4 smart uses for vinyl

4 Smart Uses for Vinyl

Vinyl is an excellent material to use for promotion material. As a SignWorld business owner you can take advantage of its versatility when producing vinyl signage for your customers. It is a sturdy material that holds up very well to different weather conditions, sunlight and standard abuse such as foot traffic or customer handling. The hottest trend in vinyl signage is by far and away the use of it on vehicles as wraps that can cover the majority of the car, truck or van. However that is really only the tip of the iceberg when it comes to this medium, and you should consider marketing vinyl creatively to your customers. The list below represents four ways vinyl can be effectively used by retailers to advertise their products.

1. Add some flair – Vinyl can be used to make ordinary items fun and special. You can wrap just about anything in a cool vinyl skin and what better way to add a little character to your sporting goods equipment, laptops, professional tools or even a cast. SignWorld business owners can demonstrate the effectiveness of vinyl in the consumer market by wrapping personal items.

2. Put it on the Road – You’ve probably heard the term, “walking billboard”, but what you really need to consider are rolling ones. With truck and service vehicle traffic being as popular as it has ever been, using a vinyl wrap to promote your customer’s business is a game changer. Wraps can be used on fleet vehicles, buses, trains and even personal transportation like golf carts or

ATVs. This method of advertising is sure to get your name out there with as many eyes as possible taking notice.

3. Floorplans – Not only can you show your customers how they can gently direct traffic throughout their businesses, but you can also customize your floors for specific events or meetings with vinyl floor graphics. At corporate events it is common for hosts to thank their sponsors with flashy floor vinyls and your customers can do the same at their entrances or exits with a beautiful and personalized design from your business.

4. Spruce up Equipment – In an industrial plant there are not typically a lot of colors and stylish graphics, but that is not to say a few vinyl graphics can’t raise morale or promote your mission statement with an eye-catching design. You should promote the use of vinyl signage on industrial equipment where workers could use a pick-me-up or a break from colorless, bland walls. Adding some fun vinyl wrap to your lift truck or baler can make the work place a bit less humdrum.

SignWorld business owners would be wise to consider promoting vinyl as an excellent medium in the sign industry as its versatility is only limited to the imagination of your customers. The relatively inexpensive and durable nature of vinyl can make for designs that fit just about any scenario and it is especially beneficial to those customers that have highly visible equipment or products such as vehicles, equipment and electronics that are used in the workplace and in public.

About Signworld Signworld is a national organization with more than 240 independently owned sign companies, which provide commercial custom signage and graphics. It’s personable, creative, rewarding and ideal for people-oriented individuals who have the desire to learn how to manage a sales and production business. Signworld has been a part of the industry’s profit and fun since 1988. With over 27 years in the business, Signworld has established itself as the leader in the no-royalties and no-rules sign business concept. The ongoing support and training along with state-of-the-art equipment helps leave the competition behind. For more details visit – http://signworld.org/ See more at: http://signworld.org/4-smart-uses-for-vinyl/