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S EL ECTED WO RK S OF KE WA NG

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S E LE C T E D W O R KS O F K E WA N G

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TRANS FORM

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S E L E C T E D W O R K S O F K E WA N G

First published in 2017 Š 2017 Ke Wang

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, recording, photocopying or otherwise, without prior permission of Ke Wang.

De sig n: Ke Wang Class: Senior Portfolio Pr o fe ssor: Mary Scott Email: china007keke@gmail.com Website: www.keewang.com

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/ introduction /

Transformation is everywhere in graphic design. Concept transforms into visual language that can be seen and understood, and unclear and unsightly visual information transforms into compelling visual effects. Skillful handing of change and transformation is essential to good design. Transform is the theme of my portfolio. Design is a process of transformation, leading to a solution.

The final effects of design are forms. As a designer, my works are constantly evolving, and I am also maturing in the process. I am honored all my instructors, all my friends, and everyone who helped me transform and develop to become who I am.

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F ORMS

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/ 01 / TRANSACT

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/ 02 / TRANSGRESS

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/ 03 / T R A N S L AT E

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/ 04 / T R A N S P O RT

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/ 05 / T R A N S M IT

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T RANS AC T

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Finding Right Partners

UI/UX Design

/ i ns t r u ct o r / Michael Taylor

Young Entrepreneurs

/ y ea r /

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/ category /

Nature of Interaction

/ a u d i en c e /

PROJECT

/ co u r s e /

/ title /

Spring 2016

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/ objective / This course investigates how research and audience understanding create successful interactive projects that can enhance a user’s experience with a brand. In this class, research and design strategies align a brand with a series of design communication solutions. Students develop and design multimedia deliverables that engage an audience.

/ approach / I built an app to help entrepreneurs find business partners who are a good match through a platform that builds connections and facilitates communication.

Screening out information is easy through filters, and online chat technology makes it easy to connect.

P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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T R AN SG R ES S

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Luc Besson Film Festival

Integrated Communications

/ c a teg ory /

PROJECT

/ co u r s e /

/ title /

Art direction, Identity, Visual system, Packaging

Hunter Wimmer

/ year / Spring 2016

/ a u d i en c e /

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/ in structor /

People have a tough time

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/ ob j ec ti v e / Choose a film director and his selected works to design a comprehensive film festival experience. Discover the common thread that appears in each of the director’s films and conceptualize a visual system. Use different design skills to create a cohesive visual and design language throughout the experience.

/ a p p roa c h / The director that I chose was Luc Besson, who is a French director. I showcased his most powerful films with plenty of action, including Leon: The Professional (1994) and The Transporter (2002). The visual execution is based on how the director characterizes the marginal person and shows a sense of morality. I chose to use street lines as a basic element to interpret the core of Luc Besson’s films — and the visual style uses fast moving vague pictures to interpret the films’ tension and excitement.

P R O J E C T N A M E : L U C B E S S O N F I L M F E S T I VA L

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P R O J E C T N A M E : L U C B E S S O N F I L M F E S T I VA L

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P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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P R O J E C T N A M E : L U C B E S S O N F I L M F E S T I VA L

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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PROJECT NAME: LUC BESSON FILM FESTVIAL

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T RANS LAT E

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Stadium Developments

Kathrin Blatter

/ year / Fall 2015

Posters, Experimental Type

/ a u d i en c e /

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Type Experiments

/ c a teg ory /

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/ co u r s e /

/ title /

Architects / Athletes

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/ ob j ec ti v e / The objective of this project is to create a set of posters based on an architecture topic. This set of posters needs to rest on a concept inspired by the existing architecture.

/ a p p roa c h / The whole project shows the appeal of sports and the development of humanity. I used different typefaces to show the three different periods of architecture. At the same time, I wanted to show the differences in the architecture to give the audience some comparison.

P R O J E C T N A M E : S TA D I U M D E V E L O P M E N T S

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Development of Modern Stadium History of Stadium Architecture Future of Stadium Style

Development of Modern Stadium

Stadium Architecture Exhibitation

History of Stadium Architecture

de young museum

Future of Stadium Style

01/ 26/2016 | 11:00 – 17:00

Stadium Architecture Exhibitation The first stadiums to be built in the modern era were basic facilities,

de young museum

designed for the single purpose of fitting as many spectators

01/ 26/2016 | 11:00 – 17:00

in as possible. With tremendous growth in the popularity of organised sport in the late Victorian era, especially football in the United Kingdom and baseball in the United States, the first such structures were built.

The first stadiums to be built in the modern era were basic facilities, designed for the single purpose of fitting as many spectators in as possible. With tremendous growth in the popularity of organised sport in the late Victorian era, especially football in the United Kingdom and baseball in the United States, the first such structures were built.

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Stadium Architecture Exhibitation de young museum 11:00 – 17:00

Stadium Architecture Exhibitation de young museum 11:00 – 17:00

Development of Modern Stadium History of Stadium Architecture Future of Stadium Style

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Development of Modern Stadium History of Stadium Architecture Future of Stadium Style

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P R O J E C T N A M E : S TA D I U M D E V E L O P M E N T S

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Development of Modern Stadium History of Stadium Architecture Future of Stadium Style

Stadium Architecture Exhibitation de young museum 01/ 26/2016 | 11:00 – 17:00

Development of Modern Stadium History of Stadium Architecture Future of Stadium Style

Stadium Architecture Exhibitation de young museum 01/ 26/2016 | 11:00 – 17:00

The first stadiums to be built in the modern era were basic facilities, designed The first stadiums to be built in the modern era were basic facilities, designed

for the single purpose of fitting as many spectators in as possible. With tre

for the single purpose of fitting as many spectators in as possible. With tre

mendous growth in the popularity of organised sport in the late Victorian

mendous growth in the popularity of organised sport in the late Victorian

era, especially football in the United Kingdom and baseball in the United

era, especially football in the United Kingdom and baseball in the United

States, the first such structures were built.

States, the first such structures were built.

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T R ANSP ORT

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/ title /

/ co u r s e /

Hummer Rebranding

The Nature of Identity

/ c a teg ory / Identity, Branding, Visual System, Brand Strategy

/ in structor /

Fall 2016

/ a u d i en c e / People who want to be strong

PROJECT

Hunter Wimmer

/ year /

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/ ob j ec ti v e / The goal of this course is to visually and verbally understand identity and branding as it relates to a variety of will investigate what defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs.

/ a p p roa c h / The brand I chose is Hummer. From 2012 onwards Hummer gradually withdrew from the civilian SUV stage because it had been unable to keep up with the trend of the times. However, the Hummer brand soul still projects a tough feel, so Hummer needs a better brand identity to represent its current position and future goals. I extracted the military and tough elements from the brand spirit as the visual basis of the new Hummer to show its heroic spirit, people empowered to face the great challenges in their future.

PROJECT NAME: HUMMER REBRANDING

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businesses and their organizational structures. Students

S E L E C T E D W O R K S O F K E WA N G

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PROJECT NAME: HUMMER REBRANDING

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P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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PROJECT NAME: HUMMER REBRANDING

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PROJECT NAME: HUMMER REBRANDING

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PROJECT NAME: HUMMER REBRANDING

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P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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h

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HUMMER

PROJECT NAME: HUMMER REBRANDING

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PROJECT NAME: HUMMER REBRANDING

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PROJECT NAME: HUMMER REBRANDING

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P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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T R ANSM IT

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/ co u r s e /

No Texting While Driving

Visual Thinking

/ c a teg ory /

PROJECT

/ title /

Brand Identity, Visual System, Brand Strategy

Sandra Isla

/ year / Spring 2015

/ a u d i en c e /

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/ in structor /

Drivers

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/ ob j ec ti v e / This course brings the program learning outcomes into crisp focus as students are provided the context necessary to get the most out of their academic experience. For this project, students will create a brand related to a problem, develop a brand identity and deliverables.

/ a p p roa c h / The topic that I chose is no texting while driving. I am a driver, so I really care about traffic accidents. Driving is normal in modern society, but it is also more dangerous than in other times, and accidents are more frequent, so I wanted the project to be able to solve the problem.

PROJECT NAME: NO TEXTING WHILE DRIVING

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FOCUS

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PROJECT NAME: NO TEXTING WHILE DRIVING

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PROJECT NAME: NO TEXTING WHILE DRIVING

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PROJECT NAME: NO TEXTING WHILE DRIVING

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PROJECT NAME: NO TEXTING WHILE DRIVING

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PROJECT NAME: NO TEXTING WHILE DRIVING

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READY FOR ENTER DRIVING MODE, I WILL SHUT DOWN ALL DISTRACTIONS UNTIL YOUR SPEED LOWER THAN 2 MILES.

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AUTO REPLY

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AUTO REPLY

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AUTO REPLY

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LOCKED

YOU ARE DRIVING NOW BLOCK

AUTO REPLY

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AUTO REPLY

HI, I AM KEE, AND I AM DRIVING NOW. PLEASE LEAVE YOUR MESSAGES, I WILL REPLY YOU AS SOON AS POSSIBLE. THANK YOU!

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PROJECT NAME: NO TEXTING WHILE DRIVING

AUTO REPLY

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P R O J E C T N A M E : F I N D I N G T H E R I G H T PA R T N E R S

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PROJECT NAME: NO TEXTING WHILE DRIVING

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T H ANK YOU

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/ to my i n stru c tors / Thanks you to the instructors at Academy of Art University, Mary Scott, Phillip Hamlett, Hunter Wimmer, David Hake, Sandra Isla, Bob Slote, Kathrin Blatter, Michael Kilgore, Nita Ybarra, Andrea Maison, Zack Shubkagel, Michael Taylor, Jeremy Stout, Anthony Jagoda, Julia Brown, Susan Pasley. Through your guidance, passion and example, I have learned a lot of skills, techniques and deeper design thinking. I am honored to be a student at Academy of Art.

/ to my f a mi l y / I would like to express all my love and gratitude towards my family — my dad, mom, wife and baby.

You were an essential piece for me to pursue my dreams and come to San Francisco. Thank you for the encouragement, support and love.

/ to my f ri en d s / Thanks all my friends who were always presents to support me. Thanks to the friends that shared stories, courage and laughs. You guys are the most precious memories in my time at school. Without your support, it would have been impossible for me to become it today. Thank you with all my honor.

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/ scho o l / A CA DEM Y OF ART UN I VERSI T Y

/ d esig ner / KE ( KEE) WANG

/ w e bsite / KEEWANG.COM

/ e -m ail / C H I NA007KEKE@GM AI L . CO M

/ pho ne / 1 415 438 0660

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/ co u r s e / SEN I O R P O RT F O L IO

/ i ns t r u ct o r / MARY SCO T T

/ t i t l e o f T he B ook / T RAN S- F R O M

/ t y p e f a ce / BO D O N I / U N IV E R S

/ p r i nt i ng & b i n d ery / BL U RB. CO M

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WW W. K E E WA NG . C O M

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