GYMSHARK IS 6 YEARS OLD & HAS GROWN TO BE ONE OF THE BIGGEST ACTIVEWEAR BRANDS WORLDWIDE.
CREATE A 3 YEAR STRATEGICAL PLAN TO EXPAND THE BUSINESS & LAUNCH A PHYSICAL SPACE.
RESEARCH METHODS:
- SURVEY
- MACRO/MICRO TRENDS
- INTERVIEWING GYM GOERS
INCREASE SALES
BECOME MORE SUSTAINABLE AND PROMOTE THAT
INCREASE MALE INTEREST IN BRAND
CREATE INNOVATIVE DESIGNS THAT REFLECT PRICE POINT
78% RESPONDENTS HAVE NEVER PURCHASED
WITH AN ANNUAL TURNOVER OF ...
50% RESPONDENTS WEAR ACTIVEWEAR FOR COMFORT
OBJECTIVES:
- EXPAND SIZING RANGE (PLUS SIZE LINE)
- INCREASE SALES (FOCUS ON MENS)
- OPEN PERMANENT PHYSICAL SPACE
EXPAND SIZE RANGE
AVERAGE SIZE OF US WOMAN IS BETWEEN 16 - 18
AVERAGE SIZE OF UK WOMAN IS BETWEEN 14 - 16
PLUS SIZE MARKET WORTH £5.8 BILL
COMMUNICATION PLAN
TV CAMPAIGN & INSTAGRAM PROMOTED ADVERT
ENDORSE NEW INFLUENCERS CONSUMERS CAN RELATE TO OR USE REAL PEOPLE WHO BUY PRODUCTS IN CAMPAIGN
FY17 £40 MILL £100 MILL FY18