Three Typeface Specimens

Page 1

t he

FAC E of

bodoni miller futura



the three

TYPEFACE SPECI M E NS of bodoni miller futura

by Kevan D’Agostino


DEL

PERFEZIONE VOLUME PRIMO

Bodoni is a Modern typeface, designed in 1798 by one of the most prolific type designers of all time, Giambattista Bodoni. He was meticulous in the design and print quality of his publications and produced under the patronage of the Duke of Parma. Although most designers dedicate their lives to creating several typefaces, Bodoni spend his entire life refining and expanding the range of his single typeface. Bodoni’s serifs are both f lat and unbracketed and the font is recognized for it’s modern style that consisted of a vertical stress and thin hairlines. Bodoni believed in plenty of white space and therefore descenders are long. Some of its other characteristics are it’s upped top serifs on b,h,l, top & bottom serifs on C, vertical tail of Q, small upper bowl of g and the large ball terminal of c.

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BODONI di

GIAMBATTISTA BODONI

PAR M A progettato da uno dei type designer pi첫 prolifici di tutti i tempi

1798


boston, massachusetts, saturday, may 22, 1822 no. 43

at

Fon t -Bu r e au

design ed i n 1997

M AT T HE W CA RT ER

BY

MILLER

ba sed on t he scotch rom a n st y l e .

vol 3


M

a feature of the originals; The Miller fam-

Miller Text Roman Miller Text Roman

Miller Text Italic SC

Miller Text SC

Miller Display Italic

Miller Display Roman

Miller Display Italic SC

Miller Display Roman SC

family & weights

Book, Web and Corporate use.

is recommended for Newspaper, Magazine,

Cyrus Highsmith. Among other uses, Miller

the Font Bureau's Tobias Frere-Jones and

developed by Carter with the assistance of

Solidity of Construction, Excellence of Workmanship

ade

Lorillards Climax Plug

r.u that aware

Hearing a red tin tag, that Lorillard's Rose Leaf fines cut, that Lorillard's navy clippings, and that Lorilard's Sauf 's are the best and cheapest, quality considered? say yes, come have a grand old chew.

gr

Lorillard

l im a

1766 Street Warerooms, 3 West 14 Street, n.y.

the best now made

ing Pianists and Musical Authorities.

and Elegance of Finish, and are pronounced by lead-

Sent By Mail Safely s.e.c. rason, 1320 powell drive, boston, massachusetts

Lecture on Nervous Teaslon & Circular Malled Free

Now the most excellent fit adjusts to the satisfaction of those who want it. That is so, the most affordable and highest quality made is now automatically adjustable, a perfect fit guaranteed. Available through mail and postage.

automatically adjustable

A Perfect Fit Guaranteed—Support, Relief, Comfort

RAWSONS (Self Adjusting) U.S. ARMY suspensory bandage

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numerals & punctuation

faces used today in American newspapers.

revival has become one of the most popular type-

newspapers during the 19th century. Miller's new

in having both roman and italic small caps,

ily was designed by Matthew Carter and

foundries of Alexander Wilson and William Miller in the period of 1810–1820; once a style popular in

in types cut by Richard Austin at the Scottish type

any one historical example—and authentic

is faithful to the Scotch style though not to

ness of Tone, Elasticity of Touch, Simplicity of Action,

c

Miller is a Scotch Roman—a style which originated

glected since and overdue for revival. Miller

Have universally received Highest Awards and Hon-

pianos

luhnum ors wherever exhibited for greatest Purity and Even-

a b c d e f g h i j k l m n o p q r s t u v w x y z

used in the usa in the 19th century, but ne-

al purpose types of Scottish origin, widely

al Scotch Romans, a class of sturdy, gener-

It is an inspiration of the popular Industri-

Bureau in 1997 by Matthew Carter.

iller is a typeface designed at Font

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Designed by Paul Renner between 1924-1926, Futura was commercially released soon after the type foundry “Bauer� commissioned it in 1927. Futura is one of the most popular German sans ever created. While designing Futura, Renner avoided creating any non-essential elements, making use of basic geometric proportions with no serifs or frills. Futura’s clean form reflects the appearance of efficiency and forwardness. Every letter, lowercase or uppercase, seems to have geometric form. This is evident especially in the squares, triangles, and the almost perfect circles. Every stem is a rectangle or a straight

line and ascenders move past the cap height.

Fu

paul renner

a b c d e f g h i j k l m o p q r s t u v w x y z 12 3 4 5 6 7 8 9 ? ! ( ) & [ ] # $ %


Die

tura Bauer 1927

A B C D E F G H I J K L M N O P Q R S T U V W X YZ & ? ! ( )

Futura's success spawned a range of new geometric sans-serif typefaces from competing foundries, and remains one of the most used sans-serif types into the twenty-first century. Particularly during the 1950's it was used extensively by the publishing industry as a general purpose font. Futura remains one of the most important typeface families and is used on a daily basis for print and digital purposes as both a headline and body font. Although Paul Renner was not associated with the Bauhaus at the time he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design.

Futura Bold Futura Demibold Futura Medium Futura Book Futura Light


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