People Who Persevere A Partner Funded Television Advertising Program in Conjunction with:
What? •
The Denver Rescue Mission is embarking on a unique television marketing campaign that will spotlight our mission and community supporters
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We will produce one-minute television vignettes that will feature our success stories and your company as a community partner
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Each Denver Rescue Mission client who is profiled in the television vignettes with be bestowed with a “People Who Persevere” award presented by your company
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The vignettes will air on broadcast and cable television
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Local media icon, Steve Kelley will be the spokesperson and will appear in all productions
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The program will to run for 6 weeks, every quarter, throughout the year
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For each 6-week campaign, we will have 2-3 television vignettes produced (your company will be feature in one of them)
Goals • Spotlight the Denver Rescue Mission’s success stories • Highlight our community partners and sponsors • Educate the community on the variety of people we serve (not just homeless men) • Inform the community about our multiple facilities • Inform the community about the programs that are offered • Serve as a tool during key donation periods • Provides a constant reminder to the community about the Denver Rescue Mission throughout the year
How? • Funding: – We are seeking funding for this unique program from our partners who might benefit from television exposure and who want to inform the public about their involvement in the community
• Production and Media: – We will work The Colorado Business Showcase to produce the campaign and insure proper advertising management and effectiveness. Through their talents and expertise, sponsor participation will be turnkey for you, and will put your company in the best possible light.
Sponsor Program •
Presenting title sponsorship of campaign includes: – Your company is mentioned in the opening and closing of the television vignettes as the presenting sponsor – Over 1,000,000 gross impressions every 6 weeks in the Denver community – Feature your company in at least one vignette per quarter as a community partner – Feature on our website video section as the presenting sponsor – Endorsement of your organization by our marketing partner, Steve Kelley and his Colorado Business Showcase – Free, turnkey and professional marketing assistance – Sponsor can utilize our production pieces for other marketing purposes (website, presentations, etc.)
Sample 6 Week Schedule 1:00 Minute Vignettes •
KUSA: – – –
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KCNC – – – – –
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6x Good Morning America 2x Dr. Oz 2x 5p News Weekend
Cablecast; – – –
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3x Oprah 2x Sunday 5p News 1x Sunday Sixty Minutes 1x 5p-7p Rotator 2x All Access Sunday Sports
KMGH: – – –
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6x Today Show 5p-7p Rotator M-F 2x Sunday Morning
3x ESPN ROS 3x Discovery 4x ROS
44x total units
Sponsorship Investment • Quarterly (6-week flights): $20,000 • Annual (24-weeks): $80,000