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Professional Practice & Engagement 2018 World Runners
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So what is the problem?
What is the product and its benefits? Cob Loaf
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Heated snack, more perceived value, more attractive
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Small and portable, allows for quick eating and is perceived as more of a snack than a meal.
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Specially cooked handmade wholemeal bread, herbs and vegetables
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Lots of texture, food you can feel.
What we are attempting to solve
Key requirements
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Understanding the requirements of the brief is paramount to the success of the final solution. It was considered imperative to ensure the final solution combine these following attributes:
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CONVENIENCE
HEALTHIER
ATTRACTIVE
 + TASTY
THE FOOD MUST BE EASY TO PICKUP AND EAT FROM THE CANTEEN. THE USER EXPERIENCE OF THE ENTIRE PROCESS MUST BE CURATED AND WITHOUT COMPLEXITIES
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THE FOOD MUST UTILISE HEALTHY INGREDIENTS THAT TOGETHER PROVIDE SUBSTANTIAL NUTRITIONAL VALUE TO OUR TARGET DEMOGRAPHICS
THE FOOD MUST LOOK ATTRACTIVE TO OUR TARGET MARKET + DELIVER A TASTY/ FULL OF FLAVOUR MEAL
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Packaging Solution
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Packaging design development 

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real meal
Look Mum, only one-hand! Made to be eaten on the go limey guacamole, fresh chopped tomato, corn, onion, parsley, and capsicum packed into a hearty wholemeal roll
Avo SuperSmash!
Avo SuperSmash! Packaging Diecut real food for real people
real meal
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INGREDIENTS:
NUTRITION TABLE
Bread: whole meal flour, bakers flour, poppy seeds, sesame seeds, sunflower seeds, linseed, salt, ADD Bread improver, sugar, dry gluten, yeast, malt, voltem Filling: avocado, spanish onions, lime, rome tomatoes, parsley, corn kernels, red capsicum, green capsicum, oyster mushrooms, brown mushrooms, garlic, shallot, olive oil
SERVINGS PER PACKAGE: 1 SERVING SIZE: 150g
ALLERGEN STATEMENT: CONTAINS WHEAT, GLUTEN.
Eat it literally anywhere, even while you’re surfing!
AVG. QTY PER SERVING
% DAILY INTAKE* PER SERVING
AVG. QTY PER 100g
ENERGY PROTEIN FAT - TOTAL -SATURATED
XXXkJ XXXkJ XXXkJ XXXkJ
XXX% XXX% XXX% XXX%
XXXkJ XXXkJ XXXkJ XXXkJ
CARBOHYDRATE -SUGARS
XXXkJ XXXkJ
XXX% XXX%
XXXkJ XXXkJ
DIETARY FIBRE SODIUM
XXXkJ XXXkJ
XXX% XXX%
XXXkJ XXXkJ
real meal
No artifical colours, flavours, or preservatives Natural and organic ingredients Rich in Iron, Zinc, Calcium
real meal rolls are a grab-and-go way for you to enjoy the freshness and taste of a prepared meal without the hassle of actually making it! Handmade and baked to perfection, our wholegrain rolls have gone through numerous recipes to get the perfect taste, enjoyed all round Australia.
KEEP REFRIDGERATED. BEST BEFORE:
real meal rolls are designed for the ultimate refreshment after a big game or just to enjoy the great Aussie outdoors.
DEVELOPED FOR ‘IT’S YOUR MOVE’ COMPETITION 2018 IN ASSOCIATION WITH ACT GOVERNMENT, THREESIDES MARKETING & UNIVERSITY OF CANBERRA GREEN CHEF AUSTRALIA FOODS UNIVERSITY DR, BRUCE ACT 2617
Assembled Packaging GREEN CHEF
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Green Chef Costings & Nutritional Value
Costings
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C O M PA N Y N A M E
C O M PA N Y W E B S I T E
Nutritional Value
According to the World Health Organisation – WHO, some ways of avoiding obesity are to: • •
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“(…) limit energy intake from total fats and sugars; increase consumption of fruit and vegetables, as well as legumes, whole grains and nuts (…)”.
From the food industry point of view, food providers can also contribute to fight obesity by: • •
“(…) reducing the fat, sugar and salt content of processed foods; ensuring that healthy and nutritious choices are available and affordable to all consumers”.
For these reasons, we thought of the following menu, taking into account the following: •
Trying to reduce the intake of fats and sugars, but also keeping in mind that children need different nutrients to develop in a healthy way, including carbohydrates and vegetables. The menu has been thought as an easy to prepare, serve and produce as well as to eat menu.
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Nutritional Value
Note: One serve of fruit is 150 grams (equal to 1 medium-sized apple; 2 smaller pieces (e.g. apricots); 1 cup of canned or chopped fruit; ½ cup (125ml) 99% unsweetened fruit juice; or 1½ tablespoons dried fruit). One serve of vegetables is 75 grams (equal to ½ cup cooked vegetables; 1/2 medium potato; 1 cup of salad vegetables; or ½ cup cooked legumes (dried beans, peas or lentils).
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Raw vegetables have been included in all options, trying each product to be nutritious, tasty, colourful and fun to eat. Different textures have been included by using raw or cooked vegetables. The product also meets the criteria of having a shelf life of at least 3 days.
The bread is a full grain handmade bread with different types of seeds. “Wholegrain cereals contain the three layers of the grain. Wholegrain cereals contain more fibre, vitamins, minerals and antioxidants than refined cereal foods such as white bread, because many of the important nutrients occur in the outer layer of the grain which is lost during processing. Wholegrain foods are particularly important in vegetarian diets as a source of iron and zinc”.
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Recommended Daily Serves of Fruits and Vegetables
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Sauces have been replaced with an avocado puree to make it tasty and healthy at the same time. Salt has been replaced with parsley and lime. Tomato is used including its skin as it provides a lot of vitamins. The only fats used are the ones which come from vegetables like avocado and the one in the bread is less than 10g for the whole load of dough. It is a simple choice, but it has been thought to make life easier for the canteen managers when serving and fun and healthy for the children. The menu is affordable, taking into account that children don’t have a high budget when coming to the canteens. The product is to be sold for around 10AUD. The piece is due to high quality ingredients and not using convenience products or products that are industry produced.
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Why Real Meal is an ideal response to the brief
From extensive research of our target audience we have recognised the importance of the ease of which the customer can eat the product. Our target audience requires a solution that is quick to buy, pickup and eat - the cob loaf answers this demand. 31
Our culinary student, Maria, has ensured the product is comprised of healthier options including a healthy bread, fresh meat/vegetables and a cream sauce. These elements have been curated to ensure the resulting product is healthy, tasty, satisfying and fast to consume. Our strong brand identity and packaging solution reflect the colourful playful nature of childhood and the health benefits of the product. The cob loaf has been developed In order to fulfil the three key requirements of the target audience and ACT health: • ease of consumption/ordering. • Healthier nutritional value • A packaging solution that reflects the brand values succinctly in a colourful and playful manner GREEN CHEF
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Real meal is a healthy, fresh and exciting product.
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meal that is colourful, full of flavour and quick and easy to eat.
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Real Meal offers a healthy cob loaf