2014 CAREER & WORKPLACE TRENDS …AND WHAT YOU CAN DO TO STAY COMPETITIVE
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COMPANIES ARE CHANGING THE WAY THEY HIRE…
Personal branding becomes a more deciding factor for recruiters and employers
Employers turn to social media to recruit and scout
Word of mouth referrals increase in value Source: http://www.jobmail.co.za/blog/4-predicted-recruitment-trends-south-africa-2014/
PERMANENT EMPLOYMENT IS NO LONGER GUARANTEED
Companies sta up and down as needed, creating a greater need for freelancers or contract hires
The freelance economy booms
Source: http://www.forbes.com/sites/sage/2014/02/11/why-the-new-freelance-economy-is-great-for-your-small-business/
WORKPLACE DEMOGRAPHICS CHANGE
18%
18% of baby boomers will retire in the next ďŹ ve years
Companies move to focus on succession planning and new leadership roles open up
With years of experience about to leave the workplace, strong focus is placed on training and mentorship Source: http://www.bizcommunity.com/Article/196/633/106772.html
NEW JOB TITLES START TO BECOME THE NORM, INCLUDING…
Legal positions in online reputations, social media policies and privacy rights
Engineering positions in sustainability and alternative energy
Marketing positions in Google Analytics, SEO, content optimization and content marketing Source: http://www.bizcommunity.com/Article/196/633/106772.html
2014 BRINGS WITH IT NEW RULES FOR CAREER SUCCESS Being successful in 2014 means actively managing your career
A MODERN CAREER IS A PATH ON WHICH AUTONOMY, MASTERY, AND PURPOSE INTERSECT TO ACHIEVE PERSONAL MEANING – SAM PADDOCK, CO-CEO, GETSMARTER.
WHAT CAN YOU DO TO STAY COMPETITIVE?
In 2014, the responsibility for career management has shifted to you, the individual.
Achieving success in your career is an active process of identifying market needs, deďŹ ning your career goals, developing yourself as a project, and marketing your personal brand.
1. UPSKILL Demonstrate your ability to learn, and prove that your skills are current.
2. DEVELOP YOUR PERSONAL BRAND Brand “you” has never been more important.
3. MANAGE YOUR DIGITAL FOOTPRINT Demonstrate your ability to learn, and prove that your skills are current
92% Turn to social media and your networks in your job search 92% of companies use social media for recruiting or reference checks
DOWNLOAD THE 2014 CAREER GUIDE OR THE 2014 PERSONAL BRAND GUIDE to learn more about advancing your career in 2014
IMPROVING LIVES THROUGH BETTER EDUCATION www.getsmarter.co.za