I Forgot That You Existed - The Heirloom Super Seed Market

Page 1

1

I FORGOT THAT YOU EXISTED


T O T G O R G O II FFOR U O U Y O T Y A T H A T TH D E D T E S I T X S I E X E RR E P E U P S U M S O M O IRLLOORKEETT HHEEIR AARK M D M E SSEEED

MARKETING DIRECTLY TO CONSUMERS THROUGH ROADSIDE STOPS PROVIDES THE OPPORTUNITY TO INCREASE FARM INCOME AND OFFERS CONSUMERS ACCESS TO FRESHER, HIGHER-QUALITY FOODS. FRESHNESS IS IMPORTANT IN CONSUMERS PURCHASING DECISIONS AND WITH THE DECREASING CHOICES IN VEGETABLE TYPES, CONSUMERS WANT TO HAVE ACCESS TO THE BEST VARIETIES. SADLY SEED VARIETIES SHRANK ABOUT 93 PERCENT DURING THE 80-YEAR PERIOD BETWEEN 1903 AND 1983. THE NATIONAL SEED STORAGE LABORATORY IN 1983 SHOWED THAT ABOUT 93 PERCENT OF SEEDS HAD BEEN LOST IN 80 YEARS. 544 VARIETIES OF CABBAGE SHRANK TO JUST 28 CABBAGE VARIETIES; 463 DIFFERENT KINDS OF RADISHES REDUCED TO 27 VARIETIES. AT EXIT 111 OFF I-75 IN WAPAKONETA, OH CONSUMERS WON'T HAVE TO WORRY ABOUT THOSE VARIETIES DISAPPEARING AND CAN HAVE A CHOICE AGAIN OF WHAT RADISH TYPE THEY WANT. THE RESULTS OF A HEALTHFOCUS TREND SURVEY INDICATE THAT PRODUCT “FRESHNESS” HAS BECOME MORE IMPORTANT THAN LESS FAT, CONVENIENCE, PRICE, OR OTHER PRODUCT CONSIDERATIONS. THIS ROADSIDE STOP HAS THE ADVANTAGE OF OFFERING “FRESHER PRODUCE” THAN SUPERMARKET CHAINS. WHILE YOU CAN’T BEAT THE FRESHNESS OF OUR DAILY HARVEST, OUR HEIRLOOM VEGETABLES ARE SHIPPED EVERYWHERE AROUND THE WORLD. OFFERING THOSE VARIETIES TO ALL WHO MISS HAVING A CHOICE IN THEIR PRODUCE. WELCOME TO HEIRLOOM SUPER SEED MARKET.

KEVIN BECHARD| CREATOR

NEAL ROBINSON| PROFESSOR

1 POTATO STUDIO | INSTITUTIONS 2020

SPECIAL THANKS TO: A. ALFRED TAUBMAN COLLEGE OF ARCHITECTURE AND URBAN PLANNING UNIVERSITY OF MICHIGAN 1 POTATO STUDIO COHORT

PROJECT WAS INFLUENCED BY: JUNGLE JIM'S INTERNATIONAL MARKET & THE MOON

ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED, DISTRIBUTED, OR TRANSMITTED IN ANY FORM OR BY ANY MEANS, INCLUDING PHOTOCOPYING, RECORDING, OR OTHER ELECTRONIC OR MECHANICAL METHODS, WITHOUT THE PRIOR WRITTEN PERMISSION OF THE PUBLISHER, EXCEPT IN THE CASE OF BRIEF QUOTATIONS EMBODIED IN CRITICAL REVIEWS AND CERTAIN OTHER NONCOMMERCIAL USES PERMITTED BY COPYRIGHT LAW. FOR PERMISSION REQUESTS, WRITE TO THE PUBLISHER, ADDRESSED “ATTENTION: PERMISSIONS COORDINATOR,” AT THE ADDRESS BELOW. ORDERING INFORMATION. QUANTITY SALES. SPECIAL DISCOUNTS ARE AVAILABLE ON QUANTITY PURCHASES BY CORPORATIONS, ASSOCIATIONS, AND OTHERS. FOR DETAILS, CONTACT THE PUBLISHER AT THE ADDRESS OF UNIVERSITY OF MICHIGAN.


IT STARTED A ONE NIGHT IN WAPAKONETA OHIO... ...THE MOON TREES

WHEN THE ARMSTRONG MUSEUM WAS BUILT PEOPLE ASKED ABOUT THE SEEDS BROUGHT TO SPACE.

THE SEEDS WERE PLANTED AND GREW UNTIL THE VEGETATION WAS DESTROYED BY NEGLIGENCE.... BLIGHT THE SOIL... AND POISON IN THE RIVERS. MANKIND RAZED THE VEGETATION... TILL THEY CANNOT... EVEN FEED... THEIR OWN KIND...

SEEDS FROM HUNDREDS TO TENS... THE HEIRLOOM SUPER SEED MARKET IS TO HELP AND LOVE NATURE & HER SEEDS ONCE AGAIN...


FLASHING LIGHTS AT NIGHT PROVIDE ATTENTION FOR I-75

SHARING LOCATION WITH THE ARMSTRONG SPACE AND AIR MUSEUM



MON DAY DEC 15TH “TRUCKERS. THE BACKBONE OF AMERICA”

WOAH!


GROWING HEIRLOOM SEEDS EVERYDAY...

ONLY IN WAPAKONETA, OHIO



WEDNESDAY JULY 8TH @ 2:46 PM


Thursday April 3rd @ 7:42AM



Thursday April 3rd @ 10:42AM



Thursday April 3rd @ 6pm






Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.