Do I need a business blog?
The answer to this question really depends on the needs of your business in general. Most businesses would unanimously agree that they could use more traffic in the form of visitors to their website and brick and mortar stores. Those folks would be ideal candidates for a business blog because that is one of the primary goals of that sort of advertising. Driving customer traffic through regular blog posts and articles of interest are excellent ways to bring traffic to your site. SignWorld owners stand to gain significant customer bases with blogs. Another great upside to blogs is that they are easy and inexpensive to create and add a personal touch to your business that customers tend to look for with their sign business partners. Here are just a few of the reasons that you might want to consider starting your own blog.
SEO content
SignWorld business owners can tailor their blogs to hit high levels of keyword content and they can steer them in any direction they like, with as many pages as they care to create. Even if you write only a single post each week, over time you will accumulate a large library of articles that can be populated with keywords that can boost your site up the search engine listings.
Establishing authority Blogging about products, tips, experiences and advice on sign placement, size and types of signage can help your customers will reward you with their repeat business. As you establish your business as an authority on signage, more customers will look to your blog and website for advice.
Ease of marketing As you progress through the process of posting articles, you can also incorporate photos and links to signs you’ve created and how they are effective tools for promoting your customers’ business. The anecdotes that you blog about can then become clever tools for promoting your SignWorld business!
Relating your brand Adding a blog to your business website adds a personal touch to your business and customers will relate to that human touch. They will read your articles and comments and see more than just an impersonal sign company. Over time your SignWorld business website will become a frequent check-in point where customers go to look for new content, advice or information about the products you sell and how to effectively use them. These are all great reasons a blog will help you promote your business. The investment is only your time and if you have a knack for writing, you could generate quite a following and a healthy online customer base for your SignWorld business in the process. People will enjoy your posts and come to rely on them. The next step might be to mention your products and provide a F.A.Q. section to help your readers with their questions. Your readers will reward you with their business. Blogs can be the difference between a floundering online presence and a thriving one. Can you have a great business without a blog? Absolutely yes so – but if you’d like to make better use of the internet to gain customers, blogging can be very effective. In this day and age of social media, the power of your online presence cannot be overlooked. See more at: http://signworld.org/do-i-need-a-business-blog/