Media
Kit 2020
About CoffeeTalk From our beginnings back in the early 1990s, CoffeeTalk has been a trailblazer in marketing for the coffee industry. With a website established in 1994, our digital presence continues to lead the industry. CoffeeTalk is the highest ranked web property both in the United States and globally according to Amazon’s Independent Web Ranking Company, Alexa.
Who we are
Our passion, knowledge and excellence in both marketing and coffee is demonstrated by our numerous activities and industry involvement. CoffeeTalk treats you like family and provides a full ad agency at your disposal including free ad design and updates. Our first job is to listen to your goals and needs. We then identify your competitive advantages
Kerri Goodman
Owner/Publisher
Advertising
Laurie Veatch Administrative Director
and craft your message a way that is meaningful to your clients. Let us help you build your brand and truly connect with your current and new customers. You can be confident you are reaching your target market with the #1 visited Coffee Trade Publication on the planet! Let us introduce you to our vast network of coffee professionals built over the last quarter century of service in this industry and help give you an authoritative voice in the industry.
Our job is to make your job easier!
Justin Goodman Marcus Fellbaum Art Director
Print Designer
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Circulation Facts & Figures CoffeeTalk is the only industry trade journal focusing on the entire supply chain from crop to cup with in-depth editorial coverage throughout. Our readership specifically targets owners, managers and buyers and after 20 years, our circulation continues to grow. Where our competitors boast 15,600 digital views per year our early entry into the digital realm has given us a huge competitive advantage and our combined impressions consistently top 125,000 per month! Our readers, spread across the globe in more than 70 countries, are 34% female and 66% male. However the majority of our print readers (93%) are located in North America.
Plus Bonus Distribution
Digital Issue Views Last Year
Monthly Digital Issue Views 21,000+
225,000+
Monthly Combined Impressions 125,000+
Monthly Print Circulation 12,000+
At all major coffee/foodservice related trade shows in 2020!
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Circulation Maps & Numbers NATIONAL CIRCULATION
PRINT SUBSCRIBERS
7%
26%
11%
15%
16%
13%
globelocation+in 70 Countries
1%
2,947
West Coast
1,452
South West
1,867
South East
1,766
North East
1,298
Midwest
897
Mountain/Central
157
Alaska/Hawaii
625
International
500
Trade Show Distribution
11,509
Total Print
READERSHIP DEMOGRAPHICS
DIGITAL SUBSCRIBERS
31% Coffee Retailer
4% Allied/Industry 3% Distributors Professionals
44,000+ Total Digital Subscribers
28% Coffee Roaster
4% Foodservice
<2% Other
25% Office Coffee
3% Quick Serve
Wholesaler/Retailer NAMA
Directors
Chain Headquarters
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Editorial Calendar
International B everages Vendor Directory & Disposables ANNUAL BUYERS GUIDE
Vendor Directory Issue
• Distributed at all Major Trade Shows and Conferences
STREAMLINING YOUR BEVERAGE MENU & DISPOSABLE PRODUCTS ROUNDUP
Winter Issue
• Over 2000 listings, each verified for accuracy
bonus distribution at: • Coffee Fest (new york)
• The most complete and accurate Buyers Guide in the industry
• Intl Restaurant & Foodservice Show • Healthy Food Expo
Giving Back
R oasting & Healthy Food
Making a Difference Issue
Summer Issue
THE ANNUAL MAKING A DIFFERENCE EZINE Profiling Non-Profit Organizations’ current projects that are making a difference in the Specialty Coffee World, and inviting our readers to show support.
Brewing & Single Serve
COFFEE BREWING TECHNOLOGIES & SINGLE SERVE OPTIONS
SCA/NAMA ONE Issue
bonus distribution at: • SCA Global Specialty Coffee Expo (portland)
P ackaging & Water
PACKAGING SOLUTIONS & WATER QUALITY AND ITS IMPLICATIONS
Spring Issue
bonus distribution at: • Coffee Fest (indianapolis) • National Restaurant Show
• The NAMA Show 2020
• NCA Annual Convention
ROASTING ADVANCES & HEALTHY FOOD FOCUS
bonus distribution at: • SCA Roasters Guild • Coffee Fest (los angeles) • Western Foodservice Show • Pack EXPO
T echnology & Sustainability TECHNOLOGICAL ADVANCES CHANGING OUR INDUSTRY & CREATING A SUSTAINABLE FUTURE
Fall Issue
bonus distribution at: • NAMA Coffee, Tea & Water
Leadership & the industry THE ANNUAL STATE OF THE INDUSTRY REPORT
State of the Industry Issue Views and opinions from Industry leaders across the market segments on the past and future of the Specialty Coffee Industry.
• Healthy Food Expo
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Print Rates & Specs Full 10.5 14” x
.25” Bleed 1 x $3325 4 x $3165 6 x $2845 8(Netx $2725 Rate) 147 sq Inches
1/6 V: 2.7197
x 6.3125” H: 5.8333 x 3.0313” 1 x $1375 4 x $1312 6 x $1187 8(Netx $1054 Rate) 17.63 sq Inches
2-Page Spread 21 x 14” .25” Bleed 1 x $6125 4 x $5825 6 x $5225 8(Netx $5075 Rate) 294 sq Inches
1/2 V: 4.3125
1/3 V: 2.7197
(Net Rate) 55.79 sq Inches
(Net Rate) 35.91 sq Inches
x 12.875” H: 8.875 x 6.3125” 1 x $2325 4 x $2215 6 x $1995 8 x $1675
1/8 V: 2.0313
x 6.3125” H: 4.3125 x 3.0313” 1 x $1275 4 x $1217 6 x $1112 8(Netx $854 Rate) 12.93 sq Inches
x 12.875” H: 5.8333 x 6.3125” 1 x $1975 4 x $1882 6 x $1697 8 x $1584
V: 2.0313 x 4.6719” H: Upon Request 1 x $850 4 x $837 6 x $762 8(Netx $624 Rate) 9.49 sq Inches
1/4 V: 2.0313
x 12.875” H: 4.3125 x 6.3125” 1 x $1775 4 x $1682 6 x $1527 8(Netx $1324 Rate) 26.67 sq Inches
Center Spread 21 x 14” .25” Bleed 1 x $7625 4 x $7250 6 x $6875 8(Netx $6500 Rate) 294 sq Inches
Notes
• Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com 6
Digital Mailings Daily & Weekly Options to suit your advertising needs
Daily Dose #1 Source of Relevant coffee news (4x per Week | 5,000+ Opt-in Subscribers)
D1
This eNewsletter goes out 4 times a week (Monday thru Thursday) to over 5,000 of our most news-thirsty opt-in subscribers! Our daily articles include content created by our publishing team as well as content sourced
Daily Dose banner advertising is the
from our new national news syndication
choice for those looking for the highest
partner that allows us to share top stories from
frequency of dedicated reader.
thousands of news sources across the globe!
CoffeeBuzz Weekly offers an expansive audience every Friday.
Banner Specs Email art to laurie@coffeetalk.com
D2
D1 (Leaderboard) $1000 D2 (Leaderboard) $850 D3, 4 & 5 (Medium) $500
Weekly Buzz Only the top stories of the week (1x per Week | 25,000+ Opt-in Subscribers)
We allow the following IAB ad size orders to be placed:
This eNewsletter goes out each Friday to
• IAB MEDIUM RECTANGLE: 300x250
our opt-in subscriber list of 25,000+ readers!
• IAB LEADERBOARD: 720x90
CoffeeTalk editors aggregate the hottest topics
• IMPORTANT: Please send your ad at 200% these specs to ensure it remains crisp on retina display monitors
from the week including content created by
• JPG Format, less than 175kb • IAB format ads can be scaled for different monitor resolutions (ratio will be preserved)
300x2 5 0
720x90
D3 D4 D5
our publishing team as well as content sourced from our new national news syndication partner that allows us to share top stories from thousands of news sources across the globe!
D1 (Leaderboard) $1500 D2 (Leaderboard) $1250 D3, 4 & 5 (Medium) $750
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Coffee Buzz Web CoffeeBuzz Web Banner Ad rates start at $325 monthly
L1
coffeetalk.com/news
C1
• Essential Daily Source of Coffee News Online
R1
• 40,000+ monthly digital subscribers • Over 225,000 digital issue views per year • Banner Advertisements starting at just $325/month
Sidebar Center Sidebar Column Placements Center Column Placements Placement Home Buzz Placement Home Buzz L1/R1 L2/R2 L3/R3 L4/R4 L5/R5 300x2 5 0
$1275 $1275 C1 $925 $925 C2 $700 $700 C3 $550 $550 $325 $325
$1580 $1580 $1025 $1025 $925 $925
L2
R2
7 2 0x 9 0
L3 8
Contact Get in touch
Kerri Goodman
Publisher/Owner kerri@coffeetalk.com
Mailing Address 25525 77th Ave SW Vashon, WA 98070
Social coffeetalkdailydose
coffeetalkmag company/coffeetalk-magazine
Subscribe
coffeetalk.com/subscribe
Current Specials kerri@coffeetalk.com
Thank you for supporting us! FEATHER