Digital Tools that can Boost Your Sales Prowess
Especially in the early stages of operating your SignWorld business, it’s important to get out in the community and network. The more and better relationships that you build with potential customers, the more quickly your business will become profitable. Fortunately networking is no longer all about “pounding the pavement”. There are plenty of digital tools and online platforms that can help you boost your sales prowess. Let’s take a look at some of the more popular ones: Twitter – Twitter is a powerful tool in the world of social media and when it comes to reaching potential customers, you would be hard-pressed to find a better way to reach a wide audience as quickly or efficiently. The nice thing about Twitter is that a single post can only be 140 characters in length, so using abbreviations is encouraged and you have less chance of getting bogged down with details when
you advertise. Twitter keeps your post short and sweet, which is the best policy. If you have existing customers with a Twitter account, you might want to share a Tweet that includes a photo of a sign you produced for them. If you tag them in your tweet or use a hashtag that they frequently use, there is a good chance that your tweet will be re-tweeted by them. It is also very important to note that firing off a promo or other ad via Twitter means advertising to over 300 million users which is sure to drive traffic your way. LinkedIn – LinkedIn works as a networking tool for its users, but it should not be overlooked as an excellent platform for reaching potential customers with advertisements. You can customize your ads to specific fields, job titles, keywords and even by the actual customers you are looking to acquire. Within the LinkedIn ads you can offer a free service or product trial. Sometimes marketers will provide a file attached to the ad, which will note the potential customers who clicked it so you know whom to reach out to. And remember that if you meet potential customers in person, it is often a great idea to link in with them afterward and keep them in your network. IFTTT – This application is an acronym for “If This, Then That” which basically represents a cause and effect relationship between variables that you plug in. For instance, if the potential customer adds or changes some part of their profile or their business information, you will be notified of this change so that you can reach out to them about the update. IFTTT works well to keep sales people abreast of changes occurring to their customers or their businesses. For example, if you see that one of your clients is opening a new business, you can reach out to congratulate them and offer to quote them on signage for their new location. Email Marketing – This form of advertising is important because once your customer base blooms to a larger number than you are able to personally reach out to on a regular basis, you can use filters and categories to send a mass message to all of the clients that fall into each specific category which keeps you in touch with them while consolidating some of the work load. There are also ways to embed features that notify you which customers open the message and click the links. These useful tools will help to maximize your online marketing potential and help to funnel traffic to your SignWorld website so the clients you have and hope to have both get the opportunity to see what new and exciting products you have to offer. See more at: http://signworld.org/digital-tools-that-can-boost-your-sales-prowess/