1 minute read
REFERENCES
from Design for Good
As I explained in my opinion paper design is a great tool in communicating complex ideas. It allows us to simplify a problem making it more understandable to the general public. Through reading my book I’ve developed a deeper understanding of the different forms design can take in communicating these ideas. A prime example the book uses is “Together+”, a project that addresses xenophobia in Johannesburg, South Africa. The campaign focuses on the communication of diversity as a positive social outcome.
COMMU - Nicate
Advertisement
They created a variety of materials, but the thing that stuck out to me most was the children’s book they developed, which was distributed to South African elementary schools. The story portrays the message of unity through diversity. In addition to creating the book, supplementary finger puppets, made by unemployed mothers, were created to support the instructor. This campaign shows how design in the form of story can be used to open up a difficult conversation in a positive and refreshing light.
references
Berman, D. B. (2009). Do Good Design: How Design Can Change Our World.
Better Than New. (n.d.). Retrieved October 23, 2019, from. Emily Ludolph. (2019, September 17). When Activists Use Art: A Masterclass in Messaging from Bonnie Siegler.
Lisa Richardson. (2017, June 17). How the Worn Wear Program Will Make You Love Your Old Gear.
Margolin, V. (n.d.). Graphic design education and the challenge of social transformation. (A. G. Bennett & O. Vulpinari, Eds.) Graphic design education and the challenge of social transformation(Vol. 11, pp. 104–106). International Council of Graphic Design Associations.
Morley, M. (2017, April 26). What Design Can Do: Spark Social Change. Nelson, H. G., & Stolterman, E. G. (2003). The design way: intentional change in an unpredictable world: foundations and fundamentals of design competence.
Papanek, V. J. (1972). Design for the real world: human ecology and social change.
Pedersen, B. M. (2016). Building Community Power.
Powell, D. (2014, June 25). The Business of Social Design: Rethinking Model and Method. Dmi Review. doi: https://doi. org/10.1111/drev.10283
Resnick, E. (2016). Developing citizen designers. New York: Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc.
Zax, D. (2014, September 26). Why This Patagonia Designer Still Loves His Job After 17 Years.
