Marketing tips for food trucks

Marketing Tips for Food Trucks

Folks that find themselves in the mobile food business typically understand what it takes to be successful. A solid product that is consistent and pleasing to the nose and taste buds is a great starting point. Professional chefs and bakers are aware of what sells, but sometimes they get tripped up by the business side of their enterprise. To put it another way, they don’t always know how to sell their delicious wares. This happens from time to time with the food truck set, because the financial commitment required to set out on the open road is not usually as large as that of opening a brick-andmortar restaurant. So how does one market their food truck on the urban landscape? There are a number of good tips that will be discussed below, but the single greatest strategy is generally to make a visual impact.

How does one make a visual impact?

Signage is the best way to draw the eyes of your customers to your advertisements. In the case of food trucks there is no need for billboards as the truck itself can easily be converted into a mobile ad for your food. You would do well to contact a custom sign maker that can help get your name out there in big, flashy colors with huge depictions of your delicious food along the sides, rear and top of your food truck.

Hufham Custom Signs is one such company that can put a really slick-looking image of your meals on the side your truck and even use 3D concepts to make it jump off panel. Imaging and design technology has come a long way, and if you spend a little time consulting with your sign company, usually a great looking image, mural or impact lettering can really make a statement about your business.

Another way to make the name of your food truck stand out is to get moving. The single greatest advantage of being mobile is just that – you have the ability to find your customers. A food truck owner should not be afraid to cruise around and seek out hungry shoppers near the mall or check out parking lots near the local recreational sports complex. People will see the images of your beautiful meals and remember your name. Another nice leg-up on the competition when it comes to mobile food business is the curiosity and exclusivity of moving your business from place to place. Odds are you will find an area and generally stick to it if business is good, but when you’re on the move potential customers won’t know that.

Therein lies the mystique of the food truck – where will you be, how do I find you?

This all goes back to your signage. A few large, tasty-looking images of your food and maybe an open vent wafting out delicious smells is all you really need to entice the senses of your customers, and as they look up at your shiny food truck what better place to broadcast your twitter handle and a phone number to let them try to find you. Little do they know the shoe is on the other foot and you’re pursuing them!

See more at: http://signworld.org/marketing-tips-for-food-trucks/