THERE, THEN HERE, NOW
Sound Investing, Solid Returns Money, rightly positioned and stewarded, can make the difference. LETTER FROM THE PRESIDENT
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LETTER FROM THE CHAIRMAN
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GOAL 1 EDUCATION
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GOAL 2 JOBS
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GOAL 3 HOUSING
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GOAL 4 HEALTH CARE
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EVENTS VOLUNTEERS
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That’s a longstanding credo of the National Urban League whose more than 100 local affiliates, spanning 36 states and the District of Columbia, are deeply embedded in communities. We are watching, listening, assessing and creating measurable, systemic change. Now, more than ever before in this institution’s 101-year-old history, economic empowerment is the end game goal. Whether focusing on education, health care, housing or jobs—our four foundational areas of advocacy and action—all League initiatives aim toward the kind of economic uplift that results in a college degree, a clean bill of health, a roof over one’s head, paychecks in the bank. As economic first-responders, the League transformed the lives of more than 2.1 million individuals during the last year alone, amid an unrelenting recession. We helped people like semi-retired Rev. Larry McCullough stave off foreclosure. We provided career coaching for dual-degreed, 30-something Sandra Bethea, who’d been unemployed or grossly underemployed for four years before an intensive League workshop helped her return to meaningful, full-time work. Through loans and technical assistance provided by the League, 6,000 job-generating small businesses rang up $21 million in new contracts. Those are among the inspired profiles, strides and successes in this brochure. My life’s work in government, the private and nonprofit sectors has been devoted to helping create those kinds of real-life stories, an equality of opportunity, a more level playing field. We’ve made much progress, yes. But the urgency and imperative of the National Urban League’s mission remains. I embrace that ennobling, enduring mission. And I’m acutely aware of what today’s dollar, wisely invested, can yield. Hopeful regards,
Marc Morial, President and CEO, National Urban League
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Why I’m a Believer and a Backer If we had a non-stop stream of money, each of the National Urban League’s proven projects would be fully functional at every one of our locaaffiliates. The need for those direct services is that great. Our donors recognize the infinite value of what we do to create a more equitable society. Their buy-in is rooted in an ironclad belief that we are, as the adage goes, our brother’s keeper. And on a quite practical level, our supporters understand that any society is best served by extending basic opportunity to every citizen. I’m sold on the League’s innovative approach to bringing the marginalized into the mainstream, drawing out their often untapped talents, sharpening their sense of accountability for themselves, their families and communities, and elevating them to higher heights. I’m equally sold on how the League has coalesced with and challenged people of financial means to make a difference in the lives of our less resourced neighbors. That stokes my drive to help raise funds sufficient for implementing our results-oriented programs at all of our local affiliates. I recognize that the League’s many life-transforming, community-reviving endeavors are immensely worthy of support. As we enlarge our network of underwriters, I trust that you share that understanding. Sincerely,
“I AM EMPOWERED:” A Declaration and a Movement The National Urban League’s year-old I Am Empowered campaign aims by 2025 to exponentially multiply the number of people getting a good education, habitable housing, adequate health-care and employment paying a life-sustaining wage. The campaign signals a ramping up of the League’s pe-existing Signature Programs, which bear the League’s distinct imprint, and a second tier of complementary initiatives that, taken together, are moving the under-served and under-resourced into the American mainstream. Supporting those scalable, capacity-building projects raises the profiles of our institutional and individual funders. Bent on creating a society in which fewer people languish on the margins, our funders underwrite the League’s line-up of programming in: Education and Youth Development Entrepreneurship, Business Development and Workforce Development Health and Quality of Life Housing and Community Development
John D. Hofmeister, Chairman of the Board, National Urban League
“There’s a growing recognition that you cannot create change in isolation. Because there is an inter-relationship of issues and problems, change demands a strategic, critical mass of action,” says Donald E. Bowen, the League’s senior vice president for programs. “Where there’s unemployment, a dearth of vibrant businesses, blighted and abandoned property, people suffer on a deeply visceral level. That’s some of what the Urban League is battling.” Those are not just anecdotal observations. They are part of the empirical facts and analysis buttressing the League’s blueprint for change.
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GOAL: EDUCATION Every American Child Ready for College work and life.
For College, Career and Life, Giving Students a Competitive Edge In addition to lagging in academic achievement, too many under-served youth lack exposure to aspirational places, people and ideas. But the National Urban League’s myriad school-based, after-school and weekend programs and its annual Youth Summit, hosted on a rotation of college campuses, give high school students entrée to whole worlds of possibility. “What we do,” says Hal Smith, Ed.D., League Vice President for Education & Youth and Health & Quality of Life, “is fill in the gap, providing access to high quality teaching and support, and high quality partners. Science museums, colleges and universities ...”
READ AND RISE
PROJECT READY
YOUTH SUMMIT
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The League’s list of college- and career-readiness partners and programs goes on. Digital Connectors places high school and college students on the frontline of efforts to extend digital bandwidth in communities still without Internet access, while perfecting their knowledge of IT. The executive exchange program pairs college kids with corporate pacesetters. The panoply of other activities strictly target academic curricula, SATs and other aspects of making the grade. Ensuring that students are up to par is what it’s about. “In this country, today, you can have different kids in different high schools in the same city. One has a physics class with full-blown scientific experiments, laboratories, field trips. In the other, kids are learning science from a textbook,” Smith says. “This is a question of equitable access. For young people who’ve not envisioned how to make their way from here to there, we’re showing them a clear path forward.”
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Early Childhood Reading is the Building Block for Life-long Learning Reading proficiency determines one’s success in all other academic study and in one’s chosen career. National Urban League Read and Rise project staffers and a committed coterie of volunteers are mobilizing parents—a child’s first and most influential teacher—to stoke their offspring’s love of reading and comprehension of what they read by: Raising the quality and quantity of books in home libraries. Providing how-to guides and other supporting material. Conducting community workshops. Continually assessing parental efforts in reading, and children’s reading progress.
National Urban League Strategic Partners…
Build Local Capacity Backed by Best Practices in Youth Development, Program Does College Prep Making the grade academically, while being socially and culturally, if not globally, engaged is what gets kids into a good college these days. For each of the more than 1,300 9th- through 12th-graders enlisting yearly for Project Ready, the National Urban League drafts an Individual College Development Plan (ICDP) that delineates their expected achievements and expressed interests in school and community, then closely tracks their trajectory in those areas. The Project Ready road map leads to: Tutoring and other academic supports afterschool, during summer break and, in some cities, during the school day, too. College and career knowledge, mentorship and multi-campus college tours. Honing of critical life skills, aptitudes and attitudes.
Annual Summit Enlarges Leadership Capacity of Youth and Youth Leaders Confident but not arrogant. Calm amid chaos. Goal-centered. Diplomatic. Disciplined. Resolute. Those are some of the leadership qualities espoused and modeled for—and by—roughly 400 high school students tapped to attend the National Urban League Youth Summit. Facilitated and keynoted by a who’s who of educators, youth activists and developers, the 22-year-old annual confab punctuates and reinforces the yearround leadership programming of the League’s local affiliates. The Summit slate includes: A college fair, accommodations in college dorms and an overall introduction to campus life. Capacity-building and professional development for Urban League youth strategists from both the national and local offices. Youth-led town hall-type meetings on youth concerns and broader community concerns. A full day of community service. The Project Ready Case Competition. Judged by pros, presented to a youth audience via “live action commercial” and to a national audience via web-stream, the contest requires students to assess their academic abilities and performance and collegereadiness by designing an implementable program that builds vital assets and skills in their peers.
Continually expanded and updated curricula. Cultural and social activities and enrichment.
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GOAL: JOBS Every American has access to jobs with a living wage and good benefits.
“Given the current state of the U.S, economy, more and more people view entrepreneurship as a route to self-employment and growing their businesses on such a scale that they can provide jobs in their communities,” says Terry Clark, the League’s Vice President for Entrepreneurship and Business Development.
Likewise, League workforce programs snagged almost 2,100 job placements for both pedigreed professionals and workers leaving the welfare rolls. A whopping 25,000 job-seekers signed up for those programs in 2010, representing a 26 percent spike above the 2009 tally.
EMPOWERMENT FUND
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The National Urban League’s multi-pronged formula for expanding workplace opportunity involves connecting the highly employable with the right employers, and supplying established and start-up businesses with everything from technical assistance to loans to necessary introductions to financiers clear on what merits their capital investment.
That division is just one tool in the League’s arsenal. In 2010, it provided roughly 11,000 hours of business counseling and 11,300 hours of training services to 5,938 entrepreneurs who, in turn, won approximately $20 million in new bonding, new contracts and financing.
ENTREPRENEURSHIP CENTER
JOBS NETWORK
Refining Resumes, Landing Jobs and Targeting Bankable Businesses
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Natural Pest Control Co. of Camden, N.J. has received its share of employment queries. Michael Sands, the 30-year-old firm’s president, is relying on association with the League to fill his own upcoming openings. Since joining the Entrepreneurship Center run by the Urban League affiliate in nearby Philadelphia, Pa., Sands says, “Our growth is beyond expectation. Now, we have a far better understanding of how to manage a modern business.” The League affiliate paired Sands with a marketing firm that, among other measures, rebuilt Natural Pest Control’s website. The League linked Sands with executives from large corporations. “All of this,” he says, “has increased our company’s exposure and allowed us the opportunity to bid on several new projects. We are extremely grateful for all of the Urban League’s effort and continued assistance.”
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Urban Empowerment Fund Joins Nationwide Financing Network
Entrepreneurship Program Drives Profit, Jobs, Business Longevity The National Urban League’s 6-year-old Entrepreneurship Center Program (ECP) increases the market share, profitability and sustainability of emerging and existing businesses, including those whose against-the-odds successes result from their own sheer grit and ingenuity. The League’s nine affiliate-run Entrepreneurship Centers aim to transform thus far under-financed businesses in under-resourced communities into long-term, high-growth sector businesses that pay exceedingly more than subsistence wages to employable area residents. The ECP: Cements entrepreneurs’ viability and relationship with an array of bankers and other investors in the League’s network.
With small businesses now employing more than half the nation’s workers, the National Urban League’s Urban Empowerment Fund, one in a nationwide network of Community Development Financing Institutions, extends loans to small businesses, affordable housing developers and nonprofit community facilities in underserved and disinvested neighborhoods. The outgrowth of an in-depth market analysis and administered by what presently are the League’s nine Entrepreneurship Centers, the Fund’s primary objectives are to: Offer flexible business financing through a range of loan options. Provide opportunities for investors and grantors to achieve their social responsibility goals. Support job creation and retention in underresourced communities. Generate income that makes the Fund more selfsustaining and self-sufficient.
Expands access to capital, reducing entrepreneurs’ reliance on personal savings/debt and family loans to keep their businesses afloat. Evaluates program participants’ business acumen and management skill. Matches entrepreneurs with seasoned executive mentors and outside skills-building resources that provide technical assistance in idea and business plan development; operations management; state-of-the-art marketing and branding; procurement and financing. Monthly group training sessions on topics that refine entrepreneurial and management skills, while providing information on new markets and new financing options.
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National Urban League Strategic Partners…
Heighten Their Credibility in Disinvested Communities
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League’s “Career Convergence” Puts Jobless Back on the Payroll What Sandra Bethea didn’t anticipate after trading her native California for Georgia in 2007 is that she’d exhaust her prudent savings before landing a steady job. By the time she signed up for career coaching at the National Urban League’s Atlanta affiliate, she’d gone three years without full-time employment. From her closest kin she’d secreted the facts of her newfound poverty, including not being able to pay for her daughter’s lunch in the elementary school cafeteria. “Being out of work was more discouraging than I can describe in words. It was very, new for me, and very uncomfortable,” says Bethea, 38, a divorcee who’d built a career, in part, by raising millions of dollars for nonprofit organizations and government agencies. “I’d been in a position professionally where I’d provided help for people in need. Never—ever—did I think I’d someday require that same kind of assistance.” With her sterling resume and two college degrees, Bethea is one in a relative army of the academically and professionally pedigreed who’ve coming knocking on the Atlanta affiliate’s door lately. “Typically, by the times folks on that level reach the Urban League, they’ve tried the employment agencies, the state labor department,
“Jobs Network” Promotes Workplace Diversity, Provides Paychecks Before terms like “diversity” and “inclusion” became part of the workaday vernacular, the National Urban League was helping putting Americans to work and helping employers assemble a workforce that fully reflects America. Key to that campaign is the League’s Jobs Network whose centerpiece, www.urbanleaguejobsnetwork.com, is a cutting-edge online roster of more than 200,000 highly educated and proven professionals. It lists the resumes of African, Asian, Latino and Native Americans, women, LGBTQI, differently-abled and mature workers, people in fields ranging from sales to software development, health care to human resources, engineering to education and more. www.urbanleaguejobsnetwork.com: Draws more than 1 million monthly page views from job-posters and job-seekers. Draws more than 100,000 first-time visitors monthly. Gives prospective employees visibility with leaders of Fortune 500 and other companies. Posts job alerts, career and professional tips and resources through Twitter and Facebook.
National Urban League Strategic Partners…
a whole range of resources that didn’t provide the involvement they needed,” says Rashid Brown, the career coach who guided Bethea. “They’re worn out, weary, discouraged, with no idea how things got to this point.” The League helps job-seekers regain focus, clarity and optimism, adds Brown, who spent 17 years in corporate recruitment, leadership training and human resources before joining the League in 2010. “We don’t just do job-readiness training,” says Brown, who aids the highly skilled and those less so. “We help them self-assess, to discover how their skills connect in the working world, to analyze industries, to research which markets are growing or phasing out. We call it career convergence.”
Leverage
Their Experience and Expertise
“They energized me,” says Bethea, who, after four years without a steady paycheck, got hired in April 2011 as a grant specialist with Atlanta’s public transit system. “Often, the assumption is that if you’re not working, you’re not a go-getter or you’re not looking hard enough,” she adds. “But the Urban League staff was quick to remind me that I have value, and that I simply needed to reposition myself. Most of all, they gave me encouragement. I cannot overestimate how crucial that was.”
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GOAL: HOUSING Every American lives in safe, decent, affordable and energy efficient housing on fair terms.
Stable Housing Promotes Stable Communities
FINANCIAL LITERACY
Whether homeowners or renters, everyone deserves living quarters in good repair and communities dotted with decent housing.
RESTORE OUR HOMES
S U C C E S S S T O RY
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The Comprehensive Housing Counseling, Foreclosure Prevention and Financial Literacy signature programs of the National Urban League’s Housing and Community Development division adhere to those broad-based principles. The programs are founded the reality that homeownership—for those who’ve made an informed decision about when to take that step—is a sound means of accumulating wealth and eventually passing that wealth on. “Residing in a community where the housing stock is valued, well-maintained also has a kind of ripple effect,” says Cy Richardson, Ph.D., Vice President of Housing and Community Development. “It shows that people have a meaningful and sustained stake in the welfare of their community, and that accomplishes a lot in terms of setting the right tone for a community’s overall well-being and development. Our programs make sure that, when it comes to housing, neither renters nor homeowners are in distress.”
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“Restore Our Homes” Keeps Families and Communities Intact Home foreclosures drive up homelessness and diminish property values of entire communities. Cost-free Homeownership Centers operating at 21 local affiliates of the National Urban League are attacking the scourge of foreclosure by: Negotiating individual, workout agreements that keep borrowers in their homes and take them out of delinquency.
Financial Literacy as a First Step
Providing HUD-certified loss-mitigation counseling that identifies default-fueling home loan products, repairs bad credit, wards off faulty refinancing deals and predatory lenders.
Beyond teaching the bare bones of budgeting, the National Urban League’s spot-on financial education curriculum reshapes people’s attitudes and behavior toward money.
Suing predatory lenders.
Annually, the League underwrites courses at accredited institutions for some among the 25,000 individual and small-business clients being served, thus far, by 22 local affiliates. Our one-on-one counseling, group seminars, multimedia and other programming provides instruction in:
Conducting fair housing advocacy.
Cash-flow management, saving and investing. How to get and keep a good credit score. Finding capital for entrepreneurial enterprises.
Pushing for laws banning corrupt lending practices.
Engaging delinquent mortgage borrowers early on so they never reach foreclosure. Taking the sting and embarrassment out of asking for help. Since Restore Our Home’s 2009 launch, the program has enabled 40,000 of its 100,000 clients—people at least 60 days behind on their house notes—to dodge foreclosure and get a manageable monthly payment.
Retirement and end-of-life planning. The merit and responsibility of owning a home. The folly of being overly indebted. Mindless spending versus conscientious consumerism—and the psychology behind both. The interplay between government financial policy and people’s pocketbooks.
National Urban League Strategic Partners…
Expand Their Reach
Amongst the Underserved
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“When you first smell smoke, you call the fire department. You don’t wait until your house is burning down.” Rev. Larry McCullough
After Lengthy Back-and-Forth, Homeowner Gets Relief Shortly before settling into what he presumed would be an easy retirement, Rev. Larry McCullough got some jolting news about his personal finances: Given his soon-coming City of Atlanta pension, the monthly Social Security check he’d been counting on to help pay his mortgage was being cut by roughly a third. “I didn’t anticipate that at all,” says McCullough, 68, who spent his last 11 working years as a bailiff for that Georgia municipality. “You try to make sure you get your figures right before you retire. I don’t know the rationale behind the Social Security cut. I do know that sometimes these things happen. And appealing the decision does not help.” So, he went on the offense. “When you first smell smoke, you call the fire department. You don’t wait until your house is burning down,” says McCullough, who, with his wife, purchased their three-bedroom, two-bath dream home seven years ago.
Before they were even a single payment behind—but clear, by mid-2009, that they were headed for trouble— McCullough phoned the Urban League’s local affiliate. “The person answering the phone sent me straight to the lady who’s over the housing committee. They showed me what to do.” League counselors steered him through the timeconsuming dot-and-tittle of applying for home loan modification, a lowered monthly payment encouraged by the federal government but far from guaranteed by mortgagers. “Naturally, there was a bunch of stress,” says McCullough, an assistant church pastor, who’d previously been a gospel radio disc jockey and record label promoter. “It’s a thick, thick document. So many forms to fill out, so much information to give. Then, when you send it in, they come back at you with more questions.” The back-and-forth lasted 14 months. But he and his wife were added to what, thus far, has been a fraction of cash-strapped homeowners getting readjusted mortgages that they can manage. “So many people are affected by what’s going,” says McCullough, who supplements his pension and Social Security by working as a hotel concierge. “I’ve always been the kind of person to work two jobs. I’m blessed to be able to do that. I’m blessed that the people at the Urban League kept us from feeling so intimidated and giving up. When other people tell they’re having problems, I tell them what happened to me. I refer them to the Urban League.”
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GOAL: HEALTH CARE Every American has access to quality and affordable health care solutions.
Providing Access, Taking a Stand on Health Care With their meager wages barely keeping a roof over their heads, food on the table and other basic necessities met, tens of millions of the working poor have no job-based health coverage or cannot afford to shoulder their share of healthcare premiums. Compounding that problem are impending cuts to Medicaid that likely will weaken health-care access for the poorest among the poor who depend on that program, jointly funded by increasingly cash-strapped federal and state governments. Diminished government funding notwithstanding, the National Urban League, for a host of reasons, urges lawmakers to make health care a national priority:
C O M M U N I T Y H E A LT H W O R K E R S
Covering the uninsured will reduce the national debt over the long haul, according to the Congressional Budget Office. Health care is one in a handful sectors that has been producing jobs during the Great Recession.
WALGREEN’S WELLNESS
C D C C O L L A B O R AT I V E
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The domino effect of untreated illness and lack of preventative care means time off work or an inability to get work at all, thrusting whole families and communities into chronic poverty and its attendant troubles. The League isn’t just debating the issue. It is walking the talk, training and dispatching health professionals who directly serve the under-served in their communities; building partnerships such as the one we have with drug-store chain Walgreen’s that monitors and prevent diseases; referring the under-resourced to available health-care resources. Amongst our biggest achievements is measurably empowering people to be their own first line of defense, altering eating habits, stepping up their exercise routines and modeling that good behavior for others.
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Community Health Workers On Frontlines of War Against Disease
“Walgreen’s Wellness Tour” Detects Disease, Expands Health-care Access
The poor and working classes are disproportionately hard hit by preventable sickness, disease-related death, lack of health insurance and access to adequate, quality health-care.
Preventative health care saves lives and curbs medical costs.
The National Urban League is collaborating with Morehouse School of Medicine and the Satcher Institute of Public Health, two of the League’s strategic partners, to train a small army of community health workers and to lobby, nationally, for more public policy support for the community health worker model. Frequently hailing from the communities to which they are assigned, and often already established as health professionals, the local affiliate-based workers:
In strategic partnership with the National Urban League, Walgreen’s Wellness Tour has been helping thousands with limited or no health insurance or medical access to monitor their well-being. For five years ending in December 2011, the national drug store chain has: Hosted community health fairs. Done free testing of cholesterol and glucose levels, blood pressure and bone density and measures waist circumference.
Improve clients’ know-how about health and health-care systems Coach clients through their personal action plans for optimum health.
National Urban League Strategic Partners…
Bridge the health-care access gap for those who cannot readily get to a doctor or hospital, and who face other medical barriers.
Build Their Nationwide Brand
Offer services in neighborhoods, at convenient locations. Advocate and provide social supports for clients.
Millions Mobilized in CDC Collaborative Fighting AIDS/HIV Collaborating with the federal Centers for Disease Control, the Act Against Aids Leadership Initiative involves the National Urban League and 18 other leading, national organizations that are attacking HIV/AIDS, especially among the urban poor whose rates of new infection continue to outpace that of other groups. The collaborative has: Hosted almost 900 HIV/AIDS testing, awareness, training and other outreach events, reaching more than 100,000 people. Engaged more than 320 local chapters and affiliates in HIV/AIDS prevention. Reached millions more through advertising, media and such programs as the League’s Walgreen’s Wellness Tour.
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Annual Events Reaffirm the Mission, Recharge Attendees
Volunteers Keep This Engine Revved and Running
Named for the pioneering former executive director who increased the size of National Urban League’s budget tenfold, the size of its professional staff fourfold and led a 50 percent jump in the number of local affiliates, the annual Whitney M. Young Leadership Conference keeps the momentum going.
The passion, philanthropy, skill and insight of our volunteers are at the heart of the National Urban League’s work.
One of several League-sponsored yearly events, its roundtable discussions, worldclass presentations on organizational and leadership development, hands-on workshops and networking opportunities for nonprofit executives and program managers are all about building capacity and reaffirming the League’s mission. That mission is to address the pressing concerns. So, the League framed its Annual Conference, in July 2011, as the Jobs Rebuild America Summit. Engaging on the bread-and-butter matter of employment, its economists, corporate and other presenters offered forecasts on the economy’s future and strategies on how employable people can reposition themselves for that shift. Moreover, the Summit launched the League’s 12-Point Plan for Putting America Back to Work. Likewise, last year’s annual Economic Empowerment Tour provided on-thescene housing counseling, including foreclosure prevention, career coaching and job interviews that yielded immediate job offers. That kind of proactivity, undergirded by spot-on analysis, is a mainstay of the League’s annual Legislative Policy Conference, which parses the federal laws, rules and policies affecting the lives of all Americans, with particular focus on the under-served. Key politicians and other power brokers attend and populate panels at the Washington, D.C. conference, which charts the League’s course of national legislative advocacy and action. The League is gratified by that work, and grateful for others who, in their own way, are involved in the same. The League’s yearly Equal Opportunity Day Awards Dinner spotlights the corporate and small business innovators, community activists and others whose everyday deeds are creating a hoped-for and much better world. 24
Interest in that work is soaring among the 21- to 40-year-olds who comprise what now are 56 National Urban League Young Professionals chapters. Giving back is crucial for them. As they show up to take part in the League’s on-the-ground community endeavors, they also are recruiting new members and spreading a timely message about the League’s present tactics to address today’s multifarious social issues and needs. That same ethos guides the almost 60-year old National Council of Urban League Guilds, a coast-to-coast contingency comprised of 85 chapters. Contributing thousands of volunteer hours each year, Guild members also raise funds for key League events, assist local affiliates with special projects, and enlist as professional mentors, afterschool tutors and in other substantial roles. Also of vital importance are the all-volunteer Boards of Directors of League Local Affiliates. Their concentrated efforts ensure that the affiliates are continually assessing the needs and issues of their communities; properly executing their fiscal and fiduciary duties and responsibilities; raising revenue; employing affiliate executives and staff with a stellar track record in nonprofit leadership, management, advocacy, policy, research and best practices; and remaining wholly committed to the National Urban League’s 21st Century mission and model.
National Urban League 120 Wall Street, 8th Floor New York, NY 10005 Tel: 212.558-5300 www.nul.org www.iamempowered.com National Urban League Policy Institute 1101 Connecticut Ave NW, suite 810 Washington, DC 20036 Tel 2028981604 ext 24