“Research, innovation, and the pursuit of excellence are at the heart of our mission as a cosmetics company and benefit corporation, as they represent the fundamental tools that enable us to create value for everyone. This goal goes beyond the traditional stakeholders — customers, employees, suppliers, and communities — and expresses a deeper commitment: a way of doing business that strives to make this enterprise not only economically advantageous but also socially equitable and sustainable, with careful attention to the entire supply chain.
This approach translates into the selection of raw materials and suppliers that respect the environment, promote biodiversity, and build relationships based on trust and collaboration, creating an efficient and sustainable supply model. A key aspect of the project is investment in research and development to enhance our formulating expertise and keep pace with stringent international standards.
This commitment is also reflected in packaging, where we optimize materials and production processes, reduce waste and consumption, to ensure a more sustainable and responsible future. Our B2B nature drives us to provide a service of excellence, based on transparent and lasting relationships that foster mutual growth opportunities.
To look to the future with the awareness that true sustainability means durability and prosperity for the planet and for all of us.”
Francesca Nocentini
/ WHO WE ARE
Since 1959, we have been transforming your ideas into innovative solutions, bringing passion, experience, and expertise to the service of beauty.
K.lab is the Kemon division that, for over sixty years, has offered a comprehensive and specialized service in the formulation and development of third-party products, delivering reliable and high-performing results.
Through in-depth scientific research, we provide personalized, cutting-edge solutions designed to meet the highest professional standards.
Our commitment goes beyond product quality and reflects a responsible and sustainable approach, placing the protection of the environment and people at the heart of every project. We are aware that every choice can contribute to a better future.
/ WHERE WE ARE
“Imagine an immense amphitheater, one that only Nature could create. [...] You would not believe you were seeing lands, but rather a country painted with an artful brush, so great is the enchantment for the eyes, wherever they turn.”
- Pliny the Younger, 1st Century A.D.
Our company is located in San Giustino, in the heart of the Upper Tiber Valley, at the border between Tuscany and Umbria — a place where history, culture, and nature blend harmoniously. This timeless beauty inspires our work every day.
HERE WE ARE
More than 60 countries: Albania, Argentina, Australia, Austria, Bahrain, Benelux, Belarus, Bosnia, Bulgaria, Chile, China, Colombia, Croatia, Denmark, El Salvador, Estonia, Ethiopia, France, Wales, Georgia, Germany, Greece, Guatemala, Hong Kong, England, Kosovo, KSA (Kingdom of Saudi Arabia), Kuwait, Lithuania, Macedonia, Malaysia, Montenegro, Nicaragua, Norway, New Zealand, Oman, Pakistan, Panama, Poland, Portugal, Puerto Rico, Qatar, Republic of Ireland and Northern Ireland, Réunion, Romania, Russia, Saint-Martin, Scotland, Senegal, Singapore, Slovenia, South Korea, Spain, South Africa, Sweden, Switzerland, Taiwan, Turkey, UAE (United Arab Emirates), Ukraine, Hungary, Uruguay, USA.
/ OUR HISTORY
From the very beginning, our company has combined tradition and innovation to offer professionals in the industry the tools to express their creative talent through high-performance products and advanced solutions.
2021
1959
Partenio Nocentini, a cosmetics representative, and his wife Amalia Gentili, a hairdresser, founded Cramer in San Giustino, Umbria. Their goal was to create a brand that could meet the specific needs of the market.
They began their venture with products based on nettle extracts and an herbal cream.
1976
The company expanded its production site, moving to its current headquarters. The industrial facility now spans 15,000 sqm, including 2,800 sqm of covered space.
1996
Production facilities were upgraded, and a modern research and development center was inaugurated. The covered area increased to 6,500 sqm.
2001
The first academy was established in San Giustino, becoming a training hub for Kemon hairdressers.
Shortly thereafter, a twin location was opened in Milan.
2006
On the hills adjacent to the facility, 20 hectares of land were converted to organic farming, creating the Kemon Open Lab: an open-air laboratory dedicated to research on medicinal plants for cosmetics.
The company further expanded its production site with the construction of the K3 facility, a seismic-resistant steel structure equipped with state-of-theart systems. The building spans two floors, adding 6,000 sqm of space to a total of 21,000 sqm of covered area, and 60,000 sqm overall.
2023
Kemon S.p.A. officially became a Benefit Corporation, solidifying its commitment to a responsible and sustainable business model.
/ BENEFIT COMPANY
We aim to ensure that our future strategic and operational decisions align with our values and corporate purpose. To this end, we have adopted tools to guide us in implementing an ethical business model.
VISION
We see constant research and the quality of our products as a crucial opportunity to create value for everyone.
Becoming a Benefit Corporation in 2023 marked an important step in this direction, formalizing our commitment to creating a positive impact on society and the environment.
MISSION
We create professional cosmetics, placing innovation at the core of every project. We promote an idea of beauty that is authentic, sustainable, and free, while managing every aspect of our work with transparency and responsibility.
THE STATUTE AMENDMENT DEMONSTRATES OUR COMMITMENT TO TRANSFORM OUR VALUES INTO CONCRETE ACTIONS THROUGH:
/ STAKEHOLDER ENGAGEMENT
We have identified key ESG themes through context analysis and stakeholder interviews. These material topics are fundamental to the development of our corporate strategic plan. They underpin our short-, medium-, and long-term commitments, translating into actions organized into programs and areas of focus. The table alongside illustrates our material topics divided by ESG pillar (Environmental, Social, Governance) and their assigned priority levels.
/ SUSTAINABLE INNOVATION: FROM THE KEMON OPEN LAB TO LOCAL RAW MATERIALS
We prioritize short supply chain raw materials to reduce packaging and CO2 emissions associated with transportation. Adjacent to our facility, we have converted 28 hectares of land to organic farming, creating our Kemon Open Lab: an “open-air laboratory” where we test the best organic, locally sourced ingredients.
/ ENERGY EFFICIENCY OPTIMIZATION
In 2023, we reduced non-renewable energy consumption and lowered our carbon footprint by installing photovoltaic systems that cover up to 30% of our energy needs. Additionally, to further improve energy efficiency, we implemented heat recovery systems.
/ EXPANSION OF THE WATER TREATMENT PLANT
In 2023, the renewal of our wastewater treatment plant resulted in greater efficiency and water recovery, reducing water use in production, lowering water withdrawals or purchases, and minimizing liquid waste disposal. The outcome: a 23.4% reduction in water intensity.
Integration of
/ EMISSIONS NEUTRALIZATION
We have achieved carbon neutrality at our facility by promoting the use of renewable energy, increasing energy efficiency, and offsetting residual emissions with carbon credits. These efforts include participation in the Allain Duhangan Hydropower Plant project in India, which uses hydropower as an alternative to fossil fuels, and the Envira Project in the Amazon, which supports the conservation of the Amazon rainforest.
/ ECO-FRIENDLY PACKAGING DEVELOPMENT
To encourage new consumption habits aimed at reducing waste, we use recycled, biodegradable and recoverable materials or by reducing the weight of the bottle. We promote the pouch format, which allows you to save up to 75% of plastic compared to traditional bottles. We use tubes made of 95% recycled aluminium, boxes with 90% recycled paper (FSC certified), 50% RPE and 100% RPET containers, low-profile mono-material tubes and 96% Green PE containers of plant origin.
/ USE OF NATURAL INGREDIENTS
Our formulations contain a high percentage of natural-origin ingredients, calculated according to ISO 16128. These ingredients are derived from plants, animals, microorganisms, or minerals using physical processes, fermentation, or other non-chemical methods. Organic ingredients are certified under EC Regulation No. 834/2007 and sourced from certified organic farming or wild harvesting. All values are verified by SGS.
/ ORGANIZATIONAL MODEL 231
We are committed to operating with complete transparency by adopting an ethical business model that reflects our core values. To uphold this, we have implemented an internal control system in compliance with Legislative Decree 231, which prevents misconduct by anyone working for or with our company (executives, employees, collaborators, etc.).
For our clients, this means:
• Greater trust: Ethical and transparent practices enhance the safety and reliability of our products and services.
• Guaranteed quality: Fostered by an ethical and rigorously controlled work environment, ensuring high-quality products and reliable services.
• Security: An effective system prevents misconduct and unethical behavior, protecting clients from potential risks.
To ensure the optimal functioning of this system, we have established a Supervisory Body responsible for monitoring the implementation of the model and reporting periodically to the Board of Directors.
/ CORPORATE CERTIFICATIONS
We adopt a work methodology aimed at reducing waste and optimizing the efficiency of production processes. The certifications we have obtained guarantee high standards and promote the environmental, social, and economic sustainability of our company.
• ISO 9001 (since 1998)
Verified by SGS Italia S.p.A., this certification ensures that our Quality Management System meets international standards, focusing on customer satisfaction, management commitment, a process-based approach, and continuous improvement.
• UNI EN ISO 14001 (since 2007)
Verified by SGS Italia S.p.A., this certification demonstrates our commitment to reducing environmental impact through annually verified sustainable practices.
• ISO 22716 (since 2013)
Verified by SGS Italia S.p.A., this certification ensures compliance with Good Manufacturing Practices (GMP) for the production, storage, and distribution of cosmetics, guaranteeing safety and hygiene for consumers.
• UNI EN ISO 45001 (since 2020)
Verified by SGS Italia S.p.A., this certification attests to our dedication to creating a safe and healthy work environment, promoting employee well-being and active participation.
/ 3 LABORATORIES / REGULATORY OFFICE / A STAFF OF OVER 20 PEOPLE, COMPOSED OF CHEMISTS, BIOLOGISTS, PHARMACISTS, AND SCIENTIFIC RESEARCHERS.
/ OUR LABORATORIES
YOUR TRUSTED PARTNER FOR THE DEVELOPMENT OF INNOVATIVE FORMULAS
It is in our laboratories that innovation and quality take shape, thanks to a highly qualified team of experts who develop tailored formulations for each client. By combining high-quality ingredients with advanced technologies, we are able to meet the needs of a constantly evolving market, anticipating trends and guaranteeing customized, sustainable, and high-quality products.
MICROBIOLOGICAL LABORATORY
We conduct rigorous microbiological controls on raw materials, bulk products, and finished products to ensure the highest level of quality and safety. We perform Challenge tests to verify the effectiveness of preservatives used in formulations, simulating usage conditions to ensure that products remain safe over time.
QUALITY CONTROL LABORATORY
A team of highly qualified experts in product and packaging development continuously checks the compliance of raw materials, packaging, and finished products. They perform thorough and rigorous inspections to ensure high-quality standards at every stage of the production process. Their commitment ensures not only quality but also the sustainability and innovation of our products.
RESEARCH & DEVELOPMENT LABORATORY
Our R&D laboratory constantly monitors market trends and technological innovations to develop cutting-edge products. We work in close collaboration with universities, centers of excellence, and other internationally recognized research institutions. For each formula, we carry out accurate stability and compatibility tests with the packaging: the products are examined in controlled environmental conditions and subjected to strict checks to ensure they remain unchanged over time. Additionally, each formula undergoes patch tests to verify skin compatibility, ensuring the highest standards of safety and efficacy for the consumer.
WHAT WE DO
1/ PROJECT BRIEF
After receiving the brief regarding the desired formula, fragrance, and packaging, our R&D laboratory dedicates itself to developing a customized solution, designed to optimally meet the client’s specific needs. Thanks to continuous and in-depth monitoring of market trends and the latest technological innovations, we are able to ensure not only the quality of the products but also the constant innovation of the proposed formulas.
2 / PROTOTYPE DEVELOPMENT
Our Research and Development department assists the client in selecting the most suitable ingredients for their needs, offering a wide range of functional ingredients to personalize products and meet the latest trends in the beauty industry. With extensive experience in the sector, we are able to develop patents by combining natural ingredients with cutting-edge technologies to provide unique and innovative solutions.
3/ IN VITRO TESTING
During the development of a formula, we assess the chemical-physical parameters of the mixture, and for colorant products, we perform in vitro tests on hair strands from four different types: yak hair (white animal hair), bleached human hair, salt-and-pepper human hair, and natural brown human hair (level 5).
4 / IN VIVO TESTING ON A MODEL
Product performance is verified through in vivo tests by applying two products in comparison: one on the left side of the hair and the other on the right side. During this phase, a detailed evaluation sheet is completed for the formal approval of the product, which is only sampled once it successfully passes the rigorous checks in our testing room.
5/ PRODUCT SAMPLING
Sampling includes several fragrance options selected according to the indications provided in the project brief, from which the client can choose based on their preferences.
6 / STABILITY AND COMPATIBILITY STUDIES
Once the formula is approved by the client, the process of verifying the stability of the mixture begins, both in glass and in the final packaging, to ensure that the product remains unchanged and is compatible with the packaging material.
7 / SAFETY STUDIES
Our microbiological laboratory performs challenge testing to guarantee the effectiveness of the preservative system. Simultaneously, a patch test is conducted on the formula to assess skin compatibility.
8 / EFFICACY TESTING
We collaborate with the best accredited laboratories to ensure the highest reliability and quality of our products. Together with the client, we select the most appropriate efficacy tests to meet their needs, ensuring that every claim is backed by rigorous scientific analyses. Each procedure is carefully planned and monitored to provide clear results that meet international standards. Here are some examples of the available efficacy tests:
• ANTIOXIDANT
In vitro analysis that demonstrates the product’s ability to inhibit the formation of free radicals in cells subjected to progressive oxidative stress.
• MOISTURIZING
In vivo test that verifies the effectiveness of maintaining proper hydration levels in skin and hair.
• ANTI-POLLUTION
In vivo test that evaluates the product’s ability to counteract or limit the harmful effects of external agents such as smog and UV radiation.
• ANTI-POLLUTION
In vivo test that evaluates the product’s ability to counteract or limit the harmful effects of external agents such as smog and UV radiation.
• ANTI-AGING
Measurement of effectiveness in preventing or slowing down signs of skin aging.
• BARRIER FUNCTION
Evaluation of the product’s ability to preserve the skin’s barrier function, essential for protecting it from external agents.
• SOOTHING EFFECT
Specific tests that evaluate aspects such as hair loss reduction, volumizing effect, anti-frizz action, shine and resistance, customized according to requests.
• LONG-LASTING EFFECT
Measurements conducted under standard conditions, using expert analysis, clinical evaluations on digital images, and instrumental measurements to confirm the duration of the product’s performance.
9/SCALE-UP STUDIES
At this point, scale-up studies for the formula are initiated in preparation for the first production. The mixing method is optimized, and the chemical-physical parameters of the mixture are verified.
10/MIXPRODUCTION
Once the production process is initiated, the mixture undergoes thorough verification by the Mixture Quality Control Laboratory before being packaged. During this phase, the data obtained during the scale-up study is reconfirmed, and for coloring products, performance is assessed using precision analytical instruments. Once the mixture’s compliance is verified, the product is shipped, and stability studies on the first production batch are initiated again.
11/PRODUCTREGISTRATION
We handle or support the client in various marketing countries, constantly monitoring regulations to ensure compliance and optimize the product registration process.
REGULATORY AFFAIRS
We ensure full compliance with cosmetic regulations, both European (Regulation EC No. 1223/2009) and UK (UKCR 2013). Our activities include:
• FORMULA REVIEW
Analysis and review of cosmetic formulas to ensure compliance with current regulations, verifying that the concentrations of restricted ingredients adhere to legal requirements.
• LABEL AND CLAIMS REVIEW:
Verification of labels and advertising claims to ensure compliance with regulations, ensuring that the information provided is accurate and truthful.
• PIF PREPARATION (Product Information File):
Preparation of the Product Information File (PIF), which includes the Cosmetic Product Safety Report (CPSR) containing the technical, regulatory, and safety information related to the product.
• NOTIFICATIONS:
Management of mandatory notifications for the marketing of cosmetic products, ensuring that all requirements are met for proper market entry.
/ OUR CERTIFICATIONS
OUR EXPERIENCE AT YOUR SERVICE
We give your formulations a strong identity capable of meeting the needs of an ever-evolving market.
For over 15 years, we have been collaborating with ICEA (Ethical and Environmental Certification Institute), a non-profit organization that oversees the control and certification of products and services according to ethical and environmental standards.
COSMOS ORGANIC and COSMOS NATURAL
Products certified Cosmos Organic and Cosmos Natural guarantee:
• Formulations based on naturalness and green chemistry requirements
• Restrictions on the methodologies and chemical synthesis processes and extraction processes
• Control of all aspects of sourcing, production, sale of raw materials, and cosmetic products
• Certification and control in compliance with the requirements set by the EN 17065 standard
ICEA VEGAN
Products certified by Icea Vegan guarantee:
• Absence of ingredients and/or animal derivatives for products where they are not required to be indicated on the label
• Accurate and verified labels assuring consumers who prefer a vegan lifestyle
• Compliance with product requirements and processes specified in the regulations
The Vegan certification is internationally recognized, founded in 1990 by The Vegan Society. It contributes to making vegan products more accessible, ensuring brands can validate their vegan credentials.
Our R&D laboratory is capable of providing the naturalness and organic indices of the finished product, following the ISO 16128 guidelines (Guidelines on technical definitions and criteria for natural and organic cosmetic ingredients and products). This standard provides technical definitions and adopts quantitative criteria to indicate the natural or organic content of any cosmetic product.
/ FORMULATIONS
Conscious Beauty, Grown Locally
Thanks to the work of our team of experts, we not only select the best ingredients for our formulations but also develop innovative patents to create sustainable, effective products that meet the needs of a market increasingly focused on quality and environmental responsibility.
WHY CHOOSE THEM
/ PRESTIGE
FORMULATIONS
Cosmetic products that stand out for the use of the highest quality ingredients, selected for their beneficial and innovative properties.
ADVANCED FORMULATIONS
EVOLVED TECHNOLOGIES
PRECIOUS INGREDIENTS
PROFESSIONAL AND MULTIFUNCTIONAL
Advanced formulas that offer an enveloping sensory experience thanks to silky textures and refined fragrances, transforming each application into an elegant ritual of wellness and relaxation.
Advanced technologies, utilizing scientifically proven innovations such as patented solutions to repair damaged hair structures or synergistic systems designed to delay the oxidation of the coloring product.
Precious ingredients of Mediterranean origin, like sweet almond oil or argan oil.
Multifunctional actions, providing complete and enhanced hair care, thanks to advanced formulas that, beyond their primary function, also offer complementary benefits, ensuring conditioning, deep hydration, and long-lasting protection.
Professional aesthetic results, making hair visibly healthier, softer, and shinier.
Customization and versatility with a wide range of blendable shades and a broad selection of care and styling solutions.
WHY CHOOSE THEM
/ COSMECEUTICAL FORMULATIONS
TARGETED FORMULATIONS
DERMATOLOGICALLY TESTED
Advanced cosmetic treatments that guarantee effectiveness and gentleness, dermatologically tested by specialized laboratories to meet impeccable safety standards.
The formulations contain balanced percentages of functional substances for a targeted action addressing the needs of every hair type and scalp.
Purpose-driven formulations developed to address specific needs such as combating hair loss or increasing volume, while respecting the health of the hair and scalp.
Functional ingredients, whose contents can be explicitly stated in their usage percentages*, such as caffeine, which stimulates microcirculation, and biotin, which improves hair structure.
EFFECTIVENESS WITHOUT COMPROMISE
Dermatologically tested, the products undergo scientific tests conducted under the supervision of a dermatologist to verify their safety and compatibility with the skin.
Formulas suitable for different hair types and needs ensuring both gentleness and effectiveness without compromise.
*pending efficacy testing on the product.
WHY CHOOSE THEM
/ NATURAL FORMULATIONS
Products characterized by a high content of natural-origin ingredients, ensuring both effectiveness and gentleness.
EFFECTIVE AND GENTLE
HIGH % OF NATURAL INGREDIENTS
INNOVATIVE TECHNOLOGIES
A high percentage of natural ingredients according to ISO 16128, such as botanical extracts, waxes, and vegetable oils, provide gentle and effective care, respecting the natural balance of the skin and hair.
Formulations with green, herbal notes, enriched with specific ingredients like shea butter, coconut oil, and aloe vera, chosen for their beneficial properties to offer nourishment, protection, and shine.
Innovative technologies, with the action of ingredients and polymers alternative to silicones, help improve hair definition, elasticity, and softness.
Professional efficacy, for consistently impeccable results, such as long-lasting color and shampoos and conditioners tailored to every need.
WHY CHOOSE THEM
/ SUSTAINABLE FORMULATIONS
SPEED OF APPLICATION
ECODESIGN
UPCYCLING INGREDIENTS
Delicate and high-performance products designed to stimulate ecological awareness among consumers without compromising the efficacy of professional products.
Formulas created to meet the needs of clients who are increasingly focused on ethics and sustainability, using natural ingredients, often sourced from upcycling processes, and recycled, biobased, and/or recyclable packaging.
Solutions designed to reduce environmental impact through highly biodegradable formulas and natural ingredients derived from upcycling processes and/or local sourcing, such as flax extract, chamomile, and barley malt husks.
Sustainable packaging made from recycled or biobased materials, and solutions designed to reduce plastic use, minimizing environmental impact and promoting more efficient resource usage.
Delicate and high-performance formulas developed to deliver professional results while respecting the hair structure, offering targeted actions that address various needs, such as frizz control or enhanced styling definition.
Immersive sensory experiences, thanks to delicate and natural fragrances with herbal and citrus notes, transforming the routine into a unique and enveloping moment.
WHY CHOOSE THEM
/ WASH AND GO FORMULATIONS
The “Wash and Go” products represent the ideal solution for a dynamic lifestyle.
PRATICITÀ E PERFORMANCE
TEXTURE INNOVATIVE
FORMULE ADATTE A TUTTI
Designed for those who seek practicality and versatility, they enhance the natural texture of the hair with minimal effort.
Immediate and guaranteed effectiveness: highly performing products that provide flawless results from the first application.
Versatility, with solutions that effectively address multiple needs, offering customizable and professional results.
Functional ingredients, such as Vitamin C with antioxidant properties, avocado oil that nourishes and hydrates, grape seed extract to protect hair from environmental damage, and pomegranate oil that enhances color brightness.
Innovative textures that simplify application, such as lightweight styling gels or liquid gel colorants, ideal for even distribution and a pleasant, effortless experience.
Hair fiber protection with gentle formulas that preserve hair health without causing damage, ensuring softness, silkiness, and shine.
Practicality and performance, products that don’t drip, leave no residue, and simplify application, offering a pleasant and effective user experience.
/ PRODUCT PORTFOLIO
Your ideas, our experience
From reconstructive treatments to shampoos, from nourishing masks to styling products, we develop tailor-made solutions to transform everyday hair care into a unique experience.
A complete range of customized solutions designed to address every specific hair need. Innovative formulations developed in our laboratories, where advanced technology and natural ingredients come together to create professional, cutting-edge products.
/ TECH
A range of products designed to act permanently or semi-permanently on the hair fiber, changing the shape and color of the hair. Versatile and innovative solutions, developed to meet the needs of industry professionals, ensuring impeccable, customizable results that best express each client’s style and personality.
/ COLORATIONS WITH AMMONIA
Ammonia-based color products to explore and achieve the full potential of every shade, creating multiple nuances to personalize the color and achieve professional, high-performance results. Up to 225 shades available. Up to 95% natural ingredients.
/ DELICATE COLORATIONS
Blends based on monoethanolamine, gentle on the scalp, offering a comfortable application and a long-lasting, natural result, with a wide range of shades to choose from. Up to 70% natural origin. Up to 145 shades available.
/ TONAL COLORATIONS
Tone-on-tone colorations made with gentle formulations containing MEA and PTD, providing vibrant, luminous colors without compromising hair health. Up to 78% natural origin. Up to 120 shades available.
/ DEMI-PERMANENT LIQUID COLOR
A liquid demi-permanent color, gentle and ammonia-free, for those who want to enhance their color without making permanent changes. The liquid texture makes the product easy to apply and suitable for quick use, even on long hair. Up to 86% natural origin. Up to 60 shades available.
/ DEMI-PERMANENT COLOR CREAM
A demi-permanent hair color cream, gentle and ammonia-free, with a creamy texture that offers great control and precision. Perfect for technical work and areas requiring more attention, without the need for strong lightening effects. Up to 84% natural origin. Up to 66 shades available.
/
DIRECT COLORS
Direct color perfect for those who want a modern and dynamic look, ideal for toning highlights or achieving full color on bleached or previously colored bases. Up to 27 shades available. Up to 97% natural origin.
/ PERMANENT COLOR KIT
The permanent color kit offers control throughout the entire process and a variety of color options to choose from. Its gentleness on the hair and scalp ensures safety and performance.
/ DEVELOPING PRODUCTS
Bleaching products developed with specific, safe, and advanced formulations and techniques, catering to every lightening need to achieve the desired result.
/ PERMANENT AND STRAIGHTENING
Simple and reliable, our permanent and straightening products create perfectly smooth or defined curls, control or add volume, leaving the hair soft and elastic.
/ CARE
Solutions for hair care, both leave-in and rinse-out, designed to visibly improve the beauty and health of the hair. Products formulated to gently cleanse, making hair softer, easier to comb, and naturally shiny. They ensure long-lasting results, combining effectiveness and delicacy to meet the needs of all hair types, providing reliable and high-performance daily care.
/ SHAMPOO
Specific shampoos with elegant and enveloping notes, suitable for different types of scalp and hair, designed to meet the needs of every hair type, thanks to the proven effectiveness of the formulas tested with specific trials.
/ PRE-SHAMPOO
Pre-shampoo formulas for scalp treatment, developed to perform an exfoliating and purifying action, deeply cleansing and improving skin elasticity. They regenerate and enhance the scalp and lengths, for perfectly healthy, shiny, and vital hair.
/ DRY SHAMPOO
Innovative and practical dry shampoo designed to refresh and revitalize hair by absorbing dirt and impurities without the need for rinsing.
/ OILS & SERUMS
Our illuminating oils, serums, and liquid crystals are created to offer tailored solutions. We develop products with rich and dense textures for those in need of deeply nourishing treatments, ideal for very dry or damaged hair. Additionally, we offer lightweight oils and serums, perfect for fine hair or daily use, ensuring softness and shine without weighing the hair down.
/ TREATMENTS
Protective treatments like Plex, designed to strengthen and repair hair by acting and reconstructing the bonds within the hair structure. These treatments are particularly beneficial for hair damaged by chemical processes such as coloring, bleaching, or heat styling.
/ POST-SHAMPOO
Leave-in or rinse-out conditioning creams designed to meet the needs of every hair type, from the most natural to the most damaged. Lightweight conditioners, rich masks, and nourishing lotions, which can be used in synergy, each with a specific texture based on the application.
/ COLOR CORRECTION TREATMENTS
Anti-yellow and anti-orange treatments to neutralize yellow tones in one or more stages, designed to correct unwanted hues in blonde, gray, or white hair.
/ LOTION
Our lotions are formulated to fight hair loss, strengthen the hair fiber, volumize the roots, and nourish, hydrate, or purify the scalp. Each lotion can be customized with unique ingredients to address various issues, improving the overall health and appearance of the hair.
/ STYLING
Styling products that enhance the daily routine, both in salons and at home, offering versatile and high-performance solutions. With captivating fragrances, innovative textures, and immediate results, they guarantee a sensory and creative experience. Essential tools to support professionals in creating distinctive looks, meeting every styling need.
/ LIGHT HOLD GEL
Gel a tenuta leggera per un movimento naturale e un finish morbido.
/ WAXES & PASTES
We offer waxes and pastes for styling, with varying levels of hold, to control and add structure to hair without making it stiff.
/ HAIR SPRAYS
We can produce eco-friendly and pressurized hair sprays, developing formulas with cutting-edge polymers to meet every need for hold and shine.
/ ANTI-FRIZZ PRODUCTS
Anti-frizz products developed to reduce frizz and create a barrier against humidity, leaving hair shiny and manageable.
/ CURL DEFINING PRODUCTS
Creams and fluids for defining natural curls, designed to enhance and define curls, reduce frizz, and add shine with specific ingredients that help shape and maintain soft and touchable curls.
/ MEDIUM HOLD GEL
Medium hold gel for a balance of flexibility and control.
/ STRONG HOLD GEL
Strong hold gel, ideal for sleek back styles, spiked hair, or any look that requires firm hold.
/ MOUSSES
Volumizing, curling, conditioning mousses, and mousses for colored hair, available in both pressurized and eco-friendly versions; each formula can be customized with unique ingredients.
/ STRAIGHTENING PRODUCTS
Straightening creams and fluids that coat hair strands, smooth the cuticle, and provide hydration, creating a smooth and shiny finish.
/ HEAT PROTECTORS
Heat protection products that create a barrier between the hair and heat, reducing moisture loss and minimizing damage to the cuticle caused by styling tools like straighteners, curling irons, and hairdryers.
/ BODY
A range of products that care for the skin, enhancing hydration and softness, with velvety textures, enveloping fragrances, and delicate formulations.
/ CREAMS & LOTIONS
Creams and lotions for the face, body, hands, and feet, designed to hydrate and nourish the skin.
/ BODY WASH
Body washes developed with gentle and effective formulas, enriched with sophisticated fragrances and carefully selected ingredients.
/ OILS
Oils formulated to massage and hydrate the skin without leaving oily residues; these can be developed as a blend of precious oils with the advantage of very quick drying.
/ PACKAGING
Packaging lines developed to achieve a perfect balance between aesthetics, functionality, and sustainability. Each solution is designed to enhance the unique characteristics of each formulation, offering a distinctive and unique user experience that combines innovative design and practicality, meeting the specific needs of each product.
PACKAGING DESIGN: FROM CONCEPT TO PRODUCTION
We offer a wide range of tailor-made solutions developed and designed in collaboration with reliable, established suppliers, aimed at meeting the specific needs and expectations of each client.
When selecting packaging, we consider the chosen formulations and the product line concept.
Our internal team of specialized graphic designers handles the design of logos, labels, and graphics for cosmetics, managing every phase of the creative process, from concept to print. This enables us to offer a comprehensive service, directly coordinating all stages of development, from pre-press to final production.
If necessary, we can alternatively provide models and specifications to support your team, ensuring optimized graphics.
For several years, at the heart of our offering, you’ll find sustainable and innovative packaging solutions made with post-consumer recycled and recyclable materials.
We stay constantly updated on the latest developments in the research and use of materials derived from natural and sustainable sources, such as bioplastics, FSC-certified paper, and other ecological solutions, ensuring that every packaging choice respects the environment while meeting our clients’ needs.
/ BEHIND THE BOTTLE
A COMPLETE JOURNEY: COMMUNICATION, EDUCATION, AND TRAINING
/ GRAPHIC, VIDEO & PHOTO SET
At our headquarters, we have a strong communication company located just 100 meters from our production facility. With a 300 sqm space, we can set up still-life photo shoots, web broadcasts, and photo limbo, providing clients with everything they need. Additionally, the ITM, operational since 2019, offers comprehensive services, including creative direction, model scouting, video production, photo shoots, and advanced post-production. Our crew consists of 7 professionals, including photographers, videomakers, graphic designers, and web designers.
/ EDUCATION
Our academy serves as a hub for training and exchange for hairdressers from Italy and around the world. Located in San Giustino and Milan, it offers a center of excellence where clients can explore the full potential of our products.
/ WE TRAIN YOUR TRAINERS
We collaborate with our partners to create personalized training plans, uncovering all the secrets and nuances of our product lines. This enables Trainers to develop well-structured courses and seminars, which are fundamental for the success and commercialization of our cosmetics.
/ ECO-FRIENDLY PACKAGING
Our Eco-Friendly Packaging programme is intended to reduce the environmental impact of the products we market, focussing on the amount of recycled materials used in the packaging as well as on its biodegradability and recoverability indexes, with an eye to also reducing the weight of the packaging in relation to the amount of product contained by prioritising container materials and shapes in line with this requirement. More specifically, we make our best efforts to use containers made from recycled materials:
• TUBES made from recycled aluminium containing over 95% PCR.
• BOXES made of paper with a fibrous content of 90% recycled fibres and 10% virgin fibres. The paper is FSC (Forest Stewardship Council) certified.
• 50% R-PE and 100% RPET containers made of post-consumer recycled plastic.
• Monomaterial PP and PE tubes with low-profile design to facilitate the recycling process and to optimise the use of plastic material.
• GREEN PE CONTAINERS. GREEN PE is a powerhouse material in the realm of eco-friendliness, as it is made from 96% plant-origin raw material.
We encourage the use of POUCH PACKAGING.
Pouches not only promote new consumer habits aimed at reducing waste and packaging, but also save up to 75% plastic compared to traditional bottles
ALUMINIUM
/ SHAPES
Packaging customization represents an extraordinary opportunity to uniquely and distinctively express the identity of each product.
Through the combination of shapes, colors, and materials, we can create personalized solutions that not only reflect the essence of the formula but also enhance its characteristics and value. The goal is for the aesthetics to tell a story, becoming a powerful communication tool.
/ COLORS
The color palette is an element that profoundly influences the perception of the product, as it has the power to evoke emotions, convey values, and define the brand’s identity. The color selection must be carefully studied to align with the essence of the product and the target audience.
SOME EXAMPLES OF PRODUCTS
S.P.A.
Via Е. Mattei 35 Zona lndustriale Altomare 06016 San Giustino (PG) ltaly
