Volume 5, No. 7
July 2013
Business Kelso Longview
Calendar Tuesday
July 2 – 11 a.m. to 6 p.m. Chamber Booth at Go Fourth Celebration Register for Jingle in July run! Lake Sacajawea (Booth 617)
Wednesday
July 3 – 11 a.m. to 6 p.m. Chamber Booth at Go Fourth Celebration Register for Jingle in July run! Lake Sacajawea (Booth 617)
Thursday
July 4 Jingle in July 5K Run/Walk Three Rivers Mall 11:30 a.m. start time (Food Court Entrance) Same day registration at mall from 9 to 11 a.m.
Tuesday
July 9 – 5:30 to 7:30 p.m. Business After Hours Cowlitz County Title Company $15 in advance/$20 at door Register at: www.kelsolongviewchamber.org
Friday
July 12 – 5 to 7 p.m. 90th Anniversary Celebration Open House Monticello Hotel Free for Members Must register in advance at: www.kelsolongviewchamber.org
Connection Chamber of Commerce
Dave Taylor fondly displays photos of his father, who started Taylor Insurance 50 years ago in the current location.
Insurance agency’s location proves a moving experience By Brenda Sexton For The Kelso-Longview Chamber
A
fter having his Taylor Insurance Company in the same building for nearly 27 years, Dave Taylor couldn’t believe he was packing his boxes and moving – again. “We were in the same location all those years and then moved twice in one year,” he lamented. Bad timing. Unfortunate circumstances. Incredible, uplifting story. Just down the road, Taylor spied a place that needed work, but had potential. Looking beyond the hair-cutting stations and sinks of the former beauty salon, he saw an office space that called to him with a quiet comfort. It felt warm, inviting, almost like home, and with the landlord’s promise to gut and renovate, everything was looking up. Taylor was describing the location and space
to his mother when she started asking him specific questions, finally she said, “That’s where your daddy was when we first came to town.” “We got a warm fuzzy feeling,” Taylor said. “I knew that was where I was suppose to be after I talked to my mom. “That was my dad’s first office. I think I knew immediately this was where I was supposed to be. We started to tear up.” Prior to the insurance business, Taylor’s father was in the military. Taylor also did a stint in the service. He was away when the family moved to Longview in the 1960s. When he returned in 1967, his dad had already moved to a different office location. His father died in 2003. “I’m thrilled to death with the office,” he said. “It’s the perfect location.” The office, located at 1417 15th Avenue, Suite 1, in Longview, is finished now and Taylor invites folks to drop in and check it out.
Kelso Longview Business Connection
July 2013
Longview’s Grande Dame wears 90 well
The Hotel Monticello was the center of the city’s social life back in its early days. By Brenda Sexton For The Kelso-Longview Chamber
Longview social life. Built before other buildings in Longivew, the classic Georgian revival-style, six-floor structure has served as a showcase for Long’s planned city. Its 17th Avenue location dominates one side of the city’s R.A. Long Square.
L
ongview’s landmark hotel is celebrating a landmark. Gifted to the city by founder R.A. Long in 1923, the Monticello Hotel turns 90 this year.
The deep, mahogany paneling and Joe Knowles historical paintings in the lobby make it a shoe-in for listings on the national and local historic places.
“Historic. Beautiful,” are the words Linda Turner, Monticello public relations manager, and Ginger Allred, Monticello manager, used to describe the hotel during a recent interview with the Kelso Longview Chamber of Commerce.
Historic documents note it was built to be “impressive, even pretentious,” and in its early days was one of the finest hotels in the Pacific Northwest.
The Chamber of Commerce is throwing a party in its honor from 5 to 7 p.m. July 12. This event is free to chamber members.
Please see Monticello, page 3
During those nine decades, the Monticello has been the hub of
Monticello Hotel
Exclusive Kelso Longview Chamber Member Discount Bring this coupon into the Monticello Hotel between July 1-31st in celebration of the Monticello’s 90th Anniversary, and get 20% off your entire meal. Good for dinner only, alcohol excluded. Present coupon to server to redeem discount. Coupon must only be used by a Kelso Longview Chamber of Commerce member. This includes any employee from a Chamber business.
20% off Dinner in July
Expiration date:
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08/01/2013
Kelso Longview Business Connection
July 2013
Monticello, from page 2 The Monticello features a 350-seat banquet facility, apartments, business offices, suites, lounge and award-winning restaurant. A north wing, which serves as a motel, was added in 1955. “We’re constantly updating,” Turner and Allred said of the nearly century-old facility. “We’ve done a lot of renovating.”
er Allred Phil Lovingfoss and Ging ns. oversee Monticello operatio
Not an easy task on an older building, but the Monticello is aging gracefully.
Rich, wood paneling welco mes guests into the Montic ello.
“The menu is new and improved. All freshly made,” she said. “Everything is fresh and homemade. We’re trying to stay current. Nothing is frozen or prepared.”
A noticeable change came in 1962 after the Columbus Day storm roared through the city. The 100-plus mph winds ripped the Hotel Monticello sign off the roof, when it was erected after, Allred and Turner said, it read Monticello Hotel.
Rumor has it the Monticello recently received some star power when it hosted Gordon Ramsey and “Hotel Hell,” but everyone is hush-hush about it.
Phil Lovingfoss took over ownership in 2001 and has made a few changes since. One was to name the cocktail lounge the 23 Club and the restaurant Ginger’s, after Allred.
It’s been a yearlong celebration at the Monticello. For the first half of the year, Lovingfoss and staff have been offering a four-course meal for $19.23. Plans for the second half of the year are still materializing, but will likely include a New Year’s Eve gala.
Allred said the restaurant has had other changes as well.
Kelso Longview Chamber of Commerce Team Bill Marcum, CEO Amy Hallock, Bookkeeper Brooke Fisher, Project Manager
Facilitating Growth Through Leadership and Action
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Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce. 1563 Olympia Way • Longview, WA 98632 • 360-423-8400
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To advertise, call Brooke Fisher, 360-423-8400 ext. 16 or email bfisher@kelsolongviewchamber.org. Ad Deadline: 20th of each month.
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1452 Hudson St. • US Bank Building Suite 208 • Longview, WA 360.423.9921 www.cowlitzedc.com
Kelso Longview Business Connection
July 2013
Council hires Patterson to fill Harvey’s role The Cowlitz-Wahkiakum Council of Governments (CWCOG) said goodbye to Steve Harvey in April after 27 years as director and 35 years at the CWCOG. In those 35 years, Steve Harvey worked with regional officials and agencies on a range of issues that continue today.
and was a Congressional staffer for Sen. Slade Gorton and Rep. Linda Smith. Selection committee members were impressed with the breadth of Patterson’s experience.
“In Scott Patterson, we’ve found someone not only with a deep understanding of the COG, the issues facing our region, and solid leadership skills, but someone who can also guide us into the future, working together with all of the Scott Patterson COG partners, stakeholders and members,” Susan Humbyrd, CWCOG Board Chair, said. “There was a ‘wow factor’ with Scott that really impressed us during the process. He really wanted the job and did the homework to prove it, and we are excited about him.”
“The depth and breadth of what the agency was and is involved in has always amazed and inspired me,” Harvey stated. “I look back and Steve Harvey see efforts at energy-to-waste conversion feasibility, solid and hazardous waste plans, energy conservation policies and ordinances for cities and counties, Mount St. Helens recovery measures, flood damage evaluation and recovery, housing and homeless initiatives, community mobilization against tobacco use and substance abuse, economic diversification plans, transportation planning and securing project funding, and any number of grant applications, comprehensive plans and ordinance updates, maps, GIS services, you name it.”
While working as a Congressional staffer, Patterson was closely connected to Cowlitz, Wahkiakum, Lewis and Grays Harbor counties and learned the needs of the region from economic, transportation, planning, and social service perspectives.
The staff at the CWCOG looks to continue these efforts to carry on the successes of the past and improve the regional outlook in the future.
“For nearly 30 years, Steve Harvey’s passion and dedication to the COG shows not only in the number of successful projects and programs, but in the quality of the staff and the dedication of the COG Board and partners,” Patterson said. “My hope and my goal is to build upon the successful foundation Steve built and I’m confident for what lies ahead for the COG.”
In May, The CWCOG Board announced Scott Patterson as the new executive director. Patterson comes to the COG after a decade as the director of development and public affairs at Clark County’s public transit agency, C-Tran. Before going to work at C-Tran, Patterson worked for the Greater Vancouver Chamber of Commerce,
Please see related story, page 7.
Kelso Longview Chamber of Commerce Board of Directors Anne O’Connor onthemark associates
Bianca Lemmons Cowlitz County Title Co.
Michael Julian Kelso Theater Pub
Chris Bailey Lower Columbia College
Clayton J. Bartness, DC Longview Chiropractic Clinic
Chet Makinster Longview City Council
Frank V. McShane, Past President Cascade Networks, Inc. Jerri Henry, President Futcher-Henry CPA Group
Dennis Weber Cowlitz County Commissioner Joel Hanson, President Elect KLOG/KUKN/The Wave
Michael Claxton Walstead Mertsching
Ted Sprague Cowlitz Economic Development Council
Sarah Cave PeaceHealth
Steve Taylor Kelso City Manager
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Diane Craft, Vice President Koelsch Senior Communities Linda DiLembo Three Rivers Mall Julie Rinard Community Home Health & Hospice Neil Zick, Treasurer Twin City Bank
JUNE 2013
Port Talk
MAKE WAY, cargo vessel coming through One of the most important rules on the Columbia River is Rule 9 in the United States Coast Guard’s Navigation Rules of the Road, more commonly known as the Make Way Rule. Designed to move recreational boats out of harm’s way when cargo vessels are approaching, this rule also ensures ships have enough room to navigate the narrow shipping channel into and out of our region’s ports. The United States Coast Guard actively enforces the Make Way Rule, violations of which can result in fines up to $5,000.
“Anyone planning to navigate on any waterway, particularly one in which you are likely to encounter commercial traffic, needs to know the rules of navigation before venturing out,” said Capt. Paul Amos, president of the Columbia River Pilots Association. The Navigation Rules of the Road for Waterways are published by the U.S. Coast Guard and can be found for sale in most boating and fishing stores, in public libraries and on the internet.
HIGH
A cargo vessel passing the Port of Longview encounters a high volume of fishing vessels. Photo provided by Columbia River Pilots.
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Pilots on the river? STAYING SAFE ON THE RIVER
LIFE JACKETS Before boating, be sure that all life jackets are in good shape, fit properly and are stowed in an easily accessible location. STAY SOBER Operating a boat under the influence of intoxicants is illegal and dangerous, putting passengers and everyone else on the river at risk. MARINE RADIO Investing in a good marine radio is a very smart purchase. Cell phones should never be used as the primary form of communication on a vessel. The reception in some areas of the river may be poor or non-existent and precious time could be lost if an emergency arises.
Most often when we think of a pilot we think of an airplane, but not on the Columbia River. Its complex jetty system and navigation channel require cargo vessels to use both bar pilots and river pilots with high-level expertise for safe navigation in our waterway. For vessels entering the river, a bar pilot boards the vessel several miles out into the ocean by boat or helicopter. He or she then uses their experience to maneuver the ship through shallow water and a series of jetties into the river’s navigation channel. Once safely inside the bar, the bar pilot trades places with a river pilot who will navigate the vessel to its port of destination.
Vessels navigate the Columbia River 365 days a year, 24-hours a day, all legally requiring both river and bar pilots for safe travels. More information on river pilots can be found at www.columbiariverbarpilots.com and www.
River pilots are charged with knowing the
colrip.com.
600 foot wide and 43 foot deep navigation channel within the river like the back of their hand. Each bend in the river, shallow or rocky
did you KNOW...
area, island, bridge and navigation danger SITUATIONAL AWARENESS Be aware of your surroundings at all times. Listen to weather forecasts. Know the limitations of your vessel. Most recreational vessels are not equipped to handle strong currents and can be overcome fairly easily.
is on their radar as they guide thousands of ships along the river each year. For vessels departing the river, the process works in reverse by starting with a river pilot at the port it’s departing from.
FILE A FLOAT PLAN Let a friend or family member know where you’re going, when you plan to return and what to do in an emergency. *Source: United States Coast Guard www.uscgnews.com www.uscgboating.com
portoflongview.com > (360) 425-3305 > GET CONNECTED.
... a typical cargo ship visiting the Port of Longview can take up to a full mile to come to a stop when fully-loaded? Commercial vessels have to maintain a reasonable speed to effectively navigate the river’s tides and flow.
A view of the Columbia River looking east toward the Lewis & Clark Bridge.
Commissioners Darold Dietz/District 1 Lou Johnson/District 2 Bob Bagaason/District 3
Chief Executive Officer Geir-Eilif Kalhagen
Commission Meetings Meetings are held on the 2nd and 4th Tuesday of every month and are open to the public. For more information, visit portoflongview.com
Information
LOOKING AHEAD IN THE PORT’S VESSEL SCHEDULE EXPORT logs to Japan EXPORT logs to China (x 3) EXPORT petroleum coke to Australia (x 2) EXPORT petroleum coke to Brazil EXPORT bentonite clay to Japan EXPORT soda ash to Vietnam
Is there information you would like to see in Port Talk, or do you have questions related to a story that was featured? Please email info@portoflongview.com.
Kelso Longview Business Connection
July 2013
Unemployment high, job growth low, but postings show upswing By Darcy Hoffman Southwest Business Liaison WorkSource With all of the recent news about the falling national unemployment rate (7.6 percent May 2013), we thought it would be more relevant to see how Cowlitz County is doing. WorkSource is fortunate to have our own regional economist, Scott Bailey with the Washington Employment Security Department to breakdown the Labor market for our county.
the possibility of new investment. Unemployment in May was estimated at 10.2 percent. While this was lower than the May 2012 figure, the decline was due entirely to people dropping out of the labor force. There was a little change in either initial or continued unemployment claims.�
This information comes from a May 2013 report titled, Southwest Washington Labor Market News, Volume 2013, Number 5.
At our Cowlitz/Wahkiakum WorkSource, we have noticed more of an uptick in job posting activity since the beginning of the year. We have posted nearly 100 jobs through June with our office which does not include job postings put on by employers with direct access to our Go2WorkSource website.
“In Cowlitz County, things took a turn for the worse in May. Unemployment remained high while job growth over the past year has taken a dive. Nonfarm employment slipped by 100 jobs over the month. In contrast, job counts rose by 400 jobs in May of 2013. As a result, the year-over-year comparison looked pretty ugly: -600 jobs, or -1.7 percent. According to estimates prepared by the U.S. Bureau of Labor Statistics, the losses have all been in private sector service industries, such as retail trade (-200), health care (-100), and leisure and hospitality (-100). It is possible that the trend over the past few months might be temporary downturn, and hiring will pick up in the next few months, but it seems the best one could hope for is a reversion to a no-growth scenario.
To get connected to a Business Services Consultant whose expertise lies in your industry, contact Darcy Hoffman, Business Services Manager at 360-735-5038 or dhoffman@esd.wa.gov.
The good news this past month was the sale of the Longview Fibre paper mill (see story page 26) to a relatively new company that seems to be forwardlooking. Company officials praised the mill and touted
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Kelso Longview Business Connection
July 2013
Council of Governments
Search leads to Patterson for executive director role
and programs, but in the quality of the staff and the dedication of the COG Board and partners,” Patterson said. “My hope and my goal is to build upon the successful foundation Steve built and I’m confident for what lies ahead for the COG.” An additional word from Scott…First, let me say, “thank you.” Last month, May 6 to be exact, I was driving to Kelso to attend a reception as one of the finalists hoping to become the next executive director for the Cowlitz-Wahkiakum Council of Governments. The room was packed and it didn’t take long to realize that there is something special about this place. I soon lost count of the total number of people I talked with, but whether they were citizens, elected officials, COG staff or community leaders, I noticed a common thread with each person: a genuine sincerity. It didn’t matter what topic it was, from the State Route 432 project to ending homelessness, the focus was on doing what we can to strengthen our communities. Throughout the next day, which included three separate interviews and a lunch event, that sincerity was again on display. That is the biggest reason why I was so elated to receive the offer to become the next executive director for the COG. Now the real work begins. I have been able to spend some time on the job attending a board meeting, the Pathways 2020 Report Card event (which was great) and getting better acquainted with the dedicated COG staff. My nighttime reading material has increased substantially; so much so, that my wife and kids no longer ask me “what’s a COG?” but instead tell our friends and family all about it! One of my top priorities, in addition to making progress on some of the organization’s most critical projects, will be to enhance communication between the COG and its membership. Therefore, expect to be hearing from me soon as I will be scheduling a round of one-on-one meetings this summer with all of our members. In addition, there will be some new and different forms of communication to keep you apprised on important issues in a timely manner. In the meantime, don’t hesitate to contact me a spatterson@cwcog.org, or by phone at the office. I’m excited to get started and work with each of you. With that strong commitment to working together that is expressed by genuine sincerity within our communities, even greater things can happen.
Early 2013, the Council of Governments (COG) employed the Prothman Company (Issaquah), which specializes in executive searches for public agencies, to lead the search for a new Executive Director. More than two dozen candidates applied for the position and four finalists were selected from a field of the top 10 recommended by Prothman. The four finalists were interviewed in Kelso, the day after an evening reception where the candidates were able to meet and greet interested stakeholders from across the region. After reviewing the comments from participants at the reception and receiving input from the interview panels, the search committee unanimously recommended Scott Patterson to the executive committee, which enthusiastically agreed with the recommendation and forwarded the same to the full board. On May 15 the board voted to officially hire Patterson as the new COG executive director “In Scott Patterson, we’ve found someone not only with a deep understanding of the COG, the issues facing our region, and solid leadership skills, but someone who can also guide us into the future, working together with all the COG partners, stakeholders and members,” Chair Susan Humbyrd said. “There was a ‘wow factor’ with Scott that really impressed us during the process. He really wanted the job and did the homework to prove it, and we are excited about him.” While working as a Congressional staffer, Patterson was closely connected to Cowlitz, Wahkiakum, Lewis and Grays Harbor counties and learned the needs of the region from economic, transportation, planning and social service perspectives. “For nearly 30 years, Steve Harvey’s passion and dedication to the COG shows not only in the number of successful projects
TUNE IN every Wednesday Your Chamber Connection
KEDO AM 1400 – 3 to 4 p.m. Contact the Chamber to schedule YOUR 10-minute business spotlight
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Date: Tuesday, July 9, 2013 Location: 1159 14th Ave Time: 5:30-7:30 p.m. Cost: $15 advance/$20 at door Register at www.kelsolongviewchamber.org
Kelso Longview Business Connection
July 2013
Business Toolbox
Our best customers come from referrals...but ONLY if we ask! 10 Reasons Why We Don’t Ask for Referrals or Introductions By Jerry D. Petrick Certified Business Adviser
ent before I ask?” “I’ve tried asking and it just doesn’t work.” – You’ve tried asking for referrals in the past, but when you didn’t get the results you were hoping for, you stopped asking. The net result is that your relationships with your clients aren’t being leveraged.
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I have never had a client who said that they don’t need or want referrals of new customers, vendors, partners, clients, or advisers. On the contrary, we seem to collectively covet and value the importance of referrals to our businesses. Yet we have a myriad of ‘reasons’ why we can’t, won’t, don’t, or are gonna do what we know we want and should do…ask for the intro or referral. Let’s take a look at what makes us reluctant to ask clients and colleagues for referrals. After you read through the reasons, be honest with yourself and put a check mark next to your top three. “It’s just not me.” – You provide good products and service, but you just don’t feel comfortable asking for help. You don’t want to be seen as pushy, a sales person, or as something other than the professional you are.
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“What’s in it for my source?” – Asking for referrals is how we make a living, and we shouldn’t be ashamed to do it right? Most of us are imprinted with one of those values our parents taught us – it’s better to give than to receive – so we feel very uncomfortable asking for something when we don’t have anything to give in return.
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“I don’t want to jeopardize a good relationship.” – You have a good relationship. The client may be providing recurring revenue or commissions year after year. The last thing you would ever want to do is stop that flow of money. Rather than risk the current relationship, you pass on asking for an introduction to the other business and social relationships your clients have.
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“I don’t have a compelling reason to ask.” – You don’t ask because there’s no good reason to. In other words, you don’t have any legitimate goals for growing your business. You’re making a decent living and growing your business by 3 to 5 percent every year. Your spouse is happy too. If you don’t have a reason to ask, you won’t.
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“I don’t want to look needy.” – You’re concerned that if you ask for a referral you’ll look like you need a handout and your clients will think, “if you’re so darned professional and successful, why do you need help from me?” That kind of thinking will stop you cold in your tracks. As a result, you might never ask for introductions or referrals, preferring to cold call instead.
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“I don’t feel like I really deserve it.” – You will ask when you have ‘earned the right’ to ask? You provide a service, they pay for it and you earn a living or commission – therefore you’re even. In your heart, you know you do a good job for your clients. You also know there’s nothing unique or particularly outstanding about what you do that is deserving of special recognition.
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“I don’t want to look greedy.” – The flip side of not wanting to look needy is not wanting to look greedy. Sometimes we look at a client’s modest clothes, modest car, and modest office and think, “I drive a new Lexus, belong to the country club, and my kids attend a private school. I don’t want to look greedy.” The fear of self‐promotion, of using the client, impos-
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“I can’t find the right time to ask.” – You find it hard to wiggle into the conversation. “Hey, can we talk about referrals?” You ask yourself, “when is the right time to ask? How do I create the right time? How long should I work with a cli-
Please see Petrick, page 12
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Kelso Longview Business Connection
July 2013
Cowlitz Economic Development Council
Longview Fibre sale excellent news for the local economy By Ted Sprague President – Cowlitz Economic Development Council
the market have responded to the sale very positively. The management and employees of Longview Fibre have been rewarded with the purchase by a community minded, leader in their industry. Less than a week after the KapStone announcement, Brookfield Asset Management announced the $2.65 billion sale of its timberlands to Weyerhaeuser. This is another excellent alignment of an industry leader taking over regional assets to create positive results for our local economy. This is a new era for our community. The sale of over $3 BILLION in assets may not likely happen again in any of our lifetimes. KapStone has spoken glowingly of the new assets it has purchased and sounds excited to become part of our community and possibly expand the operation here locally. We welcome KapStone and applaud the Weyerhaeuser purchase as very positive acquisitions for Cowlitz County! Please see related story, page 26.
Despite the recent monthly update of our unemployment rate creeping into double digits again (10.2 percent) good news regarding the economy is flowing from several sectors of our economy. The new downtown Longview development, Regal Cinema’s plans at the Three Rivers Mall, Lower Columbia College’s University Center and other new developments on the horizon have me feeling extremely optimistic for what is to come in the next few years. The most significant news is the recent announcement by Brookfield Asset Management Inc. of the sale of Longview Fibre Paper and Packaging to KapStone Paper and Packaging Corp. for $1.03 billion. The buyer looks to be a perfect fit for one of our most important economic assets. Longview Fibre President Randy Nebel described it to The Daily News as, “It means we have a home with somebody that likes us and want us to be operating for a long time.” The difficult challenges facing Longview Fibre over the past few years with the downsizing of employment has resulted in increased productivity, higher investment in capital and increased profits. Industry insiders and
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Monticello Hotel 90th Anniversary Celebration
Friday 07/12/2013 Exclusive Chamber Member Open House Join the Chamber and hotel owner, Phil Lovingfoss and Ginger Allred for a wonderful celebration of the iconic Monticello Hotel. Hors d’ Oeuvres, drinks, ribbon cutting, dancing, and entertainment by the King Brothers!
Time: 5-7 p.m. Location: Monticello Hotel (1405 17th Ave., Longview) Free to Chamber Members! Please RSVP to Chamber 423-8400 to get on the list!
Kelso Longview Business Connection
July 2013
Petrick, from page 9
Longview, WA. Jerry provides no-cost, confidential business advisory services by appointment. He can be reached via email jerry. petrick@wsbdc.org.
es an emotional limit on prospecting.
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“I just don’t know how.” – The last reason you have for not asking is simple ‐ you don’t know how. You’ve never been taught how to ask for referrals or introductions in a way that creates a positive experience for both you and your source. Now that you have had a chance to be honest with yourself, decide what you are willing and committed to do to change. As the late Stephen Covey, Ph.D., said, “To know and not do is to not know.” You can make the difference. Remember, everyone else is human too and they are probably feeling similar fear and hesitation too. In business, as in life, we “Miss 100 percent of the ‘shots’ we don’t take” (Wayne Gretzky hockey great). Let’s make growing our businesses fun! This article was adapted from “Red Hot Introductions” by Jerry Petrick, MBA, SPHR, PMP and Certified Business Adviser with the Washington Small Business Development Center (SBDC) in
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Kelso Longview Business Connection
July 2013
Coupons...Don’t Count By Chuck Nau Retail Consultant and Sales and Management Trainer Murray & Nau, Inc.
(e.g. while the ads are running) and, finally, the retailer should analyze total revenue for the entire store in the same given time period (e.g. each day) two weeks AFTER the ad campaign is completed. In this manner, the retailer is able to observe any revenue shifts due, in part, to their advertising investment. Many variables may affect the response to a retailer’s coupon offer – price, merchandise, percent of discount offered, coupon face value, store inventory, media used, weather, competitive offerings and location of the coupon within the media (... location on the page, page location within the vehicle, coupon location among other coupons within the vehicle). Additionally, market characteristics or demos may preclude high coupon redemption plus the age old adage ... ‘I forgot it!” Coupons ... Don’t Count! Coupons are a promotional tool. When a retailer or potential advertiser considers using a coupon, he is reducing his profitability on that particular product or service. Non-coupon ads that include a simple, easily recognizable layout, with a dominant element (illustration/artwork) or theme, and an attention-grabbing benefit headline may generate a more loyal and profitable customer! If you or your business are planning on using a coupon in your advertising, be sure to ascertain what marketing strategy you want to accomplish by using a coupon. Using a coupon to motivate customers, who may be less profitable to your business, for a one time visit or purchase may significantly impact your bottom line. Don’t forget the value equation. A business that guarantees lowest price or features continual sale efforts will need a larger dollar investment in advertising to continually reinforce this message. When you advertise price, or if you are only selling price you have to continue to lower the price, or come up with enhanced incentives, on an ongoing basis in order to continue building your customer base.
Did you schedule or place a coupon advertisement for your business, today? Did you schedule a coupon ad with your local newspaper or in some other media to count responses or in other words, to measure or track your advertising in that particular media? If you did, you may be putting your advertising investment, your business’ image and reputation, and your own personal and business success AT RISK! Coupons ... Don’t Count! Coupons are a promotional tool. Coupons give bearers of the coupon an extra bonus, typically, in the form of a price reduction, and to promote a specific product or promotion within their business or service franchise for a limited time basis. Coupons ... Don’t Count! Coupons are a call to action used by knowledgeable businesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event. Coupons may also bring in a less profitable customer. Coupons ... Don’t Count! Coupons should NOT be used by a small business, retailer or service provider to count responses or to track “so-called results” in a particular media vehicle ( ... direct mail, online, magazine, newspaper). If a retailer or potential advertiser wishes to count or TRACK response to a particular advertisement or a series of ads, the retailer should monitor a variable (total number of transactions, sales totals for ALL inventory, sales totals for ADVERTISED item(s) or revenue) over a given time period. In other words, a good method to track advertising effectiveness is to track revenue changes. Two weeks PRIOR to scheduling their first ad in an advertising campaign, the retailer should review total revenue for the entire store in a given time period (e.g. each day). The retailer should then monitor total revenue DURING the advertising campaign
Please see Nau, page 18
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Kelso Longview Business Connection
July 2013
CEO’s Message
Golf tournament fun well above par
FAMILY FUN!
By Bill Marcum Kelso Longview Chamber of Commerce CEO
2013
I can’t think of a better way to raise money than with a group TS of ICKE RT Chamber friends, enjoying a day in the sun, onFO the golf course, L or M with a few trophies and lots of smiles. CAL O
FR E FAMILYSpecial FUN! ERAmy thanks to our Ambassadors and to Brooke and for D R O BSIT their hard work during the day, that allowed me to play theEevent. RinW
2013
OU
Corvallis Knights
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Kelowna Kelowna Kelowna Bellingham Bellingham Falcons Falcons Bells Bells
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Bellingham Kelowna Kelowna Bells Falcons Falcons 3:05
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Klamath Falls Klamath Falls Klamath Falls
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Bellingham Kelowna Kelowna Bells Falcons Falcons 3:05
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WCL Portland
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Walla Walla Walla Walla Walla Walla Medford Sweets Sweets Sweets Rogues 6:35
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Bellingham Kelowna Kelowna Bells Falcons Falcons 3:05
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Kitsap Kitsap BlueJackets BlueJackets 6:35
AWAY
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360-703-3195 GAMES GAMES Walla Walla Walla Walla Walla Walla Medford Sweets Sweets SweetsWWW.COWLITZBLACKBEARS.COM Rogues 7:05
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Walla Walla Walla Walla Walla Walla Sweets Sweets Sweets
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Kelowna Kelowna Kelowna Bellingham Bellingham Falcons Falcons Bells Bells
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Portland Victoria Bucks Harbour Cats
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Klamath Falls Klamath Falls Klamath Falls
AUGUST
WWW.COWLITZBLACKBEARS.COM
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Kitsap Corvallis Kitsap Kitsap BlueJackets BlueJackets BlueJackets Knights
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Kitsap Corvallis Kitsap Kitsap BlueJackets BlueJackets BlueJackets Knights
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Season Tickets now on sale! Call or order from our website! Baseball…the way it used to be! 1
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OFFICIAL SCHEDULE
2013 HOME GAMES
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FAMILY FUN! 2013
FAMILY FUN!
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Thank you to all our sponsors, golfers, volunteers, Lance Satcher, golf pro at the club and his entire staff and to Michael Montero and his entire staff at Longview Country Club for being such a great host and providing a great meal and friendly service.
Medford Rogues 6:35
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Kitsap Kitsap BlueJackets BlueJackets 6:35
6:35
Like us
OFFICIAL SCHEDULE
A huge thank you to the Golf Committee who met countless times to secure sponsors, golfers, raffle prizes and coordinate the HOME event with Longview Country Club. They area: Dave Taylor, 1 Scott GAMES Fischer, Butch Henry, Clay Bartness, Brooke Fisher. Great job by 2 3 4 5 6 7 8 you all. Kitsap Corvallis Kitsap Kitsap Su
The Chamber Golf Tournament took place Monday, June 17, with 104 golfers, nearly 40 sponsors, more than 50 raffle prizes donated by members and unbelievably the rain held off until 5:40 p.m. when the last golfers were heading from the pro shop for the awards dinner (see winners, page 19). Yes, a great day.
This is the major fundraiser for the Chamber each year. Funds raised during this tournament are used for several chamber programs and to assist with scholarships. The Chamber of Commerce awarded four $1,000 scholarships this year to local seniors from Mark Morris, R.A. Long and Kelso high schools. We also provide a $1,000 scholarship for a local student through the Lower Columbia College Foundation.
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Kelso Longview Business Connection
June 2013
Kelso
Longview
The inefficient bureaucracy
Summer events in full swing
By Mayor David Futcher
By City Manager Bob Gregory
“Government is bloated and inefficient.” We’ve all heard it so many times that it’s got to be true. I know I believed it, and may still in some cases. But the time I’ve spent working on the inside has given me some thoughts on why that perception, or reality, may exist.
The City of Longview departments are busy bracing for the onslaught of summer events that provide entertainment opportunities for all. Beginning July 2, the annual Go Fourth event kicks off at Lake Sacajawea with the Cardboard Boat Regatta and runs through July 4 with the culmination of the fireworks display. There are a variety of events, including the timber carnival, parade and kid’s fest, the Longview Firefighter’s hole-in-one fundraiser, and lots of other entertainment, vendor booths, and food available for all ages throughout the three days.
Accountability takes time. Government is asked to be much more transparent and accountable to the public than private industry. If we have a great ordinance drafted today, we have to present it at one meeting and pass it at the next, so there’s a month lag time automatically. Could a business change policy directions faster when only the owner has to make the decision, and doesn’t have to justify it to the community? Of course it can.
On Saturday, July 6, the annual Bow Tie Bash car show engulfs downtown Longview along Commerce Avenue showing off an array and vintages of Corvettes.
Government is also expected to consider the long-term implications of its decisions and projects. They’re criticized for wasting money on planning for a project like the West Main realignment, but also asked to justify the project and the options that were chosen. Because of the planning, those justifications can be made. A business can be more nimble, again, because they don’t have to make those same defenses.
Beginning Thursday, July 11, for six consecutive weeks, the “Summer Concerts at the Lake” series begins at Martin’s Dock at Lake Sacajawea. On Saturday, August 3, is the annual Terry Taylor garage sale. If you have not strolled through the neighborhood for this event, you should mark your calendars. You can find some great bargains and if you aren’t in to purchasing, it is always entertaining to see the number of people participating and a great way to visit with friends!
Regulation is rampant. You think business faces a lot of red tape? Try being on the inside. Industry lobbies for less regulation, but no one ever asks for less regulation for government. You likely have no idea the hoops you have to jump through to operate a water or sewer utility, for instance.
Chief Jim Duscha invites the community to host a street block party in your neighborhood and participate in National Night Out, on Tuesday, August 6, an annual event to bring community neighbors together. If you want to organize an event in your neighborhood and it involves blocking a street, please contact the city engineering office at 360-442-5200.
Many of the regulations are the result of well-intended legislation that might have been passed without the legislators fully understanding the resulting costs. We might all see clean water as desirable, but the Clean Water Act contains myriad regulations that increase the costs on your utility bills. We want to make sure workers are paid fairly, but prevailing wage rules result in project costs that can dwarf similar projects in the private sector. Protecting endangered species makes up a significant part of your electric bill.
The 3rd annual Squirrel Fest 2013 will be held on Saturday, August 17, and this year’s event promises to be the nuttiest ever! Kid’s games, vendors, live music and entertainment are lined up for another fun filled day. The summer season comes to a close with the annual Unique Tin Car Show on Friday, August 23, and culminates with the cruise on 15th Avenue on
So, do you want quick, responsive government, or do you want accountability and conscience? I’m not sure you get both.
Please see Longview, page 18
15
Kelso Longview Business Connection
July 2013
Chamber Board Spotlight Linda DiLembo – General Manager, Three Rivers Mall
New position drives home importance of community By Brenda Sexton For The Kelso-Longview Chamber
“It is very close to my heart because I live here,” she said. She immediately stopped by the Kelso Longview Chamber of Commerce.
When the opening for general manager at Three River Malls opened, Linda DiLembo couldn’t believe her luck.
“The first thing I did was become a member,” she said. “I enjoy networking and getting to know the community.
The opportunity to work, not only at something she enjoyed and was successful, but in her neighborhood with the chance to better her community was too good to be true.
“I would encourage everyone to join the Chamber,” she said. “We need to support one another. We need to succeed.” She was honored to be asked to fill the board position recently vacated by Ginny Whiffen and she’s thrilled with the Three River Malls partnership with the Chamber on the July 4 Jingle in July 5K Run and Walk event.
Before filling the GM role with Three Rivers Mall in 2010, DiLembo was the marketing director for Puyallup’s South Hill Mall, which came hot on the heels of work with Redmond Town Center and the Auburn SuperMall.
It’s one of the many exciting things happening at the mall.
Each was a fantastic opportunity, but a long way from her Kelso-Longview home.
Rouse Properties, Inc., which owns the mall, recently announced it has signed a lease with Regal Cinemas to open a state-of-the-art 12-screen cineplex at Three Rivers Mall. The 50,000-square-foot stadium seating theater will replace the location previously occupied by Sears, which ceased its operations in the past year. Regal Cinemas will serve as a key entertainment anchor at the 420,000-square-foot regional mall.
“When this job came up it was a godsend to me,” DiLembo said. “I could stay home. My commute is 10 minutes instead of the hour and a half I used to drive.” DiLembo received a degree from the University of Maryland in radio and television and spent 15 years in broadcasting including time in marketing with Seattle-based KING and KIRO television.
“Regal Cinema brings an exceptional entertainment destination to Three Rivers Mall, featuring an unmatched moviegoing experience with the latest amenities,” said Brian Harper, executive vice president of leasing at Rouse Properties, in a press release. “This is an exciting addition to our repositioning efforts already under way at Three Rivers Mall, and demonstrates not only the resiliency of our portfolio but our ability to complete large and complex transactions in a short time frame.
She and her husband settled in Longview because it was the halfway point between her job and his, but they were also drawn to the area’s reasonable cost of living, outstanding recreation opportunities, and it was a great place to raise their now almost grown son. The same qualities she plugs today when encouraging people or businesses to join the community.
The shorter commute also gives DiLembo more time for her passion – singing. She paid her way through college in dinner theater and is a cantor at St. Rose Catholic Church in Longview.
As appealing as the commute time was to DiLembo, it was the chance to participate more directly in the community she loves and help build its future that drew her to the job.
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Kelso Longview Business Connection
July 2013
Nau, from page 13 Whereas, if you advertise value ... the benefits of the merchandise you offer or the service you provide ... via a consistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion, your advertising dollar investment will reap greater rewards (e.g. growth!) for you, your business, your employees and ultimately, your community. Coupons ... Don’t Count!
“I can’t imagine banking anywhere else.” “We appreciate the hometown feel that Fibre Federal Credit Union provides. The loan department has been especially instrumental in meeting our banking needs, and the online banking
© Murray & Nau, Inc. Chuck Nau of Murray & Nau, Inc. is a Seattle area based consultant and sales and management trainer. He is a 25-year veteran of advertising, sales, media and management, who knows and understands the everyday challenges of starting up, growing, and surviving in today’s ever-changing retail climate. He has spoken to and conducted workshops for a number of local retail and chamber organizations, national publishing groups, national retailers and manufacturers, state press associations, and newspaper groups. Comments and questions are welcome and may be directed to Chuck via email: murnau@nwlink.com or at 425-603-0984.
is a huge time saver. I can’t imagine
Longview, from page 15
banking anywhere else.”
Saturday, August 24.
- David McAlister, Artisan Landscapes Owner
There are numerous other community events that are also held throughout the summer, so get out and enjoy these great community events – and who says there is nothing to do in Longview!
Imagine growing your business with Fibre Federal. Our hometown roots run deep.
360.423.8750 1.800.205.7872 www.fibrecu.com www.facebook.com/FibreCU Federally insured by NCUA
Banking made easy
18
Kelso Longview Business Connection
July 2013
2013 Golf Tournament
Chamber Golf Classic 2013 – June 17 Results 1st Place Gross (Score 61)
3rd Place Net (Score 53)
J-Gee-G-Martin-D-Eddy-V-Palmer
J-Appleby-T-Matz-T-Butler-S-Zine
2nd Place Gross (Tiescore 62)
KP #3 WOMEN
Virginia Palmer 22’5”
KP #3 MEN
Joe Quirk, 6’0
3rd Place Gross (Tiescore 62)
KP #7 MEN
Dennis Eddy, 13’11”
D-Lemmons-D-Lemmons-D-West-C-Berguson
KP #12 MEN
Larry Hoff 10’0”
KP #16 WOMEN
Jerri Henry, 11’3”
KP #16 MEN
James Johnston, 8’6”
R-Hopkins-D-Hiatt-A-Lindberg-T-Berridge
1st Place Net (Score 52) R-Parrish-M-Morgan-B-Lemmons-M-Chambers 2nd Place Net (Score 52)
Long Drive #17 WOMEN
Bianca Lemmons
B-Williquette-E-Laulanian-J-Griffith-A-Squires
Long Drive #17 MEN
Josh Burckhardt
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Kelso Longview Business Connection
July 2013
2013 Golf Tournament
Sponsor Spontaneity
BUSINESS BRIEFING
Using the Vanna White and hula hoop examples to draw attention caught the eye of our shutterbug.
Health Reform Briefing: The Value Add Proposition for Business
FOCUS:
Thursday, July 11, 2013 7:30 am -9 am @ Cowlitz County Convention Center 1900 7th Avenue n Longview, WA 98632 Limited to the first 50 people who RSVP via sjmc@peacehealth.org or 360-501-3700 Cost: Free and includes breakfast Moderator: D.J. Wilson, President, Wilson Strategic Communications
Bringing businesses leaders up to speed on health reform and provider strategies for enhancing quality, service and value PRESENTED BY
Networking
n
Program
20
n
Q&A
Kelso Longview Business Connection
July 2013
2013 Golf Tournament
Let’s Roll! Joe McGraw and Jason Reetz, Pacific Tech Construction put on their game face in preparation for a grueling day of competition.
Chamber Board President Jerri Henry and Pat Elliott hit the links together.
Cowlitz Black Bears team members Bob Rose and Joe Quirk decided to give golf a swing for the day rather than baseball.
21
T hank You to our 2013 Sponsors Title Sponsor
Stirling Motors
Hole 1 Red Canoe
Par 3, Hole 12 H & S Enterprises
Hole 2 Longview Eye Clinic - Tack
Hole 13 Shamrock Tavern
Par 3, Hole 3 Heritage Bank
Hole 14 Les Schwab Tire
Hole 4 Riverwoods Chiropractic
Hole 15 Longview Tire
Hole 5 Cowlitz River Rigging
Par 3, Hole 16 Ocean Beach Self Storage
Hole 6 Three Rivers Eye Clinic
Hole 17 Beecher Carlson
Par 3, Hole 7 Clay Bartness -Longview Chiropractic
Hole 18 Koelsch Senior Communities
Hole 8 Futcher-Henry CPA
Beverage Cart Express Employment Professionals
Hole 9 Twin Star Credit Union
Putting Contest Chase Bank
Dinner Sponsor Twin City Bank
Hole 10 Edward Jones - Nick Lemiere
Tee Prize Sponsor PeaceHealth
Dessert Sponsor Coldwell Banker-Bain
Hole 11 Fibre Federal Credit Union
Lunch Sponsor Cascade Networks
Registration Table Cowlitz County Title
Driving Range Sponsor State Farm Insurance Fischer & Beal Photo Sponsor PNE Corp Propel Insurance Mr. C’s Photography Re-Prograghics 19th Hole Sponsor Signature Transport Dale Lemmons Cart Sponsor Columbia Ford Raffle Sponsor Cascade Title Hole in One Cascade Natural Gas Hole in One ServPro of Longview Kelso
Kelso Longview Business Connection
July 2013
Longview Downtown Partnership
Longview Downtown – small business or big business By Alice Dietz
It wasn’t until I began my position at the Cowlitz Economic Development Council that I understood why, as a community, we have had a struggle maintaining and building a strong support system for our downtowns. We view downtown businesses as small, individual businesses located in a common district. Traditionally, we have always viewed economic development as industrial and manufacturing growth, but more recently we have begun to view economic development from a holistic, full circle approach. One that not only focuses on industrial and manufacturing but also includes great health care, strength in our educational system and maintaining and growing our quality of place.
Longview Downtown Partnership President From my decade of experience working and owning my own Longview Downtown business one thing that I heard countless times always surprised me. I would have customers come in and mention how many years it had been since they came downtown. For many it had been more than 10 years. This came as a shock to me because my family’s lifestyle revolves around downtown. From work, to play, to day care, to shopping, to exercise – our lifestyle takes place in downtown.
You can choose to view downtown as individual small businesses, but I encourage you to begin viewing downtown as the mother ship to all these small businesses. If we begin to view downtown as its own economic engine made up of small business, restaurants, health care, arts, entertainment, retail, public/private agencies than we begin to see the bigger picture of what our downtown is to our community. It is the largest employer in Cowlitz County employing more than 1,800* people. By viewing downtown as an economic engine rather than multiple small businesses, we give those small businesses more strength to compete in a box store market. Thinking of downtown the same way you might think of the Three Rivers Mall (but without a roof) or picturing downtown the same way you picture the Triangle Shopping Center as a hub to park and move about. They may seem farther away because of the lay out, but I would imagine a parking space in front of Petworks with a walk down to Commerce Collectables would be about the same distance from Sweet Spot to Ross. I’m going to look at Downtown as the facilitator to the small businesses within its district. Downtowns have integrity and a local flavor that no shopping center or big box store can replicate. Downtowns are the home to our community’s history and our economy’s productivity. Downtowns are big business. *2005 D.C. District Parking Analysis City of Longview.
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Kelso Longview Business Connection
July 2013
Lower Columbia College
Celebrating the year-end while looking to the future By Chris Bailey President – Lower Columbia College
We recently completed the 2012-13 academic year at Lower Columbia College, and we have much to be excited about. At June’s commencement, LCC awarded 736 degrees and certificates; a result of many activities by faculty and staff to help students remove barriers and get them to completion. There is also a mood of great promise in the role LCC will play in the economic development of this region. The Health and Science building construction is under way and it is a symbol of the progress we continue to foster at LCC. In addition, we have applied for a $1.5 million dollar Economic Development Administration (EDA) grant, which would provide new science equipment for the building. Preparatory work has begun to construct a new Fitness Center and to remodel the gymnasium facility—a promise made to
students in 2005. Our University Center facility is nearly complete, and we have at least six baccalaureate programs to be housed there with the first four being offered this Fall Quarter. Great strides have been made in eLearning outreach to rural areas and in our K-20 Math partnerships. We are offering a new certificate program in digital forensics and are collaborating with Pierce College on an emergency management certificate. We are also collaborating with Walla Walla College on a biofuel program. While there are always challenges, LCC continues to provide the highest quality education and to change the lives of thousands of people each year. It has been a great year to be a Red Devil! More Promise To Follow…
HUNGER DOESN’T TAKE A VACATION Save These Dates! Join with your July 8-12 local Waste August 12-16 Control in September 9-13 helping fill the shelves of area food banks. On the 2nd weeks of July, August & September, put out a bag of food with your waste & recycle bins, and Waste Control staff will pick up and deliver the food to CAP’s Help Warehouse.
Help us Help feed Hungry families in our community!
Preferred items are dry and canned goods, nonperishable food, infant formula, as well as toiletries such as toothpaste, toilet paper and diapers. Help Warehouse cannot accept home-canned goods, fresh produce, fresh meat, or bulk foods in plastic bags.
With Help From These Sponsors
City of Kelso
Lower Columbia
Lower Columbia
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Lower Colu
Lower Colum
Kelso Longview Business Connection
July 2013
Clearing up the myths surrounding STEM jobs By Mary Brown Director of Strategic Initiatives Southwest Washington Workforce Development Council
Most common STEM occupations requiring an associate’s degree or less: registered nurses; auto techs and mechanics; carpenters; supervisors
Facts and Myths about Science, Technology, Engineering and Math (STEM) Most STEM jobs require a Bachelor’s Degree •False: 49.5 percent of STEM jobs require an Associates’ Degree or less STEM jobs that require an Associates’ Degree or less have an average wage of more than $50,000/year • True: The average wage of STEM jobs is $52,612/year More than 50 percent of new STEM jobs will be in computing •True: 71 percent of new STEM jobs will be in computing 25 percent of 12th graders are proficient in and interested in STEM careers • False: Only 17 percent of 12th graders are proficient in and interested in STEM careers STEM jobs have increased by 50 percent since the Industrial Revolution • False: STEM jobs have doubles since the Industrial Revolution
Trusted.
of production and operation workers; electricians; computer systems analysts; supervisors of mechanics, etc.; machinists; plumbers, pipefitters and steamfitters; welders, cutters, solderers, brazers STEM Fest: “A community event designed to help students explore their passion, pursue their vision and determine their own success.” In September 2013, the Southwest Washington Workforce Development Council (SWWDC) will host the area’s first annual science, technology, engineering and mathematical festival. STEM Fest connects K-12 youth directly to the local STEM industry through fun-filled, career exploration activities hosted by local businesses. Students, their parents, and teachers will be invited to travel to local companies to participate in one- to two-hour activities including tours, contests, experiments, ex-
Since 1982, Cowlitz County Title has been the company the community turns to when buying, selling or refinancing a property.
cursions, and talks to raise their interest level in and knowledge of the local STEM industry. Businesses will be able to choose the age group of the students they’d like to attend (elementary
Whether you need title, escrow or property search information, come in for our exceptional service. Leave with the confidence that your real estate investment is properly insured and protected.
school, middle school, and high school), the number of participants, the day of their activity (September 20, 21, and 22), the time slot, and type of activity.
Bianca Lemmons
If you are interested in hosting an activity or just participating
Vice President/Manager
1159 14th Avenue, Longview, WA 98632 Phone: 360.423.5330 ■ www.cowlitztitle.com
in the event, please visit the STEM Fest website at http://stemfest.com or contact Mary Brown at mbrown@swwdc.org.
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Kelso Longview Business Connection
July 2013
KapStone to acquire Longview Fibre KapStone Paper and Packaging Corporation and Longview Fibre Paper and Packaging, Inc. jointly announced they have signed an agreement for KapStone to acquire the stock of Longview Fibre Paper and Packaging, Inc. from Brookfield Capital Partners II, a private equity fund managed by Brookfield Asset Management Inc. in a cash free, debt free transaction for $1.025 billion in cash and subject to certain post-closing adjustments. Closing of the acquisition is subject to a number of customary conditions, including regulatory review. Longview is a leading manufacturer of high quality containerboard, lightweight
high performance multiwall paper, specialty Kraft papers, and corrugated containers located in the Pacific Northwest region. Longview’ s operations include a mill located in Longview, equipped with five paper machines which produce 1.15 million tons of containerboard and Kraft paper annually. In 2012, Longview generated $831 million in net sales and $118 million of EBITDA. In the first quarter of 2013, Longview’ s net sales were $217 million generating $42 million of EBITDA. Chairman and Chief Executive Officer of KapStone, Roger W. Stone, stated, “Acquiring Longview is an outstanding opportunity
for numerous reasons. The acquisition immediately adds value for our shareholders by increasing earnings and generating very strong free cash flow. The deal is accretive to our bottom-line from Day 1. Our balance sheet, which was strong going into this transaction, remains strong after the acquisition. The combined company is expected to deliver substantial free cash flow in the first year allowing KapStone to quickly de-lever.” “This acquisition will increase our exposure to the highly desirable containerboard segment. It also broadens our Kraft paper
Please see KapStone, page 28
Our years of experience add up to Consistent, Courteous & Complete Title & Escrow Services.
Connie Bjornstrom
Dennis Bird
Lindsey McTimmonds
Alison Peters
Phone: 360.425.2950 Fax: 360.425.8010
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LeeRoy Parcel
Bonnie Woodruff
Joel Lengyel
1425 Maple St. Longview, WA 98632
Kelso Longview Business Connection
July 2013
Welcome New Members
Chamber membership has its privileges Celebrate these new Chamber members with us Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.
• Annual Meeting and Banquet • Networking Events • Committee Participation • Business Contacts • Quarterly Membership Meetings • Civic Representation • Monthly Business After Hours Business Services include marketing for your business, referrals and access to Chamber publications and research data. • Mailing Labels • Membership Window Decals • Member Referrals • Ribbon Cutting • Web Site Links • Member to Member Discounts • Membership Directory • Tax Deduction
* BA Designs * BigFoot Community Events * Cowlitz Electric * Republic Mortgage
Packages
• Newsletter • Business Card Display • Use of Chamber Logo Representation through action committees, Candidate Forums and up-todate Action Alerts. • Legislative Representation • Issues Tracking and Information • Task Forces • Candidate Forums • Legislative Update Breakfast • Demographics Publication
Basic Membership Package - $275 or $26 per month. Bronze Membership Package - $500 or $46.66 per month. Silver Membership Package - $1,000 or $86.33 per month. Gold Membership Package - $2,500 or $211.33 per month. Platinum Membership Package $5,000 or $416.66 per month. Diamond Club Membership Package $10,000 or $834 per month.
Join today! Call 360-423-8400 Do you have Summer Jobs ENROLL TODAY IN BUDGET PAY for College Students or New Graduates?
Budget Pay gives our residential customers the opportunity to convert unpredictible seasonal electric billings into 12 equal monthly payments.
We can help you easily fill those positions! Call today. 360.414.1200 • www.expresslongview.com Chamber JUNE 2013
Call us at 423-2210 or (800) 631-1131 or visit our website at www.cowlitzpud.org/budget.php Account must be paid in full before starting. Budget Pay enrollment period ends in August.
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Kelso Longview Business Connection
July 2013
KapStone, from page 26 line and makes KapStone a global producer of high performance extensible multiwall paper, a grade which is growing at about 4 percent per year.” Matt Kaplan, President and Chief Operating Officer of KapStone, added, “We look forward to having the Longview team join KapStone. Their track record is very impressive and over the past several years, Longview has increased productivity, benefitted from increased demand for containerboard and extensible Kraft paper, and experienced declining wood costs. We anticipate synergies of approximately $10 million within the first 18 months.”
R S ’ I D T E E L
“I would like to thank all of the people at Longview who have contributed toward building a safe and successful business and I am confident that this success will continue with KapStone,” said Hugh Sutcliffe, Managing Partner at Brookfield. Randy Nebel, President of Longview, commented, “We are excited to be part of the KapStone family. It s a great opportunity for our customers and employees. Our product lines complement each other and provide us with a national presence in corrugated containers. We thank Brookfield for the support they have given us.” Stone concluded, “Strategically, the acquisition of Longview is the perfect fit for KapStone, and transforms KapStone into a much more profitable and stronger company providing additional momentum for KapStone to continue its record of excellence in increasing value to our shareholders.”
Sunday, August 11 93 Mile Poker Run with Prizes Ends with a Patrick Lamb Concert at Bethany Vineyards A Fundraiser for Doernbecher Children’s Hospital www.curideandrock.org facebook.com/curideandrock
KapStone has committed financing from Bank of America, Barclays Bank, and Wells Fargo Bank. The transaction is expected to close in the summer of 2013.
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Mountain Mania July 27, 2013
Castle Rock | Lion’s Pride Park, 8:30 AM
Proceeds Proceeds will will benefit benefit the the American American Cancer Cancer Society’s Society’s Relay Relay for for Life Life and and CR CR Youth Youth Activities. Activities.
Mt. Mania Fun Run and Walk, 5K and 10K
Where: Starts and ends at Lions Pride Park, 1500 South Huntington Ave. One mile toward Castle Rock from exit 48 on I-5. Registration time starts at 7:45 am. Those under 18 will need to have a parent or legal guardian sign the liability release form. Cost: $22 day of race, Pre-registration $18 by 7/18/13. $2.00 off for Cowlitz Valley Runners Club members. Fist 50 registered receive a free tee shirt. To register online go to: http://www.active.com and search for Castle Rock, WA, and use keyword “Mt. Mania” or print a registration form from www.CowlitzValleyRunners.org. Teams of 10 will only pay $160, a $20 discount! Grab your friends and family and save! Must register by 7/23. 5K Course: Out and back along the Cowlitz River on the award winning riverfront trail. It is paved, flat and marked with 1/10th mile markers. 10K Course: South on Huntington Ave., south on Pleasant Hill Rd. Turn east across I-5 on Headquarters
Rd., north on Bond Rd. back to exit 48, east up Kalmbach Rd for a 1/4 mile loop, west under I-5 onto south Huntington Ave. and back to the park.
Awards: Ribbon awards for the first 3 in each age group category in both races. Special prize is given to
the first male and female to the top of one of the major hills at about mile 4 on the 10k course. These will be our “King and Queen of the Mountain.” Various drawings for prizes after the award presentation. Must be present to win. Medals for the first overall male and female winners in both the 5k and 10k. One free pancake breakfast to every first place winner.
Cascade Select Market Castle Rock, WA 98611
Emma V. Torres-Baltazar M.D. PLLC
HEATING & AIR
Kelso, WA
Castle Rock Pharmacy Champs Tree Service C & C Speedy Mart High Cascade Insurance