The Scale-up Manual
Handbook for Innovators, Entrepreneurs, Teams and Firms Uday Phadke Shailendra Vyakarnam
Endorsement “Great to see a unified toolkit which helps innovative companies to go beyond the start-up buzz and to scale-up systematically to become commercially successful enterprises — a wide range of case studies bring the tools to life and show how priorities can change with the maturity of the business.” Warwick Hill CEO-in-Residence and Managing Director Microsoft for Start-ups, London
Key Features • Practical treatment with tools and frameworks based on new data-driven theoretical frameworks for innovation-enabled commercialisation • Unified approach to commercialisation which can be used at different stages of the commercialisation journey • Provides the first meso-economic treatment which enables different prioritisation philosophies to be applied explicitly (as opposed to the current inadequate approaches based on macro and micro economic thinking, which can provide little practical insights at an operational level)
November 2018 £105 | HARDCOVER 978-1-78634-590-5 £40 | SOFTCOVER 978-1-78634-626-1
Description It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building blocks: the Triple Chasm Model, modified commercialisation readiness levels, meso-economic vectors and the commercialisation canvas. The approach supports different strategies for resource allocation, ranging from ‘lean’ techniques to sustainability initiatives based on the circular economy. The Manual includes many case studies and insights, which different ‘Actors’ can use at different points along the commercialisation journey.
Imprint: World Scientific Europe Extent: 364pp Type: Monograph (Treat as Textbook)
Main Subject: Business & Management
Authors Uday Phadke read Engineering at Trinity College, Cambridge and then went on to do a PhD in Aero-thermodynamics at the University of Sussex. He has worked in a wide range of academic, technical, commercial and strategic roles in Europe, North America and Asia over the last three decades. He has been actively involved in the building of over 100 technology firms over the last two decades, as an advisor, mentor and investor, working closely with technology transfer offices, innovation agencies, incubators and accelerators. He has also been part of the founding team at a number of technology advisory and consulting companies since the early 1980s; since 1997 he has been Chief Executive of Cartezia, the technology business builder based in Cambridge, UK. Shailendra Vyakarnam did his MBA and PhD at Cranfield. He has since combined academic, practitioner and policy interests to provide advice to governments on the development of entrepreneurial ecosystems, technology commercialisation and entrepreneurship education. Dr Vyakarnam was awarded “Best Entrepreneurship Professor” at the 2nd Asian Business Schools Awards in 2011. In 2012 he was elected to the prestigious European Academy of Science and Arts. He has held Visiting Professorships at University of Reading and University of Aarhus, the Indian Institute of Science and the American University of Cairo.
World Scientific Publishing (UK) Ltd, 57 Shelton Street, Covent Garden, London, WC2H 9HE, UK t. +44 (0)207 8360 888 | e. sales@wspc.co.uk | www.worldscientific.com
Sub-Subjects: Entrepreneurship; Innovation/Technology/Knowledge/ Information Management Keywords: Scale-up; Commercialisation; Innovation; Meso-economic Vectors; The Triple Chasm Model; Science and Technology; Sustainable Development; Unified Approach; Research and Development Readership: Entrepreneurs, innovators, leaders and managers working in the industry, as well as students and researchers study in the field of entrepreneurship, innovation or business economics
