INTRODUCTION

This report reflects the research conducted on the macro trend Diversity and Inclusivity. This report explores how Diversity and Inclusivity originated and evolved, with a focus on how it is affecting consumer behaviour and different industry sectors such as, Travel, Technology, Beauty and Fashion. Furthermore, this report explores how companies are responding to Diversity and Inclusivity and what that means for the future of this trend.

The sub-trends of Diversity and Inclusivity; the A-gender Agenda and Neutral Culture will be explored and researched to give a deeper understanding of the consumer landscape and industry implications where Diversity and Inclusivity could develop in terms of gaps within the market.