How financial institutions can benefit from using graphics

How Financial Institutions Can Benefit From Using Graphics

The right graphics help a financial institution create its corporate identity. Banks and other financial organizations can and should use signage for a variety of reasons. In today’s fast-pace world, image is everything. Graphic designers can create bold, versatile ads and imagery that really stand out.

You might even be surprised by some of the benefits bank signage can help bring to your institution, when used correctly.

Here is an overview of some of the great benefits: Creating Brand Awareness You can surround your customers in your institution’s imagery just about anywhere: countertops, walls, floors, billboard ads, digital ads, and even ATM machines. Designers can create a unique logo just for your company, using custom colors, symbols, and text. As your brand grows, your custom logo will

become more and more identifiable. People are more likely to trust an organization if they recognize the logo and other graphics associated with it. The more recognizable you are, the easier it will be to attract customers.

Attracting Attention It’s easy to grab attention with visually-appealing graphics. With a simple image or logo, you can quickly connect with customers who don’t have the time for other types of advertising, such as text or radio ads. Work with designers who will use a variety of design elements and principles to create interesting images. The more unique and eye-popping the designs are, the better.

Flexibility with Advertising As mentioned above, you can use graphics just about anywhere – not just inside your own institution.

Graphics come in many forms, ranging from website logos to decals. You can put up a billboard on a busy street in your area, give out promotional stickers or pens to customers, have your logo displayed on ATM screens, etc. Try out different messages with your graphics until you find the ideal placement for your signage. As long as you don’t spam, the possibilities are endless!

Reinforcing Messages You can use digital signage to convey messages to customers during wait times in teller lines. This gives you the chance to reinforce important messages and to convey information. Not only does this help with marketing purposes, it also decreases the perceived wait times in teller lines. Impatient customers will be less likely to complain. If there are any special promotions going on, you can use this type of opportunity to increase awareness and create urgency for participation.

Reaching Out to Customers, No Matter Where They Are While digital signage is beneficial for the inside of your institution, what about the outside? How can reach out to customers who are always busy and on the go?

You reach them by having your logo displayed in kiosks at train stations, airports, hotels, car rental facilities, and so forth. Wherever and whenever your customers need to do banking, your graphics should be right there. At the very least, your logo should be displayed.

A financial institution has to work harder than most other types of businesses to acquire customer trust.

Having the right imagery and knowing how to use it will help you build your brand and gain that trust.

See more at: http://signworld.org/how-financial-institutions-can-benefit-from-using-graphics/