[Student Project] GR.604 - Quiksilver, Book 3: Visual Standards Guide

Visual Standards Guide 1

BOOK 3

VISUAL STANDARDS GUIDE

2

Quiksilver

4

VISUAL STANDARDS

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BRAND DIVISIONS

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3

VISUAL SYSTEM

Visual Standards Guide

TABLE OF CONTENTS

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Quiksilver

Visual Standards Guide 5

VISUAL SYSTEM

Quiksilver

OVERALL BRAND COLORS

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This color palette, for the overall Quiksilver brand, is a simple palette of black, white, and a bluish-silver color that is meant to represent liquid mercury, the alchemic element referred to as “quicksilver.”

Silver

Black

White

CMYK: 35/15/15/0

CMYK: 100/100/100/100

CMYK: 0/0/0/0

Hex: #A6C0CB

Hex: #000000

Hex: #FFFFFF

Closest Pantone: 7542 C

Visual Standards Guide

BRAND DIVISION COLORS These colors will replace the silver color for their specific brand divisions. For example, the blue that is unique to Quiksilver studios will pair with black and white to create the color palette for that specific division.

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Quiksilver Studios

Quiksilver Pro Tour

Quiksilver Foundation

Quiksilver Labs

CMYK: 70/0/10/0

CMYK: 10/100/100/5

CMYK: 90/35/75/25

CMYK: 75/85/0/0

Hex: #27AAE1

Hex: #CF1F25

Hex: #006950

Hex: #60489D

Closest Pantone: 3545 C

Closest Pantone: 2035 C

Closest Pantone: 3298 C

Closest Pantone: 2090 C

Quiksilver Adventure Competitions

Quiksilver Academies

Nomad Journal

Nomad Hostels

CMYK: 100/95/25/15

CMYK: 55/40/100/20

CMYK: 30/100/50/15

Hex: #27306E

Hex: #717430

Hex: #9F1D51

Closest Pantone: 2147 C

Closest Pantone: 5757 C

Closest Pantone: 220 C

CMYK: 0/85/100/0 Hex: #F04E23 Closest Pantone: 1655 C

Quiksilver 8

TYPOGRAPHY “Freight is a practical attempt to unify Johann Michael Fleischmann and Stanley Morison’s signature text types.

Although these historical faces appeared more than 150 years apart, they are remarkably similar in their embrace of the Dutch traits of economy, glister and crunch. Freight Text, Sans and Micro are the result of a seven-year quest to describe these virtues across a range of weights and morphologies, suitable for use across a variety of modern media.” - FontSpring.com I chose Freight Sans and Freight Text for two main reasons. The first is that they are a designed to be used together. The second is partly because of what is articulated in the quote above. Freight is a typeface designed by bringing together and fusing two type styles from very different eras. This is a similar concept to what Quiksilver does by researching technologies from other industries and using them to innovate in their own. It also reflects the the fusion of performance and styling that is at the core of Quiksilver’s product development.

Visual Standards Guide

FREIGHT SANS PRO A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Light Light Italic Book Book Italic Medium Medium Italic SemiBold SemiBold Italic Bold Bold Italic Black Black Italic 9

Freight Sans Pro will be used for headings, sub-headings, captions, folios, and pull qutes.

FREIGHT TEXT PRO A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Light Light Italic Book Book Italic Medium Medium Italic SemiBold SemiBold Italic Bold Bold Italic Black Black Italic Freight Text Pro will be used for any long form text or body copy.

Quiksilver 10

FINAL LOGO I chose the simpler, and clearer, of the two final options as the final logo. The triangular logo looked like an arrow first, a Q second, and a mountain last. The final logo eliminates the arrow and focuses on the Q. I chose to use color to reference the idea of mountain and wave.

The blue represents the water while the grey represents the mountain as well as the literal meaning of the name Quiksilver. Literally, “quicksilver� is liquid metal mercury.

Mercury was believed to be the a magical element analogous to the human spirit by alchemists.

The final logo also brings in the actual Quiksilver brand name with a custom wordmark based on the design of the square Q logo. This wordmark ideally could also be used on its own, although more sparingly than when it is paired with the graphic mark.

Visual Standards Guide 11

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Quiksilver

Visual Standards Guide 13

VISUAL STANDARDS

Quiksilver

LOGO ANATOMY

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The logo’s construction is actually quite simple. The central graphic Q comes from two squares and two, parallel, lines at a 45 degree angle. The lines create the cutout that divides the mark into the body and the tail.

The word mark is built around the same dimensions as the graphic Q. The Q form within the word mark is changed, so as not to duplicate the graphic mark, but still references the form of the graphic mark. While the word mark is designed at full size, it is scaled down to a total width of 4x for the full/combo mark.

Visual Standards Guide 15

2X 4X

1.25X X

.75X

2X

45Ëš

.5X

Quiksilver 16

ALTERNATE LOGO VERSIONS The new Quiksilver logo has three main versions: the graphic mark, the word mark, and the combo mark. Each will be used in different situations and at different sizes. In addition to the three main versions of the logo, there are also unique versions of the logo for various brand divisions within the company. These unique versions will also include a graphic mark, word mark, and combo mark. The colors used will also be division specific.

FULL MARK

WORD MARK

GRAPHIC MARK

Visual Standards Guide 17

DIVISION FULL MARK (EX: STUDIOS)

DIVISION GRAPHIC MARK (EX: STUDIOS)

DIVISION WORD MARK (EX: STUDIOS)

Quiksilver

BUSINESS STATIONERY

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This is what a set of business stationery could look like under the new Quiksilver visual identity.

Visual Standards Guide 19

Quiksilver

LOGO SIZING

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This chart shows when each version of the new Quiksilver logo may be used. When two versions are available to use it is up to the design team to determine which version will be more effective for their project.

Some of the new Quiksilver brand extensions will have their own alternate version of the logo (example: Quiksilver Studios). These logos should be treated as word marks or graphic marks, depending on use. The color in these versions of the logo will change depending on brand extension (Studios v. Nomad Hostels).

Visual Standards Guide

GRAPHIC MARK

WORD MARK

NO

YES

YES

YES

YES

NO

NO

YES

YES

NO

NO

YES

100 mm

21 mm

7 mm

2 mm

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FULL MARK

Quiksilver

IMPROPER LOGO USAGE

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Do not do any of the following when using any version of the new Quiksilver logo.

DROP SHADOW

FADE OR GRADIENT

ROTATE MORE THAN 15 DEGREES

DISTORTION

Visual Standards Guide

CHANGING ALIGNMENTS

CHANGING RELATIVE SCALE

REFLECTION/MIRRORING

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CROPPING

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Quiksilver

Visual Standards Guide 25

BRAND DIVISIONS

Quiksilver 26

These brand divisions will define exactly what the new Quiksilver will be doing and how they will be operating.

The target audience is made up of passionate adventurers.

Those adventures all have a before, during, and after. The chart to the right shows when one of our customers may interact with a specific Quiksilver brand division. Some may be applicable to more than one stage.

CO-BRANDING

SERVICES

CB.1

Quiksilver Partnerships

SRV.1

Quiksilver Rentals

CB.2

Quiksilver Athletes

SRV.2

Quiksilver Academies

CB.3

Quiksilver Limited

SRV.3

Quiksilver Creators

ENVIRONMENTS ENV.1

Quiksilver Nomad Hostels

OTHER

EVENTS EVT.1

Quiksilver Pro Tour

EVT.2

Quiksilver Adventure Competitions

OTH.1

Quiksilver Foundation

OTH.2

Quiksilver Sustainability

XP.1

Quiksilver Studios

OTH.3

Quiksilver Labs

XP.2

Quiksilver Internships

XP.3

Quiksilver Adventure Camps

PRODUCTS PR.1

Quiksilver Retail

PR.2

Quiksilver App

PR.3

Nomad Journal

EXPERIENCES

Visual Standards Guide

STAGES OF ADVENTURING

PREPARATION 27

OTH.3

XP.2

IDEATION

PR.1

PR.2

CB.2

CB.1

CB.3 SRV.2

SRV.1

OTH.2 XP.1

XP.3

EVT.1

OTH.1

EVT.2

SRV.3

ENV.1

PR.3

ACTION

Quiksilver

QUIKSILVER PARTNERSHIPS

QUIKSILVER ATHLETES

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CB.1 | Ideation | Preparation | Action

CB.2 | Ideation

INTRO Quiksilver Partnerships will manage all co-branding or joint venture undertakings.

INTRO Quiksilver Athletes are individually sponsored professional, and semi-pro, athletes in a variety of sports.

DESCRIPTION Quiksilver Partnerships will find, develop, and manage relationships with all outside brand partners. This division will always be working closly with all other brand divisions; relevant to active projects.

DESCRIPTION These athletes will wear/use Quiksilver apparel/gear when competing and appear in a variety of marketing materials.

These athletes are expected to act as public ambassadors for the brand.

SIMILAR TO Netflix and Red Bull making “Art of Flight”.

SIMILAR TO Any athete endorsment deal (Lebron James and Nike).

HOW IT’S DIFFERENT How the results of each project will differentiate themselves will change according to each project.

HOW IT’S DIFFERENT Quiksilver already does this with surfing, this will expand that to other sports as well.

MISSION CONNECTION Quiksilver Partnerships increases and improves opportunities for our audience to engage their adventurous passions.

MISSION CONNECTION Quiksilver Athletes keep the their sport, and our brand, connected to our audience when they are not actively engaged in the sport themselves.

QUIKSILVER LIMITED

QUIKSILVER NOMAD HOSTELS

CB.3 | Preparation | Action

ENV.1 | Ideation | Action

INTRO Quiksilver Limited is responsible for limited edition/ limited run retail goods.

INTRO Nomad Hostels are accomodations tailored to the specific needs of our audience and their adventures.

DESCRIPTION Working closly with Quiksilver Parternships to find co-branding opportunities for more specialized, unique retail goods. These limited edition products are one-offs.

DESCRIPTION Nomad Hostels will be in carefully chosen locations that provide easy access to adventuring opportunities like ski resorts or surf spots. Quiksilver Rentals can also have a presence at locations where it would be beneficial.

SIMILAR TO A limited run pair of ski-goggles that once sold out, will not be reproduced.

SIMILAR TO Any typical hostel.

HOW IT’S DIFFERENT These specialized goods will, as often as possible, be goods that are not regularly offered by Quiksilver.

HOW IT’S DIFFERENT The location choice (most hostels are in cities), and the offerings within each.

MISSION CONNECTION This gear of the highest quality, able to enhance the adventurers experience.

MISSION CONNECTION Expanding easy access to more adventuring gives our audience more opportunities to engage their passions.

OTH.1 | Ideation | Action

QUIKSILVER SUSTAINABILITY OTH.2 | Ideation | Preparation | Action INTRO Quiksilver Sustainability will be responsible for all the internal sustainability practices for Quiksilver.

DESCRIPTION The Quiksilver Foundation will host fundraising events, help develop special products with proceeds for cause X, and organize community events like beach clean-ups. The foundation’s work will relate mostly to sustainability.

DESCRIPTION Internal responsibilities like maintaining sustainability practices in manufacturing, or the construction of a new Nomad Hostel, will fall to this division.

SIMILAR TO Levi’s internal sustainability programs.

HOW IT’S DIFFERENT This is broader than POW, and the work being dones is much more varied.

HOW IT’S DIFFERENT Transparency is crucial to making a difference in this field. If nobody knows what you’re doing, then you can’t influence others to do the same.

MISSION CONNECTION Preserving our planet is crucial to the future of adventuring, but the Quiksilver Foundation also gives our audience another connection point to their passions.

MISSION CONNECTION Preserving our planet is crucial to continue to foster new generations of adventurers, giving them access to the sports and activities they’re passioante about.

QUIKSILVER LABS OTH.3 | Preparation INTRO Quiksilver Labs is the R&D division of the company.

DESCRIPTION Quiksilver Labs is where the fusion of performance and styling happens. They adapt outside technologies to Quiksilver products, innovating in the brand’s industries of operation. This is the division that gives the brand its competitive advantage.

SIMILAR TO Any seller-of-goods’ R&D department.

HOW IT’S DIFFERENT Adapting outside technologies to innovate in Quiksilvers industries of operation.

MISSION CONNECTION This is where the brand’s competitive advantage comes from, improving the work of all other Quiksilver divisions.

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INTRO Quiksilver Foundation is the divison responsible for all public service work done by the brand.

SIMILAR TO POW (Protect Our Winters)

Visual Standards Guide

THE QUIKSILVER FOUNDATION

Quiksilver

QUIKSILVER RETAIL

QUIKSILVER APP

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PR.1 | Preparation | Action

PR.2 | Ideation | Preparation

INTRO Quiksilver Retail will be the bulk of the business.

INTRO The Quiksilver App is an adventure planning app.

DESCRIPTION This division will focus on the selling of Quiksilver’s assorted performance gear and apparel offerings.

Products are developed in tandem with Quiksilver Labs.

Quiksilver Retail will also oversee any branded stores and relationships with third-party resellers.

DESCRIPTION This app will be focused on more demanding adventures that take careful plannign and organization. This is not a casual app to find a good hiking trail, it is an app to help navigate and plan a multiple day climbing trip.

SIMILAR TO The North Face, Patagonia, Burton, etc.

HOW IT’S DIFFERENT The R&D practices of Quiksilver labs, bringing outside technologies to our industries to push innovation, that differentiate Quiksilver products.

MISSION CONNECTION Quiksilver provides the best gear possible to allow our audience to maximize their adventuring experiences.

QUIKSILVER RENTALS

SIMILAR TO Travel planning apps.

HOW IT’S DIFFERENT The focus on non-casual adventures that are more of an undertaking than going for a hike.

MISSION CONNECTION Assists this section of our audience in their more demanding, and usually higher risk, undertakings.

QUIKSILVER ACADEMIES SRV.1 | Action

SRV.2 | Ideation | Preparation | Action

INTRO Quiksilver Rentals is a service for renting gear/equipment for their adventures.

INTRO Quiksilver Academies are high schools with special athletic programs for identified young talent.

DESCRIPTION Rentals will have Quikisilver products whenever possible, but partnerships will fill any gaps in product offerings.

That could include the likes of: tents, sleeping bags and pads, climbing gear, skis, snowboards, boots, helmets, bikes, camper vans, and anything else relevant.

DESCRIPTION These are full service high schools with a unique athletic department. Student-athletes will train in their sport with the goal of competing at the highest levels.

SIMILAR TO Sports Basement Gear Rentals.

HOW IT’S DIFFERENT Quiksilver Rentals will have custom offerings tailored for each location’s available kinds of adventuring.

MISSION CONNECTION Renting is sometimes easier or more affordable, giving more people more access to more adventuring.

SIMILAR TO IMG Academy.

HOW IT’S DIFFERENT IMG focuses on traditional sports like soccer, basketball, and tennis. Quiksilver will focus on the action sports the brand is already connected to (ski, snowboard, etc).

MISSION CONNECTION These academies give more opportunities for young adventurers to do just that, as well as helping them push their abilities to maximize the quality of experience.

Visual Standards Guide

NOMAD JOURNAL

QUIKSILVER PRO TOUR PR.3 | Ideation

EVT.1 | Ideation | Action INTRO Quiksilver Pro Tour will be a global series of professional, semi-pro, and local athletic competitions and showcases.

DESCRIPTION Trek is meant to inspire it’s readers to try things, go to new places, find new ways to adventure, and, if they choose, potentially share those experiences. It won’t be sport specific. Content will be chosen by quality, not based on topic or length or even format.

DESCRIPTION Pro Tour is about creating as many opportunities as possible for our audience to engage their passions. Some will compete, some go to watch, and others may watch a live stream online (Quiksilver Studios).

SIMILAR TO Bike, Surfer, Powder, etc.

SIMILAR TO Any pro surfing or skiing competition.

HOW IT’S DIFFERENT Most magazines that exist in these industries are sport specific, rather than general adventuring.

HOW IT’S DIFFERENT Our pro tour will not be sport specific, but include as many sports as possible (surfing, skiing, skating, mountain biking, rock climbing, and more).

MISSION CONNECTION Nomad helps inspire the next adventures of our community members.

MISSION CONNECTION Pro Tour is added opportunities for people to engage their passions, and possibly push them further.

QUIKSILVER CREATORS

QUIKSILVER ADVENTURE COMPS SRV.3 | Action

EVT.2 | Action

INTRO Quiksilver Creators is a way for Quiksilver to highlight individuals creating great content on their own, but within the relevant industries for the brand.

INTRO Quiksilver Adventure Competitions are events that will vary greatly but also provide unique adventuring opportunities to our audience.

DESCRIPTION Highlighting and promoting independant content creators in a variety of ways. The kind of content will dictate the method of promotion.

DESCRIPTION An example would be the Shitbox Rally in Australia.

Participants race across the outback, in buggies costing a max of $1000. Sponsorship money goes to their charity of choice. Prize money also goes your charity.

SIMILAR TO RVCA Artist Network Program.

HOW IT’S DIFFERENT RVCA works with artists to create lines of clothing. We will focus more on digital media, film, photography.

MISSION CONNECTION Creators encourages content creation around the creator’s passion, pushing them to push that passion forward.

SIMILAR TO Events that raise money for charities, chosen by participants, through sponsorships and donations.

HOW IT’S DIFFERENT A lot of these events are either raising money for charity or a competition, not a lot are both; we want to do both.

MISSION CONNECTION Adventure Competitions are opportunities for adventure.

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INTRO Nomad Journal is a magazine for adventurers to share experiences.

Quiksilver

QUIKSILVER STUDIOS

QUIKSILVER INTERNSHIPS XP.1 | Ideation

INTRO Quiksilver Studios will be the brand’s media division.

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DESCRIPTION Quiksilver Studios will will focus on the creation of films, docu-series, and other digital media content tailored for our target audience.

SIMILAR TO Red Bull Media House HOW IT’S DIFFERENT Rather than someone base jumping off a satellite to create headlines, like Red Bull, Quiksilver Studios content will be more grounded; not a marketing tool.

MISSION CONNECTION Quiksilver Studios keeps our audience connected to their passions when they are not actively participating, making it easier to structure their lives around those passions.

QUIKSILVER ADVENTURE CAMPS XP.3 | Ideation | Preparation | Action INTRO Quiksilver Adventure Camps will have the goal of inspiring the next generation of adventurers.

DESCRIPTION Quiksilver Adventure Camps are overnight youth camps where kids and teens can be introduced to activities and become the next generations of adventurers.

SIMILAR TO Other youth overnight camps, typically summer camps.

HOW IT’S DIFFERENT Quiksilver Adventure Camps will operate in both summer and winter, and will have more focused activites. that are targeted for our audience.

MISSION CONNECTION Quiksilver Adventure Camps enable the next generation of adventurers by introducing these kinds of activities and teaching campers the skills needed to participate.

XP.2 | Preparation INTRO Quiksilver Internships are a way to help people who want to work in related industries, do just that.

DESCRIPTION Not everyone with these passions is an elite athlete.

Quiksilver Internships will be mostly media focused, but covering all non-athlete roles within these industries, such as film production, editing, and action photography.

SIMILAR TO Any large company internship program (Nike).

HOW IT’S DIFFERENT While companies like Nike have similar programs, they operate in a wider range of traditional sports industries, where as Quiksilver operates in more specialized fields.

MISSION CONNECTION Quiksilver Internships are a way for participants to discover career paths that tie directly to their passions.

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Quiksilver

Quiksilver Studios is the operating media division of the Quiksilver brand.

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XP.1 | IDEATION

Visual Standards Guide

QUIKSILVER STUDIOS

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Quiksilver

Visual Standards Guide

It will be similar to Red Bull’s Red Bull Media House, though with more grounded content. Rather than someone base jumping off a satellite to create headlines (which Red Bull did) Quiksilver Studios content will be created as a means for our community to stay connected with their passions when they cannot be actively participating. What they produce will be more than a marketing tool.

Quiksilver Studios serves the new brand mission by keeping our community tied to their passions when not actively engaged, making it easier for them to keep said passions in their lives consistently.

Studios will also serve as inspiration for the more extreme part of our community. These films, or series, could provide ideas for the next backcountry ski spot, the next mountain to climb or sea to dive. This also serves the Quiksilver’s new mission.

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Quiksilver Studios will will focus on the creation of films, docu-series, and other digital media content tailored for our target audience. Recent films such as “Free Solo” or the “Art of Flight” series are perfect examples of the kind of content Quiksilver Studios will be creating. This division will also be responsible for the social media accounts for the brand, making ure they contain only the highest quality photography and video.

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Quiksilver

Visual Standards Guide 39

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Quiksilver

Nomad Journal is a magazine for our community of adventurers to share their experiences and inspirations.

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PR.3 | IDEATION

Visual Standards Guide

NOMAD JOURNAL

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Quiksilver

Visual Standards Guide

Nomad Journal is a magazine that is meant to give inspiration to its readers. This magazine is a collection of experiences, shared within our community to give each other ideas, share our best, or sometimes worst, adventures. There are other outdoor magazines and other travel amgazines, but nothing quite as focused, but still open, as Nomad Journal.

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Magazines like “Bike,” “Surfer,” or “Powder,” are all sport specific. Others may be medium specific (a travel photography magazine). But Nomad is focused in the sense that is is by adventurers for adventurers, but what those adventures are is still open. This is not a magazine where you may find a good casual hiking spot. It is a place where you may hear about somebody’s favorite tucked away surf spot, even if it isn’t the most well known or popular spot, and why.

Nomad serves Quiksilver’s mission by inspiring the next adventures of our community memebers.

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Quiksilver

Quiksilver Foundation is responsible for all of Quiksilver’s public service initiatives and projects.

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OTH.1 | IDEATION | ACTION

Visual Standards Guide

QUIKSILVER FOUNDATION

Quiksilver 46

The Quiksilver Foundation will host fundraising events, help develop special products with proceeds for a specific cause, and organize community events like beach clean-ups. The foundation’s work will relate mostly to sustainability because that is an issue crucial to the future of adventuring and exploring our world.

An organization like POW (Protect Our Winters) could be comparable, but Quiksilver Foundation will operate on a much larger scale. Quiksilver has teh resources to work with cities, school districts, national parks, nature preserves, ski resorts, and a host of other potential partners on a wide range of sustainability initiatives.

As adventurers, if we want to keep exploring and continuing to have these new, and revisited, experiences, we need a world to explore. This is one way that Quiksilver Foundation serves the brand’s mission. Another is that the varous events put on by the foundation will give our community more opportunities to engage with issues that matter to them and are tied to their passions, while also giving them an opportunity to give back to the places that make those experiences possible, and maybe even inspire a new adventure for a new cause.

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Quiksilver

Quiksilver Labs is the research and development division of the brand. This is where Quiksilver creates its competitive advantage.

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OTH.3 | PREPARATION

Visual Standards Guide

QUIKSILVER LABS

Quiksilver 50

Quiksilver Labs is the research and development division of the company. This is where the brand’s competitive advantage comes from. This is the division with Quiksilver that is responsible for the fusion of high performance and bold styling to innovate and push Quiksilver’s industries of operations forward. Labs will find new technologies from wherever they find them and adapt them in ways that allows Quiksilver to harness those new technologies in ways our competitors are not.

This division serves the new mission by enhancing the equipment, gear, and tools needed for adventuring, in turn enhancing the experiences themselves.

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Quiksilver

Quiksilver Internships are a way to help young adventurers discover potential career paths tied directly to the things they are most passionate about.

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XP.2 | PREPARATION

Visual Standards Guide

QUIKSILVER INTERNSHIPS

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Quiksilver

Visual Standards Guide

These kinds of internship opportunities are found at tons of large companies, in related and unrelated industries.

While Nike may have similar programs, they operate in a wider range of traditional sports industries, where as Quiksilver operates in more specialized fields.

This program operates as a way for the younger part of our community to build their lives around their passions, directly serving the Quiksilver’s new mission and the original vision of the brand’s founders.

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Quiksilver Internships are for young adventurers looking to find potential career paths connected to their passions.

Not everyone who loves snowboarding is good enough at it to go pro or build a career around the act of snowboarding.

But some do have other talents that lend thmselves to other career paths within those industries. Kelly (a hypothetical 17 year old intern at Quiksilver) may not be good enough on a board, but she is good enough behind a camera to pursue a career in action sports media. These internships are for Kelly and others like her.

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Quiksilver

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Quiksilver

Quiksilver Academies are full service high schools with unique athletic departments to serve young select athletes.

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SRV.2 | IDEATION | PREPARATION | ACTION

Visual Standards Guide

QUIKSILVER ACADEMIES

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Quiksilver

Visual Standards Guide

Quiksilver Academies are most comparable to the IMG Academy in Florida. Both IMG and Quiksilver Academies are full service high schools. What separates them from traditional high schools is the make-up of the student body and the athletic department. IMG and Quiksilver Academy students are all athletes of some kind.

Although not all the student athletes that graduate from a Quiksilver Academy will end up having professional athletic careers, they will all be given the training and education needed for that to happen. Student athletes will have access to healthier foods and nutrition planning, specialized fitness routines customized for them as an individual withing their sport, and they will compete against peers at the highest levels.

These academies serve the new mission statement by giving more opportunities for young adventurers to do just that, as well as helping them push their abilities to maximize the quality of experience.

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This is where Quiksilver Academies differentiates itself from IMG. IMG focuses on traditional sports like basketball, football, soccer, and tennis. Quiksilver academies will focus in sports like surfing, skiing, snowboarding, non-traditional sports that also have an avenue for professional careers. Quiksilver academies will be smaller than IMG because of the sports it focuses on.

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Quiksilver

Visual Standards Guide 63

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Quiksilver

Nomad Hostels are accomodations tailored to the needs of our community of adventurers and the experiences they seek.

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ENV.1 | IDEATION | ACTION

Visual Standards Guide

NOMAD HOSTELS

Quiksilver 66

The locations chosen for Nomad Hostels is what will separate them from their alternatives. While most hostels are in urban environments to maximize potential customer base, Nomads will be tailored to serve our community of adventurers, with resources to maximize adventuring opportunities and quality of experiences.

Because we choose to serve fewer, but serve them better, we can situate ourselves right in the heart of great adventuring spots across the world. Byron Bay, Australia, for some of the best surfing. Jackson Hole, Wyoming, for top tier skiing and snowboarding. Icelandic countryside with access to black sand beaches, canyons, waterfalls, dormant volcanos, ice caves and glaciers, and scuba diving between tectonic plates, all within a few hours drive.

Nomad Hostels will also serve as community hubs for adventurers of all kind and creed. Those traveling alone, or with a group, will be able to connect with other like minded adventurers, leading to sharing of past experiences giving inspiration for more adventures yet to come. If you are staying at a Nomad Hostel, you know why.

These are base camps from which we go exploring.

In addition to the direct benefits for those staying there, Nomad Hostels will be built and maintained by the internal brand division Quiksilver Sustainability, taking every feasable measure to minimize our brand’s, and community’s, environmental footprint.

Nomad Hostels serve the brand mission by giving more access to better adventuring to more of our community, as well as giving them a place to meet and share inspiration for future adventures to come.

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Quiksilver

Quiksilver Adventure Competitions are events that will provide unique opportunities for adventure to our community.

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EVT.2 | ACTION

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ADVENTURE COMPS

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Quiksilver

Visual Standards Guide

​ hile it’s great when you can tie in helping a good cause, W not everything has to have that requirement either. Some of these events could be simple, with winners receiving top-of-the-line Quiksilver gear.

While this is one example of a potential event there is really no restriction on what they could be. There isn’t even anything limiting these competitions to time and date events. One competition could revolve around the submission of videos containing whatever specific content was required of submissions.

​These kinds of events serve the new brand mission as a consistent source of adventuring opportunities for all of our community to take advantage of, or inspiration from.

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Ever imagined teaming up with a friend to race across the Australian Outback in a budget buggie? all to raise money for charity? That’s the kind of events you can expect from Quiksilver Adventure Competitions.

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Visual Standards Guide 73

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Quiksilver Pro Tour will be a global series of professional, semi-pro, and local competitions and showcases.

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EVT.1 | IDEATION | ACTION

Visual Standards Guide

QUIKSILVER PRO TOUR

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Visual Standards Guide

The Quiksilver Pro Tour is about creating as many opportunities as possible for people to engage with the sports that are at the core of many of our passions for adventure. Sports that require an adventurer’s attitude for athletes to push themselves to their peak performance.

The different levels of events will also give more opportunities for engagement from adventurers of a variety of age, skill level, experience, and knowledge. A local showcase may give a teenager with a dream of surfing professionally an chance to be seen by someone who could help make that happen. While a top pro level event will be broadcast live online by Quiksilver Studios, so even when we can’t be there in person, we can stay connected to our passions, enhancing each new experience that follows.

The Pro Tour serves the Quiksilver mission by giving more opportunities from our community to participate in their passions. For some that will be as a participant, others a spectator or commentator.

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While the tour will undoubtedly be compared to any other surf of ski/snowboard competition, this tour is not sport specific, but a variety of events in various sports taking place in the locations relevant for those sports. This series is a celebration of all these sports as a means of adventure. The tour will have events for mountain biking, wake boarding, skateboarding, but also sports that may not be typically seen through a competitive lens, like rock climbing or cliff diving.

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COLOPHON Designer:

Kevin Fitzsimons

Binder/Printer:

Blurb.com

Instructor:

Hunter Wimmer

Class:

GR.604 Nature of Identity

Semester:

Spring 2019

Typefaces Used:

Freight Sans Pro

Freight Text Pro

Photo Sources:

Adobe Stock

ASP World Surfing Championship Quiksilver Red Bull Rip Curl

Visual Standards Guide 79

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