TREND DRIVERS: FEMALES

Vs Males

The 21st century has been named the ‘Female Century’. As women are beginning to find their roles outside traditional jobs of ‘mother’ and ‘wife’, men have also begun to reconfigure what masculinity means to them. This ideology has been named ‘New Masculinity’ and explores the ideas of authenticity and holistic self-awareness (Kaplan, Rosenmann, Shuhendler, 2016). The need for changing norms of masculinity are particularly present in the men’s liberation debate. Since the 1980s, there has been a call for a new man that differs from the social expectations of traditional masculinity and this has come about by men’s groups in response to the rise of feminism and the crisis of masculinity. Overall, the new ideology of ‘New Masculinity’ is a sign of progressive initiatives for social change and gender equality (Kaplan, Rosenmann, Shuhendler, 2016). Therefore, both gender roles were given new nuances and idiosyncrasies but as the idea of Diversity and Inclusivity develops, these gender binaries no matter how progressive are beginning to seem outdated in some circles (Walker, Buchanan, Stott, 2015).