Volume 6, No. 1
January 2014
Business Kelso Longview
Non-Profit Night kicks off 2014
Connection Chamber of Commerce
Frank McShane recently was a presenter at the Chamber’s Boot Camp while Jerri Henry played in the Golf Classic.
Start the year off with energy and a positive boost by supporting or participating in the Kelso Longview Chamber of Commerce’s annual Non-Profit Night. This year’s event is scheduled from 5 to 7:30 p.m. Friday, January 17, at Mark Morris High School (1602 Mark Morris Ct., Longview). This is an opportunity for Chamber member nonprofit organizations to showcase their work. For a $25 participation fee, members will receive a table, chairs, personal set-up liaison and admission for two representatives. Non-Chamber nonprofits are also encouraged to participate at a $40 rate. The event is organized as a way to inform the public, current Chamber members and other local organizations about the services you provide and the impact you make in our community. Tickets are $15 in advance and $20 at the door. Students and children under 18 years old can purchase tickets for $5. To register visit the Chamber website at www.kelsolongviewchamber. org.
Hanson and Board share vision of value for members McShane leaves after more than a decade of service The New Year brings change to the Kelso Longview Chamber of Commerce Board of Directors as Jerri Henry steps down as president to make way for Joel Hanson and Frank McShane retires from his longtime role as a Board leader. McShane joined the Board in 2005 and served as its president for two years before filling the past president position, which he maintained through 2013. His leadership saw the Chamber through some turbulent times. “The Chamber paralleled the economy the past four or five years,” McShane said. The “stress period” as he referred to it included consolidation, a change in leader-
ship, and a membership bubble that burst with the falling economy and tough times for businesses across the community. “We had to take a hard look at ourselves to see what we were doing to offer value to those businesses who were members,” McShane said. “It was a significant period of change for our chamber. We had to reinvent ourselves.” Now, he said, there’s a new energy and revitalization at the Chamber and an influx of new members to the organization and the board are bringing fresh ideas and drive. “My term is coming to a natural end,” McShane said. “But the timing is good. The Chamber is in good hands with Bill (Marcum, CEO) and Joel (Hanson, president) and Jerri (Henry, past president) as a good resource. There’s good momentum and energy. It is in very good hands.”
Please see New Roles, page 2
Kelso Longview Business Connection
January 2014
New Roles, from page 1 This is Hanson’s second term as Chamber president. He returned to Longview and the Chamber after college to work in the family’s radio business, which they have had for 46 years. He currently serves as owner and president of KLOG, KUKN and 101.5 The Wave radio stations. He became Chamber president, the first time, in 1998, the year the Kelso and Longview chambers were merged. “The Chamber has always been a great way to stay involved and in touch with our community,” he said. Hanson also serves on the Lower Columbia College Foundation and the Columbia Theatre boards and is past president of Longview Rotary and the YMCA. “The Chamber is in a great place and our new leadership has such a great vision to bring value to our members,” Hanson said. “I am also thrilled with the move to our new offices off I-5. This will bring additional exposure that benefits all our members.” “I love the area we live in,” he said. “We have so many great opportunities.”
Joel Hanson
We are a membership based not-for-profit organization. Join us today!
Trusted.
Frank McShane
Henry steps aside to make way for Hanson, but will continue to serve on the board in the role of past president. “We’ve come a long way,” she said. “We have our new facility. Bill is doing a good job as our CEO and our financial situation is much stronger than it was when I came into office.” Henry noted the Chamber’s membership is stronger and is generating new members. The new location should also be a benefit and as are the education programs Marcum has established for members. “I see the Chamber going no where but up,” Henry said.
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Non-Profit Night Friday, January 17, 2014 5-7:30 p.m. Mark Morris High School (1602 Mark Morris Ct.) $15 advance/$20 at door Students 18 and under ($5)
Start off your 2014 year by exploring and interacting with our local NonProfit organizations! Learn about their services, events and impactful changes made in the community. You may even find the urge to get involved or volunteer with one throughout the year. This event creates a community synergy, and starts your year off with a positive boost! Chamber Member Non-Profits that wish to showcase their organization at this event pay a $25 participation fee which includes, table, chairs, personal setup liaison and admission for two to represent your table. Non-Chamber Member Non-Profits can participate at a rate of $40. Please contact the Kelso Longview Chamber to reserve your space.
Kelso Longview Business Connection
Janauray 2014
Cowlitz Economic Development Council
2014 positive economic momentum is building
By Ted Sprague President – Cowlitz Economic Development Council
sumer spending, which accounts for more than two-thirds of U.S. economic activity, was revised up 0.6 percentage point to a 2.0 percent rate. The revisions reflected higher spending on both goods and services than previously estimated. Revisions to spending on gasoline and other energy goods accounted for part of the upward revision to spending on goods, while spending on healthcare and other services also was higher than previously estimated. Business spending on equipment was revised up to a 0.2 percent pace. It had previously been reported as being flat. Consumer spending grew at a 1.8 percent rate in the second quarter. That left domestic demand rising at a 2.3 percent rate, instead of the 1.8 percent pace the government reported earlier this month. Export growth was also raised up by two tenths of a percentage point to a 3.9 percent pace. As the most trade dependent state in the U.S. this is a very good sign for us. Spending on residential construction was lowered by 2.7 percentage points to a 10.3 percent rate in the third quarter. A large build-up of stocks still accounted for much of the increase in GDP growth in the July-September quarter. That has left economists anticipating a sharp slowdown in the pace of inventory accumulation, which would hurt fourth-quarter growth. Keep that in mind when fourth-quarter statistics come out next year.
The list of prospects is growing longer, the potential of investments from China is increasing and our local economy is improving. It was reported recently that our national economy grew at its fastest pace in almost two years in the third quarter while business spending was stronger than previously estimated. Many economists believe this points to some underlying strength that should be sustained into the coming year. The following is a rundown of the latest statistics from the U.S. Commerce Department. Gross Domestic Product (GDP) grew at a 4.1 percent annual rate instead of the 3.6 percent pace reported earlier this month, the Commerce Department said in its third estimate released on December 20. That was the quickest pace since the fourth quarter of 2011 and beat economists’ expectations for an unrevised 3.6 percent rate. The economy grew at a 2.5 percent pace in the April-June quarter. Business spending increased at a 4.8 percent rate instead of the 3.5 percent pace reported early this month. That reflected stronger growth in intellectual property products than previously reported. There were also revisions to consumption. Con-
Kelso Longview Chamber of Commerce Team Bill Marcum, CEO Amy Hallock, Bookkeeper Brooke Fisher, Project Manager
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Kelso Longview Business Connection
January 2014
Chamber Spotlight
Chamber finds gem in Crisman’s community leadership
Bob Crisman looks forward to his role with the Kelso Longview Chamber of Commerce Board of Directors.
By Brenda Sexton For the Kelso Longview Chamber of Commerce
The time spent outdoors keeps the “busy” of work and volunteering in perspective and gives him an opportunity to savor life, something he learned from llama ownership, a business venture few people know about Crisman. “At one time I was a llama rancher and commercial llama packer,” he said. As part of the business he would take adventurers on mountain trips using llamas to pack gear. His enterprise was once featured on Good Morning America and in Life magazine. “I was in to it long before people even knew what they were,” Crisman said. The stories are endless, but what he did learn from the more than a decade he spent in the llama business was how to slow down, which comes in handy when you run a successful business and devote outside time to creating a better community. “Longview has my heart and I think that requires people to give back,” he said. “I think you have to ask yourself, what can you bring to the community? And I think I can bring to the community more than what I already do.” “I have a high admiration for the past board,” Crisman said. “The energy and time I know they put into it. I always admired what they do. “I’m looking forward to the opportunity,” he said of his position with the Board. “I’m looking forward to working with Bill (Marcum, Chamber CEO). We’ve always had a good Chamber and it continues getting better.”
Bob Crisman’s passion for the community sparkles like the custom jewelry pieces in his Gallery of Diamonds’ showcases. Both are shining examples of how the hard work and heart that goes into something is reflected in the final product. “I’m a lot about community. I care about Longview and Kelso. I want to help out and give back to it,” said Crisman, owner of Gallery of Diamonds and the latest addition to the Kelso Longview Chamber of Commerce’s Board of Directors. “I never left,” Crisman said proudly. His deep roots branch out of his family tree, his mother was born in Kelso. He was born and raised in Longview and attended R.A. Long High School and Lower Columbia College. Crisman has been in the retail business for more 35 years and has been a Kelso Longview Chamber member for many of those, but takes the leap to the Board of Directors in 2014 as a step to give back to a community that means so much to him. He and his wife Celeste are already very involved in the community, counting the Humane Society and PeaceHealth St. John Medical Center Foundation among the organizations they support. Crisman has also been active with Longview Stageworks’ board, the Lower Columbia CAP Foundation board and in a number of hunting chapters, which ties nicely with his hobbies of hunting and fishing.
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Kelso Longview Business Connection
January 2014
When business is tough to get... By Chuck Nau Retail Consultant and Sales and Management Trainer Murray & Nau, Inc.
ence takes place through a consistent and ongoing advertising program. What strategy might you undertake to seize the opportunity presented by an economic downturn? Consider, if you will the following... • Stress BENEFITS. Talk VALUE. Your customers and potential customers are looking for reassurances during these challenging and, possibly, uncomfortable times. Stress benefits and values, rather than just price, in your advertising message thereby reducing buying risk for your customers and potential customer. • Capitalize on your local AWARENESS and FAMILIARITY. Your customers and potential customers should be aware of and familiar with you, your local business, service or company through past advertising campaigns. Leverage that awareness and familiarity to reduce (buying) reluctance while reinforcing the advantages of safety and security in shopping locally. The best advice and the best value ... always come from someone you KNOW! • Maximize COMPETITIVE ADVANTAGES. Seize the moment when your competitors, both new and old, may be cutting back or eliminating their advertising, by identifying and articulating what separates and makes you and your business, service or company unique or different from others. Providing the community, the marketplace, with information about ‘who you are’ and ‘what you do’ will grow market share. • It’s all about LONG TERM. Implement your plan and preparation you put in place when the business decline first began. With the economic certainty improving, continue looking to and designing the future, rather than seeking to reinvent the past or worry about the present!
As the new year unfolds, all indications are that a SLOW and, possibly, improving recovery is occurring. Once again, despite the glimmer on the horizon, are you and your business associates asking each other the question...“Why Advertise?” Why advertise in a slow recovery period, when shoppers and buyers continue to be very cautious and when business is tough to get? Simply put ...those retailers, service providers, professional businesses and companies that maintain or increase their advertising spending during a challenging economic environment do, indeed, get ahead. In a slow economic recovery, business in NOT bad. Rather, business is tough to get. For those local retailers, service providers, professional businesses or companies who take an assertive, yet well thought out, consistent and ongoing advertising program, opportunities do exist to increase sales and profits which in turn leads to an increase in market share. A REDUCTION in advertising expenditures guarantees reduced profits, sales and lost market share due, in part, to three significant impacts... LOSS of top-of-mind awareness, LOSS of image in the marketplace and local community and a CHANGE in attitudes and perceptions held about the retailer, service provider, professional business or company. Why should you advertise in a slow or slowing economy? To be successful, to grow and to survive, a retailer, a service provider, a professional business or company needs to have a constant presence in their community. This presence comes through a community awareness of that business and ‘who they are’ and ‘what they do’. This awareness and pres-
Please see Nau, page 8
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Kelso Longview Business Connection
January 2014
Nau, from page 7
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• Don’t buy an ad. Buy an IDEA, a CAMPAIGN. Talk to your local media professionals about investing in a series of ads, within a timeframe, with a budget that you have set aside or allocated, to meet an identified need, problem or opportunity with a desired outcome ... rather than placing a one time, single shot ad or promotion. By creating a public awareness of ‘who you are’ and ‘what you do’ you help your community, your business, service or company and you GROW. © Murray & Nau, Inc. Chuck Nau of Murray & Nau, Inc. is a Seattle area based consultant and sales and management trainer. He is a 25-year veteran of advertising, sales, media and management, who knows and understands the everyday challenges of starting up, growing, and surviving in today’s ever changing retail climate. He has spoken to and conducted workshops for a number of local retail and chamber organizations, national publishing groups, national retailers and manufacturers, state press associations, and newspaper groups. Comments and questions are welcome and may be directed to Chuck via email: murnau@nwlink.com or at 425-603-0984.
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Kelso Longview Business Connection
January 2014
Lower Columbia College
A formula for success LCC + K12 partnerships = improved college readiness in math By Chris Bailey President – Lower Columbia College
would elapse between their last high school math class and college placement testing. That delay meant a poor testing outcome. LCC is now offering placement testing in the high schools. Based on those results, students can take additional high school math or participate in a Math Boot Camp to refresh their knowledge and then retest to qualify for a higherlevel college course, or increase their preparedness for the first math course at LCC. Schools participating in the Math Transcript Agreement with LCC include: Castle Rock, Kalama, Kelso, Mark Morris, R.A. Long, Toutle Lake, Wahkiakum and Woodland. A chart that clearly shows how high school course completion and grades transfer to college courses is available for teachers and students, and on the LCC website. Advancing without placement testing has provided the greatest incentive for high school students to pursue high levels of math before college. The number of students taking advantage of the agreement more than doubled in just the past year. LCC is offering placement tests for both math and English at local high schools and hopes to expand the opportunity this year to include sophomores, juniors and seniors. Testing early allows students to develop a road map for coursework at both high school and college levels to achieve their future career goals without additional costs or delays. Through its Rural Outreach program, LCC plans to offer on-site placement testing and other College Readiness services including: • Information sessions for students and parents about financial aid, college planning and dual enrollment programs – Running Start, College in the High School and Tech Prep • On-site advising for college studies • Orientations for high school students enrolling in LCC online courses LCC Rural Outreach Centers will open at Castle Rock and Woodland high schools winter quarter. We also expect to provide similar College Readiness services at high schools closer to the Longview campus in the
A collaborative effort to prepare local high school graduates to move into college math studies is already showing significant progress at Lower Columbia College (LCC). Math instructors from LCC and area high schools have developed a multi-faceted approach over the past five years to help students save time and extra costs by avoiding remedial coursework. While the proportion of all students entering LCC underprepared in math has been hovering around 90 percent for the past several years, the proportion of recent high school graduates in this group has dropped to just 72 percent, a full 20 percentage points lower than only five years ago! The education partners found that the quality of high school math courses was not to blame for previous low scores. Instead, interventions related to math placement testing and student preparation have made the greatest impact. Here’s a list of factors that have been adjusted: 1. Alignment – Instructors reviewed coursework to insure that what was being taught at the high school level was aligned with skills required in the subsequent college level course. 2. Transcription – Agreements and procedures were developed so that high school students completing specific advanced level math courses with a designated grade, for example Algebra 2 or Calculus, could transfer into the next level of math at LCC without requiring a placement test. 3. Test Validity – College faculty reviewed and made some changes to placement tests to more accurately assess student skills. 4. Practice-Testing – LCC has begun offering practice-tests in area high schools, then sharing scores with students and counselors to help them better understand and prepare for placement testing. This also reduces test anxiety, which can impact testing performance. 5. Reducing the Rust Factor – For many students two years
Please see LCC, page 10
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Kelso Longview Business Connection
January 2014
LCC, from page 9 near future. For older students at LCC, similar reforms in testing, preparation and pre-college math classes are also resulting in positive effects. A new placement test and online math class resources provide better diagnostics and student support. Math Boot Camps held prior to the beginning of each quarter allow students to refresh past knowledge and retest into a higher course before classes begin. Math tutoring is also available to all LCC students at no cost. Curriculum reform has reduced the pre-college math sequence at LCC from 20 credits down to 15 – a substantial reduction in terms of both time and money for students. In addition, pre-college math courses have been modified from
a single 5-credit class to a 3-credit/2-credit split that allows students to take just what they need, and in some cases delay the second part of the course if they are struggling. Student success rates in math have held steady in spite of the 25 percent reduction in time and credits needed to complete the sequence. Restructuring of the previous math lab into a Math Achievement Center (MAC) provides students the opportunity to enroll in a self-paced course in a supportive environment, and gives students in classroom-based courses a place to come for assistance. In the MAC, students with the right skills can complete the entire pre-college math sequence in a single quarter (15 credits total). A series of workshops also takes place each quarter in the MAC on a variety of topics including math anxiety, test preparation and math study skills.
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Kelso Longview Business Connection
January 2014
CEO’s Message
2013 proved to be big year for Chamber Business and Education Awards: Every May the Cham-
By Bill Marcum Kelso Longview Chamber of Commerce CEO
ber, through the Education Foundation, bestows awards to the top educators for Longview and Kelso and the Business Achievement Awards to our local business members. This past year we had more than 200 educators and business people attend the event hosted at the Cowlitz Conference Center. A new twist to the event this year was to include the scholarship recipients from our local high schools. The committee worked extra
As I look back over the past year of all the things the Kelso Longview Chamber was involved in I am quite amazed that with Brooke, Amy and myself we are able to accomplish so much. Here is just a brief rundown of what I see as our major successes in 2013.
Small Businesses Boot Camp: This was a new and aggressive idea to help our members be more successful in their own businesses by providing education to owners, managers and employees. The Chamber hosted 19 workshops throughout the year in three categories: finances, human resources and sales and marketing. These 19 classes were on a budget of $5,000 with the hope of breaking even by way of campers who paid $100 for a series of six classes. We also received a $1,000 sponsorship from the Southwest Washington Workforce Development Council.
Please see Chamber, page 13
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I am happy to say we did break even and provided additional training/education to more than 100 local business people. We will continue Boot Camp in 2014 with similar topics, allowing many people who were not able to attend the first year a chance to receive some of the basics from the first year. Boot Camp starts Thursday, March 6. Then we plan to retool for 2015 and prepare for Boot Camp 2.1 with an advanced business education model. Connie Bjornstrom Lindsey McTimmonds
Building Bridges, A Regional Business Showcase:
We reworked the Business Expo, condensing it into one room with about 100 venders at the Cowlitz Conference Center. I think the results were excellent. Every vender was in one location so attendees did not have to search two rooms, and all the activities were located in the same room with 100 percent of the venders and attendees able to participate. We plan to continue this approach, so look for information on the Building Bridges Showcase this month and put Thursday, April 17, on the calendar to attend this event.
Dennis Bird
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Kelso Longview Business Connection
January 2014
Council of Governments
Just like that it’s 2014 By Scott Patterson Cowlitz-Wahkiakum Council of Governments Executive Director At its December meeting, the CWCOG (Cowlitz-Wahkiakum Council of Governments) Board approved the 2014 Budget/ Work Program, I thought this would be a good opportunity to look at some of the key projects we will be focusing much of our work on in 2014:
SR 432 Rail Realignment and Highway Improvements Project
Falling on the heels of the completion of the Columbia River Channel Deepening project in 2010, and in order to meet the demand that comes with accommodating larger ships to the industrial corridor and the Port of Longview, the SR 432 Project is working to identify opportunities to improve the existing rail and roadway infrastructure. The SR 432 Project has seen significant activity late this year and this initial phase will continue into the spring of 2014. At that time, it is expected the CWCOG Board and the project’s Executive Committee will take action in adopting a set of rail and highway related projects into the next round of analysis (by formally entering the NEPA/SEPA – Federal and State Environmental Policy Act). The project will continue with its intensive public and stakeholder outreach on the broad range of design concepts that were developed earlier in 2013. More information can be found on the project’s website, www.SR432Corridor.org.
Economic Development District Program
Not only will the Economic Development District for this region of the state change its name and expand its boundaries, but it will also be developing the new five year CEDS (Comprehensive Economic Development Strategies). The District, which began 2013 as the Cowlitz-Lewis Economic Development District (CLEDD), also approved adding Wahkiakum County; which beginning in 2014 will now become the Southwest Washington Economic Development Commission 12
(SWEDC). One of the first action items for SWEDC will be to develop its new five year CEDS Plan that will provide a strong foundation for near-term economic development opportunities. The district has been working to become a focused regional organization that seeks new and innovative economic development opportunities. Based on a history of timber and natural resource production, the region is seeking new technologies and entrepreneurial opportunities that will provide a skilled and educated workforce.
Metropolitan/Regional Long Range Transportation Plan
The M/RTP (Metropolitan/Regional Transportation Plan) is a 20-year planning document that establishes the strategic framework for meeting the existing and future transportation needs of our region. Last updated in 2008, this long range plan serves as a link between cities, the counties, and state transportation efforts for the Longview-Kelso-Rainier, Oregon MPO (Metropolitan Planning Organization) and the five county RTPO (Regional Transportation Planning Organization) which includes Cowlitz, Wahkiakum, Lewis, Grays Harbor and Pacific counties. The M/RTP is used to guide regional transportation investments over the next 20 years. This means much of the transportation focus in 2014 will require CWCOG staff to be meeting regularly with the southwest region of the Washington State Department of Transportation, and the 28 cities within the five counties, 12 ports, four transit districts, four non-profit transit providers and four tribal governments.
Fire and Ice Scenic Loop Corridor Management Plan
The Fire and Ice Scenic Loop (FISL) Corridor Management Plan is a partnership between Cowlitz, Lewis and Skamania counties as well as the U.S. Forest Service (USFS) Mount St. Helens Monument to increase economic development opportunities, coordinate tourism activities and promotion, identify infrastructure concerns and opportunities all while cultivating tourism around the region. The FISL plan is scheduled to be completed in late 2014. While not a complete list, I hope it gives you some insight into some of the important work we will be focused in on in 2014.
Kelso Longview Business Connection
January 2014
Chamber, from page 11 hard to make sure we had all the scholarship entries in, judged and ready to award on this wonderful night. Between the Kelso Longview Chamber and the Chamber’s Lower Columbia Professionals organization we awarded seven $1,000 scholarships. If you or your business would like to continue to help the Chamber award these scholarships please give me a call. We can always use the support. This year’s Business and Education Awards will take place Wednesday, May 7.
Chamber Golf Classic: More than 120 people participated in the Chamber Golf Classic in June and more than 30 businesses supported the Classic by sponsoring the event, led by our premier sponsor for the second year in a row, Stirling Honda. The weather was great once again and everyone seemed to enjoy the golf, fellowship, prizes and food. A special thanks goes to Lance Satcher and his staff and Michael Montero and all the wonderful staff members at the Longview Country Club (Chamber Members). Tee times for 2014’s Golf Classic are already set for Monday, June 16. So, put this fun day on your calendar and come out and enjoy the day. Jingle All the Way, the Sequel: Brooke, Amy and their amazing committee did a great job of bringing more than 1,000 people to downtown Longview during the second Jingle All The Way Fun Run a couple weeks ago. We had more than 650 runners/walkers, more than 30 sponsors, with KapStone as the “Grand Bell” event sponsor. A lot of time and energy goes into this event and on a cold, crisp, night in December it all comes together to make sure the Jingle runs smoothly. It takes a small army to put up the barricades, man the intersections to protect the safety of the walkers and runners, and get all 650 people checked in and in position for the start of the event. The Sandbaggers sponsor the kids’ backward run before the main Jingle Run. Then as if that was not enough the committee then has to break down and pack all the decorations, the holiday inflatables, the barricades and get the streets back to normal shortly after the run is complete. A huge thank you to all who sponsored, worked and participated in this event. So, what do these events bring to the Chamber, its members and the community? Well, first and foremost is allows the Chamber to continue all the services we, as your chamber of commerce, annually provide: informational Quarterly Luncheons, Boot Camp, Legislative Briefings, Business After Hours, Mega Mixers, Holiday Mixers, the Education Foundation, Legislative
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Committee, Lower Columbia Professionals and the Ambassadors Committee, all of which are directed to one goal…our mission to help our member businesses be more successful. A financial off shoot of all of these events is the Chamber of Commerce is able to provide scholarships to our local students. In 2013 we provided $8,000 worth of scholarships to eight local students – seven graduating seniors and one local Lower Columbia College student, through the LCC’s Foundation. Based on the success of the events above the Chamber will be able to continue to provide scholarships at the same level in 2014. Thank you to all the people who participated in our events during the past year, the businesses that sponsored an event, the Ambassadors and the many, many members who volunteer to man our committees, our Foundation and our events. And a special thank you to Brooke and Amy for the outstanding job they did during the past year. They are truly two gems that are willing to do whatever it takes to help our members. Finally, we moved our offices from downtown Longview into the new Visitor Center/Chamber Offices at 105 Minor Rd., in Kelso. In partnership with the City of Kelso, Cowlitz County and the Chamber of Commerce we had a new facility built that will house the Chamber of Commerce and the Visitor Center. Traditionally the Visitor Center gets about 12,000 visitors annually. With the new facility, Starbucks and Jack in the Box conveniently located across the street, I see an opportunity for your Chamber team to talk with 20,000 or more visitors with the top goal being to drive these visitors in to our communities to see the wonderful things we have to offer and spend a few dollars while they are in town. The Visitor Center will be just that, a Visitor Center, not a Volcano Center as it has been in the past. The VC will present a beautiful representation of Cowlitz County, the cities of Kelso and Longview, Mount St. Helens and the history of the Cowlitz Indian Tribe, making this truly a center where visitors can gain information about what this county has to offer them while they are in our area. We have scheduled our open house for Wednesday, April 30. So, plan to stop by and see what we have designed for our visitors. Wow, what a year, and we intend to make 2014 even better.
Kelso Longview Business Connection
January 2014
SWWDC
Workforce development 101: The basics about what we do and who we are By Julia Maglione Communications Manager Southwest Washington Workforce Development Council When I joined the Southwest Washington Workforce Development Council (SWWDC) almost four months ago, I thought I knew what the organization did; I am, however, learning something new every day. One of the things I’ve learned is that much of the work done and services provided by the SWWDC and its partners is not known by the community. Over the coming months, I hope to explain and demystify the SWWDC and workforce development, in general. To start at the beginning, the SWWDC, a nonprofit organization founded in 2002, is the Workforce Investment Board (WIB) for Clark, Cowlitz and Wahkiakum counties. There are 12 boards in the state of Washington. These boards are the policy and planning bodies for workforce development activities in their local areas and, among other things, receive and distribute federal Workforce Investment Act (WIA) dollars. WIA is the federal government program enacted in 1998 to “increase the employment, retention, and earnings of participants, and increase occupational skill attainment by participants, and, as a result improve the quality of the workforce, reduce welfare dependency, and enhance the productivity and competitiveness of the Nation.” To help meet the WIA goal, the SWWDC’s functions as a workforce board, include: • Develop and submit local plans • Select local one-stop operators • Identify eligible providers of training services, youth activities and intensive services • Oversight • Negotiate local performance measures • Assist in developing statewide employment statistics systems • Ensure effective connecting, brokering and coaching activi-
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ties to assist employers • Coordinate activities with economic development and employers In a nutshell, the SWWDC brings funding and service providers together with employers and job candidates to give employers the workers they need and job seekers the skills to get the jobs they want. To provide the services our community needs, we contract with state agencies (WorkSource), local service providers (ResCare), economic development agencies, colleges (Lower Columbia College) and community-based organizations (Goodwill Tacoma/Longview). These partners provide businesses with services, like job postings and candidate screenings, and provide job seekers and youth with training and job search assistance. These services are free as funding comes through the SWWDC. The SWWDC is governed by a volunteer board of directors. Our 38 members are from businesses, education, organized labor, community-based organizations, and state and economic development agencies. Representatives of Lower Columbia College, the Kelso Longview Chamber of Commerce, Cowlitz County Commission, Cowlitz County Economic Development Council, Cowlitz-Wahkiakum Central Labor Council, Castle Rock School District, NORPAC/Weyerhaeuser, Lower Columbia Community Action Council, American Paper Converters, Interstate Wood Products, KapStone (formerly Longview Fibre), Dalke Consulting, Futcher-Henry Group and the Port of Kalama generously serve as SWWDC board members. This collaboration between industry, labor, business and education helps the SWWDC fulfill its mission to prepare and promote a skilled and adaptive workforce for a thriving economy in Southwest Washington. Julia Maglione is Communications Manager at the SWWDC. She can be reached at jmaglione@swwdc.org or 360-567-3176.
Kelso Longview Business Connection
January 2014
Mind Your Own Business (at the Library)
The top book choices for 2013 guide smart decisions for New Year By Chris Skaugset Longview Public Library Director
convincing as it could be, it’s still a title worth looking at. I discussed Sheryl Sandberg’s (with co-writer Nell Scovell) Lean In: Women, Work, and the Will to Lead in an earlier column but it made the list and is worth mentioning again. The COO of Facebook understands better than most the challenges of women achieving positions of power in business but through her own experience shows how it can be done. This is a fascinating book not only for women in the business world but for the men that work with them as well. It would be hard to discuss almost anything in the business world without bringing up the behemoth Amazon. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone is the first in-depth, with access previously not granted to anyone else, account of Amazon and Bezos’ attempt to make the everything store and how this changed the way the world reads and shops. Recognizing that creativity is the key not only to a successful life as an entrepreneur but in life generally, brothers Tom and David Kelley wrote Creative Confidence: Unleashing the Creative Potential in Us All. For anyone seeking more creative energy (and I believe that most of us are) the ideas and pragmatic solutions to enhancing creativity that the authors offer will give plenty of food for thought, not only on the individual level but the organizational level as well. Finally, I bring you The Devil in the Grove: Thurgood Marshall, the Groveland Boys, and the Dawn of a New America by Gilbert King. As I mentioned previously this book actually came out in 2012 but Inc. thought it important enough to mention in 2013 and I couldn’t agree more. This is the powerful tale of Thurgood Marshall, before he was a Supreme Court Justice, and his attempt to save four young, black men falsely accused of raping a white woman. The Inc. article talks about using this book as a means to promote diversity awareness and there is no doubt that this powerful story will make everyone who reads it ever view anyone they perceive as different (whether it be appearance, religion, race, or beliefs) in the same way again.
As I was deciding what I should write about this month, I found an article online from Inc. that discussed their top 10 book choices from 2013 for the entrepreneur (though one actually came out in 2012, but the author’s argument was that since it won the Pulitzer normal rules don’t apply and I won’t disagree). I searched for the titles and found that we actually had seven of them here at the library and I thought I would give a brief rundown on those that we own. If you missed any of these great books in 2013 you can still find them at your library. The first title is Give and Take: A Revolutionary Approach to Success by Adam Grant. In this well-received, and in many ways groundbreaking, book the author shows that there is a place for altruism in the business world and that people can be successful entrepreneurs and be givers. It is a very different idea since the general perception is that successful business people and entrepreneurs are takers who get what they can from everyone else without giving anything back. The one fiction title on their list was Dave Eggers’ The Circle. Eggers is well-known for his literary fiction and in this case tells the tale of Mae Holland that is one part social satire with and equal dose of literary suspense set in a large Internet company (i.e. Google, Facebook, etc.) in Silicon Valley that is connecting everything through social media. All in all, a wellwritten book full of big ideas and bigger questions. The Sports Gene by David Epstein explores whether its nature or nurture that makes elite athletes and is a fascinating, though not always clear, mixture of genetics and social science that has repercussions in the business world as well. Not always as
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Kelso Longview Business Connection
January 2014
Business Toolbox
Should you have a business partner? A Disaster
By Jerry D. Petrick Certified Business Adviser When does it make sense to have a business partner? Should you bring a partner into your existing business? Should you start a business with a friend or family member? Having a business partner can be an asset in many ways – it can also be disastrous and even contribute to failure of the business, and ruin your relationship with the partner. Fortunately, there are steps to take to make sure the relationship starts off on the right track. Here at the Small Business Development Center (SBDC), we work with all types of businesses — from sole proprietorships, to partnerships, to corporations with several owners. We’ve seen partnerships work exceptionally well and we’ve seen disasters.
A Successful Partnership
We’ve advised many small businesses with more than one owner. In a great many of these cases the owners are also a married couple. As one couple said, “We want to continue to stay married to each other and therefore make the business partnership work!” Their marriage is the “glue” that keeps the business partnership working. But what if the partners aren’t married? Several years ago we worked with a non-married couple that started a business that was unique for this area. Soon their personal relationship ended. They separated their living arrangement, but both wanted to continue to work in the business. They did and were successful at it because they both believed in their business idea and wanted it to be a success. Later, one partner married and moved to Seattle. She couldn’t work in the business anymore and wanted her partner to buy out her half. She said, “I want to be fairly compensated, but I also want the business to succeed.” Her partner agreed. We worked with them to come up with a buy-out plan that accomplished both goals. The business grew and did succeed.
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While we hear more tales of disastrous partnerships than we’d like to, one short example may be illustrative. Two couples, in their late-30s, fulfilled their dream of moving to the Pacific Northwest and buying a business. The women were childhood friends. The men were friends as well. The four of them planned to run this business. Within six months after buying the business the personal and business relationship between the two couples was destroyed. They found out too late that being friends mean you have the same goals for a business or the same values that guide operating it. We offered to mediate, but one couple refused, demanding to be bought out at double what they put into the business a mere six months ago. One couple did buy out the other and the lifelong friendship between the two women was gone.
How to Avoid Disasters in Partnerships
Before you take on a business partner, ask yourself some important questions: • Why do you want a business partner? • What financial contribution can your potential partner make to the business? • Does your potential partner have access to credit and what is his/her financial situation? • Do your skills complement each other? • Do you both have the same vision for the business? If you do decide to enter into a partnership, it is best to have a written partnership agreement. Although we advise seeing an attorney to assist you with it, here are some issues to discuss with your partner. Your answers will form the basis of your agreement. The first section deals with issues involving “getting into the partnership”: “Getting Into the Partnership” • What are the mission, vision, and goals of the business? Of
Please see Petrick, page 24
Kelso Longview Business Connection
January 2014
Ambassador of the Month
Two earn Chamber’s December honor There was a tie in the point system for the Kelso Longview Chamber of Commerce’s Ambassador of the Month, so Russ Chittock and Jeni Quiriconi both were bestowed the honor for December. Chittock is a staff member at Express Employment Professionals and Quiriconi is owner of Heartsong Massage. Chamber Ambassadors, known as The Red Coats, are an integral part of the Chamber of Commerce. The Ambassador team is made up of active Chamber volunteers whose responsibilities include meeting and greeting at Chamber events, welcoming new members and assisting at ribbon cuttings and community events. Ambassadors juggle busy professional careers while making time to assist the Chamber at a variety of events year long. If you would be interested in wearing a red coat and representing the Chamber, contact Brooke Fisher at the Chamber office.
December
Jeni Quiriconi Heartsong Massage
December
Russ Chittock Express Employment
The Sky is the Limit! We started in a garage in April 2007. Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company. By early fall Twin City Bank will help us move into our new 15,000 square foot facility with room to continue our growth. Jon Hansen, General Manager Sid Somers and Steve Norby Fabricast Valve
729 Vandercook Way Longview, WA 98632 1-800-319-2265 | 360-414-4101 Creating products to fuel the world
www.knifegates.com
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twincitybank.com
Kelso Longview Business Connection
January 2014
PeaceHealth
New electronic health record for improved medical care By Lawrence Neville, MD PeaceHealth St. John Medical Center In business time is money. Time is also a critical element in the Health Care industry. One of the ways businesses leverage time is taking advantage of technology. Health care is no different and continuously seeks ways to use technology to improve our processes and better serve our patients. One of the most recent uses of technology is PeaceHealth Medical Group has transitioned to a new electronic health record (EHG) known a Epic to better serve patients by using newer health care technologies, The new Epic system went “live” last month at PeaceHealth clinics. “Timely information is critical to high quality patient care,” said Lawrence Neville, MD, vice president of PeaceHealth Medical Group’s Columbia Network operations. “This new electronic health record system is a powerful tool that will be very effective in helping PeaceHealth to better manage our patients’ care.” Among the many benefits of the new Epic EHR – a certified system that meets federal health care reform standards – is the easy, secure retrieval of information for providers in a variety of ways. Both patients and physicians benefit from this enhancement. Epic allows PeaceHealth to track medical information with much greater efficiency and accuracy while improving communication with our patients. Patients will benefit because the Epic EHR is used by many health care facilities across the Pacific Northwest and nationwide, which makes it simple for patients, no matter where they receive their care, to have providers exchange important medical information on their behalf. This connectivity adds convenience for patients who travel and may need care outside of their community. Doctors from the many other health systems that use the Epic EHR across the country can use Epic to easily look up notes from recent visits, as well as allergies, medications, or other information for a patient who received
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care at PeaceHealth. Additionally, the new Epic EHR allows providers to accurately and easily document each patient’s visit, track records, coordinate medications and communication to reduce potential for medication errors, and simplifies the referrals process. The Epic EHR is paper-free and provides secure electronic communication between providers and pharmacists and laboratories, as well as between patients and their health care team. In addition, the Epic EHR makes it easier for patients to see their own records and interact with their clinic remotely, 24/7. With the Epic EHR, patients who sign up for “PatientConnection” – a free online tool – are able to: • Send a secure message to their health care team (replies typically within one to three business days); • View a summary of and recommendations from their last visit; • Directly schedule a primary-care appointment; • View results of lab or other tests; and • View allergies or medications. To sign up for PatientConnection, go to www.peacehealth. org and click on the PatientConnection icon. PeaceHealth looks for ward to serving our improved patient care as we take this exciting step into the future of healthcare! Lawrence Neville, MD joined the PeaceHealth Medical Group Neurology Clinic in 2005. He received his undergraduate degree in political science at Reed College in Portland, Ore.; a masters in philosophy at Yale University; and went on to obtain his medical degree, magna cum laude, at Oregon Health and Science University. In January 2012 Dr. Neville was named Regional Vice-President/Medical Director, PeaceHealth Medical Group, Lower Columbia Region.
Kelso Longview Business Connection
January 2014
Kelso
Longview
Looking ahead to 2014
The muddle of marijuana
By City Manager
By Mayor David Futcher
Bob Gregory
By this point, we all know that Washington legalized recreational marijuana use. Initiative 502 was voted down in Cowlitz County, but regardless, as we are part of a larger ecosystem, we’ll be seeing pot stores in 2014.
On behalf of the Longview City Council and all the dedicated employees serving our great City, we look forward to an exciting year ahead in 2014. There is much optimism about our improving economy and I am feeling a growing enthusiasm that this will be a year of significant advances for many important initiatives that I am excited and know the community will enjoy!
We’ve seen state rules for handling the marijuana distribution system roll out slowly in 2013, and each jurisdiction has had to figure out their own strategy for handling these facilities. Kalama took the approach of defining locations for the businesses, but basically telling them they’ll never get a city business license. Castle Rock designated some undeveloped acreage on the side of a hill as their only commercial marijuana area. While cities seem to be moving to address I-502, it seems fair to say our local governments are not embracing it.
The City recently learned we have been awarded federal funding to match city, county, and state funding for our downtown streetscape project. With the additional funding, the City hopes to complete approximately four blocks of streetscape improvements, three blocks along Commerce Avenue, between Washington Way and Broadway Street, and one block on Vandercook Way, between Commerce Avenue and 12th Avenue. We hope this will be a game changer with an experiential change for shoppers and visitors to downtown while also creating the enthusiasm for creation of an arts and entertainment district in downtown.
The main reasons for that appear to be twofold. First, marijuana is still federally illegal. Yes, the feds said they’re not going to come after us in Washington for now, but that’s not the same as it being legal. Secondly, we’ve generally been raised that “marijuana is bad…mkay?” With that background, it’s no wonder that some are worried about the impacts of something which is painted as harmful being sold in their neighborhood.
R.A. Long Park will begin a facelift in 2014 with replacement of the plaza and the center of the park. We will also be installing infrastructure for a future fountain in the plaza and are hopeful a donor will come forward to make the fountain a reality. We are installing audio/electrical facilities to accommodate future performance and entertainment activities and funds have also been committed to rehabilitation of the sidewalk.
I’m the last guy that should be talking about the true impacts of marijuana. I don’t know if pot is the gateway drug leading to a ruined life, if it just causes you to become the next Jeff Spicoli, or if it’s simply a cheaper, less-impactful alternative to alcohol. I suspect our state will be on the cutting edge with regard to finding out the true impacts.
Lower Columbia College will be following up with the recent opening of the University Center and will be opening the Health and Science building, creating expanded opportunities for STEM (science, technology, engineering and math) and nursing programs utilizing state-of-the-art technology and equipment. The Shay Pavilion and locomotive located at the library grounds is well under way to being realized and will be open and available for viewing and enjoyment in the summer.
Until beneficial impacts become clear, though, you’ve got to expect some institutional resistance to pot from our local governments, and some sub-prime locations for the early pioneers of the commercial recreational ganja industry.
These are but a few of the exciting projects that will be realized in 2014. Wishing you all a very happy and prosperous New Year in 2014!
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Kelso Longview Business Connection
January 2014
Longview Downtown Partnership
Requesting your opinion on downtown Longview By Alice Dietz Longview Downtown Partnership President
are looking for more people to be a part of the LDP, especially students, business owners or people looking to expand their reach in our community.
The Longview Downtown Partnership (LDP) strategic planning process will take place this February. The details and agenda are yet to be set, as we would like to hear an outside perspective from our community. The strategic planning process happens annually and sets the pace for the calendar year. The LDP treasurer, Marcel Goulet and I will be organizing and planning this meeting. Please contact us with your input. What would you like to see from your downtown? What do you like about your downtown? Have you seen any growth in the past years?
Below you will find my contact information. Please get in touch with me if you are interested in getting your ideas or participation out there. It is the people’s downtown.
Also, our LPD is making strides financially, hosting monthly socials and working with downtown businesses to get more exposure. We have had a number of successful developments in downtown Longview and are excited to watch what the future holds for our community. As our success grows, we are in need for more people from the community to get involved. We
Ashtown Brewery! This is what we need in our community. Places to go with people to see! It’s exciting to have our first brewery downtown. The atmosphere is very laid back and family friendly with wonderful Cowlitz County-centric décor. If you have not been there, you are missing out.
dietz@cowlitzedc.com 360-442-0855 Downtown Business Shout Out
Kelso Longview Chamber of Commerce Board of Directors Anne O’Connor onthemark associates
Bianca Lemmons Cowlitz County Title Company
Michael Julian Kelso Theater Pub
Chris Bailey Lower Columbia College
Clayton J. Bartness, DC Longview Chiropractic Clinic
Chet Makinster Longview City Council
Jerri Henry, Past President Futcher-Henry CPA Group Joel Hanson, President KLOG/KUKN/The Wave
Dennis Weber Cowlitz County Commissioner Bob Crisman Gallery of Diamonds
Michael Claxton Walstead Mertsching
Ted Sprague Cowlitz Economic Development Council
Lance Welch PeaceHealth
Steve Taylor Kelso City Manager
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Diane Craft, Vice President Koelsch Senior Communities Linda DiLembo Three Rivers Mall Julie Rinard Community Home Health & Hospice Neil Zick, Treasurer Twin City Bank
Kelso Longview Business Connection
January 2014
Holiday Mixer
Merry Mixer Shawn and Leigh Green find some time to catch up at the Chamber’s annual Holiday Mixer December 10 at The Red Lion. Below, Peter Bennett, Carey Mackey, Jennifer Harrtington, Russ Chittock, Teedora Garn, Marlene Johanson and Jason Reetz share some laughs and Lonnie Knowles grabs a bite to eat.
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Kelso Longview Business Connection
January 2014
Welcome New Members
Chamber membership has its privileges Celebrate a new year by inviting you to become a Chamber member! Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.
• Annual Meeting and Banquet • Networking Events • Committee Participation • Business Contacts • Quarterly Membership Meetings • Civic Representation • Monthly Business After Hours
Business Services include marketing for your business, referrals and access to Chamber publications and research data. • Mailing Labels • Membership Window Decals • Member Referrals • Ribbon Cutting • Web Site Links • Member to Member Discounts • Membership Directory • Tax Deduction
Packages
• Newsletter • Business Card Display • Use of Chamber Logo Representation through action committees, Candidate Forums and up-todate Action Alerts. • Legislative Representation • Issues Tracking and Information • Task Forces • Candidate Forums • Legislative Update Breakfast • Demographics Publication
Basic Membership Package – $275 or $26 per month. Bronze Membership Package – $500 or $46.66 per month. Silver Membership Package – $1,000 or $86.33 per month. Gold Membership Package – $2,500 or $211.33 per month. Platinum Membership Package – $5,000 or $416.66 per month. Diamond Club Membership Package – $10,000 or $834 per month.
Join today! Call 360-423-8400
Looking for staff? Express can help! Express can help you find, screen, test, hire, train & motivate your employees. 360.414.1200 • www.expresslongview.com Jan 2014 Chamber Ad 4 x 2.5
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Kelso Longview Business Connection
January 2014
Jingle All the Way
Marlene Johanson, Teedara Garn, Carey Mackey, Lonnie “Frosty� Knowles, Jim and Barbara Fisher, Brooke Fisher, Amy Hallock, Len Hallock and Rick Johnson.
Dash Away Dash Away Dash Away All Hundreds of runners, 650 to be more exact, raced through the streets of Longview December 14 for the second Jingle All the Way: The Sequel 5K Run/Walk. The top three male finishers for the race were: Nate Starr, Aaron Brumbaugh and Karsten Rentner. The top three female finishers were: Ashlyn Opgrande, Abby Weiler, and Joanne Marty. More results are available at www.kelsolongviewchamber.org/news/jingle-allway-5k-results#sthash.8dHqN1U6. dpuf
Brooke Fisher, Lonnie Knowles, Shawn Green, Marlene Johanson, Amy Hallock, Russ Chittock, Jeni Quiriconi and Carey Mackey.
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Kelso Longview Business Connection
January 2014
Petrick, from page 16
gal and financial impacts will that have on the business?
each partner? • What are each partner’s expectations of the business? • Will the partners be equal in ownership/control? • What is the initial capital contribution of each partner? Are the contributions true investments or loans? • What commitment of time, equipment, and other resources will you each make? • What is the value of “other equity” such as “sweat equity”? • What level of income will you each expect or need from the business? Once you’ve worked out the issues to get into the partnership, turn to the actual running of the business and how you will do that in partnership: “In the Partnership” • What are the roles and responsibilities of each partner? Who will do specific tasks? • How will day-to-day decisions be made? • Will partners make additional financial contributions? • How will each partner share in profits and losses? • What salaries, if any, are to be paid to partners? • Will you prohibit outside business activities that would be in competition with the partnership business? • How will disputes be resolved? Is there a “managing partner” who will make final decisions? • Will new partners be added? If so, what procedure will be followed? • Who can make commitments or expenditures on behalf of the company? Since partnerships do end, now is the time to discuss how this will happen: “Getting Out of the Partnership” • How will a break-up of the partnership be handled? What if one partner wants to keep the business? What if both partners want the business but no longer want to work together? • How will you determine the value of the business in case of death, incompetence, or withdrawal of a partner, or dissolution of the partnership for any other reason? • Is a partner allowed to sell his or her portion of the business? At what price? Restrictions on whom they can sell to? • What happens in the event of the death of a partner? Is it specified in a legal will for each partner? • What happens if a partner gets divorced/married? What le-
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Getting Help in Forming a Partnership
Bringing a partner into your business is a key decision that will either help or hinder the business. We recommend reviewing the issues presented in this article and perhaps making an appointment with the SBDC to guide you and your potential partner in this task. We also recommend getting advice from your accountant and having your attorney assist you with the final agreement, typically referred to as a Buy-Sell Agreement. This article was prepared by Jerry Petrick MBA, SPHR, CGBP, PMP and Certified Business Advisor with the Washington State University Small Business Development Center (SBDC) Longview office. Jerry provides no-cost confidential advisory services by appointment. He can be reached via e-mail at jerry. petrick@wsbdc.org.
KDRA Presents
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Ad Rates Full Page ...................................$2,230 2/3 Page ...................................$1,595 1/2 Page ...................................$1,235 1/3 Page ......................................$935 1/6 Page ......................................$715 1/12 Page ....................................$505 Additional listings in directory .......$55
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Mechanical Specifications Electronic Files • Should be emailed to bfisher@kelsolongviewchamber.org • Please include your company name and publication in the subject line. Logos, Images, Photos • Formats: JPG, EPS, TIFF, PDF • Resolution must be 300 dpi. Images from the internet cannot be used. Full Files • PDF format, 300 dpi, with fonts embedded Images for Scanning • Photographs (up to 8.5” x 11”), stationery, menus, business cards, etc. • Artwork for scanning must be clear and unmarked • Digital artwork is preferred as this will give a higher quality result.
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105 Minor Road Kelso, WA 98626
360-423-8400 www.kelsolongviewchamber.org