July 2023 Business Connection

Kelso Longview Chamber of Commerce

kAced it! Filling 'golf shoes' wasn't easy

I’ve always been Bill’s sidekick for this event. That’s former Chamber CEO and golf enthusiast Bill Marcum, so I was nervous stepping into his “golf shoes” for our annual Kelso Longview Chamber of Commerce Annual Golf Classic June 26 at Three Rivers Golf Course.

I’m proud to say the sold-out tournament didn’t disappoint. We had 31 teams and 124 golfers from more than 62 local businesses for this fun event. The weather was perfect! Not too hot and not too cold, but just right.

Special thank you to Cowlitz PUD Warm Neighbor Corporate Program for being the title sponsor of the tournament for the second year in a row. We appreciate their support and hope the tournament raises awareness for the Warm Neighbor Program and encourages businesses to get involved.

The sponsors really came through to make the day amazing for all involved! This year’s lunch was provided by The Shamrock Spirits and Grill and also sponsored by Elam’s Home Furnishings. Jon Rodman and staff did an incredible job preparing the burgers for all the golfers. Thank you, Jon. We had Cass and Don of C’s Photography back with us taking photos of every participating team and Reprographics provided each participant with a printed copy of their team photo. Each person can also download their image from this link–a new fun feature this year! Thank you to our photo sponsors: Propel Insurance, Gibbs and Olson and Express Employment Personnel.

We had a variety of items donated for the raffle and auction. Thank you to those businesses and thank you players for purchasing tickets. All in all we had over 35 sponsors and 20 volunteers to help make this a full day of fun. A huge thank you to all our tournament sponsors for their generosity and contributions. This event would not be successful without them. For a complete list of all our tournament sponsors please see page 3.

I gotta say, everyone golfed pretty darn well, but we did have some teams who excelled above the rest well enough to capture a trophy. In the Gross Division: first place went to Reese Baker’s

For more Awards, see page 4

Kelso Longview Chamber of Commerce

Karen Sisson Interim CEO

Top of the Leaderboard

Here are a few of photos of our Golf Classic trophy winners. These were the winning teams: Gross Division: first place went to Reese Baker’s United Rental; second place went to Cowlitz PUD; and third place went to PNW Metal Recycling. In the Net Division: first place went to Details Home Inspections; second place to Explorer Brewing; and third place to Woods Logging. For photos of all team participants and winners click here.

to ThankourYou 2023 Sponsors

Title Sponsor

Hole 1

Red Canoe Credit Union

Hole 2

Stewart Title

Par 3, Hole 3

Transworld Business Advisors

Hole 4

Riverwoods Chiropractic & Massage

Hole 5

Sho’me Real Estate

Hole 6

Three Rivers Eye Care

Hole 7

Carl’s Towing and Repair

Par 3, Hole 8

Fibre Federal CU

Hole 9

McDonald’s of Longview

Hole 10

Edward Jones - Nick Lemiere

Hole 11

D & C Lemmons

Hole 12

State Farm—Scott Fischer

Hole 13

Heritage Bank - Longview

Hole 14

Capital Business Machines

Par 3, Hole 15

Koelsch Communities

Hole 16

Fidelity National Title

Par 3, Hole 17

Rodman Realty

Hole 18

American Workforce Group

Score Card Sponsor

PNW Metals Recycling

Putting Contest

Stirling Honda

SWAG Sponsor

Prographyx

Tee Prize Sponsor

All State Insurance - Bob Davis

Tee Prize Sponsor

Pacific Office Automation

Lunch Sponsors

Elam’s Home Furnishings

Shamrock Bar & Grill

Driving Range Sponsor

Safe Cover Roofing

Photo Sponsors

Gibbs and Olson

Express Employment Professionals

Propel Insurance

Reprographics

C’s Photography

19th Hole Sponsor

Signature Transport

Flag Sponsor

Strum Homes

Cart Sponsor

Cal Portland

Hole in One

Fibre Federal Credit Union

Dinner Sponsor

Twin City Bank

Dessert Sponsor

Coldwell Banker Bain

Mark Scroggins

Score Board Sponsor

Lower Columbia Contractors Assn

Registration table

Cowlitz County Title

Special Thank You to:

Golf Committee:

Barry Verrill, Scott Fischer, Shawn Green & Teedara Wolf

Kelso Longview Elks Lodge

Staff & Volunteers

Lance Satcher, Head Pro

Three Rivers Golf Club & Staff

Kelso Longview Chamber of Commerce Staff, Ambassadors & Volunteers

Chamber of Commerce Board of Directors

Marlene Johanson, President Heritage Bank

Marc Silva, President Elect Red Canoe Credit Union

Jason Gentemann, Vice President Foster Farms

Lisa Straughan, Past President Express Employment Professionals

Neil Zick, Treasurer Twin City Bank

Michael Claxton, Legal Counsel Walstead Mertsching

Diane Craft Koelsch Communities

Duane Dalgleish Cowlitz PUD

Rich Gushman Gibbs & Olson

Keenan Harvey City Council, Kelso

Sean Kiffe NORPAC

Nick Lemiere

Edward Jones

Cherelle Montanye

St. John/PeaceHealth

John Paul KUKN-KLOG-101.5 The Blitz

Bruce Pollock Bicoastal Media

Ted Sprague

Cowlitz Economic Development Council

Michael Vorse Minuteman Press

MaryAlice Wallis City of Longview Mayor

Dennis Weber

Cowlitz County Commissioner

Pam Whittle Realty One Group Pacifica

Awards from page 1

United Rental; second place went to Cowlitz PUD; and third place went to PNW Metal Recycling. In the Net Division: first place went to Details Home Inspections; second place to Explorer Brewing; and third place to Woods Logging. Congratulations gentlemen!

Unfortunately, we did not have a winner in our $10,000 Hole in One contest sponsored by Fibre Federal Credit Union nor did we have a winner in our $5,000 Putting Contest sponsored by Stirling Honda. Thank you both for your partnership.

I also want to give a shout out to Lance Satcher and his amazing, helpful team at the Three Rivers Golf Course, they did a fabulous job of setting up the course and making sure all hole sponsors were in place with whatever they needed prior to tee off. The Elks prepared the awards banquet steak dinner back at the lodge and yes, it was yummy! The steaks are always a fan favorite and we appreciate having them again this year. Thank you, Jessica, Sheri and team, for hosting our event. I also want to thank Foster Farms for the use of their barbecue grill for lunch. Thank you! Thank you! Thank you to Pacific Office Automation and Bob Davis All State Insurance for the sponsorship of the tee prizes. Every player received a sleeve of Bridgestone golf balls and a shoe/cleat kit.

Special thank you to our Ambassadors and members who assisted with registration, raffle ticket sales, and hole-in-one watching.

A big thank you to the Golf Classic Committee: Barry Verrill, Scott Fischer, Shawn Green and Teedara Wolf. They gave me their time unselfishly to make sure everyone who attends is going to have a great day. And finally, heartfelt thank you to Chamber staff – Pam, Ella and Jolene. They prepared all the tee prize bags (124), checked in all the golfers (124), set up the registration, worked the dinner, collected and raffled off the prizes, coordinated payments and made sure all our golfers had a good time. A full 13 hour day for them. Thank you all very much.

Thank you all for trusting me with this tournament, your participation and support. As Interim CEO I may be out of a job next June but since this is my favorite Chamber event, I plan to remain on the planning committee (can’t get rid of me that easy). Have a wonderful summer and see you in 2024!

Carson Winter Communications and Outreach Coordinator

Five ways to get ready for the big interview

If you feel anxious about interviewing for your dream job, you’re not alone. In a study done by JDP, it was found that 93 percent of candidates were nervous before the big interview. This means that pre-interview jitters are a nearly universal phenomenon. So, what can we do?

At WorkSource, we specialize in helping people get back to work, and a part of that is preparation. Although interviews can be scary, they’re also a direct pathway between you and your goals. There’s no dodging the fact that being able to sell yourself in person is a highly desired skill in the workforce.

That being said, we know it’s easier said than done. That’s why we’ve put together a list of five ways that you can prepare yourself for the big interview!

1. Research the company

A common question in interviews is: “How much do you know about our company?” The answer to this question signals two things to the interviewer. First, that you are knowledgeable. Second, that you know how to do your research.

But there’s more to learning about the company than just having the right answers, there’s also being able to ask the right questions. Inevitably, at the end of an interview, it’ll be your turn to find out more about the job. Here’s where that research comes into play. By learning about the company you’re applying for, you can ask informed and targeted question to better understand the work you’ll be asked to do.

It’s a win-win situation. You gain knowledge, while also impressing the interviewer, as it shows that you are interested and engaged in the process—which makes for a stronger initial impression.

2. Re-read the job description

Having a good understanding of what the company is asking for can help you be able to deliver. Does the job description list shift times? It might be good to be sure that you can meet their scheduling needs. Are there any certificates or training requirements for the job? If you meet these requirements, it might be wise to bring that up in the interview.

Understanding the job description can help you understand what exactly the interviewer is looking for, as it often works as a hiring template. In that vein, if the job you’re being hired for is looking for bubbly customer service, the interview offers you a great opportunity to show off your positive and friendly personality.

3. What are your transferable skills?

Many of us learn a lot more than just the job description when we work. The skills you developed during your work history are also skills you bring to the table at your new job, and it’s wise to highlight these in the interview as they help interviewers see you as a more well-rounded job candidate.

Some examples of vital transferable skills are communication, teamwork, digital literacy, management, and critical thinking. Before your interview, sit down and make a list of your transferable skills and maybe even think of some real-life examples of how they came in handy in the workplace.

4. Prepare answers for common interview questions

We don’t really know what every interviewer is going to ask, but the more you interview the more you’ll notice patterns. There are some questions that are almost guaranteed to come up and these are often the types we feel the most anxiety over.

For example, the question “Can you tell us about your greatest weakness?” is perceived by some as a trick question that can cause the interview to stall completely. Thinking of these difficult questions ahead of time can make you feel more confident.

For our money, the best answer to this question is to be honest, show humility, and then also describe how you’re working to fix your weakness.

The Harvard Business Review has a list of common interview questions. Consider going through each and drafting an answer to ease those nerves.

5. Go to WorkSource for a mock interview

By now, you surely realize there’s a lot of ways you can work to demystify the interview process and come in prepared and ready. But there’s no method quite like practice.

Participating in a mock interview is a great way to become more familiar with the process, rid yourself of the jitters, and learn in a safe environment. WorkSource offers mock interviews to anyone—which means you don’t need any eligibility to take advantage of this service. All you need to do is visit your local center and ask to meet with an employment specialist.

We all stumble in high pressure situations, but mock interviews are an ideal means to navigate potential roadblocks and miscommunication in a positive atmosphere. Your employment specialist can help you identify ways you can improve your interview skills and after, you’ll feel that much more confident in tackling the main event.

WorkSource is a network of nonprofits, community-based organizations, local and state agencies working in partnership to provide an array of employment and training services to job seekers and businesses in Washington state. WorkSource is funded through the local workforce development board, Workforce Southwest Washington. For information, visit www.WorkSourceWA.com

Carson Winter is the Communications & Outreach Coordinator at WorkSource. Reach him at carson.winter@esd.wa.gov or 360-7354962.

Dennis Weber County Commissioner, District 2

Congratulations to Centennial Partners for important County restoration plans

The City of Longview and JH Kelly recently announced their plans to restore the Monticello Convention Memorial Monument located at the intersections of Maple Street, Olympia Way, and 18th Avenue. This convention was a gathering of pioneer settlers in northern Oregon Territory seeking their own territory, especially after the Oregon capital was moved further south from Oregon City to Salem. Self-appointed delegates gathered at two “conventions” to formally request that Congress establish a new territory called “Columbia.” The first one was in August 1851 at Cowlitz Landing (now known as Toledo). The one at Monticello occurred in November 1852. Originally established in the early 1950s out on California Way near the original site of Cowlitz County’s first county seat, Monticello, it was removed to the Longview site after the construction of Tennant Way. As a wooden monument, its important messages have been rotted away by the rages of time and damp weather. This will be the third renovation of the monument.

Mystery Signatures In addition to their story, monument lists the names of the delegates attending both meetings. Research In recent years has uncovered some discrepancies with several listed names being different from the Donation Land Claim documents and other primary sources. Unfortunately, the actual hand-written document and signatures are no longer available at the National Archives. A copy owned by Monticello Convention Delegate Arthur Denny, founder of Seattle, was apparently lost in the Seattle Fire of 1889. Neither the Oregon Historical Society nor the Washington Historical Society have a copy. There might be an original in the papers of 19th Century United States historian Hubert H. Bancroft at the University of California – Berkeley.

Sons of the Profits This lack of verification gave rise to Seattle historian Bill Speidel’s accusations that the Convention was more fiction than truth. In his classic satirical account of Seattle’s founding, Sons of the Profits: There’s No Business Like Grow Business 1851-1901, the meeting at Monticello was loosely organized by Puget Sound businessmen anxious to convince Congress to create a new territory north of the Columbia. Like Denny, most were known Whigs, and they went a little overboard in their Cowlitz Landing request, going so far as to create and name counties for their proposed Columbia Territory. Those county names appeared to include local Whigs!

Jeffersonian-Democrats At the same time, local political leaders from Cowlitz County were strong Jeffersonian Democrats, including delegates Darby Huntington, Seth Catlin, and brothers Peter and Alexander Crawford. Voters in the West credited Democrats for creating the Donation Land Act legalizing squatters’ rights, controlling indigenous peoples through military action, as well as negotiated treaties and a system of reservations,

plus low taxes. Whigs were originally formed by opponents to the high-handed policies of President Andrew Jackson (to whom they referred as King Andrew I), as well as generally supporting government assistance for economic growth by building up education, commerce, and industry. Both parties were generally split over the issue of slavery. The only local Whig leader was Huntington’s brother-in-law, Nathaniel Stone.

Ambitious Joseph Lane The undisputed political leader in Oregon Territory at the time was Democrat Joseph Lane, Oregon’s Delegate to the U.S. House of Representatives. A North Carolina native, Lane had presidential aspirations. With strong ties to Indiana where he had served in the state legislature, Lane had a successful career in the Mexican-American War – which many considered a stepping stone into politics. Afterwards he was rewarded for his service by Democratic President James K. Polk with an appointment to serve as Oregon’s first governor. Lane won several elections as Oregon’s delegate to Congress before returning as governor. Lane County was named to honor him by the territorial legislature. In 1859 upon Oregon statehood, Lane was elected one of Oregon’s first U.S. senators. Sympathetic to slavery, he was the Southern Democrats’ nominee for vice president in 1860, losing to the new Republican Party nominee Hannibal Hamlin, Abraham Lincoln’s running mate.

Demos Swept Away Whigs However, in the early 1850s, though, the last thing Lane wanted was opposition from local Whigs whose demands in the memorial sent from the 1851 Cowlitz Landing Convention reached Washington, DC several months prior to the Monticello Convention. In those years Congress began their sessions in December. So, at the 1852 session Lane introduced a bill to create a territory north of the Columbia River (where most of those Whigs seemed to live). The bill stalled because too few people lived within the proposed territory, contrary to federal policy. Plus, he needed to overcome Southern opposition to yet one more northern territory expected to oppose slavery. It was during the February 1853 Congressional debate that Lane finally received a copy of the Monticello Convention Memorial and read it into the record. That has become the only published version of the document. Either he or a clerk may have mispronounced or misread signatures of some of the delegates.

Lane Confounded by 1852 Election Sectional rivalry dominated national politics in the 1850s, especially over slavery. Lane was in an interesting situation: More than anything else, he was an advocate for public funds to build military roads in Oregon. This was only a few years after the infamous Whitman Massacre near Walla Walla. Whigs generally were supportive of his bill, including incumbent Whig President Millard Fillmore.

For more Commissioners, see page 7

Cowlitz County Commissioners

Commissioners from page 6

But Democrats swept back to power in the November 1852 elections. Fillmore would be leaving office on March 4, 1853 (the original Presidential Inauguration date), replaced by Democrat Franklin Pierce, another Mexican War hero, but a Lane political rival. The promise of Puget Sound becoming an economic engine appealed to Whigs, but many became lameducks after the election and were no-shows.

Oregon’s Racist Policies Lane still needed Southern votes to pass his bill. No doubt, though, he was familiar with the Oregon Provisional Government’s anti-black restrictions and could argue that Oregonians were sympathetic to the South’s “peculiar institution.” (That restriction called for daily flogging of any black male arriving on wagon trains if they didn’t leave Oregon right away. Consequently, the handful that did arrive, fled north of the Columbia to escape.)

Stanton Brothers to the Rescue Two political allies Lane counted on were the Stanton brothers, both U.S. Representatives: Richard from Kentucky and Frederick from Tennessee. Interestingly, the brothers were both born in Washington, DC and their mother continued to live there. In the early 1850s the dilapidated condition of President George Washington’s Mount Vernon plantation became a cause celebre, especially amongst Southern sympathizers. The Stantons’ mother reportedly joined with other women to raise funds to acquire and restore the property (now owned and operated by the Mt. Vernon Ladies Association).

Appealing to Southern Pride Lane and the Stanton brothers agreed that he might gain more support for his under-populated territory if he were willing to support changing its name from “Columbia” (proposed by both Whig-dominated conventions back home) to “Washington” – a blatant appeal to Southern pride in our nation’s first president. The compromise worked, just in the nick of time. The amendment was adopted by the House after little debate and once the Senate dropped Illinois Sen. Stephan A. Douglas’s suggestion of “Washingtonia”, it concurred with the House version. Fillmore signed the bill on March 3, 1853, among the last official actions taken by the out-going President.

Dylan Olbrich, Junior Commercial Loan Officer

Jerry D. Petrick Certified Business Adviser

Christmas in July mid-year financial review

As the adage goes…the business world is filled with three types of business owners:

1. Those who make their business profitable

2. Those who watch their competitors earn a profit

3. Those who wonder if their business is or will ever be profitable (and are afraid to find out)

Which type of business owner are you?

No matter your industry, now is a great time to at least eliminate Choice 3. Not knowing the condition of your fiscal house is NOT an excuse. It is SO easy to take your company’s vital signs and forecast the likely financial performance of your enterprise. You truly owe it to yourself and those who rely on you to run a profitable business.

I encourage you to take a few minutes to make a handful of easy calculations that provide you with fact-based insights to the financial health of your business.

To get started, gather the following information to prepare your mid-year analysis:

• Income Statement for the last calendar year (remember the Income Statement is for a PERIOD)

Note: The Income Statement is also referred to as the Profit and Loss (P&L); Statement of Income; Earnings Statement etc.

• Balance Sheet as of a POINT in time – for this process you will want to use the last day of the period for the Income Statement above (keep in mind the Balance Sheet is a snapshot AS OF A SPECIFIC DATE)

• Income Statement for the first half of the year: January 1, 2023, through June 30, 2023

• Balance Sheet as of June 30, 2023

Once you have this information follow these easy steps to learn AND understand:

1. Where your business stands financially

2. What will the full year likely turn out to be profit wise

3. What your financial goal are for next fiscal year

To the right, I have created a step by step example of the basic calculations I want to guide you through for your own business. See the instructions that follow the example.

STEP A

From the Income Statement for last year enter the info as indicated above (I have used a fictitious business to illustrate the calculations).

STEP B

From the Balance Sheet as of December 31, 2022, enter the info and confirm your Balance Sheet balances (Total Liabilities plus Net Worth MUST EQUAL Total Assets).

STEP C

Now we will project how we expect the current year to END financially. PLEASE BE CANDID WITH YOURSELF. Make your estimates as realistic as you can; you are only fooling yourself if you “hope” things will get better.

You can take the first six months of actual performance and determine how this year will look compared to last year. When you project your cost of goods sold/cost of sales you can calculate your Gross Margin Percent and see if this year is going to be better/worse/the same as last year. Just these basic calculations will give you an insight to your business’ health compared to the prior year. The business example I have created shows this business is going from break even to losing money.

STEP D

This step lets you focus on how your asset and liability accounts are performing – good news is you still have half a year to make some course corrections and model how they would impact

For more Petrick, see page 9

your full year results.

Now the most important analysis will give you powerful indication of the REAL health and wellbeing of your business finances.

Grab your calculator for the next few steps.

STEP E

There are many financial ratios and indices used across various industries. I encourage you to begin with the most fundamental measures to learn about and manage your business. Sort of like starting with blood pressure, heart rate, and temperature when you go to the doctor. We can always dig deeper as/if needed.

CURRENT RATIO: CURRENT ASSETS/CURRENT LIABILITIES = CURRENT RATIO

Read the result as “for every $1 of current liabilities (bills due in the next year) I have $X.XX available to pay it”. In this case (last year), for every $1 of bills this business has $1.25 to pay them. As you can imagine, the more money there is to pay the bills the better – the more “liquid” your business finances are.

WORKING CAPITAL: CURRENT ASSETS – CURRENT LIABLITIES = WORKING CAPITAL

Naturally, the amount of working capital a business has is a good measure of its liquidity, efficiency, and overall financial health.

DEBT-TO-WORTH: TOTAL LIABLITIES/TOTAL NET WORTH = DEBT-TO-WORTH RATIO

This measure indicates the amount of leverage in the business — the lower the ratio the more of your business YOU own (less debt/ leverage).

INVENTORY TURNOVER: COGS/Inventory = Inventory Turnover (number of turns)

This is a critical measure for a business that sells products – it measures how efficiently the business turns inventory to cash.

Note: The “inventory” used in this calculation should be the average inventory level at (your cost) held by the business. For last year we could say “we turned our inventory four times.”

GROSS MARGIN RETURN ON INVESTMENT (GMROI): GROSS MARGIN ($)/AVERAGE INVENTORY AT COST = GMROI

GMROI measures the ability for the firm to turn inventory to cash! One of the most important goals of the business is to efficiently and quickly turn inventory to cash. The way to interpret the GMROI is that a ratio higher than one means the firm is selling goods for more than it costs the firm to acquire it. A common goal in a retail setting is a GMROI of 3.2 or higher to ensure overhead and profit are covered.

STEP F

1 Higher is BETTER

2 Lower is BETTER

Now, project the end of the year ratios based on the first half actuals AND any changes you implement during the second half. Follow the same formulas – make sure you document your assumptions and take the improvement actions you identified based on the first six months of actual financial performance this year.

For more Petrick, see page 11

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• ZONED FOR MIXED USE

Large land site perfect for lodging/hospitality, retail, etc.

• CONVENIENTLY LOCATED OFF I-5

Just 30 minutes from PDX & the amenities of Portland

• 45 ACRES OF PRIME, SHOVEL-READY LAND

Environmental permits & road improvements in place

• COMPETITIVE UTILITY RATES + INCENTIVES

Designed to promote growth & ensure your succes

ALSO AVAILABLE FOR LEASE:

PARK

• LOCATED OFF I-5

• FLEXIBLE 50K SQ. FT. WAREHOUSE + 1,750 SQ. FT. OFFICE SUITE

Deciding on Realistic Assumptions for Projections/Targets

Before we attempt to calculate goals and targets for next year we need to get clear and realistic about our assumptions for the business. Since we just spent time analyzing our most recent performance, we should be able to capture some specific assumptions upon which we will build our projections. Here are some assumptions I made for this sample business:

• Sales will continue to fall

• Margins will continue to shrink

• All the “obvious/low hanging” expense cuts have been made already

• We will not be able to borrow money due to our lack of profitability

• Vendors will not likely offer more friendly terms

• WE ARE COMMITTED TO TURN THIS BUSINESS AROUND!

Strategies to Survive:

• Reduce the Debt-to-Worth Ratio

• Increase inventory turnover to improve cash flow

• Continue to reduce expenses

FOCUS ON WHAT YOU CAN CONTROL!

STEP G

Start with the ratios – fill in reasonable targets that you determine will make the most positive impact on your business; in this case the business has decided to reduce the debt-to-worth ratio; and increase inventory turnover

We want to set target ratios that we believe are attainable.

STEP H

Calculate COGS and Inventory based on the target ratios

STEP I

Select sales levels based on assumption of falling sales and reducing margins – these allow the other components to be calculated to complete your targets.

We plan to cut expenses 10 percent = so we can calculate the P&L based on that.

Once you’ve started to examine your business you will quickly learn much of what you assumed is not supported by the numbers.

If you want help taking the next step in applying these methods to your business just contact me for a confidential appointment to discuss your situation. Our advisory services are provided at no cost to you thanks, in part, to a cooperative agreement between the U.S .Small Business Administration and Washington State University.

This article was compiled using multiple sources, including those from the Retail Owners Institute (retailowner.com) by Jerry Petrick, MBA, and certified business adviser with the Washington State University Small Business Development Center (SBDC) in Kelso. Jerry provides no-cost, confidential business advisory services by appointment. He can be reached via email jerry.petrick@wsbdc.org

Josh Carter President

Dreaming big and working toward reality

Afew topics have continued to make their way to the front of our conversations as a downtown group.

Although The Daily News has been publishing articles that would lead you to believe our downtown is failing, this just isn’t the case. Downtown is a vibrant, powerful sector of local business. There are hundreds of downtown businesses that stand to continue on a path of positive growth.

It’s important that, as a group, we continue to stay optimistic and find our opportunities, rather than find a reason it’s all going to “go wrong”.

I’ve always believed that our path forward is shaped by our perception of reality and our willingness to stay ignorant of failure. I think the old phrase says it best, “The man that says he can and the man that says he can’t are both correct.”

It’s no secret that the relationship with the City of Longview and

various businesses downtown have been strained over the past years. I don’t believe it’s because city officials dislike us…or we dislike them. Instead, I believe both parties live in very different realities, one of which answers to a higher power: Government Regulation.

It is the intent of the Longview Downtowners to assist our members in communicating what would help their business and creativity flow the best, while increasing collaboration with the city’s well researched and compliant rule followers.

One of the current conversations we’re internally discussing is how to increase outdoor seating. The City of Longview employees and representatives enforce the city code and regulations as they are written, and you can’t fault them for it.

However, we’re hoping, as a group, to refocus ourselves and our friends in the city toward a new idea. Instead of staying focused on how things are, we’d like to give ourselves permission to dream. The Longview Downtowners have entered dream mode. In a perfect world what could downtown look like? Let’s start at crazy and work our way backward into reality. Once we’ve set our sights on a big vision, we can consolidate our vision with what the city can realistically make happen.

It’s important to mention, although we’re dedicating time and effort to dream mode, the Downtowners are still working as always, to strengthen business through unified marketing and connection to each other. Big things are coming downtown, if everyone agrees that it’s time to take some risks and make it happen.

Please attend our Downtowner’s meetings the third Thursday, upstairs at Mill City Grill.

Bill Fashing Executive Director

Planning to keep pedestrians safe

Arecent headline caught my attention and encouraged me to write this brief article. The headline was “Pedestrian Deaths Set a Four-Decade Record in 2022”. The national numbers for pedestrian deaths reached a record high in 2021 and we as a nation exceeded that again in 2022 according to the StreetsBLOG USA article.

The story reported that “at least” 7,508 people on foot were killed by drivers on U.S. roads last year. “At least” was used because Oklahoma did not report their numbers by the deadline. This loss of pedestrian lives is a 77 percent increase since 2010.

I have written in the past about the Safety Performance Measures that the Cowlitz-Wahkiakum Council of Governments (CWCOG), as the Metropolitan Planning Organization for the Longview Urban Area, is required to set each year. Based on Washington State Department of Transportation (WSDOT) data our region is contributing to the problem although we saw a decrease in incidents for our County in 2022.

In 2022 there were 17 pedestrians or cyclists injured through vehicular accidents, and fortunately no fatalities in that year. Most of those were in the Longview/Kelso area. Seven of those injured sustained serious injuries. The five-year running average of accidents with serious injuries or fatalities is 24. Over the past five years we have averaged 38 total crashes between motor vehicles and bikes or pedestrians.

The Federal Highway Administration (FHWA) Safe Transportation for Every Pedestrian (STEP) program began in 2017 with a goal of helping state and local agencies reduce pedestrian fatalities at roadway crossings. The STEP program promotes the “spectacular seven” countermeasures to improve pedestrian safety at crossings: crosswalk visibility enhancements; raised crosswalks; pedestrian refuge islands; rectangular rapid flashing beacons; pedestrian hybrid beacons (PHBs); road diets; and leading pedestrian intervals. STEP has documented more than 30 case studies that highlight the safety benefits of each of the countermeasures. Local agencies in Cowlitz County have been installing many of these countermeasures in recent years and will continue to do so moving forward.

In addition to the countermeasures mentioned above, planning agencies like the CWCOG and local agencies are working to address items that influence safety through road users and roadway design.

• Speed: Includes efforts to lower speed limits through design and legislative action as well as conducting more education on the dangers of speeding to change the cultural mindset that does not view speeding as a serious problem. Of the 45 vehicle accidents in 2022, 29 of them involved speeding drivers in Cowlitz County.

• Roadway Design: Support pedestrian safety through traffic calming, establish slow zones beyond the traditional school zones, conduct pedestrian safety audits, and implement complete streets policies.

At the national level regulators and automotive manufacturers are exploring technological aids to improve safety. Newer vehicles along with yet to come connected and autonomous vehicles will enable drivers to see pedestrians sooner and engage emergency braking systems when necessary.

The CWCOG will be working with area cities and Cowlitz County to develop safety action plans over the next year. The plans will serve as a holistic, well-defined strategy to prevent roadway fatalities and serious injuries in the region.

The comprehensive safety action plan that a Safe Streets and Roads for All grant funds includes the following key components according to the FHWA:

• Leadership commitment and goal setting that includes a goal timeline for eliminating roadway fatalities and serious injuries.

• Planning structure through a committee charged with oversight of the Action Plan development, implementation, and monitoring.

• Safety analysis of the existing conditions and historical trends provides a baseline level of crashes involving fatalities and serious injuries across a jurisdiction, or region.

• Engagement and collaboration with the public and relevant stakeholders, including the private sector and community groups, that allows for both community representation and feedback.

• Equity considerations developed through a plan using inclusive and representative processes.

• Policy and process changes that assess the current policies, plans, guidelines, and/or standards to identify opportunities to improve how processes prioritize transportation safety.

• Strategy and project selections that identify a comprehensive set of projects and strategies, shaped by data, the best available evidence, and noteworthy practices, as well as stakeholder input and equity considerations, that will address the safety problems described in the action plan.

• Progress and transparency methods that measure progress over time after an Action Plan is developed or updated, including outcome data.

For the benefit of all, slow down and watch for bicycles and pedestrians as you move around town. Remember to stop for pedestrians in and near crosswalks.

New Members

Add your business to our growing membership. Call 360-423-8400 Today!

Membership packages to fit your needs Business Association with opportunities to promote trade through Chamber socials, special events and committee participation.

• Annual Meeting and Banquet

• Networking Events

• Committee Participation

• Business Contacts

• Quarterly Membership Meetings

• Civic Representation

• Monthly Business After Hours

Business Services include marketing for your business, referrals and access to Chamber publications and research data.

• Mailing Labels

• Membership Window Decals

• Member Referrals

• Ribbon Cutting

• Website Links

• Member to Member Discounts

• Membership Directory

• Tax Deduction

• Newsletter

• Business Card Display

• Use of Chamber Logo

Representation through action committees, candidate forums and up-to-date action alerts.

• Legislative Representation

• Issues Tracking and Information

• Task Forces

• Candidate Forums

• Legislative Update Breakfast

• Demographics Publication

Membership Packages

Basic • $275 or $26 per month

Bronze • $500 or $46.66 per month

Silver • $1,000 or $86.33 per month

Gold • $2,500 or $211.33 per month

Platinum • $5,000 or $416.66 per month

Diamond Club • $10,000 or $834 per month

Nonprofit • $180 or $18 per month

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Lower Columbia College

Bryanna Doumit Executive Assistant to the President

Lower Columbia Employee of the Year Awards

One of the best traditions we have here at Lower Columbia College (LCC) is to take a little time each spring to recognize the excellent work performed by all of our college employees. Every quarter, a survey is sent out that gives all employees an opportunity to recognize someone that stands out in a certain way. The feedback provided in the surveys assists the recognition committees in selecting four classified and four exempt quarterly award winners throughout the year. This years’ quarterly award recipients were:

• Melissa Falter–Sunshine Summer Quarter winner for continually having a positive attitude

• Linda Garcia–RA! Fall Quarter winner for bringing out the best in her teammates

• Michael Velasquez–Extra Mile Winter Quarter winner for making a difference in the campus community

• Rheannon Van De Voorde–True Blue Spring Quarter winner for being a leader in the campus community

• Brianna Purdy–Sunshine Summer Quarter winner for continually having a positive attitude

• Jamie Nelson–RA! Fall Quarter winner for bringing out the best in his teammates

• Stefanie Gilberti–Extra Mile Winter Quarter winner for making a difference in the campus community

• Gabino Salgado–True Blue Spring Quarter winner for being a leader in the campus community

These award winners become finalists for the Classified and Exempt Employee of the Year Award. This award is based on the following criteria:

1. Goes above and beyond what is required by the job to provide high quality service to the students and community.

2. Has made a positive contribution to a specific department or to the overall college community’s morale.

3. Makes a significant contribution that has enhanced or contributed to the qualities of LCC facilities or equipment.

4. Has significantly contributed to the overall cost effectiveness of college operations.

5. Shows a commitment to the college’s core values, including respect, collaboration and cooperation.

Each year, winners of this award receive a $500 cash award from the LCC Foundation, as well as a reserved parking space for the next academic year. All other nominees receive a $50 cash award. This year, LCC’s Classified Employee of the Year is Melissa Falter. Melissa starting working at LCC in September 2011 and is the food services supervisor. Some comments submitted about Melissa mention how she works tirelessly behind the scenes for Lower Columbia College, handles tasks with grace and optimism, genuinely cares about everyone she comes into contact with, truly is a ray of sunshine, and always has a positive attitude no matter what is thrown her way. Congratulations to Melissa for receiving this honor!

LCC’s Exempt Employee of the Year is Stefanie Gilberti. Stefanie started her employment at LCC in September 2008, and holds the position of dean of instruction. Some comments submitted about Stefanie mention how she is committed to students, faculty, staff, and LCC as a whole, works with integrity and a positive attitude, and is incredibly kind, caring, and hardworking. Congratulations to Stefanie on this well-deserved award!

In addition to the Exempt and Classified Employee of the Year Awards, LCC also recognizes outstanding faculty each spring. This award is student nominated and goes to faculty who support students, both in and out of the classroom. This year’s full time

For more Lower Columbia College, see page 17

faculty award winner is Abbie Leavens. Abbie began working at LCC in January 2016 and is one of LCC’s language and literature faculty. Something of note about Abbie is that she has not yet received tenure at LCC and, until now, it is almost unheard of for an untenured faculty member to be awarded full-time faculty of the year. It is clear that she is making a difference in the lives of students. Congratulations to Abbie. The Adjunct Faculty of the Year winner is PeiPei Wallace. PeiPei started at LCC in April 2015 and is a performing and visual arts instructor. Courses taught by PeiPei have been noted to be a good balance of challenging and also relaxing. The honor is well deserved, congratulations PeiPei.

At LCC, we hire well, and that bodes well for the future of your local community college.

Kelso Public Schools

Mary Beth Tack Superintendent

Construction: Nearing the final lap

Thanks to the voter-approved bond in February 2018, the Kelso community has benefited from modernized schools and athletic facilities. Since spring of 2018 we have either been planning for or actively in construction. The result is modern, efficient learning spaces for Kelso students with enhanced security and technology that Kelso can be proud of. We’ve done a lot, and by the end of Summer 2024, 100 percent of our bond promises will be fulfilled. All school modernizations and replacements will be completed and upgrades to the stadium, high school practice fields, and middle school track and field will be complete. We anticipate by fall of 2024, all remaining projects within the bond program will have been completed or be in final closeout. The following are updates on our six bond priorities.

SAFETY and SECURITY

Completed:

• District-wide phone system/communications upgrade/ improvement/replacement

• Security upgrades including cameras and access control at Butler Acres, Carrolls, Coweeman, KHS and stadium

• Newly constructed schools (Lexington and Wallace) set safety standards for the district

• Barnes and Huntington: security upgrades

In Progress:

• Rose Valley: security upgrades and accessibility through Summer 2024 during modernization

TWO SCHOOL REPLACEMENTS

Completed:

• Wallace and Lexington

SCHOOL MODERNIZATIONS

Completed:

• Butler Acres, Carrolls, and Huntington

In Progress:

• Rose Valley through Summer 2024

• Coweeman mechanical upgrades through Summer 2023

ADDING and UPDATING CLASSROOMS

Completed:

• KHS Career and Technical Education (CTE) projects

• Butler Acres classrooms replacing portables

Longview Public Schools

Dan Zorn Superintendent

Graduates reflect the strength of founders

This year’s high school graduation coincided with the centennial celebration of the birth of Longview. In commemoration, each graduating senior was gifted a copy of “Empire of Trees, America’s Planned City and the Last Frontier” written by R.A. Long graduate Hal Calbom. This book is published by the Columbia River Reader and funded by the Friends of Longview, a group made up of local citizens and businesses committed to the continued success of our community. “Empire of Trees” provides a “then and now” look at the 100-year history of the City of Longview.

The class of 2023 demonstrated grit and perseverance through a difficult period of history that embodies the same ideals of Longview’s founding fathers and citizens. Longview’s history is rich and unique just as our graduates’ futures are certain to be. Life will bring many challenges which our graduates are uniquely prepared to face, just as Robert A. Long, Mark Morris and their colleagues overcame the many obstacles they faced in creating the beautiful city many of us call home.

While we reflect upon the accomplishments of our graduates and our city’s forefathers, Longview Public Schools is hard at work maximizing our community’s investment in its facilities.

We will be replacing roofs, refinishing gym floors, replacing carpet, painting the historical R.A. Long Auditorium, installing the final security vestibules in the remainder of our schools and completing the Memorial Stadium modernization project. All this work is made possible as a result of our local voters approving the capital projects and technology levy.

In terms of technology upgrades, a number of our schools will be receiving a computer system refresh, where outdated equipment is swapped out for new equipment. Our schools are on a regular rotation to have this work done to keep the technology fresh. We will also be installing wiring to Memorial Stadium to run a new digital scoreboard, computers and sound system so sports broadcasting can be taken to the next level and be more accessible for people.

In the next two months, you will likely see a number of our local businesses working on school grounds to complete the many projects we have that must be done before students return in August. By the end of summer, all 15 of our schools will have either a security vestibule or front door camera-buzzer system installed in the front entrance. These front entrance security

The Kelso Longview Chamber of Commerce would like to THANK the following loyal members for renewing their partnership with us this month.

Anderson & Anderson Advisory, LLC

Cowlitz Indian Tribe

Cowlitz River Rigging, Inc

Educational Service District No. 112

Emergency Support Shelter

Epson Portland, Inc

Erickson Glass Company

Fiesta Bonita Mexican Grill & Cantina

Foster Farms

Futcher Group

Hart C's Steakburger & Thai Food

Kellogg Supply, Inc

Longview Physical & Sports Therapy Service

Longview Self Storage

Motion Industries, Inc

PNE Construction

Prestige Senior Living Monticello Park

Progress Center

Longview Schools from page 18

systems allow office personnel to check in visitors before they enter the school, making our schools safer and more secure.

On Sept. 1, we will be holding a ribbon cutting ceremony to celebrate the new modernized track and field at Memorial Stadium, prior to the start of the Mark Morris home football game. This project is coming along well and can be viewed on a live webcam on the district website www.longviewschools.com.

As always, Longview Public Schools appreciates the support of our local Chamber of Commerce and community. Your support is helping to “lift Longview” and make our schools a place of pride for our students and families.

Have a great summer!

Schools from page 18

TRAFFIC and PARKING

• 13 properties purchased to improve traffic flow at Butler Acres, Carrolls, Wallace

• Redesigned traffic patterns for buses and student drop-off at Butler Acres, Carrolls, Lexington, Wallace

• Increased parking capacity at Carrolls, Wallace, Butler Acres

ATHLETIC FACILITIES

Completed:

• Artificial turf at Schroeder Field

• Handrails, elevator, sound system in stadium

• KHS gym floor, bleachers, handrails

• KHS pool refinish/relining

• Additional gym for Huntington

• Practice field improvements at KHS

• Stadium moisture improvements

• Stadium HVAC and mechanical upgrades

In Progress:

• Track replacement and irrigation improvements at Coweeman and Huntington through Summer 2023

• KHS tennis court resurfacing

Our students, staff, and families can’t thank you enough for all these improvements that will enhance learning for generations to come.

Kelso

City of Longview

MaryAlice Wallis Mayor

City jewels shine bright under summer sun

What a glorious time of year and how blessed we are to wake up to the beauty all around this 100-yearold city. The color pops of pink, lavender, yellow and blue across the Longview landscape on the old growth trees and bushes is astounding. Can we all agree that Longview is a gorgeous place to live any season of the year?

Recently while speaking with a group of Longview Pioneer Lions Club members, I reiterated the gems we have here in our city. There are so many, and they are worth repeating.

Gem No. 1: Lake Sacajawea

This crown jewel of our city, like the natural stone opal, shines brighter as more light descends upon it. Of course, this is where many of our city events take place throughout the year, especially during the summer months. Lake Sacajawea has three incredible playgrounds, 3.5 miles of jogging/biking or walking trail paths, restrooms, kayak/paddle board launch, fishing, Japanese Garden, Lion’s Shelter, a Solar System Walk, Harlie’s Hoops, and the Elks Memorial building, which houses our after-school program.

Hundreds of individuals from all over the community will gather at the lake this summer for our Go-4th Celebration from July 2-4. After our Fourth of July events, the outdoor concerts at the lake series runs July 6, 13, 20, 27 and Aug. 3 and 10. Featuring a mix of country, rock-n-roll, and oldies from the ’60s, ’70s and ’80s, the concerts are sponsored by Kirkpatrick Family Care and numerous other generous donors. Following the concert series, enjoy family movies at the lake at Martin’s Dock Aug. 17, 24 and 31. Bring your kids, a blanket or chairs and groove on!

Gem No. 2: Downtown Longview

Longview’s historic downtown is another bright jewel with its eclectic mix of fabulous restaurants, distinctive storefronts, and quaint shops housed in historic buildings and surrounded by 23 stunning outdoor sculptures from outstanding artists. Our downtown business owners are top-notch and ready to serve you. Visit the Columbia Theater or Stageworks for performances, hop on RiverCity Transit, stroll along the street and see the beautiful historic banners, lighting and bricked intersections. Downtown also features a Tuesday Farmers Market during the summer.

Gem No. 3: Location. Location. Location

R.A. Long had it right when he built this community where he did – surrounded by water. With the Columbia River and Willow Grove Park on the west and the Cowlitz River and Riverside Park on the east, manmade Lake Sacajawea (formerly Fowler’s Slough) in the center of the city, and a total of 17 city parks in

For more Longview, see page 21

City of Kelso

Mike Karnofski Mayor

City, and area, housing conundrum

Kelso, like many other cities is facing a shortage of all alternatives for housing from affordable to high end. Cowlitz County has some significant disadvantages for housing development. Commercial forest property accounts for around two-thirds of the land in Cowlitz County and most of this property is the hills and mountains that bracket the County on the east and west sides. Only 17 percent of the County can be considered easily buildable. Of the 17 percent only about half is available for housing, the remainder is commercial, retail and industrial. There are few newly constructed units.

A study completed a few years ago by the Council of Governments indicated that a comparison of a similarly priced house in Clark County would be newly constructed with modern conveniences, but smaller than a house in Cowlitz County that would have been built 10 to 20 years ago with no modern conveniences.

Kelso faces similar disadvantages to those cited above for Cowlitz County. There is limited buildable property since Kelso is squeezed in by hills on the north and south, Longview on the west and little buildable property on the east.

Like most cities Kelso is looking at a variety of actions to provide multiple housing options. These include Accessory Dwelling Units (AUDs), multifamily units (duplexes, triplexes, fourplexes), apartments, mixed commercial/residential building, tax incentives like tax incentive financing (TIF), multifamily tax exemptions (MFTE), and zoning and permitting changes.

Kelso is presently reviewing its zoning and the Council has requested the review looks at changes that would facilitate construction of ADUs and multifamily units.

One interesting regulation regarding multifamily units is that fourplexes are considered commercial buildings and therefore must be built to a higher standard than duplexes and triplexes. This adds significant costs to construction.

There are opportunities for mixed commercial/residential in the downtown areas. Also, one of the main opportunities is the proposed community center which will include 41 affordable housing units similar to those at the Columbia Theatre. The Council has asked staff to provide more information on TIF and MFTE and how they may affect City revenues.

There is not one single solution to improving housing availability and there are potential issues including lack of parking, increased traffic, capacity of infrastructure and utilities, and potential loss of revenue. These will be some difficult and contentious decisions and I encourage citizens to attend planning commission and Council meetings.

between, there just isn’t a more beautiful place to call home. Longview is situated 45 minutes from Portland International Airport, and one hour from the towering Cascade Mountains or the majestic Pacific Ocean. As Longview continues its Centennial Celebration this year in this prime location, it’s no wonder that activities abound: Cowlitz County Fair at the event center July 26-29, Squirrel Fest at Civic Circle Aug. 19 and many 100-year Centennial Celebrations – Gala Dinner and Drone show over Lower Columbia College Sept. 8, Pageant of Progress Parade downtown, Time Capsule sealing at City Hall and Lighted Drone show at Lake Sacajawea on Sept. 9.

Other Notable Gems:

• Mint Valley Golf course, built in 1973, and city run for the past five years has now become the fifth Best Golf Course in Washington state, according to GOLFPASS Golfers’ Choice 2023. Beautifully manicured greens, excellent staff and fantastic lunch menu. Enjoy golf or lunch.

• JH Kelly is celebrating 100 years this year! Beginning in 1923 as the first plumber and trash collector in Longview, they have grown to an expansive valued multitrade service company. Today they are gifting back to our community by restoring the Monticello Convention Park with a complete redo of the historical plaques from the 1950s, restoring the original bench and adding new lighting and landscaping.

Thank you, JH Kelly and team!

• Campus Towers, originally built in 1971, a senior living facility that houses 89 low-income seniors is currently adding eight cottage apartments to the footprint of their campus. Congratulations Campus Towers team!

Bright spots and gems in the City of Longview are everywhere. Let’s look out for these sweet gems and opportunities, and share the light they offer with each other.

Frank Morrison, executive director, and Leah Parson, community relations, Community House Longview

Shira Lile, Executive Director, Hello Life Eating Disorder Recovery Services

Jimmy Hawkins, director of marketing A-Z and John Carlstrom, marketing manager, Elder Option

MaryAlice Wallis, mayor, City of Longview

Rich Coleman, director of sales for BiCoastal Media, with the Wheels of Hope vehicle

Business After Hours

Hosted

By Teri's on Broadway

Thank you Teri's on Broadway for hosting Business After Hours in June. It was a privilege to celebrate your new second location. The building was beautiful, the outdoor seating very nice and, as always, Teri and her staff did a wonderful job.

Rachelle and Randy Medford, Red Canoe Credit Union

Teri's on Broadway owner Teri Weir was the perfect hostess.

Cascade Title's Diane Kenneway, Alison Peters and Melissa Parcel

Teri and her staff provided a tasty spread from their menu

James Hoyt, Heritage Bank, and Monica Seidl, Cowlitz Wahkiakum Council of Governments

Ribbon Cuttings

Anniversary

Thank you to these Ambassadors who participated in ribbon cutting celebrations during June!

Josh Carter KUKN-KLUG-The Blitz

Diane Craft Koelsch Communities

Katie Dillinger

Life Mortgage

Fran Gehrman Academy Mortgage

Kelly Godden Specialty Rents

Kerri Guitteau and Corby Cowlitz Black Bears

James Hoyt Heritage Bank

Joy Klein Umpqua Bank

Nick Lemiere

Edward Jones

Eric McCrandall Family Health Center

Carrie Medack

Diamond Residential Mortgage

Shylah Tapani Speciality Rents and Axecutioner

Betsy Wyatt Re/Max Premier Group

Pam Whittle Realty One Group Pacifica

Happy

Foster Farms

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