Solutions that take you further, faster for Paint & Coating
About Datacolor
Measure & Control
Analyze & Communicate
Visually Assess
Formulate
Lab Dyeing & Dispense
“Data meets with Color” Color is transformational and contributes to a consumer’s perception of the credibility, quality and value of your product. At Datacolor, we understand that details matter, color is key and precise, consistent replication is essential. Datacolor instruments, software and services are built with the expertise of our teams to improve the precision, performance and efficiency of your color workflow. Whether you want to get more accurate color matches, improve your color quality or efficiently share information digitally, our global Datacolor teams provide you with the insights, tools and support you need to get your colors right every time. The world’s leading brands, manufacturers and creative professionals trust Datacolor’s innovative solutions to consistently achieve the right color for five decades. Datacolor provides sales, service and support in over 100 countries in textile and apparel, paint and coatings, automotive, plastics, photography and videography, and other industries.
Color vs. Appearance
Texture, gloss, opacity – the look and feel of a surface – along with illumination all contribute to the color we perceive. However, we tend to separate those appearance attributes as being independent of the materials that color an object. For example, one may change the appearance of a plastic cup by embossing a texture into its smooth surface. In some lighting conditions, the change can dramatically change the cups’ color. That mechanism is very different from creating a color change by changing the recipe of dyes or pigments used to make the plastic cup. Instrumental color evaluation systems do not yet have the ability to accurately process color and appearance properties. However, they can precisely analyze the color of an object and have become invaluable tools in the specification, production and inspection of commercial products.