Brand Guidelines

Brand Fundamentals

BRAND PURPOSE

We exist to transform your vision of luxury into a place you call home.

BRAND BELIEFS

• We believe that luxury is personal and ever-evolving. • We believe that great relationships are the ultimate closer. • We believe in ownership and partnership, not management. • We believe that success is built by investing in the long-term over short-term goals.

POINTS OF DIFFERENCE

1. Our Unparalleled Experience Brings It Home. 2. We Preserve Humanity in Every Transaction. 3. Our Integrated Network Is the Engine Behind Every Deal. 4. Empowering Agents to Discover Success Within Themselves.

All materials produced should adhere to Douglas Elliman Brand Policies and our visual Style Guide, which spells out the design philosophy of our brand from our official logo to how to use our colors. Brand Style Guide is available on douglas.elliman.com > Marketing

Materials > Corporate Brand Guidelines > Logobrand Guidelines

Brand Elements

LOGOS

The Douglas Elliman master logo is the preferred logo for all applications, and should be used whenever possible. If you are unsure of how to incorporate the logo, consult your marketing team. The Elliman logo is available on douglas.elliman.com > Marketing > Marketing Materials-Corporate > Brand Guidelines and Logo.

Douglas Elliman Master logo

COLOR

Philosophy Our palette is comprised of four bold and sophisticated colors to create a consistent visual signature that reflects our expertise. Our primary colors of Crisp White and Blue Black serve as a solid foundation for our key color, Elliman Blue, which is used with restraint as an accent. Elliman Gray is a supporting color primarily for copy, but may sub for Blue Black in cases where it is more harmonious with the imagery being used.

Crisp White

PRINT: 0 / M 0 / Y 0 / K 0 DIGITAL: R 255 / G 255 / B 255 DIGITAL: HEX #FFFFFF DE Blue Black

PRINT: C 100 / M 88 / Y 0 / K 6 DIGITAL: R 16 / G 11 / B 40 DIGITAL: HEX #100B28 DE Blue

PRINT: C 79 / M 2 / Y 14 / K 7 DIGITAL: R 0 / G 156 / B 189 DIGITAL: HEX #009CBD New Elliman Gray

PRINT: C 77 / M 62 / Y 31 / K 47 DIGITAL: R 50 / G 55 / B 68 DIGITAL: HEX #100B28

TYPOGRAPHY

Douglas Elliman Branding Fonts

Euclid Circular Saint Colombe

Approved Digital Fonts