June 2023 Business Connection

Kelso Longview Chamber of Commerce

Kelso Longview Chamber of Commerce

Karen Sisson Interim CEO

kBanquet proves community is a winner

What a fabulous night for local businesses, educators and scholarship recipients. Our annual Pillars of Strength and Crystal Apple Awards took place May 4 at the Cowlitz County Event Center. With more than 340 guests in attendance the room was filled with excitement, laughter and cheers! I believe this was our largest attendance yet and it’s no wonder, nominations were at an all-time high; 74 educators, 45 businesses, 18 scholarship recipients, two lifetime achievements, one Ambassador of the Year and finally, one Workforce Education Best Business Practices. What makes this night so special is having a room filled with people who give 100 percent to their jobs, business, students, and communities and the love and support from friends and family cheering them on. For me, I felt so honored and fortunate to be standing among my peers and community leaders who were all so deserving of their nominations and recognition. It truly gave me chills.

Emcee honors went to Bill Oftun, director of assessment, DTE and technology integration at the Longview school district and member of the Kelso Longview Chamber of Commerce Education Committee. Bill did a wonderful job keeping the evening rolling, but also keeping it light and meaningful. Congratulations to all the nominees and winners. There are too many to list in this column but continue to read and you will find a full list on a page 5. One of the most special parts of the evening is bringing up our scholarship winners and providing them with a certificate and LARGE check from $1,000 to $4,000 to put toward their post-education experience next year. This year KLCC, Lower Columbia Professionals and the Lonnie Knowles Memorial Fund gave away 18 scholarships totaling $25,000 and Evergreen Home Loans gave out another $1,000. It’s awesome seeing our young people on stage, meeting their parents, and talking with them about their future plans. To top off the evening we offered our center pieces from Lisa Allen of Banda’s Bouquet to help raise funds for next year’s LCC Foundation donation. We raised $1,025, enough for 2024 LCC scholarship! Thank you to all who put money in the envelopes, truly we appreciate your support.

This event doesn’t happen without the generous help of sponsors to offset some of the expenses, pay for the students and their families to attend the evening at no cost and help hold the cost down to all those wanting to attend. Huge thank you to: Fibre Federal Credit Union, Lower Columbia

For more Awards, see page 5

Chamber Ambassador Eric McCrandall enjoys the win with Beth Webb, K-12 Teacher of the Year

Crystal Apple & Pillars of Strength

Thank you C's Photography for documenting the Crystal Apple & Pillars of Strength Awards Banquet. To see all the photographs, or to purchase photos as keepsakes from the evening click here.

The Chamber Education Committee, Lower Columbia Professionals and others handed out more than $26,000 in scholarships to 18 local graduating high school seniors.

Chamber President Marlene Johanson and Ambassador Pam Whittle awarded Copies Today's Pat Palmer with the Business Individual of the Year honor

Lower Columbia College's Alex Brehm picked up a Crystal Apple for Higher Education Faculty of the Year

Brenda McCown earned a K-12 Lifetime Achievement Award

Quarterly

Membership Luncheon

Friday, June 16, 2023

11:45 am – 1:15 pm

Kelso Longview Elks

900 Ash Street, Kelso

Please join us for our Quarterly Luncheon as we welcome guest speaker Mary Cranston, M.Ed. Mary is an author, speaker and performance coach. Mary will speak about:

Leadership and The Future of Work

Leadership is a perennial keynote topic, but audiences are craving fresh ideas about how to lead in a post-pandemic, hybrid, and digital world.

◆ How can managers adapt to technological advancements, market shifts, and evolving customer needs?

◆ What strategies can leaders use to manage remote work and flexible work arrangements?

◆ How can they create a culture of collaboration and productivity in virtual environments?

◆ With a decentralized workforce, how can leaders empower employees to make decisions, innovate, and take risks?

Mary will teach some very practical tools that can help leaders and all people lead themselves well: physically, emotionally, relationally, spiritually.

$25

Mary Cranston, M.Ed.

Chamber of Commerce Board of Directors

Marlene Johanson, President Heritage Bank

Marc Silva, President Elect Red Canoe Credit Union

Jason Gentemann, Vice President Foster Farms

Lisa Straughan, Past President Express Employment Professionals

Neil Zick, Treasurer Twin City Bank

Michael Claxton, Legal Counsel Walstead Mertsching

Diane Craft Koelsch Communities

Duane Dalgleish Cowlitz PUD

Rich Gushman Gibbs & Olson

Keenan Harvey City Council, Kelso

Sean Kiffe NORPAC

Nick Lemiere

Edward Jones

Cherelle Montanye St. John/PeaceHealth

John Paul KUKN-KLOG-101.5 The Blitz

Bruce Pollock Bicoastal Media

Ted Sprague

Cowlitz Economic Development Council

Michael Vorse

Minuteman Press

MaryAlice Wallis City of Longview Mayor

Dennis Weber

Cowlitz County Commissioner

Pam Whittle Realty One Group Pacifica

Awards from page 1

Professionals, Lonnie Knowles Memorial Fund, CalPortland, Lower Columbia Longshoremen’s Federal Credit Union, The Jewelers Bench, Evergreen Home Loans Longview West, Pacific Northwest Recycling, Alcoa, PeaceHealth, C’s Photography, KUKN/KLOG/The Blitz, Foster Farms, BiCoastal Media and The Daily News.

A very special thank you goes to Cass and Don of C’s Photography who set up an area to take professional photos of anyone and everyone that wants a photo to remember the evening. They donate their time and services to make that possible and I so appreciate them. To view photos click here.

I also need to give a big thank you to the Education Committee and chair Melissa Boudreau, for all their hard work, long hours of pouring over the nominees and managing surveys, for reviewing all the scholarship applications, coordinating with the schools and planning various events throughout the year to bring education and business together. They are an amazing group to work with!

Almost done….Thank you Ambassadors for all the volunteer time you give the Chamber. With such a small staff we could not do half of what we do without this amazing group.

Last and certainly not least a heartfelt thank you to the Chamber staff; Pam Fierst, Jolene Williamson and Ella Tiefenthal. It has been a year of transition, but they have not skipped a beat and continue to support me and all things Chamber and this event was no different. Thank you, thank you, THANK YOU, ladies ☺

And thank YOU – Thank you for reading this column and allowing me this moment to appreciate you, to thank everyone for your nominations, attendance and support of this event. Without each of you making a difference in our community, going the extra mile, doing that little extra in the classroom or in the board room we would not be the giving, helping communities that we are today. So, again thank you.

2023 PILLARS OF STRENGTH WINNERS

Small Business Of The Year

KUKN/KLOG/The Blitz

Large Business Of The Year

NORPAC – North Pacific Paper Company

Small Non-Profit Of The Year

H.E.V.I.N – Helping Every Veteran In Need

Large Non-Profit Of The Year

Community House on Broadway

Business Individual Of The Year

Pat Palmer, Copies Today

Rising Star

Josh Carter, KUKN/KLOG/The Blitz

Service Organization Of The Year

Longview Rotary Club Noon Edition

Community Leadership

Keenen Harvey, Biggs Insurance, Kelso City Councilman

2023 CRYSTAL APPLE AWARD WINNERS

K-12 Administrator of the Year

Lacey Griffiths, RA Long High School

K-12 Teacher of the Year

Beth Webb, Butler Acres Elementary

K-12 Classified/Support of the Year

Jesse Spellmeyer, Kelso Virtual Academy

K-12 Lifetime Achievement Award

Brenda McCown

Higher Education Classified/Support of the Year

Robert Cochran, Lower Columbia College

Higher Education Faculty of the Year

Alex Brehm, Lower Columbia College

Higher Education Lifetime Achievement Award

Jim Stanley, Lower Columbia College

Jim Stanley received the Higher Education Lifetime Achievement Award

Carson Winter Communications and Outreach Coordinator

Five certifications that can increase your value to employers

WorkSource is in the business of helping people get back to work or advance in their careers. While we offer services to everyone—like resume reviews and mock interviews—we also have training funds available for eligible job seekers. When most of us think of training, we think of college. But training is more than just tuition. In a competitive labor market, job candidates are using certifications to increase their value to potential employers.

The benefit of going after these certificates is that they offer specialized training in niche industries that employers are seeking. They also allow entry-level candidates to make up for their lack of experience and add real value to their resumes.

What’s interesting is that this doesn’t only apply to tech workers looking to flaunt competency in obscure coding languages, but to all workers. There are certifications for a wide array of industries that can help you stand out in the crowd.

The downside though is that most certifications come with a cost of their own. And while one could make the argument that a lower time-cost than a degree greatly makes up for its upfront cost, the initial investment can be a large barrier for those looking to upskill.

This is where WorkSource comes in. We are an agency funded by state and federal grants that helps people get work through resources, support services, and job training. Depending on availability, WorkSource can help pay for eligible job seekers’ professional certifications. If you’re interested in pursuing a certification, reach out to Kristine Williams at kristine.williams@esd.wa.gov or call 360-578-4211.

Below is a list of certifications worth pursuing and how they can increase your value to an employer. They cover a range of professions, from warehouse to office workers. Read on and remember that if you’re in the market to upgrade your resume, come to WorkSource first to get screened for eligibility.

5. Google Analytics

For those interested in digital marketing, Google Analytics is a fundamental tool used to attribute the source of website traffic. It provides great insights into the health and efficacy of your content which means it’s the best way to show your boss that what you’re doing is working.

While it’s important to mention that Google Analytics won’t help you get any job, if you’re looking for something that falls under the umbrella of marketing, it can be essential. Google Analytics is a perfect building block to build a marketing-focused resume on.

4. Flagger Certification

Want to get into construction? Earning a Flagger Certification

can be your foot in the door.

According to O*Net Online, crossing guards and flaggers have a bright career outlook—meaning that this occupation is expected to have many job openings in the coming years.

In Flagger Training, you’ll learn about:

• The agencies and laws that govern flagging.

• Equipment requirements.

• How to safely direct traffic.

• How to navigate special traffic situations.

While flaggers are only a small step above entry-level positions, they can eventually lead to occupations with more responsibility, such as a Traffic Control Supervisor. Flagging is a pathway to bigger and better things.

3. CPR/First Aid Certifications

In industries where safety is an everyday concern, a CPR or First Aid Certificate may not only set you apart from the pack, it may even be a requirement.

While many of us will think initially of healthcare workers needing this the most, there’s actually a broad range of jobs that might require this certification. Some of these are: electricians, firefighters, construction workers, childcare workers, jail and prison staff, lifeguards, social workers, and many more.

Of all these certificates on this list, CPR/First Aid might be the most transferable of them all.

2. Microsoft Office Specialist

Digital literacy is important in the modern office. Most of our work is done on computers and being able to signal this proficiency can be extra important in a resume.

If an office uses Outlook, Word, PowerPoint, or Teams—you bet the hiring managers are looking for job seekers who are familiar with Microsoft Office. To even begin to know how to do the work, you should be competent using the infrastructure.

Feel like you need to demonstrate digital literacy on your resume to land the big job? A Microsoft Office Specialist Certification might be exactly what you need.

1. Forklift Certification

Operating heavy machinery is no joke and smart businesses require employees to get certified before they jump in the seat of a forklift. WorkSource helps many job seekers earn their Forklift

For more WorkSource, see page 7

COMMERCIAL LOANS WITH A PERSONAL TOUCH

WorkSource from page 6

Certificate as it’s an in-demand skill for job seekers looking to get into construction and warehousing operations.

There are a lot of benefits to earning this certificate, as it can increase workplace safety, make you more competitive, and also increase your earnings.

If you’re looking to earn your Forklift Certificate (or any other certificate), contact WorkSource today to learn more about how we can help you get the training you need to land your dream job.

WorkSource is a network of nonprofits, community-based organizations, local and state agencies working in partnership to provide an array of employment and training services to job seekers and businesses in Washington state. WorkSource is funded through the local workforce development board, Workforce Southwest Washington. For information, visit www.WorkSourceWA.com.

Reach, Carson Winter, WorkSource communications and outreach coordinator, at carson.winter@esd.wa.gov or 360735-4962.

Jerry D. Petrick Certified Business Adviser

Core elements of successful retailing

Happy summer!

Seems we’ve just skipped from winter directly to summer without a meaningful spring season – tough to plan for, and harder to control.

It’s been said, “People and their businesses do not plan to fail; however, they often fail to plan.”

Whether starting a new business or operating an existing business, the importance of a plan cannot be overstated. Whether operating a retail store, running a restaurant, managing a lumberyard, or operating a medical clinic, the need for a plan is vital. The only difference in a plan for an existing business and a startup is the amount and type of data. The startup will be required to do projections based on industrial averages and information drawn from local sources, while the existing business has a track record that can be examined through tax returns and monthly financial statements.

It is a common occurrence that people forget the reasons why they created their business. What was their overarching goal? This goal can be a lofty mission or simply needing to make a living. There is a financial component to the goal. How much money does the owner wish to be able to take out of the business each year. I often hear people say, “I want to make as much money as I can.” I advise people to set a measurable goal and develop a plan to reach or exceed that goal.

THE FINANCIAL PLAN

Having a plan to reach your goals is critical in establishing and operating a profitable business. In the retail world, the example in the table provided here lays out a plan for someone to take home $75,000 per year (example at bottom of page).

Sales would need to be $400,000 with a 50 percent cost of goods. The gross profit would be $200,000, which would be used to pay for fixed costs, and owner compensation. In this case, it is assumed that the owner secured a $100,000 loan to start the business, so the owner will have interest (part of operating expenses) and principal payments (not deductible as an expense). In addition, as a self-employed business owner, the

owner must pay both halves of Social Security, so that the owner needs to pay him/herself $86,475 to cover the taxes. In this example $400,000 in sales translates to the owner taking home $75,000.

PRICING

Many retailers work on the “keystone principle of pricing”, which simply means if they pay $10 for an item, they sell the item for $20. This would yield a 50 percent cost of goods sold. Some retailers will price their products above or below this 50 percent threshold to distinguish themselves in the marketplace. Lower-priced retailers are going for a particular market, while high-priced retailers are going for a different customer. A successful retailer will know where they fit into the competitive landscape and price accordingly. The Small Business Administration has many videos that speak to the philosophy of pricing at the SBA website www.sba.gov

KPI’s

In retail, the two biggest controllable costs are the cost of the goods you sell and the labor it takes to sell the products. To manage a business effectively, the retail shop owner cannot have more than five key performance indicators (KPIs). Anymore more KPIs and each will lose importance and become hard to track.

In retail, an important KPI will be sales mix. Often, a retailer will have items that they sell for less than the keystone amount and have other items that sell for more than the keystone amount. Watching this sales mix and adjusting pricing accordingly is very important to do on a weekly, monthly, or quarterly basis. In addition, controlling inventory shrink and watching for “dead inventory” items is also very important. “Shrinkage” refers to the cost of shoplifting or employee theft, and “dead inventory” refers to items that were purchased however have not been sold. Industry statistics state that the “average” retailer turns their inventory 10 times in a year. If a retailer has an item that has not sold in several weeks or months, the retailer needs to

For more Petrick, see page 9

develop a plan to sell the item through lower prices, giveaway to draw customer to the store or consigning to a discounter if there are many items not selling. Retail inventory control is vital to a successful inventory business.

Another KPI is tracking retail sales per employee. Each retailer can have an employee/customer service philosophy. Some retailers stand out based on the friendly, efficient, knowledgeable staff that have been trained in providing excellent customer service. Other retailers hope that their employees provide the service needed. Using the point-of-sale system to track individual employee sales productivity is vital to the success of the retail business and communicating that information back to employees is an important feedback mechanism.

SUMMARIZING

The keys to successful retailing are:

• Have a sustainable plan

• Know where the retailer “fits” in the marketplace

• Understand the pricing philosophies and customer service levels

• Monitor inventory

• Monitor employee productivity – share that information with employees

Engaging with your business in a methodical, structured manner will help you spot trends and identify opportunities to differentiate your business.

This information was gathered from several sources and provided by Jerry Petrick, senior certified business adviser with the Washington Small Business Development Center (SBDC) serving southwest Washington. The SBDC provides confidential business advisory services at no cost to the business. To schedule an appointment email: jerry.petrick@wsbdc.org

Cowlitz Economic Development Council

Ted Sprague President

Jobs empower and build development

Ajob is not merely a means of earning a livelihood; it is an essential element that drives personal growth, sustains communities, and fosters the progress of society. Not having a job can rob a person of more than income, in many ways takes away from one’s identity.

Work provides individuals with a sense of purpose, personal fulfillment, and a means of self-expression. It allows people to utilize their skills, talents, and knowledge, providing a platform for personal growth and development. By engaging in meaningful work, individuals can tap into their potential, build confidence, and enhance their self-esteem. Moreover, a job contributes to a person's self-identity, shaping their perception of themselves and their role within society.

A job is the cornerstone of economic stability and improved quality of life. Through regular income, individuals can meet their basic needs, support their families, and plan for the future. It offers financial security, reduces the risk of poverty, and fosters

economic independence. A stable job allows individuals to access better healthcare, education, and housing, leading to an overall improved standard of living.

Jobs play a pivotal role in promoting social cohesion and community development. When individuals are employed, they become active contributors to their communities, strengthening social bonds and fostering a sense of belonging. Through their work, people engage in collaboration, networking, and exchange of ideas, driving innovation and progress. A thriving and diverse job market encourages diversity, inclusivity, and equal opportunities, promoting social justice and reducing inequality.

The importance of a job cannot be overstated. It empowers individuals by providing personal fulfillment, economic stability, and a sense of purpose. Simultaneously, jobs contribute to community development, social cohesion, and overall societal progress. Recognizing and valuing the significance of employment is crucial for creating a prosperous and harmonious society.

New Members

Add your business to our growing membership. Call 360-423-8400 Today!

Membership packages to fit your needs Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.

• Annual Meeting and Banquet

• Networking Events

• Committee Participation

• Business Contacts

• Quarterly Membership Meetings

• Civic Representation

• Monthly Business After Hours

Business Services include marketing for your business, referrals and access to Chamber publications and research data.

• Mailing Labels

• Membership Window Decals

• Member Referrals

• Ribbon Cutting

• Website Links

• Member to Member Discounts

• Membership Directory

• Tax Deduction

• Newsletter

• Business Card Display

• Use of Chamber Logo

Representation through action committees, candidate forums and up-to-date action alerts.

• Legislative Representation

• Issues Tracking and Information

• Task Forces

• Candidate Forums

• Legislative Update Breakfast

• Demographics Publication

Membership Packages

Basic • $275 or $26 per month

Bronze • $500 or $46.66 per month

Silver • $1,000 or $86.33 per month

Gold • $2,500 or $211.33 per month

Platinum • $5,000 or $416.66 per month

Diamond Club • $10,000 or $834 per month

Nonprofit • $180 or $18 per month

Look Who Joined in May

Neater Maids

Tina Quick

138 West Canyon View Drive

Kelso, WA 98620

360-578-0789 katy@neatermaids.com

Guy Rathbun Post 25 The American Legion

Scott Mathews

301 Allen Street

Kelso, WA 98620

360-957-8480 adjutant@kelsopost25.org

Elder Options

John Carlstrom 872 15th Avenue

Longview, WA 98632

360-636-1000 john@elderoptionswa.com

Sharon Kuroda

Sharon Kuroda (Retired) 1102 23rd Avenue

Longview, WA 98632

360-431-2097 besthoothoot@gmail.com

Rawhide Electric Services, LLC

Bree Clark

135 South 13th Avenue, Suite 110 Kelso, WA 98626

503-396-3825 accounting@rawhideelectric.com

Lower Columbia College

Chris Bailey President

LCC: The future is bright

As I approach my upcoming retirement, I cannot help but think on the many successes we have had at Lower Columbia College during that tenure. Likewise, I also speculate on the increasingly important role LCC will continue to play for this community moving forward.

One incredible set of achievements has incurred in the college capital facilities. An early success was obtaining the funding for and completing construction of our beautiful LCC Health and Science Building. The building houses general classroom spaces, LCC science labs and LCC health programs, including its large nursing program. To supplement this beautiful structure, LCC obtained a federal Economic Development Administration (EDA) grant, which allowed LCC to fill the building with state-of-the-art equipment. LCC was the second college or university in Washington state to obtain an electron scanning microscope, after the University of Washington. LCC also brought an amazing nursing simulation lab to the campus, and science labs that are second to none in our state community college system. The college was also able to purchase a simulated

cadaver to supplement our human cadaver in the science labs.

In the same period, Lower Columbia College renovated Myklebust Gym and created the beautiful Stoller Athletic Complex. LCC turfed Story Field. Later, LCC remodeled and made significant updates to the cafeteria, to the Main Building, and to the LCC Library/Learning Commons. Work is currently underway to update the exterior of the college Administration Building. As for the future, a new vocational building, to house IT, manufacturing, welding, machining and college preparation programs, is on the horizon.

The Lower Columbia College Foundation (LCCF) has added incredible value to the Lower Columbia College campus and to the community. The Foundation has grown from about $9 million in net assets to over $24 million in net assets during the last 12 years. LCCF helped match the EDA grant funding for the Health and Science Building. LCCF created a national model in its Student Success Fund, now exceeding a $1 million, which funds about $50,000 in aid to students each year in the form of small grants. The Foundation currently awards approximately $580,000 in student scholarships each year and contributes about $1 million in direct student aid and college program support each year.

During the past dozen years, the six athletic programs at LCC have continued to have had remarkable success and LCC ranks among the strongest athletic programs in the Northwest Athletic Conference, winning several championships and many other accolades. Likewise, LCC’s Fighting Smelt speech and debate team has become one of the premiere community college programs in the nation.

Lower Columbia College created the LCC Regional University Center in 2013, to increase baccalaureate and beyond opportunities for local residents. The Center has multiple university partners, and now offers over 500 baccalaureate and graduate degree programs through our campus facility. Later, Lower Columbia College initiated its own Bachelor of Applied Science programs, the first in Teacher Education, and a second in Organizational Leadership and Technical Management. Two more potential Lower Columbia College baccalaureate degrees are in process.

Another major initiative involved internationalization of the Lower Columbia College campus. The intent was to increase diversity and world view to our campus and to the broader community. There are currently 30 international students expected to be enrolled in the upcoming fall quarter representing about 13 countries. LCC, this year, also began offering study abroad programs for our domestic students, and opportunities for our faculty to teach abroad.

While the state of your community college is great, the promise of the future is even greater. LCC continues to explore more programs and opportunities for our local citizens. With its amazing student aid options, its low-cost tuition, and its impressive facilities, Lower Columbia College will continue to be a powerful force in the economic vitality of the region.

Mary Beth Tack Superintendent

Big beginnings and bittersweet goodbyes

The month of June marks the beginning of big things in Kelso. And, simultaneously, a time for goodbyes. Modernization of Rose Valley Elementary begins this month. Originally built in 1939, then renovated in 1984, this charming country school will receive a major modernization, thanks to the voter-approved 2018 bond.

In addition to two new classrooms, a new office/entry, and new covered play area, the school will also receive upgraded security and phone system, new windows, electrical system, boiler and heaters, and upgraded kitchen, restrooms and water/sewage systems, and more. While construction continues through this summer and the 2023/24 school year, students will temporarily attend school at Catlin.

This modernization means great things for the students, staff, and families of Rose Valley; and we are excited and grateful for it to begin.

June is also graduation month for the seniors of Kelso High, Loowit, and Kelso Virtual Academy. Although we are saying goodbye to hundreds of our students, we anticipate great things to come as these strong, smart, and vibrant young folks begin the rest of their lives in college, the trades, military, or career.

Kelso’s graduation ceremony is June 10 at Laulaninen Stadium at Schroeder Field at 1 p.m. It will also be live streamed on Kelso School District’s YouTube channel.

Longview Public Schools

Dan Zorn Superintendent

Celebrating graduates' grit and resilience

There is much to celebrate this month as we wish the Class of 2023 well and celebrate senior accomplishments on this our 100th anniversary.

The Mark Morris, R.A. Long and Discovery high schools’ Class of 2023 will graduate soon. We are very proud of this class of seniors for their perseverance, grit and resilience as they pushed through the academic requirements and crossed the finish line to earn their high school diplomas.

In these last weeks of school, seniors will soon be handing in their final paperwork in exchange for well-deserved caps and gowns. Looking back, this class of students were freshman when schools across Washington were abruptly closed in March of 2020 in an effort to slow the spread of COVID-19. The closure happened within one day of hearing rumors that schools might be shut down. Students explain that their lives changed overnight with no warning or preparation. These students were forced to adapt and overcome challenges, yet the graduation standards they had to meet in order to receive a diploma did not change. It truly has been a remarkable four years for these students and a time in history they will not soon forget.

With every graduating class, we have a tradition of recognizing those students who achieved the high honor of earning a perfect cumulative 4.0 grade-point average (GPA) throughout their high school career. This year we are honoring 12 seniors who achieved this remarkable feat. Mark Morris seniors graduating with a cumulative 4.0 GPA include Kelcie Balkan, Ainsley Hayes, Nolan Kessler, Isabella Merzoian, Olivia Pickett and Chloe Swanstrom. R.A. Long seniors graduating with a cumulative 4.0 GPA include Meredith Chesley, Lucas Davies, Sandra Martinez-Mondragon, Aiden McCoy, Micah Miner and Natasha Ruddell.

Graduation ceremonies will be held at our traditional high schools on June 10. R.A. Long’s ceremony begins at 10 a.m. in front of the high school followed by the Mark Morris graduation which will be held at noon in the school gymnasium. Because of the limited seating in the gym, tickets are required to attend. Handicap seating is available at both ceremonies and can be arranged ahead of time by calling the schools. Mark Morris High School is working on live streaming the event for those who cannot attend in person.

The path to success comes in many forms. Discovery High School and Longview Virtual Academy offer an alternative to the

Kelso Public Schools

For more Longview Schools, see page 17 Rendering of Rose Valley Elementary modernization

The Kelso Longview Chamber of Commerce would like to THANK the following loyal members for renewing their partnership with us this month.

B & R Mini Storage

Best Western Aladdin Motor Inn

Busack Electric

Corwin Beverage

J.L. Storedahl & Sons, Inc

Kaiser Permanente

Kelso Theater Pub

Life Mortgage, Inc

Longview Eye and Vision

Northwest Hardwoods, Inc

Opsahl Dawson

Renaud Electric Company, Inc

Reprographics, Inc

Longview Schools from page 16

traditional high school setting and allow students to work at their own pace, catch up on credits, or graduate early. These high schools help many students graduate who might otherwise have struggled.

Discovery High School and Longview Virtual Academy will hold their graduation ceremonies at My Father’s House Church on June 8 at 6 p.m.

We wish all of our graduating seniors the very best in their future endeavors and look forward to their achievements in the coming years.

I also want to personally thank the Kelso Longview Chamber of Commerce and its members, along with the community for supporting our students and schools. The support of businesses, nonprofits and community members has been critical to the success of students enrolled in Longview Public Schools for the past 100 years. Thank you!

Cowlitz County Commissioners

Arne Mortensen County Commissioner, District 1

Port of Kalama stroll opens eyes to beauty, service, leadership and success done well

On one of those recent glorious Pacific Northwest days, after work I walked from my house to the Port of Kalama, then to Ahles Point and then retraced my steps to get back home. That climb up Elm Street seems to get tougher with age and an expanding waistline. With age also comes retrospection and a greater appreciation for the wonders, both natural and manmade, that surround us.

The walk down Elm Street takes me under the freeway to the train overpass walkway. I don’t remember when the full chainlink cage was built to keep stuff from falling onto the tracks; I think I remember it before the cage. On that elevated walkway there is a stand that once housed something about the area in view, but now it is just a steel plate on a stand with “gang” markings. I guess that is yet another sign of the times.

Once at the Port of Kalama the sense of order, beauty and tourist bustle takes over. The vegetation by McMenamins is well done, and so is the landscaping in the entire Port facility. I also noticed the dock which is used by the American Cruise Lines. Tour buses take the passengers to visit Mount St. Helens at the Johnston Ridge Observatory; now, with the road washout, I wonder what will be done?

The totem poles, the playground, the amphitheater, the tennis courts, etc. line the walk along the Columbia. The benches in the shape of huge marine cleats are a nice touch.

The clients of the Port of Kalama are not captive, so the Port must earn its clients with the beauty, facilities, services, and innovation they provide.

The odd thing for me is to see that this quasi-governmental entity, the Port of Kalama, can be very productive and financially successful while eschewing the use of tax dollars. I think tax dollars (the power of taxation) typically is destructive. Why aren’t all ports like this? One key reason is leadership. Another reason is the addiction to tax money. We all know what easy money does, don’t we?

The collection of flowers in the neighborhoods along this walk should be mentioned. When I drive, I don’t see them, but when I walk their splendor and mystery will cause me to stop so that I can appreciate them properly. I then recall the admonition given to me long ago by my daughter, “Dad, it’s not the end point, it is the journey.” She noted that I worry too much to the extent that I lose perspective of the beauty of my circumstances.

But let me tell you a little bit about another remarkably successful governmental venture here in Cowlitz County. It

is the landfill, which is operated by the County Public Works Department (PWD). As with the Port of Kalama, the landfill has an administration that has pride and vision to be the best and to provide the most for the owners, you the citizens of Cowlitz County. The landfill provides around $7 million a year in revenue to the County General Fund; that is about 12 percent of the General Fund. Imagine if we had to make up that revenue from property taxes; we would have to get 35 percent more from your property taxes.

The landfill also provides the citizens of Cowlitz County the cheapest garbage rates in the state. The most expensive rates in the state are nearly eight times our rates. How do they do all this? The PWD runs the landfill as a business. In competition with other waste management companies, it seeks out customers from surrounding counties. With just waste from Cowlitz County, the landfill would not even be able to pay for itself. Roughly, the landfill accepts an equal amount of waste from outside the county as it does from inside the county.

The landfill is a good business; it will remain viable even in a business downturn. The biggest risk likely is political. We owe thanks to the commissioners who had the vision to buy the landfill.

Shortly we will have elections, and I hope that the citizens by now have learned just how serious election consequences are; your ballot is worth much more than just a last-minute thought.

Remember to be very wary of candidates who have a vision for you and your money. Public office is not a proper playground for personal ambitions; it is an obligation to serve the people in a manner that is transparent and in keeping with the rules of our Republic. Your money and lifestyle are not legitimate targets in a free society.

Look at the voting records of incumbents: Claw back your liberties with judicious votes this (and every) election.

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City of Longview

MaryAlice Wallis Mayor

Team effort pays off in playground, picnic area

What a beautiful month it has been! Families, children, seniors, and individuals from all walks are out and about in our great city enjoying, recreating and soaking in the spring. Things are looking bright and I am hopeful for continued blessings for our city and community.

Last December, when City Council met with our state legislative lobbyist team and our district state legislators to set the city’s state legislative agenda, we could not have known the blessings of today for our community. Through struggle and strife, months of haggling and advocating for our state legislative priorities, at the end of the session, our state legislators were able to help satisfy a very important legislative priority for the city – the replacement of the Windemere neighborhood playground and picnic shelter. This intentional advocacy will help alleviate the stress of our city budget by $155,000 for the regularly scheduled replacement of one of our older playgrounds. The community as a whole will also benefit greatly from legislative advocacy because of the following local enhancements: Mint Valley Golf Course irrigation improvements, library capital improvements, a new Cloney Park inclusive playground, the Lower Columbia College Vocational Center and baseball stadium, and the Community House on Broadway Youth Emergency Shelter, and for all of this, we are ecstatic and grateful.

This past month Councilmember Ruth Kendall, Mayor ProTem Mike Wallin, City Manager Kris Swanson and I met with our federal lobbyist team, Joel Rubin and Page Strickler of CFM Advocates in Washington, DC, to further maintain and develop personal relationships with our Washington state members of Congress, federal agencies and their staff and advocate for projects and priorities on our city’s federal legislative agenda. Our number one city priority, which has gained momentum, is to advocate for funding toward a Dedicated Water Fill Line to Water Reservoir Project, Phase 1, to help further improve ongoing water quality and supply issues. The federal investment if awarded would go toward directing the preferred water main route from the Mint Farm Water Treatment Facility to the main reservoirs located on Alexia Court (in the Cascade Way hillside area) and at Mt. Solo Reservoir, preparing preliminary engineering design, and public outreach assistance. Councilmember Kendall has been a steadfast advocate of this project and helped lead our group while in Washington, DC.

Our Washington, DC, city team leads with great enthusiasm for our city projects! We learned much from the Department of Justice, COPS (Community Oriented Policing Services) regarding opportunities for micro-grant programs that provide seed monies for “next steps” within communities compromised

For more Longview, see page 21

Mike Karnofski Mayor

Public works keep city safe and healthy

At a recent meeting the Public Works Department presented its annual report. The Public Works Department has 22 employees that are responsible for potable water plant operations, water and sewer repair and maintenance, City facilities maintenance, parks, traffic control and streets and drainage.

The parks division, with one employee, maintains eight parks and associated equipment, including the spray park and six miles of multi-use paths. Other duties are helping with the Highlander Festival and the Tree Lighting Ceremony.

The main highlight for 2022 was completion of the final phase of Tam O’Shanter park improvements. This was a $2.5 million project that added around 150 parking spaces, improved traffic flow and park landscaping.

The water and sewer division distributes treated drinking water and collects wastewater from approximately 4,700 residential and commercial customers. It also maintains around 150 miles of water and sewer pipes, 11 pumping stations and 1,223 manholes. In 2022 it responded to 852 service orders to repair and maintain the system.

The traffic control/facility maintenance, with one employee, is responsible for street signs, street lights, crosswalks, traffic signals and maintenance of all city owned properties. The division repaired or replaced over 100 control elements including signs, and lights and striped 37 miles of centerline in 2022.

The street/drainage division, with three employees, repaired 250 potholes, crack sealed over 50,000 linear feet, and removed 860 tons of materials from streets, gutters and ditches. The division also applied 4,200 gallons of deicer.

The potable water department received a Platinum Award from the Washington State Department of Health for performing above national regulation standards for water quality for over 15 years. The water system is capable of producing over four million gallons per day. The water is also used by three areas outside the city limits: Williams Finney, Cowlitz Gardens and Davis Terrace. A significant department activity for 2022 was the refurbishing and cleaning of the Ranney well, which improved capacity so Kelso has not had to rely on Longview water.

The 22 employees of the department provide excellent services for the city to keep the citizens safe, healthy and able to enjoy great recreation and City facilities.

City of Kelso

with behavioral health needs. During our visit with the Environmental Protection Agency, we learned of additional opportunities, particularly the Drinking Water State Revolving Fund, which could be beneficial moving forward with the Dedicated Water Fill Line to Water Reservoir Project.

I am honored to serve as Longview’s mayor and to be a part of a well working team that cares about the city. Working effectively as a council team for the betterment of the city and community is a joy! Special thanks are due to our state legislators, Reps. Jim Walsh and Joel McEntire and Sen. Jeff Wilson as well as our federal Legislators U.S. Sens. Patty Murray and Maria Cantwell and U.S. House Rep. Marie Gluesenkamp Perez for their advocacy on behalf of the City of Longview in this year’s legislative session.

Blessings to all this lovely spring.

Longview Downtowners

Josh Carter President

Incoming board focused on moving forward

Over the years, the Downtowners organization has seen exceptional leadership, and as a result, the growth and forward momentum has been monumental.

The Harvest Festival was an example of the supreme marketing power and advantage of local business connectivity and what it can accomplish.

Here’s what we’re focused on as an incoming board:

1. Continue to strengthen membership in the Downtowners. Membership to any organization must have value. Our primary goal is to continue to add value to the downtowners and find new ways to reach audiences that need to hear from us.

2. Restate and invest in the identity of the Downtowners as an organization focused on a vital downtown. The “Downtowners” is dedicated to the promotion, preservation, and development of downtown Longview.

Our initiatives include revitalization through beautification,

tourism, event creation, business assistance, and investment recruitment.

3. We will be continuing Harvest Fest in downtown Longview.

4. Get rid of activities that have low engagement, and double down on ones that win, while continuing to try new things.

5. Work to solve the long-term problems of downtown collaboratively with local government and business partnerships.

6. The Downtowners Exclusive-An App. This is a big goal and there’s new ideas on how to make this app something that adds value to all of us, rather than just being “one more thing.”

Marketing and advocacy groups that bring businesses together can be invaluable in forward change and momentum. We are the Downtowners, and we’re going for gold.

Cindy Lopez Werth, Board President, Ethnic Support Council International Festival

Britt Crooks, Hop Valley Brewing Co.

Kelly Godden Specialty Rents and Events and Axecutioner

Nathan Douglas and Skip Mezer, Forget Me Not Golf Tournament

Wendy Covell, Bookkeeping by Wendy

Gus Farah and Kerri Guitteau, Cowlitz Black Bears

José Fagoaga, Foster Farms, 25-year anniversary

Monica Seidl, CWCOG, and Marcel Goulet, Business Mentor, SCORE Small Business Boot Camp Series

May 5

Small Business Resiliency & Toolkit

Monica Seidl Project Specialist, CowlitzWahkiakum Council of Governments

New Series starts Friday, May 5

Friday Mornings ★ 7:30 am - 9 am

American Workforce Group Event Center

1145 14th Ave., Longview

SCORE Series sponsored by:

score series

May 12

Simple Steps for Preparing for Growth

May 19

Managing and Financial Operations

June 2

Small Business Strategic Marketing

John Hanley SCORE Course Leader

$100 Members

Arthur (Bill) Ruttledge SCORE Course Leader

June 9

Business Continuation Strategies

Arthur (Bill) Ruttledge SCORE Course Leader

$160

June 16

Larry McKinley SCORE Course Leader No pricing change since

Networking Extravaganza!

Monica Seidl Project Specialist, CowlitzWahkiakum Council of Governments

Boot Camp sponsored by:

Business After Hours

Hosted By Foster Farms – Celebrating 25 Years!

What a busy and exciting way to close out the month of May – helping Foster Farms celebrate its 25th anniversary! The day included plant tours, a ribbon cutting and, of course, a Business After Hours networking opportunity at the Kelso Longview Elks club. And, did we mention giveaway prizes? Winner, winner chicken dinner for some very lucky attendees.

Lauri Gilles, Luz Ramirez and Shelly Lemus, TEAM, and Heather and Roy Gawlick, Shinju Dojo, network

Foster Farms Toni Cooper presents raffle winner Jerry Howell, Fibre Federal Credit Union, with dinner to go

Lisa Gaynor, Community Mediation Center

Sharra Lile, Assured Home Inspections NW, and Gabriel Negrette, Coldwell Banker

Mike and Lucia Claxton, Walstead Mertsching

Jason Gentemann, General Manager, Foster Farms

Ribbon Cuttings

Happy Anniversary

Cowlitz Chaplaincy celebrates 40 years

Happy Anniversary

Cowlitz Public Shooting Range celebrated its 10-year anniversary

Thank you to these Ambassadors who participated in ribbon cutting celebrations during May!

Josh Carter KLOG-KUKN-The BLITZ

Diane Craft Koelsch Communities

Katie Dillinger Life Mortgage

Fran Gehrman Academy Mortgage

Kelly Godden Specialty Rents

Kerri Guitteau and Corby Cowlitz Black Bears

James Hoyt Heritage Bank

Joy Klein Umpqua Bank

Nick Lemiere

Edward Jones

Eric McCrandall Family Health Center

Carrie Medack

Diamond Residential Mortgage

Shylah Tapani Speciality Rents and Axecutioner

Betsy Wyatt Sho’me Real Estate

Pam Whittle Realty One Group Pacifica

Expansion

Dick Hannah Toyota expanded its service center

Ribbon Cuttings

Dedication

New Members

Lisa Thompson and Ken Blanchard Keller Williams

Grand Opening Salvation Army new hygiene center

Welcome New Member Kelso Longview Fraternal Order of Eagles

Happy Kids Dentistry and Orthodontics dedicated a mural for Nicole McCabe

ALS Strong

Ribbon Cuttings

Welcome New Member

The Broad Strokes ribbon cutting under a beautiful mural designed by Jason Boarders

Welcome New Member Meadowlark Family Dentistry

Welcome New Member Lynn Madsen

Save the Date

Kelso Longview Chamber of Commerce presents:

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Business Connection Advertising Rates

Effective January, 2023

Kelso-Longview Business Connection monthly newsletter is published the first of each month, posted electronically on our website and emailed to over 7,000 local business professionals, city and county officials. To be included in this monthly email, call the Chamber office at 360-423-8400.

All ads include full color and any design work. Deadline is the 21st of the month prior to publication. Digital files: PDF format - print quality setting.

Non-Members of the Kelso-Longview Chamber of Commerce, please add 30% to above rates.

To advertise or request additional information, please call at 360-423-8400 or contact:

Pam Fierst pfierst@kelsolongviewchamber.org

Advertising Agreement

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Address: ____________________________________________________________ Zip

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Number of Issues Invoice Credit Card Check Plus Web Ad: 300W X 100H. Ads can be changed monthly.

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