Is the signage business right for you?
Have you been told that you have a flair for the artistic? Do you get excited when you think about how colors, fonts and images can all influence people? If this sounds like you, perhaps you have considered getting into the signage business. After all, it would mean getting to use your creativity, meeting new people and making money at the same time. But before you invest in sign making equipment, you need to do your homework and determine if this business is really for you. What kinds of signs do you want to make? There are many different types of signs and each kind will entail using different materials and equipment. Sign making entails everything from rustic wooden signs, modern metal signs, silk screening, airbrushing, sandblasting and many others. While you may wish to do all of the above, it is recommended that you get really good at just one or two types first before expanding into others.
Do I need additional training? Just because you are really good at free-hand drawing or Photoshop doesn’t necessarily mean that you are ready to dive headlong into the sign making business. Is there a course you can take or sign maker that you can apprentice under to gain the necessary skills for a successful business? Do I have the necessary business skills and knowledge? Sign making can be fun and rewarding, but it’s also important to understand the more mundane elements of running a business. For example, do you know how to apply for a business permit? What about charging sales tax? Or hiring employees? Or renting the ideal location? How about insurance? Are you planning on striking out on your own, or going with a franchise such as SignWorld. While being independent has its rewards, it can also have greater risk. In contrast, when you purchase a franchise, you can get additional training and support for running a business. What equipment will I need? While you will obviously need sign making equipment suitable for the type(s) of signs that you intend to make, you will likely need other kinds of equipment as well. For example, if you’re going to be delivering signs to customers, you might need a truck. If you are installing signs, you’ll need a ladder and an assortment of tools. You’re also likely going to need computers and office equipment. How much can I charge? Before getting into any business, you want to determine if it is going to be profitable. You’ll need to do some research to find out what you can reasonably charge and whether or not this will be more than your investment. Set your price too high, and you won’t get any business. Set it too low, and you’ll end up losing your shirt! Once you’ve considered all of these issues, you should be able to make a reasonably informed decision about whether the sign business is right for you. And if you’d like to work with a franchise that will help supply the necessary support and training, contact SignWorld today and learn what we have to offer. See more at: http://signworld.org/sign-world-is-the-signage-business-right-for-you/