CoffeeTalk’s 2018
MEDIA KIT for coffee industry professionals
CoffeeTalk Media Publications
CoffeeTalk has been a trailblazer in marketing for
needs. We then identify your competitive advantages
the coffee industry. With a website established
and craft your message a way that is meaningful to
your clients. Let us help you build your brand and truly
industry. CoffeeTalk is the highest ranked web property
connect with your current and new customers. You can
both in the United States and globally according to
be confident you are reaching your target market with
Amazon’s Independent Web Ranking Company, Alexa.
the #1 visited Coffee Trade Publication on the planet!
Our passion knowledge and excellence in both
Let us introduce you to our vast network of
marketing and coffee is demonstrated by our
coffee professionals built over the last 22 years
⋆3 ABOUT numerous activities and industry involvement.
WHO WE ARE
of service in this industry and help give you
⋆
CoffeeTalk Media, and its portfolio of products including CoffeeTalk Magazine, is the leading editorial source for news and developments in the business of coffee. With a staff of dedicated professionals, CoffeeTalk is widely considered the most important and complete independent media provider of information about all aspects of the coffee world – from crop to cup.
4
an authoritative voice in the industry.
CoffeeTalk treats you like family and provides a full ad agency at your disposal including free ad design and
How to
Our job is to make your job easier!
coffeetalk.com
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Buyers Guide 2018 INTERNATIONAL
2016
company/coffeetalk-magazine
by Email:
info@coffeetalk.com
coffeetalkmag
Owner/Publisher/Advertising
Managing Editor
⋆6 NATIONAL CIRCULATION CONT.CIRCULATION
5
Monthly Combined Impressions: 125,000+
Laurie Veatch Ad Art & Accounting
Industry Involvement
12%
Coffee Fest
2,896
West Coast
1,385
South West
2,226
NCA South East
Presenter Exhibitor Hall of Fame Member
2013 Convention Committee Chair Centennial Conference Viral Marketing Committee
Monthly Print Circulation: AWARDS 12,000+ Best New Product Digital Issue Views Last Year: 225,000+ PLUS BONUS DISTRIBUTION AT 21 MAJOR TRADE SHOWS & CONFERENCES IN 2017!
Shane Gillispie
NAMA
Marcus Fellbaum Midwest
Origin Trip Organizers & Coffee Educators Trade Show Sponsor
Print Designer CQI Mountain/Central
Women’s Leadership Program Graduate
Board Member
15+ Years for Songbird Foundation, IWCA, Grounds for Health, Cup for Education & CoffeeTalk Foundation
Supporter of
Cafe Fememino, Coffee Kids, Cup for Education, Grounds for Health, IWCA, Rain Forest Alliance, and many more
Alaska/Hawaii International
Publisher Kerri Goodman
⋆ 7 spread across the globe in more CALENDAR ⋆ 10 TESTIMONIALS ⋆11 Our readers, than 70 Buyers Guide Bev Biz Cups Single Serve International Buyers Guide Expanding your Lids and Other Brewing Method Showcase countries, are 34% female and 66% male. However the Beverage Options Disposable Products • Distributed at 21 Trade Major : Shows and Conferences • Specialty Coffee Association : : majority of our print readers (93%) are located •in North of America Annual Over 2000 listings, each • International Restaurant and • National Coffee Association Exposition verified for accuracy Foodservice Show Annual Conference • NAMA One Show America. All print advertisers are 33% Coffee Retailer 7% Allied/Industry 3% • The Distributors 6,423 PowerPress most complete and • Coffee Fest • Natural Products Expo West accurate Buyers Guide Professionals in the industry included free of charge in our digital President, Asean Corporation 24% Coffee Roaster 5% Foodservice <1% JANUARY Other FEBRUARY MARCH APRIL 6,247 Daily Dose Wholesaler/Retailer monthly magazine andDirectors we offer Kerri, (the publisher) seems to know everyone in the industry, and 23% Office Coffee 4%publications Quick Serve 24,335 CoffeeTalk Digital Magazine three other digital in NAMA Chain Headquarters is a tireless worker, who is always Packaging Brewing Giving Back Roasting weekly or daily versions guaranteeing Exploring Packaging and Water Quality, The Annual Making Winning & We feel is there for her Tools clients. Possibilities Factors for Success a Difference Ezine Technology has been and will continue to be active audience engagement. : : Non-Profit Organizations :
READERSHIP DEMOGRAPHICS
InfusionCon 2012
Ultimate Marketer Award
DIGITAL SUBSCRIBERS
bonus distribution at
bonus distribution at
bonus distribution at
Buzz Chandler (SEATTLE)
(NYC)
(LAS VEGAS)
(NASHVILLE)
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bonus distribution at
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JUNE
Power Press, Operations Coffee Fest NY 2012
Operational Excellence, A How-To Guide
Best New Product
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(PORTLAND)
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FOR MONTHLY SPECIALS, Printed every January, mailed It's free to get listed, as long to roaster, retailer and industry as your company sells to other EMAIL KERRI@COFFEETALK.COM buyers and distributed at industry companies. Click the link above trade shows around the world. and get your free listing today!
Technology Technolgies to Maximize Profits
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• National Coffee Association
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present profiles of current projects and invite our readers to help make a difference in our industry and around the globe. JULY
• SCAA Roasters Guild Retreat a very good on-going investment • Western Foodservice Show of our marketing dollars into the coffee and tea industry. AUGUST
Peyser Sustainability RickLeadership Recycle, Reuse, Renew bonus distribution at : • International Motel/Hotel Restaurant Show (NYC)
Senior Relationship Manager, LWR The Annual State of the Industry Ezine
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TestimonialsContact
Editorial Calendar Total Print
DistinguishedCountries Publisher Award ⋆
Kerri Goodman
9
Justin Goodman
North East
Licensed Q-Grader
⋆
2,644 CoffeeTalk is the only industry trade journal focusing on the21% SCAA Presenter entire supply chain from crop to cup with in-depth editorial 1,511 Proud Volunteer, Committee Member, Chair and Co-Chair SCAA coverage throughout. Our readership specifically targets Committees 15+ Years Brand & Identity Manager Director Educational Publishing the SCAA Roaster’s1,007 owners, managers and buyers and after 20 years, our Sponsor ofGuild Retreat circulation continues to grow. Where our competitors boast 126 18% 15,600 digital views per year our early entry into the digital 755 11%us a hugeSpecialty Power Press, realm has given Coffeeand our competitive advantage impressions consistently top 125,000 12,591 +in 70per month! SCAA 2012 combined Association of America 1%
Monthly Digital Issue Views: 21,000+
Searchable Online yellowpages.coffeetalk.com
PRINT SUBSCRIBERS
Circulation 8%
23%
The most complete and accurate listing of vendors and suppliers to coffee houses, restaurants, foodservice, and coffee service operators in the world.
INVOLVEMENT
⋆
Libby Smith
Used by over 50,000 Buyers
13
Circulation Continued Kerri Goodman
206.795.4471
• Essential Daily Source of Coffee News Online
• Read by Roasters, Retailers, and Allied Vendors in over 70 countries
coffeetalkmag
by Phone:
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⋆
25525 77th Ave SW Vashon, WA 98178
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coffeetalk . com
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BUYERS GUIDE
in 1994, our digital presence continues to lead the
ctMAGAZINE
12
About Us
of contents
updates. Our first job is to listen to your goals and
⋆
F
rom our beginnings back in the early 1990s,
MEDIA PORTFOLIO
TableWho We Are
Associations
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F
rom our beginnings back in the early 1990s,
updates. Our first job is to listen to your goals and
CoffeeTalk has been a trailblazer in marketing for
needs. We then identify your competitive advantages
the coffee industry. With a website established
and craft your message a way that is meaningful to
in 1994, our digital presence continues to lead the
your clients. Let us help you build your brand and truly
industry. CoffeeTalk is the highest ranked web property
connect with your current and new customers. You can
both in the United States and globally according to
be confident you are reaching your target market with
Amazonâ&#x20AC;&#x2122;s Independent Web Ranking Company, Alexa.
the #1 visited Coffee Trade Publication on the planet!
Our passion knowledge and excellence in both
Let us introduce you to our vast network of
marketing and coffee is demonstrated by our
coffee professionals built over the last 22 years
numerous activities and industry involvement.
of service in this industry and help give you an authoritative voice in the industry.
CoffeeTalk treats you like family and provides a full ad agency at your disposal including free ad design and
How to
Find us
by Mail:
25525 77th Ave SW Vashon, WA 98178
Our job is to make your job easier!
coffeetalk.com coffeetalkdailydose coffeetalkmag
by Phone:
206.795.4471
company/coffeetalk-magazine
by Email:
info@coffeetalk.com
coffeetalkmag
About Us
CoffeeTalk Media, and its portfolio of products including CoffeeTalk Magazine, is the leading editorial source for news and developments in the business of coffee. With a staff of dedicated professionals, CoffeeTalk is widely considered the most important and complete independent media provider of information about all aspects of the coffee world â&#x20AC;&#x201C; from crop to cup.
Who We Are Kerri Goodman
Libby Smith
Laurie Veatch
Justin Goodman
Shane Gillispie
Marcus Fellbaum
Owner/Publisher/Advertising
Brand & Identity Manager
Managing Editor
Director Educational Publishing
Ad Art & Accounting
Print Designer
Monthly Combined Impressions: 125,000+ Monthly Digital Issue Views: 21,000+ Monthly Print Circulation: 12,000+ Digital Issue Views Last Year: 225,000+ PLUS BONUS DISTRIBUTION AT 21 MAJOR TRADE SHOWS & CONFERENCES IN 2017!
Circulation
CoffeeTalk is the only industry trade journal focusing on the entire supply chain from crop to cup with in-depth editorial coverage throughout. Our readership specifically targets owners, managers and buyers and after 20 years, our circulation continues to grow. Where our competitors boast 15,600 digital views per year our early entry into the digital realm has given us a huge competitive advantage and our combined impressions consistently top 125,000 per month! Our readers, spread across the globe in more than 70 countries, are 34% female and 66% male. However the majority of our print readers (93%) are located in North America. All print advertisers are included free of charge in our digital monthly magazine and we offer three other digital publications in weekly or daily versions guaranteeing active audience engagement.
Circulation Continued NATIONAL CIRCULATION 8%
23%
PRINT SUBSCRIBERS
12%
21%
2,896
West Coast
1,385
South West
2,226
South East
2,644
North East
1,511 Midwest 1,007 Mountain/Central
18%
11%
126 Alaska/Hawaii 755 International
globelocation+in 70 Countries
1%
READERSHIP DEMOGRAPHICS
12,591
Total Print
DIGITAL SUBSCRIBERS
33% Coffee Retailer
7% Allied/Industry
3% Distributors
6,423 PowerPress
24% Coffee Roaster
5% Foodservice
<1% Other
6,247
23% Office Coffee
4% Quick Serve
Wholesaler/Retailer NAMA
Professionals Directors
Chain Headquarters
Daily Dose
24,335 CoffeeTalk Digital Magazine
Power Press, SCAA 2012
Specialty Coffee Association of America
Best New Product
Distinguished Publisher Award
InfusionCon 2012
Power Press, Coffee Fest NY 2012
Ultimate Marketer Award
Best New Product
Associations 2017
Industry Involvement
Coffee Fest
Presenter Exhibitor Hall of Fame Member
SCAA
Presenter Proud Volunteer, Committee Member, Chair and Co-Chair SCAA Committees 15+ Years Sponsor of the SCAA Roaster’s Guild Retreat
⋆
Publisher Kerri Goodman
NCA
2013 Convention Committee Chair Centennial Conference Viral Marketing Committee
NAMA
Origin Trip Organizers & Coffee Educators Trade Show Sponsor
CQI
Women’s Leadership Program Graduate
Licensed Q-Grader Kerri Goodman
Board Member
15+ Years for Songbird Foundation, IWCA, Grounds for Health, Cup for Education & CoffeeTalk Foundation
Supporter of
Cafe Fememino, Coffee Kids, Cup for Education, Grounds for Health, IWCA, Rain Forest Alliance, and many more
Buyers Guide International Buyers Guide • Distributed at 16 Trade Major Shows and Conferences • Over 2000 listings, each verified for accuracy • The most complete and accurate Buyers Guide in the industry
Beverages YOUR BEVERAGE MENU
Editorial Calendar
Are You Out of Date?
Disposables
Single Serve
Know Your Options
Exploring the New Options
bonus distribution at :
bonus distribution at :
CUPS LIDS AND STRAWS, OH MY!
• • • • •
Intl Restaurant & Foodservice Show Coffee Fest (BALTIMORE) Natural Products Expo West NCA Annual Convention NAMA One Show
SINGLE SERVE SHOWDOWN
• SCA Global Specialty Coffee Expo (SEATTLE)
JANUARY
FEBRUARY
MARCH
APRIL
Packaging
Brewing
Giving Back
Roasting
How do You Wrap it up? bonus distribution at :
BREWING BROUHAHA
How to Get the Best Brew
The Annual Making a Difference Ezine
ROASTERS’ FOCUS
What’s New? What’s Hot?
• National Restaurant Show
bonus distribution at :
MAY
JUNE
JULY
AUGUST
Operations
Technology
Sustainability
Leadership
bonus distribution at :
bonus distribution at :
• International Motel/Hotel Restaurant Show (NYC) • NAMA Coffee, Water & Tea Show
Views and opinions from Industry leaders across the market segments on the past and future of the Specialty Coffee Industry.
OCTOBER
NOVEMBER
DECEMBER
RETAIL OPERATIONS
Enhancing Your Store Options bonus distribution at :
• Coffee Fest (LOS ANGELES) • PCCA Annual Conference
SEPTEMBER
• Coffee Fest (DENVER) • World Tea Expo • Summer Fancy Food Show
Keeping Up in a Rapidly Changing World • National Coffee Association Fall Coffee Summit
Profiling Non-Profit Organizations’ current projects that are making a difference in the Specialty Coffee World, and inviting our readers to show support.
Expanding Your Business While Protecting our World
bonus distribution at :
• Western Foodservice Show
The Annual State of the Industry Report
Testimonials
Buzz Chandler
Roger Stewart
Ron DeMiglio
Kerri, (the publisher) seems to know everyone in the industry, and is a tireless worker, who is always there for her clients. We feel is has been and will continue to be a very good on-going investment of our marketing dollars into the coffee and tea industry.
Kerri has great contacts in the coffee industry and has helped NAMA with business articles and research. Kerri is a good organizer and is great to work with.
In my 20 years of specialty coffee involvement, I have never seen a more tireless advocate for the independent coffee businessperson as well as the underrepresented elements of the coffee industry.
President, Asean Corporation
Vice President of Sales, Holiday House
Ron Hill
President, OTB Packaging, LLC
Rick Peyser
Senior Relationship Manager, LWR I had the opportunity to check out the Making a Difference issue. This is such terrific work, and gives me, and I’m sure other readers, real reasons for hope. It is so encouraging to read about the wonderful work that is taking place in our industry to support coffee farming families and communities. I am grateful for the support you guys have provided.
You offer ‘hands-free’ solutions to the small suppliers like OTB who are, for the most part, ‘unencumbered by subordinate staff!’ Your support is appreciated.
Linda Smithers Director, Daterra
Dependable, fair, creative—a person who provides more value than expected when you work with her. Kerri has a skill set that is rare.
President, EkoBrew Brands
CoffeeTalk Media Publications
ctMAGAZINE
ctNEWS
coffeetalk . com
coffeetalk . com / news
Print Ad rates start at $325 monthly • Monthly Magazine in Print and Digital Flipbook • Read by Roasters, Retailers, and Allied Vendors in over 70 countries • Succinct & Relevant Industry News & Features • Respected Editorial Covering the Entire Supply Chain for more than 20 Years
Banner Ad rates start at $325 monthly • Essential Daily Source of Coffee News Online • 7,000+ Opted-In Industry Subscribers • Banner Advertisements starting at just $325/month
Buyers Guide 2018 INTERNATIONAL
Used by over 50,000 Buyers
The most complete and accurate listing of vendors and suppliers to coffee houses, restaurants, foodservice, and coffee service operators in the world.
Searchable Online
Printed
Get Listed Free
Updated every 24 hours, we have thousands of listings in over 100 different categories Search by name, city, state, category, or any combination.
Printed every January, mailed to roaster, retailer and industry buyers and distributed at industry trade shows around the world.
It's free to get listed, as long as your company sells to other companies. Click the link above and get your free listing today!
yellowpages.coffeetalk.com
and mailed every January
coffeetalk.com/submit-listing
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