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2014 CAREER & WORKPLACE TRENDS …AND WHAT YOU CAN DO TO STAY COMPETITIVE

www.getsmarter.co.za

COMPANIES ARE CHANGING THE WAY THEY HIRE…

Personal branding becomes a more deciding factor for recruiters and employers

Employers turn to social media to recruit and scout

Word of mouth referrals increase in value Source: http://www.jobmail.co.za/blog/4-predicted-recruitment-trends-south-africa-2014/

PERMANENT EMPLOYMENT IS NO LONGER GUARANTEED

Companies sta up and down as needed, creating a greater need for freelancers or contract hires

The freelance economy booms

Source: http://www.forbes.com/sites/sage/2014/02/11/why-the-new-freelance-economy-is-great-for-your-small-business/

WORKPLACE DEMOGRAPHICS CHANGE

18%

18% of baby boomers will retire in the next ďŹ ve years

Companies move to focus on succession planning and new leadership roles open up

With years of experience about to leave the workplace, strong focus is placed on training and mentorship Source: http://www.bizcommunity.com/Article/196/633/106772.html

NEW JOB TITLES START TO BECOME THE NORM, INCLUDING…

Legal positions in online reputations, social media policies and privacy rights

Engineering positions in sustainability and alternative energy

Marketing positions in Google Analytics, SEO, content optimization and content marketing Source: http://www.bizcommunity.com/Article/196/633/106772.html

2014 BRINGS WITH IT NEW RULES FOR CAREER SUCCESS Being successful in 2014 means actively managing your career

A MODERN CAREER IS A PATH ON WHICH AUTONOMY, MASTERY, AND PURPOSE INTERSECT TO ACHIEVE PERSONAL MEANING – SAM PADDOCK, CO-CEO, GETSMARTER.

WHAT CAN YOU DO TO STAY COMPETITIVE?

In 2014, the responsibility for career management has shifted to you, the individual.

Achieving success in your career is an active process of identifying market needs, deďŹ ning your career goals, developing yourself as a project, and marketing your personal brand.

1. UPSKILL Demonstrate your ability to learn, and prove that your skills are current.

2. DEVELOP YOUR PERSONAL BRAND Brand “you” has never been more important.

3. MANAGE YOUR DIGITAL FOOTPRINT Demonstrate your ability to learn, and prove that your skills are current

92% Turn to social media and your networks in your job search 92% of companies use social media for recruiting or reference checks

DOWNLOAD THE 2014 CAREER GUIDE OR THE 2014 PERSONAL BRAND GUIDE to learn more about advancing your career in 2014

IMPROVING LIVES THROUGH BETTER EDUCATION www.getsmarter.co.za