This is an Ad design for an engagem ent r ing for a male w ho is e ducate d but does n ot have a disposable inco m e. I chose to have the words alg ine d like this to for m a box of sorts, but place d the “O” of o ver o utsi de of the box to really draw yo ur attentio n to it. When I place d the Ad o n the page I wante d the r ing to be the center of the page. I u se d a g ra dient o n “o ver” to have it draw more attentio n to the r ing.
This is an Ad design for a gaming system for a boy or g irl that is between the ages 14 to 18. I chose to have the phrase “do n ot o verthink this� in lo wercase an d for m a PS4 co ntroller to sho w w hich system is in the Ad. I then put the sam e phrase o ver the to p of the co ntroller in all caps to really have it po p at yo u. I chose the backg ro un d to be a blue color becau se blue is stro ngly associate d to PS4 w hen it co m es to gaming systems.
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DO NOT OVERTHINK THIS
This is an Ad design for so il premixe d for gardening for ages 36 to 42 w ith a disposable inco m e. I wante d to sho w ro ws of so il for gardening, so I u se d photosho p to make the phrase “ DO NOT OVER THINK THIS� do ju st that. I di d n ot want the letters to lo ok perfectly war pe d becau se so il has lu mps in it. I di d n ot want it to take up the entire page becau se I felt like the feeling it all blur re d together an d ma de it hard to un derstan d.
This is an Ad design for a to ur of Las Vegas for ages 18 to 24. I wante d to resemble the welco me sign of Vegas so I tr ie d to fin d fo nts an d colors that closely match the actual sign. I chose the backg ro un d color to that of the nig ht sky becau se it makes the sign po p an d that Vegas is not Vegas unless it is at nig ht.
DO NOT OVERTHINK THIS
OVERTHINK THIS
This is an Ad de sign for a to ur to Euro pe, specifically Italy. I wante d the Ad to sho w a lan d mark that was well kn o w n. The reaso n I chose this typeface was becau se it sho we d that even tho ug h it is leaning it is still sturdy, like the leaning to we r of Pisa. I also chose to make the colors the color of the flag. I chose to have the backg ro un d this color becau se I wante d to have the backg ro un d as a color that wo u ld n ot take focu s off of the type.
This is an Ad design for kitchen appliances an d to ols for m en that are r ich an d retire d aro un d the ages 48 to 56. I chose this typeface becau se it lo oks ver y sleek an d eloquent. I wante d the word “NOT � to lo ok like a sto ve burner so it wo u ld draw attentio n to it. I stacke d the words becau se I wante d it to be co ntaine d an d lo ok nice.
do overthink
this
This is an Ad design for skateboarding for boys and girls of any age. I chose this typeface because it is playful and it has a skater look to it. I chose to do the background and the words “do not over� like this because I wanted to make it look like it was cut out of the grip tape of a skateboard. I placed it at the bottom of the page because I wanted it to have to show more of the white space above it like it is cut out towards the tail of the skateboard.