The Business Review - October 2012 Issue

The Business Review October - December 2012

In This Issue....

K.N.I. Jacksonville Business Expo Page 8

Move it or say Goodbye To your Dream Page 4

Create your own media Page 7

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ote from the Editor

My favorite time of year is approaching! I just love the fall season, the color changes, the drop in temperature and of course my favorite holiday Thanksgiving. I wanted to take a moment and give thanks to all of our wonderful readers and members. I wish all of you a very happy holiday season!

This last issue of 2012 has some great articles about keeping your goals in mind. Our Membership drive for Kerry’s Network will be coming to an end on December 31st, so if you want to take advantage of the discount for a basic membership now is the time to register on the website. We have added a great new benefit for those of you who are seeking more publicity, our media directory is available to premium members only. The media directory lists online radio, video shows and publications and includes their submission guidelines and you can easily submit your entries through our website. Don’t forget to check out our Member to Member discount page and if you haven’t received your membership card yet please contact the office.

Enjoy this issue of The Business Review!

Wishing you continued success, Kerry Heaps

Picturesque settings in the Spanish valleys.

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Danielle Williams, Mickler’s Pest and Lawn Service Amy Pope, Link Staffing Paula Rhoden, Comcast Business Class Laura Elliott, AGLA Liliane Hakim, Liliane Hakim Photography Danielle Williams, Sage Payment Solutions

We are so glad you are part of our organization!

Interested in being booked as a speaker? Kerry’s Network Premium Membership includes:

Ÿ Opportunities to be booked as a speaker at our local chapter locations and to be part of our “speaking for referrals” program, getting booked locally. Ÿ Access to our media directory.

You’ll have access to Internet based radio talk shows, video shows and publications. All of their requirements and how to submit your information in one click!

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ove it or say goodbye to your dream

Starting something new, even if in your best interest, can be overwhelming and detrimental.

Overwhelming, because the unfamiliar is known to cause pangs of anxiety, stress, along with uncertainty as to how to get 'it' done before you even begin. By not taking action on a goal that could have a positive effect on your success could be detrimental to your future.

Think of a time when you were challenged doing something that was outside your comfort zone. A challenge that had you stretch your imagination and test your abilities. Did you immediately dig in and rise to the occasion or did you fret over it before you even got started?

Most people do get overly anxious when aiming to fulfill a vision for something better or with goals aimed toward their bigger

By: Theresa Maria Napa

dream.

The in between of a 'big dream' and realizing its outcome is a mystery full of goals and variables.

And the bigger the dream the more likely excuses will surface. The initial steps in executing a dream usually starts with something you already are familiar with.

But when it gets past the initial steps to learning new skills, making time for the necessary learning curves, and putting into practice habits to facilitate success, things can go sour with excuses that stall the outcome you want.

In Wayne Dyer’s book Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits he writes that people use excuses as an explanation for staying the same.

Think about something you want to improve, whether in your career, health, income or whatever is important to you.

It is something that keeps being brushed

aside for less important activities such as spending too much time on the Internet, chatting in the workplace, watching too much TV, or whatever distracts you from reaching your intended goal.

Let’s use exercising as a metaphor for a goal.

You want to exercise more. You understand exercising would be better for your health, your looks, and give you more energy, but you can’t seem to fit it in your schedule. You fret about not doing it.

Promising yourself over and over again you will start exercising, only to disappoint yourself again. This goes on continuously until you either get past inertia or until circumstances, such as poor health, show up to motivate you. Maybe you just keep up the self-defeating promises to the extent you drop the idea of exercising.

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Excuses are overflowing and inertia has taken over!

According to Isaac Newton’s first law of motion a body moving uniformly will remain moving in a straight line unless it is acted upon by some outside force.

Similarly, a body that is at rest will remain at rest unless acted upon by an outside force. The word inertia comes from Latin and literally means laziness '.

Things that have inertia are lazy.

Lazy things like to keep doing what they are already doing.

One doesn’t like to think of oneself as lazy, especially when most people are in the midst of doing, doing, and doing more; complaining about not having enough time to get things done at work and home. I even put myself to the test recently when I noticed I wasn’t motivated in following through on some new ideas and programs to develop my business.

I thought maybe I was lazy!

For a week I kept a journal recording activities of both my business and personal life. The results were I wasn’t lazy! However, most of the items were tasks that were already in motion.

They were familiar and didn’t require much creativity or research.

And that is the nucleus of the matter! I was not taking initiative in developing the next steps to building my business, which meant producing new programs, learning new habits/skills, and letting go of ineffective practices. I was in a state of inertia. I was producing from my comfort zone.

To be in the state of inertia (laziness) that limits what you are meant to do and dream of becoming is detrimental to you well being, career, and financial success. It is leading a life that is primarily reactive rather than proactive. Underneath the lack of motivation often is fear of not being good enough, not having the right skills, not enough time or money or other negative, limited beliefs. My belief was that I was lazy. And the truth was I wasn’t lazy doing the familiar, but lazy putting into practice new habits and skills.

I now have a deeper understanding about inertia. With this deeper knowledge from the inside out, it added fuel to

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ove it....

Continued....

my saying 'yes' to actions that require moving up the ladder of my big dream rather than finding excuses.

I was doing the familiar and as Will Rogers said: "Even if you are on the right track, you’ll get run over if you just sit there." · What can you do to gain momentum and feel inspired on your 'big dream' that you know would make a difference toward your success? · What excuses are you making for inertia? · How working?

is

You already have untapped potential, talents and capabilities.

But without movement they will stay in a motionless state. Albert Einstein said: "Nothing happens until something moves." Keep moving by listening to your heart. It beats with intuition and wisdom.

"We are not in a position in which we have nothing to work with.

We already have capabilities, talents, direction, missions, and callings." - Abraham H. Maslow Excellent sea view from the Costa Del Renta.

that

· What is it cost­ ing you?

P.S. Be the force to get past inertia and anything is possible.

· Are you choos­ ing a mediocre life or one you are meant to have?

Copyright © TheresaMaria Napa. All rights reserved.

To reach the success and leadership you desire, it is important to grow from the inside out and recognize inertia for what it is.

Theresa-Maria ("TM") Napa, CPCC, LOACC - owner of Right Track Coaching - is a certified professional coach, speaker, and author. She specializes in working with achievers who seek a more effective way to reach the career success they dream of and developing their leadership skills doing what they love. You will gain a competitive edge through her coaching process and programs. Her background includes vice president of operations, director of marketing & administration, and small business owner.

For more information visit www.righttrackcoaching.c om

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Get away from it all in this excellent location.

Create your own Media, start your own radio show!

Almost three years ago I started my own business talk radio program on Blog Talk Radio. I started out interviewing a different guest every Thursday at 10 AM for a period of thirty minutes and gradually worked up to doing a daily show during the week days for one hour. At this point I had four co-hosts for the show in addition to myself, something you may want to consider if you decide on a daily show format.

I met a lot of great business contacts during this time and even made a little income. Even though I no longer host a daily program I still promote our past episodes and promote my company at the same time.

Since I started my show back in 2009, there are other Internet talk radio stations that have popped up. The only one I would recommend is Blog Talk Radio.

They have been in business a long time, the customer service department is great and they are consistently improving their level of services. They have several levels to choose from, some include advertising.

If you are contemplating having your own show, I would recommend that you take some time to answer the following:

. What type of show are you going to host, a business show, health and fitness, etc? . Do you want to have guests on your show? If so, how often? . What will be the frequency of your show, daily, weekly, twice a month? . How long will the show last, thirty minutes, an hour? . Do you want to generate revenue with the show? . Do you want to host the show yourself or hire a professional? . What can listeners expect from your show, is it going to be opinion based, informational, etc.? . What’s your budget for advertising and hosting fees?

Answering these questions will give you a good start on getting your show up and running.

Don’t feel that you need to have a lot of money to get started, I started with no money and built the show over time.

By: Kerry Heaps, Author of Marketing Ideas that make $en$e. This article is an exert from the book. The book can be purchased through Kerry’s personal site. www.kerryheaps.com

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On

iva las illas

December 6th.....

Stop what you’re doing!

Tickets are on sale in advance only on our site. $5 includes: ŸGift Bag. ŸMeet & Greet for new members. ŸComplimentary issue of the Business Review. ŸNetworking opportunities. ŸParticipate in giveaways!

Join us for networking at the Jacksonville Business Expo!

Hosted by: Kerry’s Network, Inc. 8