KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
KENSTRUCT
©2013 ZIJIAN LI All rights reserved. No portion of this book may be used or reproduced in any manner without written consent of Zijian Li. All respective work shown has been appropriately identified credited. Any omissions found will be noted and corrected in subsequent editions.
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KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
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PORTFOLIO CONCEPT
KENSTRUCT Construct means to create an objects, idea or solution by assembling and arranging ideas and terms. This word accurately describes my understandings of design. Graphic design is a construct of integrated communication, design, and problem solving. Designers specialize in the structuring and organization of abstract information to aid communication. Good design is simply and clearly constructed information. As Paul Rand said, “Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
THE
STRUCTURE
TABLE OF CONTENTS
01
06
THE FOG OF MIND / PAGE 008
THE SOUND OF LITERACY / PAGE 100
A FILM FESTIVAL OF DAVID FINCHER
A NEW LOOK OF BOOKS ALOUD
02
07
THE JOURNEY OF LIFE / PAGE 036
THE WHEELS OF HAPPINESS / PAGE 118
THE VISUAL STORY OF A REPOSITIONED BRANIFF
A HANDBOOK FOR SAN FRANCISCO BICYCLISTS
03
08
THE VOICE OF MEEK / PAGE 058
THE VISION OF POWER / PAGE 130
A REPORT OF OUR COMMUNICATION RIGHTS
MAKING YOUR ENERGY CONSUMPTION VISIBLE
04
09
THE FLUID OF VITALITY / PAGE 080
THE BOX OF NECESSITY / PAGE 142
BOTTLE DESIGN OF REVIVE WATER
AN URBAN MEN’S SURVIVAL KIT
05
10
THE LATTICE OF MELODY / PAGE 090
THE RISE OF HORIZON / PAGE 158
THE VISUALIZE ANALOGY MUSIC POSTER
THE MFA THESIS
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KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
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OBJECTIVE Design a fictitious film festival for a chosen director based on a running thread that appears in all of his or her films. Envision the entire event from location, festival schedule, appearances, and feature films. Develop an entire system of multiple deliverables while capturing the style and essence of your director.
CONCEPT The Edge of Dawn film festival will celebrate the iconic director, David Fincher’s, unique construction of storytelling in Seven, The Game, Fight Club, Panic Room, and Zodiac. The common thread of these five films in particular involves confronting inner darkness, though dangerous and terrifying, to achieve an understanding of self. David Fincher’s innovative use of violence transforms his characters on a psychological level. He uses darkness to bring attention to the characters’ natures, as well as to create appropriate atmospheres. It is through the darkness of man, manifested in mental disorders and physical violence, that Fincher shows how the dark side of human nature can force a personal transformation.
PROJECT
/01/
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PROJECT / AT THE EDGE OF DAWN
SPRING 2012
THE FOG OF MIND / A FILM FESTIVAL OF DAVID FINCHER
“ DIRECTORS DON’T MAKE PICTURES, THEY MAKE THINGS THAT YOU ARE SUPPOSED TO GET AN EMOTIONAL HIT OFF OF. YOU’RE SUPPOSED TO FEEL SOMETHING.” DAVID FINCHER
KEY WORDS SPECIFICATIONS
CATEGORY / EXHIBITION DESIGN
Journey
PROJECT
At The Edge of Dawn
Hypocrisy
COURSE
Integrated Communications
Darkness
INSTRUCTOR
Hunter Wimmer
Violence
FORMAT
Book, Web and Package
Inner
CATEGORY
Exhibition Design
PAGE
013
KENSTRUCT
PROJECT
/01/
PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
015
KENSTRUCT
ABOUT
THE
PROJECT
PORTFOLIO OF ZIJIAN KEN LI, MFA
DIRECTOR
/01/
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PROJECT / AT THE EDGE OF DAWN
SPRING 2012
DAVID FINCHER AUGUST 28, 1962 DENVER, COLORADO, USA
With only a handful of credits tucked under his belt, wunderkind prodigy David Fincher became one of the most celebrated artists to scale the heights of Tinseltown during the late ‘90s and early 2000s. Although Fincher met with some derision early on, as the director of the critically excoriated Alien 3 in 1992, his work on Seven three years down the road won him critical approval and unanimous acceptance across the industry, and marked only the beginning of an influential, splashy career.
FILMOGRAPHY
/ 1995
SEVEN
1997
THE GAME
1999
FIGHT CLUB
2002
PANIC ROOM
2007
ZODIAC
2008
THE CURIOUS CASE OF BENJAMIN BUTTON
2010
SOCIAL NETWORK
2012
THE GIRL WITH THE DRAGON TATTOO
CATEGORY / EXHIBITION DESIGN
PAGE
017
KENSTRUCT
PROJECT
/01/
PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
019
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
021
KENSTRUCT
PROJECT
/01/
PORTFOLIO OF ZIJIAN KEN LI, MFA
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03
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
023
KENSTRUCT
PROJECT
/01/
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
04
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09
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
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KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
PAGE
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KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
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KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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03
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
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KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
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KENSTRUCT
PROJECT
/01/
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
04
05
06
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09
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
035
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
037
KENSTRUCT
PROJECT
/01/
PORTFOLIO OF ZIJIAN KEN LI, MFA
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03
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PROJECT / AT THE EDGE OF DAWN
CATEGORY / EXHIBITION DESIGN
SPRING 2012
PAGE
039
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
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OBJECTIVE Choose a brand that is dead, dying, or defunct and identify its essence. Reinvent the brand by developing a new visual identity, and by creating a brand experience that takes that company to a whole new realm while keeping the brand’s essence.
CONCEPT Braniff International Airways is not only a airline, it extends the customers’ lifestyle from their home to the their trip’s destination. Long gone are the days of the humdrum. Braniff took the aviation experience to a whole new level, they were an airline with a vision for the future. On May 12th, 1982, the world’s most colorful airline ‘Braniff International Airways’ ceased operations. We want to bring the Braniff’s soul back. This soul is about making its customers embrace their journey through life. This is what the rebranding of concept is based on. Shift your life with new Braniff.
PROJECT
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PROJECT / REBRANDING BRANIFF
FALL 2012
THE JOURNEY OF LIFE / THE VISUAL STORY OF A REPOSITIONED BRANIFF
A BRAND IS THE SET OF MEMORIES, EXPECTATIONS, STORIES AND RELATIONSHIPS THAT, TAKEN TOGETHER, ACCOUNT FOR A CONSUMER’S DECISION TO CHOOSE ONE SERVICE OVER ANOTHER. KEY WORDS SPECIFICATIONS
CATEGORY / IDENTIT Y DESIGN
Journalism
PROJECT
Rebranding Braniff
Visionary
COURSE
Nature of Identity
Experiment
INSTRUCTOR
Hunter Wimmer
Shift
FORMAT
Hardcover Book
Enjoyment
CATEGORY
Identity Design
PAGE
041
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
/02/
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PROJECT / REBRANDING BRANIFF
FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
043
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
/02/
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PROJECT / REBRANDING BRANIFF
FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
045
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PROJECT
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PROJECT / REBRANDING BRANIFF
FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
047
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
/02/
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FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
051
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
/02/
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PROJECT / REBRANDING BRANIFF
FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
053
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
/02/
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PROJECT / REBRANDING BRANIFF
FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
055
KENSTRUCT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
/02/
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PROJECT / REBRANDING BRANIFF
FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
057
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
/02/
03
04
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09
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PROJECT / REBRANDING BRANIFF
FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
059
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
/02/
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PROJECT / REBRANDING BRANIFF
FALL 2012
CATEGORY / IDENTIT Y DESIGN
PAGE
061
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
03
/ 10
OBJECTIVE Choose a topic and demonstrate its relationship with various social, political, economical, historical, and cultural contexts through research, creating visual deliverables, and, finally, by developing an insightful book.
CONCEPT The government’s restriction on communication has become a serious problem in recent years. In the UK in 2011, Prime Minister David Cameron considered providing the government with the power to block or limit rioters’ access to social websites because of the London riot. At the same time, San Francisco’s Bay Area Rapid Transit (BART) shut down cell phone reception in the tunnel to hinder would-be protestors because a BART officer fatally shot a man armed with a knife. Similarly, Senator Joe Lieberman is trying to pass an Internet “Kill Switch” bill. This bill raises concern about cyber rights. Through interviews and research, I will collect facts on communication restrictions and the public’s reaction with the goal of constructing a report on developing possible solutions through graphic design.
PROJECT
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PROJECT / SAY IT LOUD
FALL 2011
THE VOICE OF THE MEEK / A REPORT OF OUR COMMUNICATION RIGHTS
SOCIAL SOLUTIONS ARE LIKE A COLLABORATIVE EFFORT. THEY HAVE A HIGHER CHANCE OF LONG-TERM SUCCESS WHEN THE DESIGNERS ARE ALLOW EVERYONE TO BE INVOLVED IN THE PROCESS. KEY WORDS SPECIFICATIONS
CATEGORY / PRINT DESIGN
Interview
PROJECT
Say It Loud
Communication
COURSE
Visual Communication Lab
Responsibility
INSTRUCTOR
Phillip Hamlett
Society
FORMAT
Hardcover Book
Research
CATEGORY
Print Design
PAGE
063
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / SAY IT LOUD
FALL 2011
CATEGORY / PRINT DESIGN
PAGE
065
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / SAY IT LOUD
FALL 2011
CATEGORY / PRINT DESIGN
PAGE
067
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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/03/
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PROJECT / SAY IT LOUD
FALL 2011
CATEGORY / PRINT DESIGN
PAGE
071
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / SAY IT LOUD
FALL 2011
CATEGORY / PRINT DESIGN
PAGE
073
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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FALL 2011
CATEGORY / PRINT DESIGN
PAGE
075
KENSTRUCT
PROJECT
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PROJECT / SAY IT LOUD
FALL 2011
CATEGORY / PRINT DESIGN
PAGE
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KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / SAY IT LOUD
FALL 2011
CATEGORY / PRINT DESIGN
PAGE
079
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / SAY IT LOUD
FALL 2011
CATEGORY / PRINT DESIGN
PAGE
081
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / SAY IT LOUD
FALL 2011
CATEGORY / PRINT DESIGN
PAGE
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KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
04
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OBJECTIVE Create a water bottle line. Choose a brand that needs to be redesigned or make up your own company. Either give an old brand’s logo a “face-lift” or create a new brand’s logo. Be highly creative in the bottle and designs.
CONCEPT Revive Water is a made-up brand for bottled water. Its water comes from a natural spring located in the mountains. Revive Water will use the health benefits of drinking water, as well as its water source, to promote its product through designing the brand’s logo around these two concepts. By relying on simple geometric shapes and color combinations for Revive Water’s bottle design, I will deliver a clear and strong image to the bottled water industry and construct a package that portrays natural health and vitality.
PROJECT
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PROJECT / REVIVE WATER
SPRING 2013
THE FLUID OF VITALITY / BOTTLE DESIGN OF REVIVE WATER
GEOMETRIC SHAPES CAN BE FOUND EVERYWHERE IN THE WORLD. GREAT COMPOSITIONAL ELEMENTS LEAD TO MORE INTERESTING DESIGNS AND UNIQUE STYLES. KEY WORDS SPECIFICATIONS
CATEGORY / PACKAGE DESIGN
Aqua
PROJECT
Revive Water
Transparent
COURSE
Package Design 2
Geometry
INSTRUCTOR
Christine George
Abstract
FORMAT
Package
Imagery
CATEGORY
Package Design
PAGE
085
KENSTRUCT
PROJECT
PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / REVIVE WATER
CATEGORY / PACKAGE DESIGN
SPRING 2013
PAGE
087
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
revive
PROJECT
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PROJECT / REVIVE WATER
CATEGORY / PACKAGE DESIGN
SPRING 2013
PAGE
089
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
PROJECT / REVIVE WATER
CATEGORY / PACKAGE DESIGN
SPRING 2013
PAGE
091
KENSTRUCT
PROJECT
PORTFOLIO OF ZIJIAN KEN LI, MFA
01
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03
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PROJECT / REVIVE WATER
CATEGORY / PACKAGE DESIGN
SPRING 2013
PAGE
093
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
05
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OBJECTIVE Create an experimental typographic poster that visually interprets a song of your choosing. Explore various ways of looking at type without depending on software.
CONCEPT Bart Howard wrote the popular song, “Fly Me to the Moon,” in 1954. The song brings to mind a romantic scene: During a quiet evening, two lovers sit on a rooftop. The moon is bright in the sky and the stars are shining like thousands of eyes looking at the couple. While the music plays, the moonlight shines on them. “Fly Me to the Moon” is more like a love poem than a song. It’s so pure. And just like true love, it’s beautiful and romantic. This poster was constructed by using feather, light flare, and shadow techniques to establish the romantic scene as I imagined it.
PROJECT
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PROJECT / FLY ME TO THE MOON
SPRING 2012
THE LATTICE OF MELODY / THE VISUALIZED ANALOG MUSIC POSTER
“ DESIGN IS A WAY OF LIFE, A POINT OF VIEW. IT INVOLVES THE WHOLE COMPLEX OF VISUAL COMMUNICATIONS: TALENT, CREATIVE ABILITY, MANUAL SKILL, AND TECHNICAL KNOWLEDGE. ” PAUL RAND
KEY WORDS SPECIFICATIONS
CATEGORY / PRINT DESIGN
Rhythm
PROJECT
Fly Me to The Moon
Analog
COURSE
Type Experiments
Stacking
INSTRUCTOR
Stan Zienka
Imagination
FORMAT
Poster
Tempo
CATEGORY
Print Design
PAGE
095
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / FLY ME TO THE MOON
CATEGORY / PRINT DESIGN
SPRING 2012
PAGE
097
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / FLY ME TO THE MOON
CATEGORY / PRINT DESIGN
SPRING 2012
PAGE
099
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / FLY ME TO THE MOON
CATEGORY / PRINT DESIGN
SPRING 2012
PAGE
101
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
06
/ 10
OBJECTIVE Redesign a nonprofit organization’s brand image from its basic identity to its promotional brochure and web site. Use only one color to significantly reduce the cost of printing.
CONCEPT Located in the Dr. Martin Luther King Library in San Jose, Books Aloud is a wonderful nonprofit organization that provides audio books for people with hindered reading abilities. Books Aloud’s mission is to improve the quality of life for these people through audio books. I will construct Book Aloud’s new image using “friendship” and “humanity” as the two main concepts for the redesign, using only bright green to represent affinity and hope.
PROJECT
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PROJECT / REDESIGN BOOKS ALOUD
SPRING 2011
THE SOUND OF LITERACY / A NEW LOOK OF BOOKS ALOUD
TO REMAIN COMPETITIVE, THE NONPROFIT WORLD SHOULD LOOK FOR INNOVATION THAT LEADS TO SOCIAL CHANGE AND SEEK NEW WAYS TO SUPPORT THEIR EFFORTS THROUGH DESIGN STRATEGY. KEY WORDS SPECIFICATIONS
Creative
PROJECT
Redesign Books Aloud
Limited Colors
COURSE
Conceptual Development
Nonprofit
INSTRUCTOR
Laura Milton
Friendly
FORMAT
Printing & Stationery System
Humanity
CATEGORY
Identity Design
CATEGORY / IDENTIT Y & PRINT DESIGN
PAGE
105
KENSTRUCT
PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / REDESIGN BOOKS ALOUD
CATEGORY / IDENTIT Y & PRINT DESIGN
SPRING 2011
PAGE
107
KENSTRUCT
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PROJECT / REDESIGN BOOKS ALOUD
CATEGORY / IDENTIT Y & PRINT DESIGN
SPRING 2011
PAGE
109
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / REDESIGN BOOKS ALOUD
CATEGORY / IDENTIT Y & PRINT DESIGN
SPRING 2011
PAGE
111
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PROJECT / REDESIGN BOOKS ALOUD
CATEGORY / IDENTIT Y & PRINT DESIGN
SPRING 2011
PAGE
113
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PROJECT / REDESIGN BOOKS ALOUD
CATEGORY / IDENTIT Y & PRINT DESIGN
SPRING 2011
PAGE
115
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PROJECT / REDESIGN BOOKS ALOUD
CATEGORY / IDENTIT Y & PRINT DESIGN
SPRING 2011
PAGE
117
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PROJECT / REDESIGN BOOKS ALOUD
CATEGORY / IDENTIT Y & PRINT DESIGN
SPRING 2011
PAGE
119
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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PROJECT / REDESIGN BOOKS ALOUD
CATEGORY / IDENTIT Y & PRINT DESIGN
SPRING 2011
PAGE
121
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PORTFOLIO OF ZIJIAN KEN LI, MFA
07
/ 10
OBJECTIVE Design a book for a chosen subculture that exists in the San Francisco Bay area. Use systems thinking through the design process. Master both the content and form, and promote the use of an effective design.
CONCEPT Bicycle is a very popular subculture in the San Francisco Bay area, having even started developing its own groups. These groups have established unique dress codes, cultural events, and lifestyle ideologies. After conducting research and interviewing local bicyclists, I am to construct a book that will correctly portray the look and spirit of San Francisco’s bicycle subculture. I not only designed a story book, I also made this book become a tool for potential bicyclists to help them integrate into the local bicycling community.
PROJECT
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PROJECT / SF BICYCLE HANDBOOK
SPRING 2011
THE WHEELS OF HAPPINESS / A HANDBOOK FOR SAN FRANCISCO BICYCLISTS
BRINGING SYSTEM THINKING INTO THE DESIGN PROCESS IS A NECESSARY STEP IN DESIGN. IT IS AN OPPORTUNITY TO MAKE A PROJECT MORE SUCCESSFUL, FROM BOTH INSIDE AND OUTSIDE. KEY WORDS SPECIFICATIONS
Inforgraphic
PROJECT
SF Bicycle Handbook
Movement
COURSE
Type System
Bold
INSTRUCTOR
Brendan Callahan
Enjoyment
FORMAT
Hardcover Book
Colorful
CATEGORY
Print Design
Motive
CATEGORY / PRINT DESIGN
PAGE
123
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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08
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PROJECT / SF BICYCLE HANDBOOK
CATEGORY / PRINT DESIGN
SPRING 2011
PAGE
125
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
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10
PROJECT / SF BICYCLE HANDBOOK
CATEGORY / PRINT DESIGN
SPRING 2011
PAGE
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02
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PROJECT / SF BICYCLE HANDBOOK
CATEGORY / PRINT DESIGN
SPRING 2011
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
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10
PROJECT / SF BICYCLE HANDBOOK
CATEGORY / PRINT DESIGN
SPRING 2011
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131
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
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PROJECT / SF BICYCLE HANDBOOK
CATEGORY / PRINT DESIGN
SPRING 2011
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133
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
08
/ 10
OBJECTIVE Become familiar with the concept of sustainability. Identify a design challenge related to sustainability, then address that challenge in a way that demonstrates your expertise on—and insights into—this growing business and cultural concern.
CONCEPT It is difficult to reduce daily energy consumption in our life, because it is difficult to change people’s behavior. Changing people’s behavior is one key to teaching them to save energy. Conservation is another key to reducing energy consumption. Conservation occurs when people decide to use less and waste less. Turning out lights after leaving a room, reducing the temperature settings on heaters, or choosing sustainable energy resources are all examples of conservation. It is important to make conservation a regular habit based on how we use energy every day. VIGI stands for Visible Energy, it is centered around this concept. Through the idea of vitality, I will construct a beautiful color gradient based on the house energy consumption data.
PROJECT
01
02
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/08/
09
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PROJECT / VIGI
SPRING 2013
THE VISION OF POWER / MAKING YOUR ENERGY CONSUMPTION VISIBLE
IF GRAPHIC DESIGN IS SCIENCE, THEN UI DESIGN IS APPLIED SCIENCE. UI DESIGN IS ABOUT FIGURING OUT HOW TO BRIDGE THE USER WITH THE SOFTWARE, MAKING THEM INTERACT WITH EACH OTHER. KEY WORDS SPECIFICATIONS
CATEGORY / INTERFACE DESIGN
Emotion
PROJECT
VIGI
Vitality
COURSE
Graphic Design and Sustainability
Transparency
INSTRUCTOR
Phillip Hamlett
Information
CO–DESIGNER
Manjia Zhao
Community
FORMAT
Digital
Sustainable
CATEGORY
Interface Design
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135
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02
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/08/
09
10
PROJECT / VIGI
CATEGORY / INTERFACE DESIGN
SPRING 2013
PAGE
137
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
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05
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09
10
PROJECT / VIGI
CATEGORY / INTERFACE DESIGN
SPRING 2013
PAGE
139
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
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05
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09
10
PROJECT / VIGI
CATEGORY / INTERFACE DESIGN
SPRING 2013
PAGE
141
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PROJECT
01
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
04
05
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/08/
09
10
PROJECT / VIGI
CATEGORY / INTERFACE DESIGN
SPRING 2013
PAGE
143
PROJECT / VIGI
CATEGORY / INTERFACE DESIGN
SPRING 2013
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145
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
09
/ 10
OBJECTIVE Create a first aid kit. The project requires conceptualize a new brand using creativity and imagination. Usable, sustainable, recyclable materials should be used on this project.
CONCEPT M.U.S.K stands Men’s Urban Survival Kit. For this project, I chose to design a survival kit to meet the urban man’s basic needs. In our current society, men need to look good do right. Basically, every man needs to have a clean and sharp appearance. Looking good will leave a good impression on others, and help increase confidence. Besides appearance, the right tool is important to a man. Choosing the right tool not only make the work done faster, it also get the work done smarter. Based on these ideas, I narrowed down my concepts and designed a kit that correctly fits the urban man’s need.
PROJECT
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02
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/09/
10
PROJECT / MEN’S URBAN SURVIVA L KIT
SPRING 2013
THE BOX OF NECESSITY / AN URBAN MAN’S SURVIVAL KIT
PACKAGE IS NOT DECORATION, IT IS THE FIRST IMPRESSION OF THE PRODUCT. THE PACKAGE MAKES THE PRODUCT JUST AS THE TAILOR MAKES THE MAN.
KEY WORDS SPECIFICATIONS
CATEGORY / PACK AGE DESIGN
Tailored
PROJECT
M.U.S.K.
Fabric
COURSE
Package Design 2
Supplement
INSTRUCTOR
Christine George
Label
FORMAT
Package
Classification
CATEGORY
Package Design
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PROJECT
01
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
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06
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/09/
10
PROJECT / MEN’S URBAN SURVIVA L KIT
CATEGORY / PACK AGE DESIGN
SPRING 2013
PAGE
149
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
LIKE A MAN
M.U.S.T.
PROJECT
01
02
03
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/09/
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PROJECT / MEN’S URBAN SURVIVA L KIT
CATEGORY / PACK AGE DESIGN
SPRING 2013
PAGE
151
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PROJECT
01
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
04
05
06
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/09/
10
PROJECT / MEN’S URBAN SURVIVA L KIT
CATEGORY / PACK AGE DESIGN
SPRING 2013
PAGE
153
PROJECT / MEN’S URBAN SURVIVA L KIT
CATEGORY / PACK AGE DESIGN
SPRING 2013
PAGE
155
KENSTRUCT
PROJECT
01
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
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/09/
10
PROJECT / MEN’S URBAN SURVIVA L KIT
CATEGORY / PACK AGE DESIGN
SPRING 2013
PAGE
157
KENSTRUCT
PROJECT
01
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
04
05
06
07
08
/09/
10
PROJECT / MEN’S URBAN SURVIVA L KIT
CATEGORY / PACK AGE DESIGN
SPRING 2013
PAGE
159
KENSTRUCT
PROJECT
01
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
04
05
06
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08
/09/
10
PROJECT / MEN’S URBAN SURVIVA L KIT
CATEGORY / PACK AGE DESIGN
SPRING 2013
PAGE
161
KENSTRUCT
PROJECT
01
PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
04
05
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07
08
09
/10/
THESIS PROJECT / NOVA ORBITS
FALL 2012 – FALL 2013
THE MASTER’S THESIS
THIS THESIS PROJECT INTEGRATES CRITICAL THINKING, CONCEPTUAL DESIGN, THOUGHTFUL WRITING AND IMPECCABLE CRAFT IN ADDRESSING A UNIQUE AND PERSONAL DESIGN NEED. IT WAS DEVELOPED ENTIRELY BY THE STUDENT.
CATEGORY / BR ANDING DESIGN
PAGE
163
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
THE RISE OF HORIZON / THE MFA THESIS
BUILDING YOUR DREAMS IS HARD WORK. HOWEVER, IT IS A OPPORTUNITY TO TAKE RESPONSIBILITY FOR YOURSELF. IF YOU DON’T GO AFTER YOUR DREAMS, YOU WILL STAY IN THE SAME PLACE. KEY WORDS SPECIFICATIONS
Future
PROJECT
Nova Orbits
Science
COURSE
Master Thesis
Commercial
INSTRUCTOR
Phillip Hamlett
Story Telling
PROJECT
01
02
03
04
05
06
07
08
09
/10/
Dave Gottwald
Techie
FORMAT
Printing, Digital
Shifting
CATEGORY
Branding Design
THESIS PROJECT / NOVA ORBITS
FALL 2012 – FALL 2013
10
/ 10
OBJECTIVE Choose a problem to solve with graphic design. Conduct extensive research and analysis over the course of a year, and master a solution that is both conceptually and visually successful.
CONCEPT Space exploration exemplifies dreams come true. Since it began, thousands of objects have been sent into space, safe travel to and from space is possible, and landing on other planets has become a reality. Watching a new spacecraft launch or seeing images taken from outer space invokes such wonderful feelings. But in 2012, the situation changed. There aren’t any space shuttles, there is no space plane, and even NASA’s budget was cut. The space program’s slow decay has widely affected our society. To focus only on the current benefit and lose interest in space exploration is to stop dreaming for tomorrow. The concept of my thesis is to analyze space exploration trends and construct a feasible solution for its future development.
CATEGORY / BR ANDING DESIGN
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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THESIS PROJECT / NOVA ORBITS
CATEGORY / BR ANDING DESIGN
FALL 2012 – FALL 2013
PAGE
167
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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THESIS PROJECT / NOVA ORBITS
CATEGORY / BR ANDING DESIGN
FALL 2012 – FALL 2013
PAGE
169
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
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THESIS PROJECT / NOVA ORBITS
CATEGORY / BR ANDING DESIGN
FALL 2012 – FALL 2013
PAGE
171
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
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THESIS PROJECT / NOVA ORBITS
CATEGORY / BR ANDING DESIGN
FALL 2012 – FALL 2013
PAGE
173
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PORTFOLIO OF ZIJIAN KEN LI, MFA
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THESIS PROJECT / NOVA ORBITS
CATEGORY / BR ANDING DESIGN
FALL 2012 – FALL 2013
PAGE
175
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PROJECT
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
03
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07
08
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/10/
THESIS PROJECT / NOVA ORBITS
CATEGORY / BR ANDING DESIGN
FALL 2012 – FALL 2013
PAGE
177
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PORTFOLIO OF ZIJIAN KEN LI, MFA
02
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/10/
THESIS PROJECT / NOVA ORBITS
CATEGORY / BR ANDING DESIGN
FALL 2012 – FALL 2013
PAGE
181
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
THANK YOU FOR BEING HERE
ACKNOWLEDGEMENT
MY FAMILY Thank you so much for your love, support and encouragement. I love you so much!
FRIENDS AND CL ASSMATES Thank your for your support, help, and inspiration. You guys are awesome!
INSTRUCTORS Thank your Mary Scott, Phil Hamlett, Hunter Wimmer, Dave Gottwald, Christine George, Stan Zienka, Christopher Morlan, Laura Milton, Brendan Callahan, Bob Slote, Lian Ng, Michael Kilgore, and Scott Rankin. I learned so much from each and every one of you, and will forever be grateful for your guidance and help. You help me see things in new ways and helped me become a better designer.
KENSTRUCT
PORTFOLIO OF ZIJIAN KEN LI, MFA
ACADEMY OF ART UNIVERSITY / SCHOOL OF GRAPHIC DESIGN
ZIJIAN KEN LI INFORMATION
WWW.ZIJIANLI.COM
DESIGN
Zijian Ken Li
KEN.ZIJIAN.LI@GMAIL.COM
COURSE
Portfolio
+1(415)519–3295
INSTRUCTOR
Mary Scott
PHOTOGRAPHY
Zijian Ken Li
TITLE OF BOOK
KENSTRUCT
PRINTING
Giant Horse Printing
BINDERY
The Keys
COVER STOCK
Slate Gray Arrestox
TEX T STOCK
100# Finch Fine ID
PRINTER
HP Indigo 5500
T YPEFACE
Blender Pro Letter Gothic MT
SOFT WARE
Adobe CS5