion of the campaign. As an example...if two weeks before beginning the advertising campaign, your business sold an average five John Deere tractors, during the campaign you sold nine John Deere tractors and after the completion of the campaign your business sold an average seven John Deere tractors, you know the campaign was successful in increasing the average sales of John Deere tractors from five to seven. Additionally, using the John Deere co-op advertising funds you have accrued REDUCED the investment cost of your campaign. The campaign’s success also INCREASED future John Deere coop advertising funds available to your business. A plus on top of another plus in growing your business! Have FUN and good luck! © Murray & Nau, Inc.
Have you ever had the experience of TEACHING a retailer or service provider’s staff what’s on sale in THEIR business by showing them the copy of the ad you have in your hand? Is this happening in your business today?
Chuck Nau of Murray & Nau, Inc. is a Seattle area based consultant and sales and management trainer. He is a 25-year veteran of advertising, sales, media and management, who knows and understands the everyday challenges of starting up, growing, and surviving in today’s ever changing retail climate. He has spoken to and conducted workshops for a number of local retail and chamber organizations, national publishing groups, national retailers and manufacturers, state press associations, and newspaper groups.
Here are four simple methods to consider for tracking your advertising campaigns and the RESULTS they generate...
Comments and questions are welcome and may be directed to Chuck via email: murnau@nwlink.com or at 425-603-0984. September 2016 | Kelso Longview Business Connection | 23
Longview Downtown Partnership By Gary Fadden
President
New president encourages everyone to check out downtown Downtown Longview is an exciting new jewel to visit. Commerce Avenue from Washington Way to Hudson Street has been completely reconstructed. There is Americans With Disabilities Act (ADA) ramping at every corner for easier access. Have you noticed our beautiful streetscape? There are new flowers, shrubs and trees, all new lighting on every block, and now with hanging flower baskets on each light pole. There are also twinkle lights on the trees to make the area more visible at night. Downtown Longview is truly turning into a place of beauty.
24 | Kelso Longview Business Connection | September 2016
The downtown is offering many events like SquirrelFest, Rustic Rubble, car shows, tours of downtown sculptures and in December the Christmas parade. Please take time to visit our many shops, stores, and restaurants in downtown. Please support our new First Friday event in Historic Downtown Longview where many store hours will be until 7:30 p.m. on the first Friday of each month. Bring the whole family and enjoy shopping and dinner at one of the many restaurants.
County Commissioners By Mike Karnofski
There's good news coming from all around Cowlitz County It’s time for some good news in Cowlitz County. First, a summary
opportunities. The City of Longview is part of the team working on
of recent state funding for Cowlitz County that will ultimately result
the state funded $85 million Industrial Way/Oregon Way project as
in jobs; $2.1 million for the modification of Tennant Way/3rd Av-
well as the previously mentioned Tennant Way/3rd Avenue project
enue interchange to improve traffic flow, and more than $200,000 in
which will be a be a total investment of $4.2 million ($2.1 million
planning funds for a variety of projects from more buildings at the
state funds and $2.1 million county funds). Longview continues to
Port of Woodland to use of the heavy industry zoned land in Kelso.
improve the downtown and entrances to the city, which add to the
Looking at specific activities, starting in Woodland and moving
quality of place.
north, the Port of Woodland is working on a large grain elevator
In the north county, the Commissioners recently approved a 45-
project to be located on the Columbia River with a total investment
lot housing development near Silver Lake, the largest development
in the $100s of millions. On August 25, the Port welcomed five new
since 2013. Castle Rock continues to improve its downtown and
businesses to the Woodland area. All of the Port buildings are fully leased and more could be leased if they were available. Woodland school enrollment continues to grow as more families are looking for the combination of good jobs and quality of place that Woodland has. Working to improve the quality of place, the City of Woodland will be applying for a state grant for improving the downtown area. McMenamins continues to be big news at the Port of Kalama, along with the methanol plant (a $1.8 billion investment). There is a lot of interest in other Port properties including the Spencer Creek Busi-
open new businesses with the improvements. Castle Rock also got a new visitors center with better access from I-5. The economy is improving in Cowlitz County, and one of the signs that I look for is the number of “hiring” requests at local businesses. The improvement is a result of the cities, ports, schools, Lower Columbia College and other entities working together. But we can do more. I would ask all of you to do two things: •
a lot going for us.
ness Park where the Port is beginning to prepare the site for construction. The City of Kalama did receive funding for planning to
Be positive in your discussions of Cowlitz County. We do have
•
You are all the best source of potential new businesses locating
improve their downtown business area. And finally, the City is work-
in Cowlitz County. If you know of any interest please contact
ing with a developer on an 80-lot housing development.
Ted Sprague at Cowlitz Economic Development Council, 360-
As stated earlier, Kelso has a study to develop plans for their heavy industrial area. Kelso also has $25 million in state funds to build an overpass over the railroad tracks near the airport and open up the area west of the railroad for development. There is renewed interest in developing the area near the river for housing. Speaking of the airport, for the first time in a long time all the hangers at the airport are leased.
432-9921.
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The Port of Longview recently completed its strategic plan with great ideas for creating jobs by investing in commercial properties and Barlow Point development. There continues to be a lot of interest in siting businesses in the Mint Farm and other available industrial properties. There will be more to come regarding those
360.414.1200
www.expresslongview.com September 2016 | Kelso Longview Business Connection | 25
August Ambassador of the Month Teedara Garn
Cowlitz County PUD
Active volunteer makes it two straight for Chamber honor Make it two in a row for Teedara Garn as she picks up the Kelso Longview Chamber of Commerce’s Ambassador of the Month honor for August. Teedara was also July’s Chamber selection for her dedication and participation. Teedara is currently a human resource specialist with Cowlitz Count PUD. As an Ambassador, she enjoys getting to know new businesses and welcoming them into her hometown. She is a Kelso High School graudate who also attended Lower Columbia College. In her brief time as an Ambassador, Teedara has jumped into the role with gusto. She is passionate about being a positive role model and team player in the community and it shows in her Chamber leadership. Teedara is also an active volunteer in the community, helping out
with Kelso Youth Baseball, Lower Columbia Professionals and Connect to Community with the PUD. She has a son, Logan, and fiancé Michael, who is usually at her side lending a hand. Three dogs, and a turtle, also keep Teedara hopping. In her free time, she enjoys following the Seahawks, barbecuing, fishing and spending time with family and friends. Chamber Ambassadors, known as the Red Coats, are an integral part of the Chamber of Commerce. The Ambassador team is made up of active Chamber volunteers whose responsibilities include meeting and greeting at Chamber events, welcoming new members and assisting at ribbon cuttings and community events. Ambassadors juggle busy professional careers while making time to assist the Chamber at a variety of events year long. If you would be interested in wearing a red coat and representing the Chamber, contact CEO Bill Marcum at the Chamber office.
EmploymEnt law
WALSTEAD MERTSCHING
Attorney Nicole M. Tideman
AT TO R N E Y S AT L AW
Attorneys in our employment and labor law department represent employers and employees throughout southwest Washington. We handle matters regulated by the Washington State Human Rights Commission, the federal Equal Employment Opportunity Commission, the Washington State Department of Labor and industries, and the United States Department of Labor. Our attorneys can provide representation in all state and federal courts in Washington, including the Washington State Supreme Court. • Alternative Dispute Resolution • Disability Accommodation Issues • Discrimination Claims • Employee Training • Employment Contracts and Manuals • Family and Medical Leave • Hiring, Discipline, and Termination • Investigation of Complaints
• Labor Relations • Litigation • Non-competition Agreements • Severance Agreements • Sexual Harassment Claims • Unemployment Compensation • Wage and Hour Disputes • Wrongful Termination
26 | Kelso Longview Business Connection | September 2016
A Full Service Civil Law Firm for over 90 Years CIVIC CENTER BUILDING, 3RD FLOOR 1700 HUDSON ST., LONGVIEW, WA
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Quarterly Membership Luncheon Date: Wednesday, September 28, 2016
Location: Elks Lodge Kelso, 900 Ash St.
Time: 11:45 a.m.-1:30 p.m. Cost: $25 advance/$35 at door Join us for the third quarter membership luncheon and meeting! Hear from our Kelso and Longview city officials and mayors on current projects, progress & challenges.
David Futcher Mayor of Kelso
Steve Taylor City Manager, Kelso
Don Jensen Mayor of Longview
Dave Campbell City Manager, Longview
Register at: www.kelsolongviewchamber.org
Welcome New Members
SHEAR WARRIORS Mariah Coke and Kristin Xjepaj Co-Owners Hair Salon 600 Royal St., Ste. B Kelso, Wash., 98626
AMADA SENIOR CARE Kim Crosby Owner In-Home Care Services 1157 3rd Ave #218 Longview, Wash., 98632
LONNIE KNOWLES Friend of Chamber Membership *(In the process of moving)
JH KELLY 821 3rd Ave. Longview, Wash., 98632
LeeRoy Parcel Manager/LPO leeroy@cascade-title.com
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Alison Peters Bonnie Woodruff Diane Kenneway Dennis Bird Escrow Officer/LPO Escrow Officer/LPO Escrow Assistant Senior Title Officer alison@cascade-title.com bonnie@cascade-title.com diane@cascade-title.com dennis@cascade-title.com
Lindsey McTimmonds Marketing/Recording recording@cascade-title.com
1425 Maple St. Longview, WA 98632 360.425.2950 www.cascade-title.com
Connie Bjornstrom Receptionist/Typist connie@cascade-title.com
Join the Chamber Today! Call 360-423-8400 Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.
• Use of Chamber Logo Representation through action committees, candidate forums and up-to-date action alerts.
• Annual Meeting and Banquet • Networking Events
• Legislative Representation
• Committee Participation
• Issues Tracking and Information
• Business Contacts • Quarterly Membership
• Task Forces
Meetings
• Candidate Forums
• Civic Representation
• Legislative Update Breakfast
• Monthly Business After Hours
• Demographics Publication
Business Services include marketing for your business, referrals and access to Chamber publications and research data.
Packages
• Mailing Labels
Basic Membership Package – $275 or $26 per month. Bronze Membership Package – $500 or $46.66 per month. Silver Membership Package – $1,000 or $86.33 per month. Gold Membership Package – $2,500 or $211.33 per month. Platinum Membership Package – $5,000 or $416.66 per month. Diamond Club Membership Package – $10,000 or $834 per month. Nonprofit Package – $180 or $18 per month.
• Membership Window Decals • Member Referrals • Ribbon Cutting • Website Links • Member to Member Discounts • Membership Directory • Tax Deduction • Newsletter • Business Card Display
NEW BEAUTY SALON Shear Warriors Hours: Mon-Fri 9:00 am - 4:00 pm Evenings & Saturday by appointment
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201 Pacific Ave. N Kelso, WA 98626 360.636.8118 Paper Crafting Supplies Crafting Classes Quilting Supplies Knitting Supplies Jewelry Making Supplies NOW OPEN
September 2016 | Kelso Longview Business Connection | 29
In The News
City of Longview announces Lake Sacajawea flushing facilities upgrade If you’ve noticed the water level in Lake Sacajawea is low, don’t be alarmed. No flushing water is being pumped to the Lake while the City’s contractor rebuilds the intake structure which draws water from the Cowlitz River. Despite dewatering challenges and higher than anticipated river flows due to Mayfield Dam releases during recent hot weather, work is progressing steadily and expected to be complete sometime this fall. Algae blooms are being monitored and the city is prepared to use an environmentally safe algaecide if necessary to selectively remove blue-green algae without harming the ecosystem. Lake flushing is not scheduled to resume until May 2017; however, the city may consider other actions if lake water quality deteriorates substantially.
Kelso's annual Highlander Festival swings into town September 10 and 11 Experience a whole weekend of Scottish and Celtic culture, with the Avenue of Clans, Scottish craft and food vendors, Scottish music and competitions including a Scottish Shortbread Competition September 10 and 11 at Tam O’Shanter Park. The event is free. Festivities begin September 10 at 8 a.m. with a fun run/walk 5K road race, Highland dance competition, silent auction and Highland Games. At 10 a.m. the annual Highlander Festival Parade begins,
as does the scone contest, which is held in the covered area at Tam O’Shanter Park. Also beginning at 10 a.m. is the Kelso Garden Club Flower Show “Journey Through The Highlands”. The shortbread contest begins at 11 a.m. Bring your special shortbread recipe under the covered area at Tam O’Shanter Park between 11 a.m. and 1 p.m. Judging begins at 1 p.m., and winners are announced at 3 p.m. At 12:30 p.m., the opening ceremonies and Parade of Clans begin on the field. The silent auction starts at 5 p.m. September 11 kicks off at 8 a.m. with the Kirkin’ of the Tartan Worship Service at Tam O’Shanter Park and again at 10 a.m. at the United Methodist Presbyterian Church in Kelso, 206 Cowlitz Way. There will be a special tea reception following the Kirkin’ at 11 a.m. in the Fellowship Hall. The Highland Games will begin at the park at 9 a.m. with hardy lads and lasses tossing the caber and putting the stone. There will be entertainment in the afternoon at the park including the Wicked Tinkers. The Kilted Klassic Golf Tournament starts with registration at 8 a.m. at the Longview Country Club. Registration forms are available under Festival Forms online at www.kelso.gov/visitors/highlander-festival The Kelso Rotary will be holding its annual Duck Race in the afternoon, raising money for charities and scholarships. Pick up a Highlander Festival Button for only $1 each and you could win many prizes which have been donated from various merchants in Kelso.
Your Locally Owned and Operated Community Bank • Checking, Savings and CDs • Business Loans • Construction Loans • SBA Loans 729 Vandercook Way, Longview
(360) 414-4101 www.twincitybank.com
There’s a Difference. 30 | Kelso Longview Business Connection | September 2016
In The News
Longview Public Library offers free basic computer class this month Longview Public Library will offer a free basic computer class in September with instructor Aaron Dobbins. This class is aimed at the person who knows very little about using a computer and would like to know more and get hands-on experience. Students will be able to use the Library’s laptops during class; there is no need to bring one. There are four sessions: September 13, 15, 20, and 22 from 1 to 3 p.m. in the Longview Library Auditorium. Space is limited to 10 students. Registration is required. Contact Longview Public Library to sign up or for more information 360-4425300 or visit www.longviewlibrary.org.
American Red Cross blood drive honors youngster and helps others in community An American Red Cross blood drive in honor of Addy Jo Cliffton is scheduled for September 7 from 9 a.m. to 2 p.m. at Pacific Surgical, 625 9th Ave., Longview. On August 8, 2016, Addy Jo Cliffton’s fight against Acute Myeloid Leukemia changed. The little girl with the bright smile passed away
but her fight lives on. During Addy’s battle she needed a number of blood transfusions that came from generous blood donors throughout the community. Please come donate in honor of Addy and help others fight on in her name. For an appointment contact Nancy Stone at 360-501-3444 or go to www.redcrossblood.org, sponsor code Addy.
Local school districts announce plan to recognize Legendary Teachers At the time of publication, the Kelso and Longview school districts were working on plans to celebrate Legendary Teacher Day September 22. A national movement, Legendary Teacher Day is a day set aside to encourage members of the community to contact their own “Legendary Teacher” and let them know how they made a difference in their life. Details were not available, but word was both districts plan to have their respective mayors sign proclamations to make the day an official day of gratitude to those who educate. For more information, visit the Chamber website, www.kelsolongviewchamber.org, either respective school website, or www.legendaryteacher.com.
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WWW.M-Y-AGENCY.COM September 2016 | Kelso Longview Business Connection | 31
Chamber Connection
Get Ready to Rubble!
Susan Probasco and Connie Hagen with The Vintage Square on Broadway dropped in to talk up the Rustic Rubble Street Market. The event was quite a success, bringing shoppers to downtown Longview.
Squirrel Fest
Alan Erickson, Jeni Quiriconi and Pat Kubin gave us the 4-1-1 on Longview's Squirrel Fest. To check out the family fun go to www.lvsquirrelfest.com.
PT and Party
Cathy Barr with the PeaceHealth St. John Medical Center Foundation not only announced PeaceHealth's new outpatient physical therapy program, but brought news on the Foundation's annual gala in December.
“Your Chamber Connection� EVERY Wednesday Hosts of the Show: Carey Mackey, Red Canoe Credit Union ; Brooke Fisher-Clark, United Way; and Karen Sisson, NORPAC Would you like an opportunity to be on Your Chamber Connection or to have more information about the qualifications of an open house or ribbon cutting? Contact Bill or Lindsey at the Chamber 360-423-8400
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Chamber Connection
Back to School
Hosts Brooke Fisher-Clark and Carey Mackey opened the show with Randy Lemire and Bryce Richards with Three Rivers Christian School, who can provide a tour of their new high school or elementary and middle school. They have class sizes with a teacher-student ratio as low as 13 to 1 as well as electives not available at other schools. Next, they discussed the Lower Columbia College University Center with Vanessa Johnson. LCC partners with four different universities to offer some bachelor and master degree programs as well as in-the-classroom instruction and internet based learning. Call them at 360-353-7800 to see about furthering your education.
Stream live at www.threeriversradio.com Local guest and current events
Cutting Edge
Lisa Palmer with Moon Dancer Crafts gave listeners and Karen Sisson and Lindsey Cope craft tips and an invitation to attend her stores ribbon cutting and opening.
September 2016 | Kelso Longview Business Connection | 33
Accepting donations of note pads and pens for:
Food included with entry fee • Beer buckets and drink specials all night • Indoor and outdoor (weather permitting) • Raffle • Games • Meet LCP Steering Committee • Proceeds benefit the LCP Scholarship Fund
Welcome Back!
The Kelso Longview Chamber of Commerce would like to give a SHOUT OUT and a big THANK YOU to the following loyal members for renewing their partnership with us. *American Medical Response *Beacon Hill Sewer District *Cascade Title Company *CCS *City of Kelso *City of Longview *Comcast Spotlight *Costco Wholesale *Cowlitz County *Cowlitz County CASA *Cowlitz County PUD *Cowlitz County Title Company *Cowlitz Wahkiakum Council of Governments *David E. Houten, DDS *Diamond Showcase *Document Management Archives *Dorothy Bain Hanson *Emerald Kalama Chemical *Express Employment Professionals *Freddy’s Just for The Halibut *Gordon Sondker *Interwest Benefit Consultants *KapStone *Koelsch Senior Communities *L.G. Isaacson Company *Longview Memorial Park, Funeral Home & Crematory *Lower Columbia College *Miller Paint *Pacific Tech Construction, Inc. *Port of Longview *Rodman Realty, Inc. *Steel Painters/Railco *Swanson Bark & Wood Products, Inc. *The Golden Palace *The Red Hat *Three Rivers Eye Care *Walstead Mertsching, PS *Watkins Tractor & Supply Co. *Columbia River Carpet One *Compendium Consulting *Cowlitz County Guidance Association *Estetica Day Spa *State Farm Insurance – Scott Fischer *Diamond Residential *Applied Application *Broderick Gallery *American Legion *Coleman Cellular
*Port of Woodland *Cowlitz Credit Union *Industrial Packing *Pacific Fibre Products *Errand Girl *American Family Kari-Ann Botero *Guild Mortgage *Hometown National Bank *Island Sun Tanning, Inc. *Kemira Water *Sterling Insurance *U.S. Cellular *United States Army *Lexi’s Pizza *B & B Air Conditioning & Heating *Community Health Partners/Cowlitz Free Medical Clinic *Pro-Caliber Longview Motorsports *Red Canoe Credit Union Washington Way *Red Leaf Coffee *BA Design *American Red Cross *Esteem Salon *Hydraulic Service, Inc. *ProBuild *B & R Mini Storage *Banda’s Bouquets *Be Cause Business Resources, Inc. *Best Western Aladdin Inn *Busack Electric *Calportland *Columbia Security *Copies Today Speedy Litho, Inc. *Cowlitz Container & Diecutting *Edward Jones-Nick Lemiere *H & S Enterprises *Habitat For Humanity Cowlitz County *Hart Radiator *Heartsong Massage *J. L. Storedahl & Sons, Inc. *Kaiser Permanente *Les Schwab Tire Center *Longview Timber Corp *Longview Urology *Ocean Beach Self Storage *P. T. Northwest *Pacific Office Automation *Papa Pete’s Pizza – Longview *PeaceHealth St. John Medical Center
*Pets, Pawns & Imports *SW Washington Symphony *The UPS Store *TSYS Merchant Solutions *Washington State University Vancouver *Zip Local *Anderson & Anderson Advisory, LLC *Berkshire Hathaway *Better Business Bureau *C's Photography *Cowlitz County Museum *Cowlitz Economic Development Council *Cowlitz Indian Tribe *Cowlitz River Dental *Epson Portland *Erickson Glass Co. *Estetica Day Spa *Fibre Federal Credit Union - Castle Rock *Branch *Guesthouse Inn & Suites *Kellogg Supply, Inc. *Longview Country Club *Lower Columbia Economic Development Council *Motion Industries, Inc. *Mt. Stx Helens Creation Information Center *N.W. Deli Distribution, Inc. *Pathways 2020 *Prestige Senior Living Monticello Park *Progress Center *Red Lion Hotel & Conference Center *Riverview Community Bank *Sessions Plumbing & Heating, Inc. *Three Rivers Christian School *Timothy E. Nelson, DDS *Weyerhaeuser *Advanced Message & Dispatch *Beacon Hill Rehabilitation *Bob Beal Insurance Agency Inc. – State Farm *Building Industry Association of Clark County *Cascade Networks, Inc. *Cascade Select Market *Columbia River Reader *Davis & Associates, CPAs, PS *Eldon Robbins Auto Sales, Inc. *Goodwill of the Olympics and Rainier Region
September 2016 | Kelso Longview Business Connection | 35
Welcome Back! *Longview Downtowners *Longview Pawnbrokers & Bail Bonds *North Pacific Paper Corporation/NORPAC *Performance Sheet Metal, Inc. *Prographyx *Snap Fitness *Stageworks Northwest *Stewart Title *Super 8 of Kelso/Longview *Three Rivers Mall *Youth & Family Link *Altrusa International Inc. of Longview-Kelso *Be Cause Business Resources, Inc. *Canterbury Inn *Columbia Ford Hyundai Nissan *Ecological Land Services, Inc. *Eoff Electric Company *Fibre Federal Credit Union - Main Branch *Jansen Flowers & Gift Gallery *KLOG/KUKN/the WAVE Radio Stations *Longview Radiologists, P.S., Inc. *Omelets & More *PeaceHealth St. John Medical Center Foundation *Suburban Propane *Take Shape for Life with Brenda Courser *Teri's Restaurant *Dream Dentistry *Reality Homes *Longview Eagles *Service Master *Ricoh *Planet Fitness *WA Division of Vocational Rehabilitation *Acupuncture Northwest *Budget Blinds of Longview *Columbia Bank - Longview Branch *Columbia Funeral Service *Columbia River Mill Outlet *Columbia Wellness *Continental Investors Services, Inc. *DeFrancisco Lampitt and Brado PS *DSU Peterbilt *Fire Mountain Grill & Summerland Catering Services *G L Booth ~ J G Davis & Associates *Green Hills Crematory - Cascade NW Funeral Chapel *Kay Green *Lower Columbia Contractors Association *Signature Transport, Inc.
*State Farm Insurance - Scott Fischer *Teague's Interiors *ASAP Business Solutions *My Agency *Area Agency on Aging Disabilities of Southwest Washington *Dino Doozer *Windemere Kelso-Longview *Advanced Dental Services, LLC *All Out Sewer & Drain Service, Inc. *Baker Lumber Company, Inc. *Brusco Tug and Barge, Inc. *Carl's Towing Service & Repair, Inc. *Carlson's Heating & Air Conditioning, Inc. *Cascade Natural Gas Corporation *Coldwell Banker Bain *Cole's Appliance Repair *Comfort Inn *Community Home Health & Hospice *Cutright Wholesale Plumbing Supply *Family Health Center *Interiors Plus *Life Works *Longview Housing Authority *Longview Orthopedic Associates, PLLC *Longview Public Schools *Masthead Restaurant *McDonald's of Longview *McDonald's of Longview II *Nipp & Tuck Inc. *Ocean Beach Animal Hospital *Pacific Fibre Products, Inc. *Paperbacks Galore, Inc. *Rush Insurance/Financial Services, Inc. *Schlecht Construction, Inc. *Somerset Retirement Home and Assisted Living *T.C.'s R.V. & Mini Storage, Inc. *United Finance *Viking Automatic Sprinkler Company *Wasser & Winters Company *William (B. J. ) R. Boatsman *Castle Rock Chamber of Commerce *Interstate Wood Products, Inc. *Kalama Chamber of Commerce *Lower Columbia CAP *M & R Painting, Inc. *Mint Valley Federal Credit Union *Newrock Homes, Inc. *Northwest Auto Specialist, Inc. *Retirement Strategies *Simpson Timber Company - Longview
36 | Kelso Longview Business Connection | September 2016
Lumber Operations *Superior Tire Service, Inc. *Woodland Chamber of Commerce *Longview Outdoor Gallery *The OM Home *Triangle Bowl *Cowlitz County Chaplaincy *Biggs Insurance Services *Clay Bartness *Comcast *Dick Hannah Toyota *Fred Meyer, Inc. *Heritage Bank - Kelso *Heritage Bank - Longview *Longview Engineering And Design *McCord Bros. Nissan Dodge *Millennium Bulk Terminals *Minuteman Press *Professional Communication Services *Servpro of Longview/Kelso *Sierra Pacific Mortgage *Twin City Bank *Waste Control Recycling, Inc. *Woodford Commercial Real Estate *Bicoastal Media LV DBA KLYK/KRQT/ KEDO/KBAM/KPPK *Columbia Theatre for the Performing Arts *Craig Stein Beverage *Dahl McVicker Funeral Homes *Entek Corporation *Frontier Rehabilitation & Extended Care Center *Gibbs & Olson, Inc. *Humane Society of Cowlitz County *Lemondrops Photography *Life Mortgage *Music & More D.J.s *Noelle McLean, PS *Office Depot Max *Pacific Lumber & Shipping Co. *PapĂŠ Machinery *PNE Construction *Red Canoe Credit Union *Red Canoe Credit Union - 30th *Safway Services, Inc. *Searing Electric & Plumbing *Steele Chapel Longview Memorial Park *The Dog Zone *Umpqua Bank *Utilize I.T., Inc. *Walmart *Animal Health Services, Inc., PS
Welcome Back! *Arnitz, Suzanne *Baxter Auto Parts Inc. *Behrends Body Shop *Bob's Sporting Goods *Burger King - Longview (Main) *Collins Architectural Group, PS *Country Village Nutrition Shoppe and Cafe *Day Wireless Systems *Ethnic Support Council *Fiesta Bonita Mexican Grill & Cantina *Foster Farms *Gallery of Diamonds *Global Images Graphic Design & Marketing *Hilander Dental *Kelso Rotary *Les Schwab Tire Center *Longview Tire Sales, Inc. *Northwest Motor Service *Overhead Door Company of Southwest Washington *Peter C. Wagner, DMD, PS *Propel Insurance
*Shamrock Spirits & Grill *Shirley L. Smith *Stirling Honda *Sweet Spot Frozen Yogurt *Taco Time *The Daily News *The Roof Doctor, Inc. *Twin City Glass Co. *Twin City Service Co. *Weatherguard, Inc. *Wilcox & Flegel Oil Company *WorkPlace Wellness *WorkSource - Cowlitz/Wahkiakum OUR LATEST RENEWING MEMBERS *Brown & Brown Northwest Insurance *Corwin Beverage *Cowlitz River Rigging, Inc. *Educational Service District No. 112 *Emergency Support Shelter *Fairway Collections *Futcher Group *Hart C's Steakburger & Thai Food
*Kelso School District *Kelso Theater Pub *Kelso-Longview Television, Inc. *KeyBank *Longview Early Edition Rotary *Longview Eye & Vision *Longview Physical & Sports Therapy *Longview Self Storage * Mobile Mic Entertainment *Northwest Hardwoods, Inc. *Opsahl, Dawson & Company, P.S. *Renaud Electric Company, Inc. *Reprographics, Inc. *Solvay *Southwest Washington Blood Program *United Way of Cowlitz & Wahkiakum Counties *Willamette Dental
We look forward to handling your next real estate transaction. Our Escrow Team… Why Our Service is the Difference! Since 1982, Cowlitz County Title has been the trusted company the community turns to when buying, selling or refinancing a property. Whether you need title, escrow or property search information, come in for our exceptionalservice. Leave with the secure confidence that your real estate investment is properly insured and protected. Title Insurance Escrow Service ■ Residential & Commercial ■ 1031 Exchange ■ Locally Owned
Bianca Lemmons VP/Manager/LPO
Deanna Cornelison Escrow Officer
Shelby Caufman Escrow Officer
Linda Comley Escrow Officer/LPO
Leah Stanley Escrow Assistant
Rita Lawrence Escrow Assistant
Kristy Norman Escrow Assistant
■ ■
1159 14th Avenue, Longview, WA 98632 ■ Phone: 360.423.5330 ■ www.cowlitztitle.com September 2016 | Kelso Longview Business Connection | 37
Color 5K Run
Rainbow Runners
The Color 5K brought out a rainbow of brightly-clad runners and walkers before the event even started. A big crowd turned out for the second annual event at Three Rivers Mall August 6. The family-friendly race provided a dash of color to white T-shirts and to an overcast morning.
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Color 5K Run
See more photos on the Chamber’s Facebook page or click here.
September 2016 | Kelso Longview Business Connection | 39
THANK YOU! A big Thank you to the Color 5k Fun Run/Walk Participants, Sponsors & Volunteers! Thank you to:
Thank you also to:
• Cowlitz County Department of Public Works • Longview Military Recruiting Center and Recruits • Longview Sea Cadets • Carl’s Towing Service & Repair • RelyLocal • Guse’s Gourmet Coffee • Cowlitz 2 Fire & Rescue • Bicoastal Media • KLOG/KUKN/The Wave • Lower Columbia Professionals • Nancy Malone - Kelso City Councilwoman • Kelso Longview Chamber of Commerce Ambassadors and all the volunteers