GENDERLESS CONCEPT STORE
CREATING A SPACE FREE OF JUDGEMENT WHERE CONSUMERS FEEL EMPOWERED TO BREAK GENDER STEREOTYPES BY PURCHASING CLOTHING WHICH REPRESENTS THEIR TRUE & AUTHENTIC SELVES.
TARGETING YOUNG MILLENIALLS AND GENERATION Z AGED 18-25
49% 51%
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SOCIAL MEDIA/ WEBSITE LAUNCH & SOCIAL MEDIA CAMPAIGN ALONGSIDE BRAND AMBASSADORS CAMPAIGN FOLLOWED BY RETAIL STORE LAUNCH & PR EVENT STYLING WORKSHOP WITH INDUSTRY STYLISTS HALLOWEEN EVENT WITH INFLUENCERS HOLIDAY SALES PROMOTIONS JANUARY SALES