Max Miedinger ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Born in Zurich, Switzerland in 1910 Lived and worked there most of his life Attended classes at local school
Works as advertiser, salesman, typographer Designs Neue Hass Grotesk in 1956 For Eduard Hoffman of Haas Foundry Alternative to Akzidenz Grotesk Sold to German type foundry Stempel Renamed Helvetica Takes off in popularity
Popular with Swiss Designers Favored order, abstract geometry Helvetica is clean, geometric Anonymous font Good for corporate identity Commercial design taking off