3 minute read
Major rebrand for pallet network
MAJOR REBRAND FOR FORTEC
Fortec Distribution Network has rolled out a major rebrand to underline its new era as part of the Pall-Ex Group of companies.
The Northamptonshire pallet network has undergone an image overhaul as part of its 25th anniversary.The new look reflects Pall-Ex Group’s iconic arrow branding, while keeping Fortec’s recognisable blue and green colour scheme.
The move will prove costeffective for Fortec and its members, as its former livery required bespoke colours and specially made materials, which limited the pool of suppliers available to its network of independent hauliers.
The new design will save up to £3,000 per vehicle, reduce wastage from the fabrics used for curtain livery and enable its network to use their preferred livery supplier.
Kevin Buchanan, group CEO at Pall-Ex Group, said: “This change underlines our growth as a group and positions Fortec as a strong competitor in the market, both nationally and internationally, via new technology and our well-established partners in mainland Europe.
“It also underlines our commitment to our members, who can now engage with multiple livery companies to obtain the most competitive quotes and update their fleets with their shareholder status via new logos in a cost-effective way.
“It’s essential for us to realign the Fortec brand and underline the benefits of our partnership, while still retaining Fortec’s own established identity.”
Fortec Distribution Network is one of the UK’s leading palletised freight distribution networks. Part of
the Pall-Ex Group of companies, it forms the largest overall collection of members within the UK.
Fortec distributes thousands of consignments every day, through its shareholder membership, from a range of industries around the UK and throughout the globe.
Fortec reveals new livery for its new era
Visit: www.fortecdistribution.co.uk
DRIVING GROWTH IN YOUR BUSINESS
Northamptonshire-based marketing specialist Silver Jet Insight has launched Return On Incentives - a new way for businesses to grow their customer base, incentivise their sales generation and reward employees.
Return On Incentives takes the concept of loyalty programmes and incentive initiatives, boosting their effectiveness through intelligent targeting, smart campaigns and an excellent customer experience.
Its user portal for viewing and redeeming rewards is simple and effective, but the back end allows clients to build bespoke activities, from invitation-only campaigns to new customer programmes.
Founder Stephen James said: “We’re always looking at how our specialist skills in targeted, personalised and automated marketing can be used to our clients’ benefit and this is where the idea of Return On Incentives came from. It utilises the skills we use for our clients on a daily basis, such as using analytics to understand spend potential, monitoring behaviour to find the triggers to engage customers and communications to drive a positive response.”
A GREAT START TO 2021 FOR HR FIRM
An organisation which helps employers overcome HR challenges has started the year on a high with the launch of its new website and a major fundraising drive.
Gateway HR and Training Ltd has a team with more than 70 years of combined HR, training and coaching experience that is passionate about helping businesses get the best from their people.
To showcase their values, the firm unveiled a new website at the beginning of 2021 and has also been raising money for its chosen charity of the year, fellow Chamber members, The Lewis Foundation.
Business manager Theresa Wright said: “For us everything is about people – our own and our clients and we wanted to reflect this in our website.
“Firstly, it shows we’re personable and take pride in the relationships we build. It also highlights that we work flexibly and in the best interests of our clients and it reveals our experience and qualifications to reassure clients that our advice and training is expert and current.”
Since revealing it was supporting The Lewis Foundation, the firm has organized a range of fundraising activities for the charity which provides free gifts and support packages to adult cancer patients in hospital every week.
These have included an online workshop with lead performance coach Graham Ravenscroft and Paralympic silver medalist and World Champion high jumper, Jonathan Broom-Edwards, on Resilience in the Face of Adversity.
The Gateway HR team has also pledged to walk the number of steps needed to circumnavigate the globe for the charity. This means they will need to walk an average of 500 miles a week for 52 weeks.
Graham Ravenscroft
To support Gateway HR’s Global Walk for The Lewis Foundation visit www.justgiving.com/ fundraising/gateway-hr-team
