06
COMMUNicate
As I explained in my opinion paper design is a great tool in communicating complex ideas. It allows us to simplify a problem making it more understandable to the general public. Through reading my book I’ve developed a deeper understanding of the different forms design can take in communicating these ideas. A prime example the book uses is “Together+”, a project that addresses xenophobia in Johannesburg, South Africa. The campaign focuses on the communication of diversity as a positive social outcome.
They created a variety of materials, but the thing that stuck out to me most was the children’s book they developed, which was distributed to South African elementary schools. The story portrays the message of unity through diversity. In addition to creating the book, supplementary finger puppets, made by unemployed mothers, were created to support the instructor. This campaign shows how design in the form of story can be used to open up a difficult conversation in a positive and refreshing light.
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