Design Portfolio

DESIGN

PO RT FO LIO

KEVIN WIJAYA Nanyang Academy of Fine Arts Selected Works April 2014

K E V I N W I J AYA Year 2 Design & Media Major in Graphic Design Nanyang Academy of Fine Arts 269C Queen Street #04-280 Singapore 183269 +65 9244 9429 kevin.wijaya.22@gmail.com be.net/kevinsayshello

TABLE OF CON TENTS

Hearth Cafe VSCO Film Catalogue Claustrophobia Simple Medicine Amethype Cold Storage Brand Identity Style Guide Harmony 10.1 Stories by Yourself

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HEARTH CAFE 2014 SCHOOL PROJECT branding

Located in the Singapore Botanical Garden, Hearth Cafe is a contemporary leisure cafe, famous for its all day breakfast menu.

The big idea is to bring everyone together and act as a space to communicate and interact, both for human and nature.

The name ‘Hearth’ is chosen to represent the warm and welcoming atmosphere of the cafe. A floral pattern is used to further extend the concept of human relation towards nature.

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The blue and white color provides a sense of balance and natural touch towards the whole brand.

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V S C O F I L M C ATA L O G U E 2013 SCHOOL PROJECT graphic design photography

VSCO Film is a series of film emulation preset for photo editing by Visual Supply Co. VSCO Film consisted of four packs; each packs containing different film emulations. VSCO Film is targeted not just to professional photographer, but also amateur and hobbyist who has taken interest in analog photography.

The catalogue elaborates on how to use VSCO Film, and what each of the packs offer utilizing a wide variety of images. The catalogue also contains a section that talks about Kevin Russ and Shantanu Starick, two famous photographers and their take on VSCO Film.

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SUPPORTED APPS Aperture 3 Adobe Camera Raw for Photoshop CS5 & 5.5 Adobe Camera Raw for Photoshop CS6 & CC Adobe Lightroom 3 Adobe Lightroom 4 Adobe Lightroom 5

USING VSCO FILM™ Using VSCO Film is pure bliss. All you have to do is to load the VSCO Film into your favorite photo editor, and you’ll get a list of film presets. Just click which film you want to emulate to your photos, and there you go.

VSCO Film also comes with VSCO Toolkit, a series of presets to fine-tune your images to perfection.

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VSCO FILM™ X KEVIN RUSS

Kevin Russ, a photographer & image moderator for iStockphoto, grew up in Arroyo Grande, California.

In 2003, he made the move to Portland, planning to study at Multnomah Bible College. Finding the workload to be minimal, Kevin invested in a camera, filling his free time and finding himself instantly smitten with the craft. A year and a half later, photography had evolved into his full-time job. However, after four years of consistent portrait work, Kevin became burnt out

and took a step back from photography altogether.

Two years later, he picked up the camera again and now spends the majority of his time on the road, exploring & photographing the rustic landscapes & wildlife he encounters.

All images below were processed using VSCO Film™.

Also, be sure to follow his Instagram feed @kevinruss to see his daily uploads.

VSCO FILM™ X SHANTANU STARICK Shantanu Starick, a professional photographer from Australia, left the norm behind him and set out with a plan to see the world, a plan that involved no money.

Using the age-old barter system, Shantanu is trading his photography services in return for food, shelter, and transportation. The Pixel Trade, as his project is called, is carried on as each ‘trader’ introduces Shantanu to someone new who could benefit from his skill set. From product photography to weddings

to photographs of someone’s business, Shantanu has already made his way to the United States in just four months time.

Shantanu uses VSCO Film™ to process his images.

Follow him as he continues traveling and sharing his experiences on his PixelTrade website: www.thepixeltrade.com

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The catalogue displays comparison between the four packs in an interactive way.

The page is divided to four sections to represent each sections, and the customer is able to flip through each sections one by one to reveal the sample of each packs.

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CLAUSTROPHOBIA 2013 SCHOOL PROJECT illustration

Claustrophobia is the irrational fear of being enclosed in small rooms with no escape. This piece illustrates my feelings towards claustrophobia; how it feels like not to be able to escape from this situation, scared of what might be haunting in the dark.

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SIMPLE MEDICINE 2014 SCHOOL PROJECT packaging design

Simple Medicine is a series of medications targeted yo the young professionals and working adult with busy and active lifestyle and little spare time. To keep up with this kind of lifestyle, time efficiency is a must. No time can be wasted by being sick or not being in perfect condition.

Simple Medicine provides several medications for common diseases such as allergy, cough, cold, fever, and headache; all inside one pack for convenience purposes. One strip of medicines contains 6 tablets. Behind each tablets, there are timestamp to remind them to take the medicine regularly. By treating these diseases early and regularly, the possibilities of worsening conditions can be prevented, and thus there’s no time wasted.

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The timestamp behind each of the medicine’s packaging reminds the patient to take the medicine regularly. It is also helpful to indicate how many medications have been taken on a particular day.

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AMETHYPE 2014 SCHOOL PROJECT typography

Amethype is a display typeface that draws inspiration from the structure of quartz crystals. Its unique faceted structure gives each letter a distinctive characteristics, yet still maintains the quality as a whole. Bold and experimental, Amethype exudes strength and elegance, reflecting on the raw quality of a quartz crystal.

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One of Amethype’s application is a lighting system based on the shape of the letters.

Pictured above is a lampshade based on the shape of capital ‘A’.

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COLD STORAGE BRAND IDENTITY STYLE GUIDE 2014 SCHOOL PROJECT branding

Fresh food for everyone, that’s what Cold Storage is all about. As one of the oldest established supermarket operator in Singapore, Cold Storage always strive to offer the best to the customer. The

Lifestyle Photography

core value of Cold Storage is that everyone has the right to enjoy quality food, and Cold Storage aims to be the purveyor of quality Lifestyle photography conveys the lifestyle that is encouraged by Cold food in Singapore.

Storage: healthy, active, social, and positive. Lifestyle photography translates the value of Cold Storage into imagery, allowing them to be To cater to the vision, a visual refresh needed. Cold Storage easily understood by our is customers. rebrands their image by changing their logo into a sun; source Natural lightings and real interactions between the people are of life and a friendlier logotype.

Cold Storage aims to change The the moments encouraged when shooting lifestyle photography. feel real and not posed, and it has tofood evoke an emotional feeling perception ofshould the public towards Cold Storage: quality and towards the viewer.

When artificial lighting is needed, it should look friendly people. natural. There has to be a variation between wide-angle shot, normal shot, and close-up shot.

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Pantone 7739 C Cold Storage Green C 81 R 47 M 15 G 154 Y 100 B 75 K 2

Pantone 7739 C Cold Storage Blue C 99 R 21 M 87 G 40 Y 42 B 75 K 41

ablished based int, lines are eens the lines and the sun rays.

the edges are Cold Storage. n the circular

Colour

Pantone 115 C

Our logo uses three colour: green, blue, and yellow.

Green symbolizes the freshness of our products and the growth of our company. Blue symbolizes the honest nature of our communication.

Yellow adds a touch of energy and optimism. We call the three colour logo as primary logo.

We have included the Pantone Colour Guide for our logo. When Pantone Colour is not available, please refer to the CMYK Swatch beside the Pantone Guide. For digital use, please refer to the RGB Swatch.

ace

100%

Colour Variation

ar space needs should intrude The dimension the height of

70%

40%

In cases when the logo is unable to be reproduced in 30mm three colours, the logo may be used in monotonous green colour with three different colour percentage: 100%, 70%, and 40%. We refer to this logo as secondary logo.

30mm wide. to use only the

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Cold Storage Yellow C 81 R 253 M 15 G 217 Y 100 B 33 K 2

When colour is not applicable, please use the black and white logo. Do not grayscale the existing logo as it cuts down the effectiveness of the 30mm logo. Black on white logo is referred to as positive logo, whereas white on black is negative logo.

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Brand Identity | 18

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Core Values Freshness Cold Storage never compromises on the freshness of our products.

We kept the processing to minimum to ensure all the natural goodness.

Satisfaction Here at Cold Storage, we always put customers first.

It’s not about us. It’s about you.

Health Cold Storage encourages healthy lifestyle and positive attitude.

We believe that healthy living is beneficial for your body and soul.

Universal Cold Storage has something for everyone.

You can always find what you need here.

Quality Cold Storage has tight quality control to ensure that our products are the best in class.

Clarity Cold Storage cuts down all the unnecessary stuff, keeping our communication honest and user-friendly.

Brand Identity | 8

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Left: Cover for publications with more than four pages Bottom: Example of closing signature

Content Nati dolorem.

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Top Left: Example of Tri-fold Brochure closing signature Top Right: Alternatives of closing signature Middle Left: Front Page of Tri-Fold Brochure Middle Right: Two page publication cover Bottom Right: Two page publication closing signature

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The new image is fresher and friendlier.

The sun ray is used across all of the communication method to maintain the consistency.

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HARMONY 2013-ongoing PERSONAL PROJECT photography

Harmony is a series of photographs that seeks the connection between colors and emotions that it evokes. Aside from colors, compositions, contrasts, and scale also play a big role in each photographs. These elements contributed as a whole to create the mood of each photographs. Harmony serves as a base and study practice to induce emotions into visual.

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10.1 STORIES BY YOURSELF 2013 SCHOOL PROJECT graphic design packaging design illustration crowbar finalist 2013

10.1 Stories by Yourself is a guidebook to help people to write their own stories. The concept behind it, is details. Details are crucial in a story for it highlights great stories, from good stories. The concept is then channeled to 10.1, something a bit more than 10; something small that makes it better than perfect.

The book contains 10 booklets with short introductions and blank pages, and a double sided poster. The reader is able to create 10 short stories with different genres. There are guidelines along the booklets that will help the reader when writing their story.

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Guides along the booklets are used to help first-timer to elaborate their own story.

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KEVIN WIJAYA Nanyang Academy of Fine Arts +65 9244 9429 kevin.wijaya.22@gmail.com be.net/kevinsayshello

THANK YOU!