Final workbook by kelcey flynn by kflynn10

THE IDEA OF DESIGN - ADES 150

Three inspiration pieces from the readings:

April Greiman

Pablo Picasso

Reprsents my dream to be a graphic designer.

The “Negative Space” logo every kid knows. Rebus method used to support IBM’s motto “Think” in 1988.(Cute)

Kelcey Flynn

Worldwide recognizable corporate logo. (I drive a Ford!)

Picture of you in the library.

Be sure to document your thoughts and connections, your conceptual journey.

Elation felt toward UTK Graphic Design program.

Kleon, Austin, “How to steal like an artist, 10 things nobody told you about being creative,” New York, 2012.

Desolation felt because of 350 portfolio rejection.

http://www.youtube.com/ watch?v=oww7oB9rjgw

Review the readings from Chapters 1 + 2 in your text book. 1. Choose three specific pieces that you find interesting. Place examples of these pieces in the top row of the work sheet. 2. Look up those designers in the library. Be sure to include a picture of yourself in the library to document your journey. 3. When you find the designers you were searching for, look around. 4. Find three more references that you find interesting. These could be other images by the same designer to other books about other designers. 5. Document these findings in the three squares under the original inspration piece.

Three connections for each inspiration piece.

Shared dejection with fellow 350 claasmates.

“Instead, chew on one [designer] you really love. Study everything there is to know about that [designer]. Then find three people that designer loved, and find out everything about them.”

Ask yourself, “How did they define the problem?” “What materials did they prefer?” “How did they connect with the audience?”

The Graphic Design process begins with one step at a time.

“If you try to devour the history of your discipline all at once, you’ll choke.”

Finding connections to designers you view as successful will create a context to use as reference as we explore the history of the field.

A basic graphic design concept to remember.

In his book, “How to steal like an artist, 10 things nobody told you about being creative,” Austin Kleon suggests that is it our “job to collect good ideas. The more good ideas you collect, the more you can choose from to be influenced by.”

Paul Rand

Typygraphy can be informative and artistic.

C R E AT I V E L I N E AG E

As a Graphic Design Major, this represent my Intrigue with CGI.

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

The logo I saw long before video games come along.

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THE IDEA OF DESIGN - ADES 150 unit

Artist and Thier Inspiration

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

April Greiman

C R E AT I V E L I N E AG E “If you try to devour the history of your discipline all at once, you’ll choke.”

American Contemporary graphic designer who uses Transmedia/computers as a design too.

Justifications for the three connections for each inspiration piece.

Paul Rand

Armin Hofmann

Wolfgang Weingart

Swiss graphic designer. Instrumental in developing the International Typographic Style which uses asymmetric layout, grids, sans-senif typefaces and flush left, ragged right text.

German graphic designer and typographer. Primarliy worked as a Swiss typographer but is credited as “the father” of New Wave typography.

Arnerican art director and graphic designer Best Know for his corporate logo designs

Pablo Picasso Painter, Sculptor, Printmaker, Ceramicist, Stager designer, Poet, Playwright

Lucian Bernhard

Gustav Jensen

German graphic designer and typographer. Helped Create Plakat (Poster style) which uses imagery and flat-color as well as Sachplakat.

Danish Industrial designer, artist, and letterer. Known for his packaging and advertising designs during the late 20’s and early 30’s. Best Known logo was for Golden Blossom Honey.

El Greco A Venetion painter, sculpter, and architect of the Spanish Renaissance. Enriched his style with elements of Mannerism and of the Venetion Renaissance.

Henri de Toulouse- Lacrec French Post Impressionist, painter, printmaker, draftsman, and illustrator. Post Impressionism included Cubism and Fauvism.

THE IDEA OF DESIGN - ADES 150 New word combinations that inspire us to imagine beyond either of the first two words. Write or draw:

unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

V I S UA L T H E S AU R U S

www.visualthesaurus.com

Design Objective To inform viewers about a performance of music that happens to be out doors. Form is open, it could be a poster, an announcement, a flyer, a logo, etc. Target Audience Students at the University of Tennessee who are as busy as you are. Create a wordmap for:

This investigation represents the first step in researching a design problem.

Moral Undermind

Mind Tunnel

Turbulant Vocabulary

Vocal Nightmare

Dogmatic Imbecile

Alien Import

Potable Carriage

Ancient Rhythm

Caverness Altitude

Backwater Paradise

Promotional Equipment

Cascading Oblivion

Be curious, be outrageous, be exploratory, be uncensored. Go beyond what you expect to discover new perspectives. All ideas/connections are valid.

Consider analogous words in your exploration. List all of the words that relate to:

analogous words

Enviroment Ecosystem

Naked

Nature

Ecology

Tempo Tunal

Embryonic Accoustics Evolutionary Emotion

Primal

Music

Sound

Bows

Elation

Applause

Spirtual

Dance

Ethereal

Performance Recite

Instruct

Ape

Stage

Oration

THE IDEA OF DESIGN - ADES 150

Nature The physical world and everything in it that is not made by people.

THE IDEA OF DESIGN - ADES 150

Rhythm

THE IDEA OF DESIGN - ADES 150

Music Sounds that are sung by voices or played on musical instruments.

THE IDEA OF DESIGN - ADES 150

Performance The execution of an action.

THE IDEA OF DESIGN - ADES 150

Green

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

V I S UA L P U N S AA

Then draw the results. Keep moving backward and forward to between words and images to generate new ideas.

Hedgehoge

Cell Phone

Eye Candy

Corn Dog

Briefcase

Orange Bowl

Eye Drop

12 1 11 2 10 3 9 P 8 STO 4 7 6 5

Flash Light

Stop Watch

New

Mon

Swea t Shop

day Tues d

Daily Bread

Grass Roots

Used

Antiques

Cleverness also carries a critical edge as well.

Try taking words, ideas, visuals from your visual thesaurus explorations and randomly combine them.

Designers often use humor to hook the viewers interest. Slamming disparate elements together yields unexpected offspring, and when the result is awkward enough to be funny, viewers come through with a laugh.

Sweat Shop

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

TO I N F O R M + D E L I G H T Watch the Milton Glaser film, “To Inform & Delight” Consider the following questions as he describes his process:

For each of the projects he describes answer the questions:

“What is the goal?”

The Primary goal of the film “To Inform and Delight was to explore the day-to day moments in the person life of the internationally renowned graphic designer Milton Glaser. Often called a modern renaissance man, this eclectic native New Yorker, was revolutionary in redefining commerical art. Combining printmaking and typography with classic art styles and art works he created venacular imagery that spawned popular culture. With a depth of understanding and conceptual thinking he elevated graphic art to the sophisticated level of modern art by adhering to the philosophy of graphic simplicity. His most recognizable work I NY is an example of this thinking.

“Who is the audience?”

The primary audience for this film seems to be art and graphic design students. As an artist and teacher, Mr. Glaser seems to revel with delight when given the opportunity to impart the knowledge he has obtained through his 50+ yrs. In the graphic design business. His numberous quotes and cliches such as “Art is Work!” and “Solving a problem is more important than being right” are examples of his teaching style. Through these profound but simplistic utterances he gently guides those who will listen to a new level of creativity.

“Why this form?”

I think Ms. Keys chose the personal interview style for this documentary, because she wanted to film Mr. Glaser in the environments he found most comfortable. Also this film technique seemed to create a rapport with the viewing audience by generating a “At my grandfather’s knee” experience.

What did you learn about your own design process as the result of studying this designers process? Graphic design isn’t an exact science and failure is often the stepping stones of creativety. As Mr. Glaser stated “Fail more often in order to find out what you’re capable of learning.”

What is the importance of Push Pin Studio as applied to the practice of design? With the founding of Push Pin Studios, Seymour Chwast. Reynold Ruffins, Edward Sorel and Milton Glaser established a new approach to graphic design. This more narrative style incorporated images full of historical references, vintage typography, comic books etc... to reshape visual communications by intergrating words and images into a new progressive form.

How much was Mr. Glaser paid for the “I heart NY” logo?

Absolutely nothing! Even though merchanize sales currently generate millions of dollars of revenue for the city, he still takes no compensation from his design

What are some of the attributes of New York that have inspired Mr. Glaser?

Mr.Glaser states, “New York does what America should!” “I wouldn’t be what I am if not for New York.” “The education I recieved, the free events, the museums, the theaters, the art galleries and classes made it all possible for me to have what I have.”

THE IDEA OF DESIGN - ADES 150 unit

Goals/Audience/Form: I NY-

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

TO I N F O R M + D E L I G H T Watch the Milton Glaser film, “To Inform & Delight”

For each of the projects he describes answer the questions:

New Work City was experiencing a physical and emotional decline. Rand created this iconic logo to revise interest and enthusiasm for the demoralised population. Also, this simplistic iconic logo has been instrumental in reviving the tourist industry and thereby boosting economic growth.

Consider the following questions as he describes his process:

Goals/Audience/Form: New York Magazine-

What is the importance of Push Pin Studio as applied to the practice of design?

This magazine was created primarily for the people of New York. The articles inside addressed issuses, stories, ads, etc.... that related to the city and her people.

With the founding of Push Pin Studios seymour Chwast. Reynold Ruffins, Edward Sorel and Milton Glaser established a new approach to graphic design. This more narrative style incorporated images full of historical references, vintage typography, comic books etc... to reshape visual communication by intergrating word and images into a new form.

Goals/Audience/Form: Grand Union-

How much was Mr. Glaser paid for the “I heart NY” logo?

Glaser created his personal logo in order to entice customers to his business. Fasinated by the way his name could be equally divided on a page, he experimented with the concept until arriving at the finished product.

Absolutely nothing! And even though merchanize sales are in the millions, he still takes no compensation.

What are some of the attributes of New York that have inspired Mr. Glaser?

Mr.Glaser states “New York does what America should!” “I wouldn’t be what I am if not for New York.” “The education I recieved, the free events, the museums, the theaters, the art galleries and classes made it all possible for me to achieve my goals.”

The Grand Union redesign was implimented in the grocery stores to facilitate easier access to their merchandise. By improving signage and modifying aisles, the consumer was able better naviagte the environmant. Goals/Audience/Form: Mitton Glaser logo-

Goals/Audience/Form: The Fortune 500Mr. Glaser’s firm was contracted to redesign the magazines logo. After numerous attempts, one of his colleagues hit upon the ideas of using a huge #5 and smaller letters, thus simplicity became the iconic result. Goals/Audience/Form: ButtonsThe buttons were created to raise the social and political conscienceness toward controversial issues of the day. Such as, war, climate change, big business, “big brother”, free speech, etc.....

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S Read the 40’s and 50’s in the “Decade Readings on Bb”

For each of the projects you choose as a card, answer the questions:

Create five cards for the DESIGN(er) METAgame. For each card, be sure to consider the following questions as the designers describe their process:

“What is the goal?”

“What is the goal of this piece?” Although not a fan of the science fiction genre, Powers found endless inspiration in it’s concepts. By unleashing a more subconscious approach, his imagery explored endless possibilities.

What is the importance of observation?

Which designers used research as inspiration?

“Who is the audience?”

Which designers used research to generate concepts? “Why this form?”

“Who is the audience?”

What did you learn about your own design process as the result of studying this designers process?

His science fiction works primarily appealed to fantasy and fiction readers of the day. Title: Arthur C. Clark’s Childhood Ends 1953 Artist: Richard Powers b: 2/24/1921 - d: 3/9/1996 An American science fiction illustrator and artist. Richard was one of the most influential science fiction artist of all time and brought his own personal surrealist style into his work. Altough Powers considered himself a serious artist he used his numerous science fiction illustrations to pay the bills.

“Why this form?”

Powers surrealist, cubist style enable him to visualize a more abstract approach to science fiction illustration.

THE IDEA OF DESIGN - ADES 150

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D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

Bonestell combined what he learned from special effects matte painting (for film), camera angles, miniature modeling, and painting techniques with his life long interest in astronomy to prepare meticulous realistic space images.

Able to draw anything mechanical, Alex Schomburg used his talents to attract readers to various publications. His vivid colors and graphic illustrations made his artwork come alive, espcially in science fiction covers and comic book.

“Who is the audience?”

The general public, especially children and young adults.

“Who is the audience?” Title: Atom Bomb Hits New York City August 5, 1950 Artist: Chelsey Bonestell b: 1/1/1888 - d: 6/11/1986 An American painter,designer, and illustrator. He was dubbed the “Father of modern space art”, by his contemporaries because his paintings and illustrations helped inspire the American space program. During his lifetime he was honored internationally for his contributions to modern astronautics and has an asteroid named after him.

Primarily fantasy and science Fiction enthuisists but many astronomers, scientists and aviators found his work compelling as well.

“Why this form?”

As a painter and astronomy buff, Chelsey devised this genre which allowed him to merge his two interests with spectacular results.

Title: Rocket to Nowhere (bookcover) 1954 Artist: Alejandro Schomburg Roosa b: 5/10/1904 - d: 4/7/1998 A Puetro Rican American painter, commercial artist and comic book artist. Alex moved to New York City in the 1920’s where he began work as a commerical artist. By the mid 1940’s he worked with the National Screen Service and freelanced for “Timely Comics” as well. By the early 1950’s Schomburg left “Timely” to concentrate on “Sci fi” magazines, astrology publications and books.

“Why this form?”

Alex Schomburg’s ability to draw slam-bang taleau and fill every square inch of a cover with flamboyant characters, flames, knives, guns, explosions, etc.... made his style of drawing very appealing.

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

Cameron’s primary goal for his artwork was to entertain readers. His musculine no nonsense characters with their wry cynicism and sharp observational skills were extremely appealing to a multitude of fans.

This was one of scecral illustractions, primarily used to spark the imagination and propetuate idea of space travel and the exploration of other celestial bodies

“Who is the audience?”

Comic book lovers and general readers. Title: Classics Illustrated: The Time Marchine Volumn 133, 1951 Artist: Alejandro Schomurg Roosa b: 6/20/1924 - d: 11/25/2010 An American writer and comic book artist. Before becoming a writer, Cameron illustrated comic books such as “Classics Illustrated” and various horror comics. As a prolific, versatile artist, his works ran the gambit in quality from inspired to for- the- buck cheap senationalism.

Title: “Missle from the Moon” 1952 Artist: Jack Banham Coggins b: 7/10/1911 - d: 1/30/2006

“Why this form?”

Lou’s unmistakable and individual style lent itself to the post World War II conceptions of what futurist heros should look and act like.

A British/American author, illustrator and artist. Most noted for his marinetime oil paintings, Jack’s work kept him employed by during 30’s and early 40’s. When World War II began, he enlisted and was immediately assigned to Yank magazine as an artist. After the war ended the demand for prewar art declined and Coggin’s interest in the German V-2 rockets led to a collaboration with Fletcher Pratt on two books called, “Rockets, Jets, Guided Missles and Space Ships“ and “ By Space to the Moon.” These extremely popular works were later used by NASA when they appealed to Congress for funding for a space program.

These types of books and artwork were produced for a post war population to encourage the dream of a bright, technologically advanced future.

“Why this form?”

The vivd colors and advanced subject

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S Read the 40’s and 50’s in the “Decade Readings on Bb”

For each of the projects you choose as a card, answer the questions:

Create five cards for the DESIGN(er) METAgame. For each card, be sure to consider the following questions as the designers describe their process:

“What is the goal?”

“What is the goal of this piece?” This iconic “Bazaar “cover was meant to attract readers to an issue about back-to-school styles. It also spoke to the sexual polictics of that decade.

What is the importance of observation?

Which designers used research as inspiration?

“Who is the audience?”

Which designers used research to generate concepts?

“Who is the audience?”

“Why this form?”

Young college women.

What did you learn about your own design process as the result of studying this designers process? Title: “Love Those Lips!” August 1940 Artist: Herbert Bayer b: 4/5/1900 - d: 9/30/1985 An Austrian/ American graphic designer, painter, photographer, scupltor, and art director. Bayer was a student and teacher of typography at Bauhaus Institute. While still in Germany he developed a sans-serif alphabet of lowercased letters title Universal. After moving to Aspen Colorado in 1946 he developed another sansserif typeface, all lowercase, called “fonetik” alfebet” in 1959.

“Why this form?”

Bayer used this artwork to emphasize how superfical and conformist the fashions of that time could be.

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

Horst used the human form combined with typography to inform readers of swimsuit styles for the season. Using model Lisa Fonssagriles to form a sitting “V”, he created a truly memorable piece of work.

“Maybe as I grew up and found the world wasn’t the perfect place I thought it to be, I unconsciously decided that if it wasn’t an ideal world it should be, and so painted only the ideal aspects of it.” Norman Rockwell

“Who is the audience?”

Primarily the American middle class household.

“Who is the audience?” Primarily young women

Title: V-O-G-U-E (Fifty Bathing Suits) June 1, 1940 Artist: Horst P. Horst b: 8/14/1909 - d: 11/8/1999 A German/American photographer. Horst best known for the use of dramatic lighting and imaginative props and sets, he incorporated elements of surrealism and dadism into his methodology which elevated the visual impact of his numerous works. Also the use of calm elegent women in fashion photographs, made his works instantly

“Why this form?”

Horst was an innovative, progessive photographer who’s interest in the avant-garde art style, began in his early adulthood, while living in Paris’ art community.

Title: “Progress?” August 21, 1954 Artist: Norman Rockwell b: 2/3/1894 - d: 11/8/1978 An American painter and illustator. Norman’s works endured themselves to the United States populas because they reflected American culture. His “Saturday Evening Post” covers were especially instrumental in conveying those principles.

“Why this form?”

As 19th century genre painter, Rockwell came into creative power at a time when new audiences and markets were opening up. He used in his connectiveness to nature and people in nature to humorouly draw viewers into his compositions so they could share the moment.

THE IDEA OF DESIGN - ADES 150

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D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

Drawing inspiration from the night clubs of Manhattan and the apple orchards of New England, Getz’s high keyed palette and “laid on” colors energized his works and most often expressed his joy in the process of painting itself.

The CocaCola bottle was the first commerical product to be featured on the cover of “Time Magazine”, which then established CocaCola as an international product.

“Who is the audience?”

Potential consumers worldwide.

“Who is the audience?”

Subscribers to the “New Yorker” magazine” Title: “Sailboats onWater” June 13, 1959 Artist: Arthur Getz b: 5/17/1913 - d: 1/19/1996 An American illustrator. Getz is best known for his fifty year career as a cover artist for the “New Yorker Magazine.” Between 1938 and 1988 two hundred of his art pieces appeared on the cover.

Title: “The World of CocaCola” May 15, 1950 Artist: Boris Artzybasheff b: 5/25/1899 - d: 6/16/1965

“Why this form?”

As a struggling artist in 1935 Arthur started submitting illustations to magazines and other publications. He finally sold a “spot’” drawing and cover to “The New Yorker” in 1936, thus began his career in this art form.

An American illustrator of RussianUkrainian orgin. Boris is best known for his magazine art. His illustrations graced the covers of the American magazines “Life”, “Fortume”, and “Time.”

“Why this form?”

As one of the leading news magazines in the United States, an appearance on the cover of “Time” could bring fame and notoriety.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S Read the 60’s in the “Decade Readings on Bb”

For each of the projects you choose as a card, answer the questions:

Create five cards for the DESIGN(er) METAgame. For each card, be sure to consider the following questions as the designers describe their process:

“What is the goal?”

“What is the goal of this piece?” As a psychedelic poster designer, Wilson mostly used his flowing lettering style to attract young teens and adults to various concerts and other events.

What is the importance of observation?

Which designers used research as inspiration?

“Who is the audience?”

Which designers used research to generate concepts?

“Who is the audience?”

“Why this form?”

The prmary audience for his work was the youth of the 60’s.

What did you learn about your own design process as the result of studying this designers process? Title: The Association @ The Fillmore Auditorium Concert Poster: July 22-23, 1966 Poster Designer: Wes Wilson b: 6/15/1937 Wilson is known as the “Father of the 60’s peace movement, because of his psychedelic rock concert posters.” Using colors to make a statement while filling all available space with lettering, his creation of shapes by using fluid like, flowing letters made his work very appealing for the times.

“Why this form?”

Wilson chose this form is in keeping with the times. The non-conformist, free living lifestyle many young people adopted, gave rise to the bright often contrasting colors experienced during “drug tripping”.

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

As a “middle class” magazine, “The Saturday Evening Post” used this issue to inform its readers about counter culture movement known as “hippies.”

The primary goal of the magazine was to address issues pretaining to the social climate of the day. The 60’s were a painful revdutionary decade and Rolling Stone didn’t shy away from reporting controversial topics.

“Who is the audience?”

Rolling Stone was a media primarily designed for the youth of America. Its covers and inside articles were often thought provoking, as well as entertaining.

The average American citizen.

Title: Saturday Evening Post Sept 23, 1967 Typedesigner, Graphic designer: American Herb Lubalin b: 3/17/1918 - d: 5/45/1981 Lubalin worked on numerous magazine covers over the course of his career. This “Hippie Cult” cover, reflects his modernist use of “spread” and modular layout of photos, but it mostly emphasises typeface design. Herb often used various typeface within his projects because he believed “type” should reflect the theme of the story.

“Why this form?”

I think finding a picture of a “hippie” on a popular family magazine would have shocked the traditional straight laced average American into reading the article or perhaps it’s just the “National Enquirer” launched early.

Title: Rolloing Stone Magazine April 5th, 1969 Logo Designer: American Rick Griffin b: 6/18/1944 - d:8/18/1999 This issue of Rolling Stone Magazine was a part of the”Social Movement Collection” with inside articles by Micheal Rossman an organizer for the “Free Speech Movement” and George Mason Murray minister of Education of the Black Panther Party.

“Why this form?”

The recognizable logo was the brain child of Rick Griffin. An American logo designer he is most noted for his psychedlic poster designs, which made him an ideal candidate for such a progressive magazine.

THE IDEA OF DESIGN - ADES 150

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D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

The primarly goal of this album cover was to introduce “Beatles’” fans to their latest production. After halting touring concerts, this album allowed them to expand and experiment with techniques that propelled the entire music business into realms yet to be thought of.

Lorraine created this artwork as a protest against young American men being drafted into the Army during the Vietnam War.

“Who is the audience?”

Anyone opposed to the use of young men as disposable war pawns.

Beatles fans all over the world.

Title: The Beatles June 1, 1967 Album Cover “Sergant Peppers Lonely Hearts Club Band” Popartists: Petter Black Jahn Haworth Photographed: Micheal Cooper This ablum cover depicted a fictional band which “spoofed” the attire displayed Vogue Magazine. It also incorporated a colorful collage of diverse famous people for the background cover (51 photographs and 9 waxwork pieces). As their 8th studio album, this groundbreaking new concept work advanced the use of extended form into popular music.

“Why this form?”

The cover was meant to be whimsical but also demonstrated the groups journey into the counterculture movement occurring at the time.

Title: “War is Not Healthy for Children or Other Living Things” Peace Poster 1967 Printmaker, artist: Lorraine Schneidle b: 1/17/1925 - d: 11/6/1972 Lorraine was the wife of a doctor, mother of 4 and printmaker. In response to the possiblity of her eldest son being drafted into the Army during the Vietnam War, she submitted this 4” by 4” artwork into a local art show. Using a sunflower to symbolize “hope in the face of depair”, this little creation became her own personal picket sign and became one of the most iconic antiwar images to emerge from that era.

“Why this form?”

The simplistic form of this work, often called amatuerist folk art by graphic design standards, appeals to the childlike nature. in everyone.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S Read the 70’s in the “Decade Readings on Bb”

For each of the projects you choose as a card, answer the questions:

Create five cards for the DESIGN(er) METAgame. For each card, be sure to consider the following questions as the designers describe their process:

“What is the goal?”

“What is the goal of this piece?”

The primary goal for the design was to reflect the image of the group “Chicago.” Defining themselves as a “Rock’n’ Roll band with horns”, their soft rock and jazz genre lent itself well to the flowing cursive style of the logo.

What is the importance of observation?

Which designers used research as inspiration?

“Who is the audience?”

Which designers used research to generate concepts?

“Who is the audience?”

“Why this form?”

The rock’n’ roll enthusiaist of the 1970’s were the primary audience.

What did you learn about your own design process as the result of studying this designers process? Title: Chicago Album Cover 1970 “Chicago” American rockband formed in 1967. Artist: John Berg- Art Director, designer b:1/12/1932- d: 10/11/2015 Nick Fasciano- Graphic artists b: 1940 The distinctive cursive logo that defined a large portion of “Chicago’s” albums was the inspiration for the nonconventional approach John Berg concieved to represent the group. With the help of graphic artist Nick Fasciano, they created design that appeared to be, worked in leather, carved in wood, hidden the loops of a fingerprint and even molded in chocolate. Paul Nini of AIGA, described the album’s logos as a “Warm vernacular form executed in thick script letters with a Victorian swash.”

“Why this form?” The goal was to attract potential buyers. In the 1970’s the Rock ‘n’ Roll market was saturated with group trying to achieve stardom, so it was a necessity to have “hook” that was instantly recognizable.

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

The goal of the bold lettering and bright orange colored package was to attract and notify women that the panty hose world was no longer strictly confined to department stores but could now be purchased at supermarkets and drugstores at a cheaper cost.

Ralph’s primary purpose for making “Fritz” was to create an alternative to mainstream animation through independant and adult oriented productions.

“Who is the audience?”

Because of the controversial nature of the film it is logical to assume the counterculture movement was the audience.

“Who is the audience?”

Title: “No Nonsense Pantyhose.” Package- 1972 Artist: Louis Nelson- American Industrial and graphic designer. b: 1938 m: Judy Collins-American singer Please Note: no referrence was found for Robert Gersin and Assoc. for this logo, instead numberous articles credit the design to Louis Nelson and partners. In 1972 Louis Nelson was asked to create an identity for a lower cost alternative pantyhose brand. His research into the market found that women were forced to pay $5- $6 apair, in department stores, for hose that were often decimated after only 2 or 3 wears. It was this research that was instrumental in designing a simplistic but dynamic image for the product.

Woman were the primary audience but before the days of “ Under Armour” it was rumored that hunters and men with outdoor winter jobs wore them to keep warm?

“Why this form?”

“I thought, Let’s do something that’s no nonsense and voila! a marketing concept was born.” Louis Nelson

Title: “Fritz the Cat” Artist: Ralph Bakshi- An American animator, writer, actor, painter, director and prodcer. b: 10/29/1938 Founded Bakshi School of Animation and Cartooning in 2003. Ralph based his 1972 American adult animated comedy film on the comic strip by Robert Crumb. His work explored the college life of an antropomorphic cat living in New York during the 1960’s. In an era of the “free love movement”, racial tensions, war and status quo politics, this film delved into the ideals of hedonism and the sociopolitical consciousness of the time. Unfortunately, these deviations from mainstream thinking earned “Fritz” the first “X” rating ever given to an animated feature.

“Why this form?”

As an animator during the 60’s, Ralph used his talent to address issues of the day in a format that mostly targeted children. By redirecting the fous of conventional animation, “Fritz” became the most sussessful independent film by grossing more than $90 million dollars worldswide.

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

The primary goal for the album cover was dictated by the concepts relayed to Paula through meetings with the recording artists, their manager, and the internal product managers.

As one of America’s foremost political satirists, Sorel humerously attacts lying politicians, corrupt businessmen, hypocritical priests and even himself. But as the father of four kids, he openly confesses. “I primary works for the money.”

“Who is the audience?”

Most of Sorel’s work appeared or appears in New York magazine, The Nation, Vanity Fair and The New York Times, so one must assume his audience is/was the readers of these publications.

The audience was, Rock ‘n’ Roll enthusiasts of the 1960’s and 1970’s.

Title: “Yardbirds Favorites”1977 Album Cover Yardbirds-A British Rock Band est. 1963 in London Artist: Paula Scher- American Graphic Designer David Wilcox- American Illustrator, Painter Paula Scher b:10/6/1940 As an American Graphic Designer, painter, and art educator, Paula began her career at Random House in New York City. In 1972 she was hired by CBS Records for their adverising and promotion department. Eight yrs. and 150 record album covers later, she confounded Koppel and Scher where the next seven years were spent producing advertising, bookcovers, and packaging. By 1992 she became and educator at the School of Visual Arts in New York, while also continuing her design work after becoming the first female principal at Pentagram

“Why this form?”

Dealing with rock bands of that era was difficult due to their obessions for stardom. The desire to dress “cool” and to present themselves favorably on album covers dominated the market. By the time the “Yardbirds” made this album a more surrealist, abstract approach was replacing previous extravagant illustrations.

Title: Ford and Nixon Dec. 13, 1973 Arist: Edward Sorel- American Illustrator, caricaturist, cartoonist and graphic designer. b: 3/26/1929 Known as a left- liberal, rightwing politics and organized religion hater, Sorel satirist cartoons and caricatures reflected his interpretations of life, culture and political events for over forty years. His work was not only psychologically penetrating but outrageously funny as well. Noted for his wavy pen and ink style, the artistic quality of this spontaneous direct drawing format was superb and attributed to his audience appeal.

“Why this form?”

As a talented artist with a self professed “mean streak,” Ralph’s cartoons and caricatures were the ideal way to express his discontentments.

Welcome to the game... As promised, all questions will come from the list posted on Bb > Designer Reference When you arrive at the library ● ● ●

● ● ● ● ● ●

check in and get your BATTLE GROUP. Each group will have a different google doc. all three members should be able to work on the same document. determine the order of rotation. Player one will participate as "Player One" in the first Battle, "Player Two" in the second Battle and as "Judge" in the third battle, then back to "Player One". "Player Two" will participate as "Player Two" in the first Battle, "Judge" in the second Battle and "Player One" in the third Battle. This rotation is important so everyone has the same "distribution" of questions. To Begin the first BATTLE, Player One clicks on the top page of the document to reveal the question. Players One and Two choose cards from their decks to illustrate their arguments and illustrate their points. Players verbally present their arguments. The judge chooses a winner. All participants document their comments in the appropriate boxes on the Google Doc.. Players rotate position and Player One opens the next page.

Player One:Kelcey Flynn Judge One

Player Two: Audrey Mallia

“Which is still relevant in today’s culture?”

Delaney Boyd

Comments of Judge. I really like both of the choices, but I am going to have to go with the Girl Scouts. The graphic is iconic and has stood the test of time. As far as I know, Girl Scouts of America hasn’t changed their logo from this since the 70’s. The surrealist style and vibrant colors stand out and make a bold statement about the “Yardbirds.”

I chose the logo for Girl Scout cookie because of its relevance and popularity in society today. It was designed in the 1970s.

Player One: Delaney Boyd Judge Two Audrey Mallia

“Which reveals the most information with the least amount of imagery?”

Player Two:Kelcey Flynn

Comments of Judge.

The packaging for this product is extremely simple and the text “no nonsense panty hose” gets right to the point of their marketing strategy.

To me, player one's image reveals the most information with the least amount of imagery. The use of only text and a plain orange background offers very little imagery. It also clearly states what product it is trying to sell.

Lorraine Schneidle wanted to make a bold statement, but do it in a child like way, so she could make her point across.

Player One: Audrey Mallia Judge Three: Kelcey Flynn

“Which is the best black + white representation of 60s art?”

Player Two: Delaney Boyd

They both show great black and white contrast. How ever if I had to pick one over the other and era in which they were created, I would pick “Give a damn” because of sharpness, and clarity. The one on the left was hard to read and I couldn’t tell what was being promoting.

This is was the only black and white card I had to represent 60s art. The black and white photograph is of the famous 60s figure Marilyn Monroe.

This ad was for the New York Coalition and the simplicity of the text and colors creates a dramatic call to action. This design is extremely effective in getting people’s attentions.

Player One: Kelcey Flynn Judge: Delaney Boyd

Player Two: Audrey Mallia

“Which best uses color to create a specific emotion?”

Comments of Judge. I think that player one’s image best uses color to create emotion. THe bright colors of the image really showcase the sense of excitement and wonder that the artist was trying to convey.

Lester Del Rey was a man who was mad about his work and color and many people found his obsessive desire for precision rather creepy.

The dark colors of the city contrasted with the brightness of the girl’s face accurately depicts a nightlife scene.

Judge One: Audrey Mallia

Player One: Delaney Boyd

Player Two: Kelcey Flynn

“Which has a hidden meaning?”

Comments of Judge.

The message of this graphic isn’t necessarily hidden but the fact that there is a map in the palm, stands for “having the world in the palm of your hand.” This phrase is very relevant to the product they are advertising, which is Air Mail.

To me, player one's image has more of a hidden meaning. By placing the map on the picture of the hand, the popular phrase "to have the world in the palm of your hand" is creatively illustrated.

This “Hippie Cult” cover, reflects Herb Lubalin modernist use of “spread” and modular layout of photos, but it mostly emphasises typeface design.

Player One: Audrey Mallia Judge One: Kelcey Flynn

Player Two: Delaney Boyd

“Which best combines verbal and visual concepts?”

The Playboy “Bunny” has the most verbal and visual concepts. Using words to create the “Bunny”, is the verbal in the piece, while the vibrant colors represent the visual.

Fact Magazine was an American publication notorious for commenting on controversial social topics. The humorous and provocative line “Obesity: It’s incurable-so relax and enjoy it” combined with the illustration reflects the nature of the magazine.

The combination of a photograph/drawing, and the text really stands out to me. The color scheme, font type, and mysterious cover image come together to create an iconic Playboy issue cover..

THE IDEA OF DESIGN - ADES 150 unit

“Each paper explores a different and curious topic that, at one time or another, has caught the interest or sparked the imagination of the Pentagram partners. From the iconic to the obscure, the topics illustrate a wide variety of influences.” The Pentagram Papers

Document them with a camera, photocopy, or scan and compile into an A-Z alphabet.

Neck Cushion

A, B, C for idea one

Steel Brush Condensed Roman

You need to try three different ideas. Test each idea with “A, B, C” on the first page. Choose the alphabet which best reflects the feeling of your surroundings and gives the viewer an idea of where you are. Produce the rest of the alphabet for the chosen style. Be sure to review the examples on Bb. A, B, C for idea two

A, B, C for idea three

Cucumber

“Since 1975, the famed international design firm Pentagram has produced a series of signature documents known as the Pentagram Papers, exclusively for clients and colleagues. The design brilliance and quiry sensibility of the papers has never before been made available to the public at large.”

Like Pentagram, you are looking for unusual or interesting ways to document your idea.

Bacon

Pentagram is a “remarkable and unprecedented design partnership.” Milton Glaser.

You are tasked with finding every letter in the alphabet from your environment.

Apples

Pentagram

Step Stool

OUT + ABOUT

Baking Pans

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

M, N, O

G, H, I

J, K, L

Y, Z.

Raisins

Unsweetened Chocolate XMAS Candy

Pretzels

French Fries

Eggs

Doughnuts

Quessadillas

S, T, U

Tomatoes

Strawberries

Ice Cream

Honey

Grapes

P, Q, R

Wieners

Vegetarian Vegetable Soup

Lemons

Kit Kat Bars

Jelly Beans D, E, F

Ziti

Yogurt

Onions

Nutty Bars

Marshmallows

THE IDEA OF DESIGN - ADES 150

V, W, X

The concept was an exploration to understand narrative.

brought to you through Ms. Window.

Due to a program “snafu” this assignment is temporarily

The goal was to deal with issues such a s greed, race and sex in a nonlinear way.

Title: The Conversion of Saint Paul 1995- 24x36 offset Lithograph Flowing typography referred to as “Frozen Sound”

Artist: Elliott Peter Early b: 1966 American- Graphic Designer, Typographer, Performance Artist, Designer- In- Residence of 2D Dept. @ Cranbrook Academy of Art.

Those who viewed the posters were encouraged to interact with 30 min. of music, spoken word tracks, multimedia compositions and 4 printed posters.

brought to you through Ms. Window.

Due to a program “snafu” this assignment is temporarily

The goal was to market his perfume, Bond No.9.

Mostly the woman of NYC.

Title: “Bond No.9 New York”

Artist: Laurice Rahme French Designer and CEO

The human torso shaped bottle and the modified NYC subway token logo were used to make this product instantly recognizable.

brought to you through Ms. Window.

Due to a program “snafu” this assignment is temporarily

The goal was to deal with issues such a s greed, race and sex in a nonlinear way.

The concept was an exploration to understand narrative.

Title: Throwing Apples at the Sun 1995- 24x36 offset Lithograph Flowing typography referred to as “Frozen Sound”

Artist: Elliott Peter Early b: 1966 American- Graphic Designer, Typographer, Performance Artist, Designer- In- Residence of 2D Dept. @ Cranbrook Academy of Art.

Those who viewed the posters were encouraged to interact with 30 min. of music, spoken word tracks, multimedia compositions and 4 printed posters.

brought to you through Ms. Window.

Due to a program â&#x20AC;&#x153;snafuâ&#x20AC;? this assignment is temporarily

The piece was the front cover for an I ndexical Archive catalo g used during exhibition.

The Society of Typographer in Chicago, Illinois.

Title: The Indexical Archive (Exhibition catalog cover)

Artist: Andrew Blavelt American Designer, Director and Curator Santiago Piedrafita Uruguay, and Brazillian/ American Graphic Designer

The catalog incorporated the Serif font Adobe Garamond to highlight the purpose of the gathering.

brought to you through Ms. Window.

Due to a program “snafu” this assignment is temporarily

As a student at Yale, Dmiri was given a cartography assignment and the world atlas approach was the final product.

The atlas was primarily for professors and other students.

Title: World Atlas of Personal Record Collection (student project)

Artist: Dmitir Siegel b: 1974 American-Graphic Designer, Art Director, VP of Global e-Commerce

The psycho-geographic model used “genre defining figures” to categorize a r ecord collection by creating continents a oceans drawn proportionately for each group.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

Get two objects from the instructor. Document your objects.

Draw them.

Photograph them.

Describe them.

Write them.

Read: WANT TO INNOVATE? START GOOFING OFF .. Michel Hendrix .. 2 Mar 12 on Bb Physical Consider the following questions from both a realistic perspective as well as a fictional perspective. Remember the nine dots? Think outside the box. Document all of your answers. _ Where did the objects come from? _ Where were they made? _ What are they made from? _ What is the texture? _ What are three more questions you can ask about your pieces? Conceptual _ How are new connections being made? Color, texture, content, shape, mass, etc.? _ Is there new meaning? What are the new meanings? Which one will you use? Who might the audience be for each meaning? Create a story behind your package design. Write down this story before you begin the actual design. Visual Based on your story and your audience, what have you seen or read that you can use as reference as you design a package for your new product? Typographic, illustrative or photographic references? Icon, Index, Symbol? Color, texture, positive + negative space? Composition references? Create a package design.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

N A R R AT I V E | PAC K AG E D E S I G N OBJECT ONE

OBJECT TWO

Plastic Kids Ring

Plastic Toy Pig

NARRATIVE As Americans, we are very familiar with pigs (aka: swine, boar, sow, hog, “Babe”, and “Ms. Piggy”). because they have played a vital role in the progress and success of our nation. Brought from Europe by our ancestor, this bounty on a hoof has provided sustenance to her citizens even in the direst circumstances. No other animals in history, have been used to the extent pigs have. Pork has been consumed in every form imaginable. Porkchops, ham, tenderloin, sausage, and the ever popular “bacon” are merely the choice pieces on the hog. Humans have also devoured their pickled feet, their deep fried intestines, and for an appetizer, their crispy baked ears. In fact, nearly every part of their anatomy has appeared on someones dinner table in some form at some point in time. Of course, the noble pig has had other impacts on our society. Without it’s contribution and sacrifice, ESPN would be televising the “World Championship of Tiddlywinks” or the” National Soapbox Derby” races. Other businesses and institutions would suffer as well. Imagine the University of Tennessee with no “pigskins”! Without Neylon Stadium, “The Hill” would cascade into the Tennessee River due to the lack of foundational support provided by the megaliths audacious structure. Finally, dear friend pig, we salute by saying “May the smell of your barbecued ribs every waff across our nostriles as we tailgate every football game in the Fall.”

O GP

R ED

N CO A B

VO FLA

e Th

“H

on ery v E at Th t rea !! t T o Eat a Me s T y” Love d n

THE IDEA OF DESIGN - ADES 150 Lighted Indicator

unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

PAC K AG E D E S I G N * You have just completed a package design in class. Your assignment this week is to evaluate your package design and create at least three more variations. To evaluate your work, please answer the following questions:

Aroma Sensor

“When Pigs Fly”

5. If you change the problem definition, how would you solve the problem differently? Each time the parameters change on a project, it may becomes neccessary to “throw the baby out with the bathwater” in order to arrive at a better solution.

“Swuffalator”

H ow would the application of this perspective change your solution? Vibrance sells, so I’d adapt to that.

Be the first on your block to decipher “Real Pig Latin”

4. Based on the decade readings, identify an influential visual or concept. The “tie-dye” graphics of the 60’s and 70’s were energizing.

Decoder Ring

2. If you change the audience, what would you do differently? I’d market my concepts multinational. 3. If you were “Insert name of one of the designers you researched here”, how would you define or visualize this project differently? I’d appropriate more of their artwork. for designer #2? Same as above. for designer #3? Same as above.

N.B. - If there are skills you would like to explore, this might be a good time to experiment.

The Portable Miniature Truffle Locator.

1. If you had more time, what would you do differently? I’d research each product extensively. conceptually? I’d create more prototypes. visually? I’d remodel the initial photographes.

Produce at least three more variations and include them in your process book.

Unlimited Profit Potential

Type up your responses to the prompts and format them for inclusion in your process book.

Be sure to include drawings of your influences and ideas so others can relate to your insights.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

F I N A L PAC K AG E D E S I G N S Show your work and your thoughts and your references. Annotate. Notes: Parts List: 1. 1- Plastic toy, children’s ring * Made by Decopac Inc- China * Cupcake decoration used by Walmart * Initially contained image of a “Minion”. * Contains CE stamp- European Conformity standards approval 2. 1- Plastic toy, pig figurine * One a 24 piece set of plastic farm figurines. * Sold at the Dollar Tree for $ 1.00 * Made in China * Highly detailed replicas of animal subjects. * Not for children under 3 yrs of age Conceptual Inspiration: The primary inspiration for the product labels above, were the many cliches and characteristic’s assigned to pigs. From the early domestication to present day intereactions, this abused, misunderstood and maligned creature has sparked a myriad of iconic repartees.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S Read the 80’s in the “Decade Readings on Bb”

For each of the projects you choose as a card, answer the questions:

Create five cards for the DESIGN(er) METAgame. For each card, be sure to consider the following questions as the designers describe their process:

“What is the goal?”

“What is the goal of this piece?”

The goal of the label and the clothing line was a marketing expansion of the Ralph Lauren fashion industry.

What is the importance of observation?

Which designers used research as inspiration?

“Who is the audience?”

Which designers used research to generate concepts?

“Who is the audience?”

The audience was primarily young active wearers who tended to favor a more casual and cheaper stlyle of clothing.

“Why this form?” What did you learn about your own design process as the result of studying this designers process?

*Note: My reason for selecting the grphic design pieces shown, is to “Take the Road Less Traveled”. By choosing obscure and often “overlooked” works , research becomes a valuable tool in understanding the artist’s mindset.

Title:

Label for Ralph Lauren’s “Chaps” clothing line

Artists:

Charles S. Anderson American Graphic Designer b:1958 Joe Duffy American Graphic Designer b:1948 The label was designed for a new cheaper clothing line designed by Ralph Lauren. The “Chaps” line was created as a more casual alternative to their costly “Polo Brand” but was later disenfranchised by the parent company because of quality issues.*

“Why this form?”

The label was part of their identity program that launched their new clothing line “Chaps”.

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

As a “gay” man in NYC during the 1970’s and 80’s Keith used his unique approach to graffiti art as a catalyst to envoke torrid emotions in those who viewed his work.

The primary goal for this front page illustration was to highlight “USA Today’s” coverage of the disaster in a format that was different from thier competitors.

“Who is the audience?”

Orginally, Keith’s works were created primarily for those people who rode the NYC subway systems. But as his popularity grew he began to sell his drawings and paintings from a shop near his studio.

Title:

Untitled 1983 Blackpaper w/chauk drawing in New York Subway System

Artist:

Keith Haring American- Popart, graffiti and social activist. b: May4,1958 d: Feb. 16,1990 (complication of Aides) Haring spent his childhood in Pennsylvania but moved to New York City to study Painting. In response to the NYC street culture of the 1980’s he began pasting black paper on unused advertising spaces in the subway system. Using chaulk, he filled the papers with stylized nightmarish creatures to express sexuality, birth, death and war.*

USA Today- Jan29,1986 “Challenger” Disaster

The entire world was the audience. The disaster soildified the world in horror and grief. It was as if time stopped. My mother recalls that day vividly. It was suppose to be her 28th birthday but suddenly all the happiness in the world died and like an episode of the “Twilight Zone” the nightmare played over and over as TV and news people cruelly recounted every detail. (Similar to 911 disaster.)

Artists: “Why this form?”

As a Pop artist and social activist, Keith’s work became a Visual Language that addressed issuses such as war and death, but the predominate themes dealt with sex and sexuality.

Dave Miller- Art Director (Ophelia Adiao) Richard Curtis- Page layout Illustrators: Sidney Fisher, Dave Miller, Dale Glasgow and Web Bryant. On Jan. 28, 1986 at 11:39 AM EST the space shuttle “Challenger” exploded midflight as it attempted to establish spacial orbit. School teacher “Christa McAliffe”, a civilian, was among the crew that perished. This unimaginable tragedy prompted USA Today, to create the 4 coloI Illustration with a time line and running text shown above. *

Why this form?”

An illustration format was used for this front page article as an exploratory graphic that could be easily updated as more informatiion became available.

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

The goal was to promote Calvin Klein’s new colgne for men, “Obsession”. The citrusy floral berry fragrance was marketed as having character but sensuous.

The primary goal of the logo was for use on Apple Computers. The launch of their Apple II system prompted Steve Jobs to commision a symbol that would humanize his products, as well as his company.

“Who is the audience?”

Who is the audience?”

The audience were potienal personal home computer owners. This 8-bit computer was the first highly successful mass produced microcomputer product.

Title:

“Rainbow Apple” Logo Apple Computers

Artists:

Rob Janoff American Graphic designer of corporate logos b:1949 The late 1970’s thru the1980’s this logo become one of the most iconic recognisable corporate logo in history. The “Rainbow Apple” concept was generated by Rob Janoff in just 2 weeks and submitted to Steve Jobs upon completion.*

Why this form?”

Since the name of the company was Apple, Janoff thought the name lent itself to the nerdy play on words (bite/ byte). With no rhyme or reason as to which colors went where (except for green: it’s near the stem) the rainbow color pallatte was added to an apple silhouette. Later the “bite” was included to distinguish the image as an apple not a tomato.

The auience was primarily women. The premise behind the ad was to convince men to use the cologne so women might find them sexually attractive.

Title:

Obsession for Men Spring/ Summer 1987 Campaign

Artists:

Rochelle Udell 1.VP Conde Nast Publisher 2. Calvin Klein in-house ad agency Bruce Weber American Fashion Photographer and Filmmaker b: 3/29/1946 The ad was intended to be honest and confrontational. During the 1980’s Calvin Klein and Ralph Lauren both delved into more controversial ways to sell their products. Using nude models J. Lazard, T. Schnellenber, B. Daniels, D. Wadina, A. Drummond and L. Smith in nonfrontal poses, this ad pushed the boundaries of morally acceptable.*

Why this form?”

This sexually suggestive form of advertising was meant to spark controverssy. Often a product sells merely because there is a sensation generated by its public presentation.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S

“What is the goal of this piece?”

Alexander Rodchenko “Who is the audience?”

Alexander Rodchenko was Russian artist, graphic designer, photographer amd sculptor, who was primarily known as a founder of Constructivism and Russian design. As a young artist, Rodchenko denounced the expressive art of the early 1900’s and chose a more industrial approach to his painting. Using a ruler and compass he delved into the abstract design format of Futurism. After the Russian Revolution and the rise of Communism, Rodchenko became one of the founders of the Constructivism movement. As a Constructivist he believed that art should be practical and socially useful as a part of industrial production. Through his works, as well as others, in graphic design, photomontage and sculpture he hoped to create a new language for the Communist state.

*Note: I selected the graphic design pieces shown to take the “Road Less Traveled”. By choosing obscure and often “overlooked” works , my research becomes a valuable tool in understanding the artist’s mindset.

Title: The Athlete 1906 Artist: Alexander Rodchenko b: 12/5/1897 St. Petersburg d: 12/3/1956 Moscow

“Why this form?”

Artist Information Supplied Should Answer These Question

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

“Who is the audience?”

Title: Line 1919 Artist: Alexander Rodchenko b: 12/5/1897 St. Petersburg d: 12/3/1956 Moscow

“What is the goal of this piece?”

Artist Information Supplied Should Answer These Question

“Who is the audience?”

Title: A Construction 1917 “Why this form?”

Artist: Alexander Rodchenko b: 12/5/1897 St. Petersburg d: 12/3/1956 Moscow

“Why this form?”

Artist Information Supplied Should Answer These Question

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

“Who is the audience?”

Title: Abstract Composition 1941 Artist: Alexander Rodchenko b: 12/5/1897 St. Petersburg d: 12/3/1956 Moscow

“What is the goal of this piece?”

Artist Information Supplied Should Answer These Question

“Who is the audience?”

Titile: Mossel Cafeteria Ad-1924 “Why this form?”

Artist: Alexander Rodchenko b: 12/5/1897 St. Petersburg d: 12/3/1956 Moscow

“Why this form?”

Artist Information Supplied Should Answer These Question

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S

“What is the goal of this piece?”

Ladislav Sutnar Ladislav Sutnar a Graphic Designer, Glassware Maker, Toy Designer, Author and Painter was born in the Czech Republic but during a commision for the Czech exhibit for the World’s Fair in 1939 he was forced to remain in the United States because of his beliefs. As a Constructivist, Sutnar, made this format playful by using it’s geometery to forge the dynamics of catalogue organization. These principles made him one first to participate in the field of Information Design, which presents information in a way that fosters efficient and effective understanding without artist expression or abstaction. Sutnar also created practical glassware product, unusal wooden toys, authored numerous design books and painted the Venus on “Strip Street Series” in the early 60’s in an attempt to revive his failing graphic design business.

“Who is the audience?”

Title: Cuno Continually Cleanable Filters 1944 Artist: Ladislav Sutnar b: 11/9/1897 Pilsem Czech Republic d: 11/13/1976 New York City, NY

“Why this form?”

Artist Information Supplied Should Answer These Question

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

“Who is the audience?”

Title: Miniature Precision Bearing 1943 Artist: Ladislav Sutnar b: 11/9/1897 Pilsem Czech Republic d: 11/13/1976 New York City, NY

“Why this form?”

“What is the goal of this piece?”

Artist Information Supplied Should Answer These Question

“Who is the audience?”

Title: Addo-X 1959- 1959 Ad. brochures Artist: Ladislav Sutnar b: 11/9/1897 Pilsem Czech Republic d: 11/13/1976 New York City, NY

“Why this form?”

Artist Information Supplied Should Answer These Question

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

“Who is the audience?”

Title: Design for Point of Sale 1952

Title: RCA Electron Tubes 1943 Artist: Ladislav Sutnar b: 11/9/1897 Pilsem Czech Republic d: 11/13/1976 New York City, NY

Artist Information Supplied Should Answer These Question

“Why this form?”

Artist: Ladislav Sutnar b: 11/9/1897 Pilsem Czech Republic d: 11/13/1976 New York City, NY

“Why this form?”

Artist Information Supplied Should Answer These Question

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e C A R D S

“What is the goal of this piece?”

Michael Bierut Micheal Bierut is a graphic designer, design critic and educator. He was a protege of legendary designer Massimo Vignelli and was vice president of Vignelli Assoc. He is now one of 21 designers who own and operate “Pentagram”, the world’s largest independent design consultancy. He is also associationed with Yale University (senior critic) and the American Institution of Graphic Arts. As a passionate modernist, he advocates the text font “Helvetica” because it is simple, legible, and good for everything. The horizontal or vertical stroke endings (Helvetica) never slant or appear diagonally, which attributes to its contempory look and helps express the animating spirit of the ideas behind the words.

“Who is the audience?”

Title: Architectual League Ball 1999 Artist: Michael Bierut b:1957 Cleveland Ohio

“Why this form?”

Artist Information Supplied Should Answer These Question

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

“Who is the audience?”

Title: How To

Title: Library Artist: Michael Bierut b:1957 Cleveland Ohio

Artist Information Supplied Should Answer These Question

“Why this form?”

Artist: Michael Bierut b:1957 Cleveland Ohio

“Why this form?”

Artist Information Supplied Should Answer These Question

THE IDEA OF DESIGN - ADES 150

Use the left column to record your thoughts, reflections & notes as you work through your thought process.

D E S I G N ( e r ) M E TA g a m e

“What is the goal of this piece?”

“Who is the audience?”

Title: Grand Central- 100yrs Artist: Michael Bierut b:1957 Cleveland Ohio

“What is the goal of this piece?”

Artist Information Supplied Should Answer These Question

“Who is the audience?”

Title: Nuts.com “Why this form?”

Artist: Michael Bierut b:1957 Cleveland Ohio

“Why this form?”

Artist Information Supplied Should Answer These Question

Welcome to the game... These are your final battles. Please answer all questions as thoughtfully and fully as you can. When you arrive at the library ●

check in and get your BATTLE GROUP. Each group will have a different google doc.

●

all three members should be able to work on the same document.

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determine the order of rotation. Player one will participate as "Player One" in the first Battle, "Player Two" in the second Battle and as "Judge" in the third battle, then back to "Player One". "Player Two" will participate as "Player Two" in the first Battle, "Judge" in the second Battle and "Player One" in the third Battle. This rotation is important so everyone has the same "distribution" of questions.

●

To Begin the first BATTLE, Player One clicks on the top page of the document to reveal the question.

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Players One and Two choose cards from their decks to illustrate their arguments and illustrate their points.

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Players verbally present their arguments.

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The judge chooses a winner.

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All participants document their comments in the appropriate boxes on the Google Doc..

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Players rotate position and Player One opens the next page.

Kelcey Flynn Judge: Alexis Tyler

Grant Bruer

“Which best combines styles from 2 different decades?”

The winner of this battle is Grant Bruer. The design from the 40s is compared to natural design of stone. The Conversion of Saint Paul 1995 - 24x36 offset Lithograph Flowing typography referred to as “Frozen SoundComments for Player one.

This image is from 1943. It’s curves mark its design as more modern, but it’s made to look weathered, as if it is build of stone and has stood the test of time. So it combines an old, weathered-stone look with the modern loose curves.

Alexis Tyler Judge Grant Bruer

Kelcey Flynn

“Which is the most effective use of color in an 80s design?”

This design is by Frank Olinksy in 1985 for the Music Television logo. This is the most effective use of color in an 80s design because the color is used to make the M three-dimensional and to emphasize the green ‘TV’. The contrast of the fun colors on top of a black surface of the M implies fun and movement similar to what the content on MTV would have been.

I give this one to Alexis. Although the use of color in Obsession is effective in showing emphasizing the color of the human body, I think the expression of music as basic colors and shapes for the MTV logo more effectively expresses the intention of the design.

Title: Obsession for Men Spring/ Summer 1987 Campaign Artists: Rochelle Udell 1.VP Conde Nast Publisher 2. Calvin Klein in-house ad agency Bruce Weber American Fashion Photographer and Filmmaker b: 3/29/1946 The ad was intended to be honest and confrontational. During the 1980’s Calvin Klein and Ralph Lauren both delved into more controversial ways to sell their products. Using nude models J. Lazard, T. Schnellenber, B. Daniels, D.

Grant Bruer Judge’s name: Kelcey Flynn

Alexis Tyler

“Which exhibits influence from a previous decade?”

This image is from 1916, but its style is very reminiscent of a much earlier (12th - 16th century) decade in which Gothic type and style was popular. The image calls on Germans to donate to the war cause, but its style is meant to remind the Germans of their ancient strong Germanic roots and national pride.

The Das artwork displays Old English typography and only has 2 colors construction. This tells me that this poster is of an earlier decade because of these factors.

This design by Paula Scher is titled Great Beginnings. It’s a selfpromotion. She uses design from the 1910’s to showcase her work and style but this piece was created in 1984

Kelcey Flynn Judge: Alexis Tyler

Grant Bruer

“Which most clearly draws on influence from one of your 3x5 designers?”

Title: Nuts.com Artist: Michael Bierut b:1957 Cleveland OhioComments for Player one. I selected the graphic design pieces shown to take the “Road Less Traveled”. By choosing obscure and often “overlooked” works , my research becomes a valuable tool in understanding the artist’s mindset.

Kelcey wins this round. The piece that you chose clearly shows the influence of your 3x5 designer and how they choose to be obscure with their design.

This is a very unique style of simple “object posters” made known through Lucian Bernhard’s work. He pioneered this style of advertising with posters that simply display the product and company name, which became popular in Germany and Switzerland.

Alexis Tyler Judge Grant Bruer

Kelcey Flynn

“Which is the best use of negative space?”

This is Irma Boom’s Light Years cover. The use of negative space between all of the rings creates an illusion of motion similar to that of an optical illusion. She uses negative space to create motion.

I think that using white space in an optical illusion on a cover for a book with the title “Light Years” is a very effective concept. Alexis wins this round.

Title: How To Artist: Michael Bierut b:1957 Cleveland Ohio

Grant Bruer Judge’s name: Kelcey Flynn

Alexis Tyler

“Which designer was the most influential?”

Lucian Bernhard object poster designs in the early 1900s were very influential. He pioneered the idea of a simple poster with just a company name and a product. This image was designed by Marlene McCarty and Tibor Kalman in the 1980s, and was clearly influenced by Bernhard’s object posters from the early 1900s. They took this idea of using one object to characterize a company to advertise this restaurant.

I Personally believe “color sells”. If I were to see that bookcover in a store, Im sure I would stop and check in out.

This is a miniature book titled “Boom” by Irma Boom. It shows the influentialness of Irma Boom because she was able to work on several different scales with her book design. She is a major influence for book design and she designed over 100 books.

Kelcey Flynn Judge: Alexis Tyler

Grant Bruer

“Which style is still relevant in today’s culture?”

Title: “Rainbow Apple” Logo Apple Computers Artists: Rob Janoff American Graphic designer of corporate logos b:1949 The late 1970’s thru the1980’s this logo become one of the most iconic recognisable corporate logo in history. The “Rainbow Apple” concept was generated by Rob Janoff in just 2 weeks and submitted to Steve Jobs upon completion.*

Although both of these are still relevant in today’s culture, Kelcey wins this round. The Apple logo is still prominent and an icon even if it has changed slightly by the removal of the rainbow. Apple products are hugely popular in today’ s culture and it’s nearly impossible to go a day without seeing the Apple logo somewhere.

Signs and symbols as efficient communication of public areas have stayed relevant even as the specific symbols may have slightly changed over the years. These basic symbols for common places and transportation still fit in today’ s society.

Alexis Tyler Judge Grant Bruer

Kelcey Flynn “Which best illustrates the traits of the decade in which it was created?”

This is a poster from the 1976 Olympics. It uses a minimalistic style that was common the the 70s design. The colors are solid rather than showing any gradient. The words at the top in white on a black rectangle is also a trait of 70s poster design.

I think space and spaceships was a very influential part of 1980s, and the retelling of the tragedy of the Challenger illustrates people’s thoughts on them well. Kelcey wins this one.

Title: USA Today- Jan29,1986 “Challenger” Disaster Artists: Dave Miller- Art Director (Ophelia Adiao) Richard CurtisPage layout Illustrators: Sidney Fisher, Dave Miller, Dale Glasgow and Web Bryant. On Jan. 28, 1986 at 11:39 AM EST the space shuttle “Challenger” exploded midflight as it attempted to establish spacial orbit. School teacher “Christa McAliffe”, a civilian, was among the crew that perished.

Grant Bruer Judge’s name: Kelcey Flynn

Alexis Tyler

“Which utilizes exaggeration most effectively?”

This 1950s poster for the film Bonjour Tristesse uses a basic outline of a face and an exaggerated dark tear to communicate the sad nature of the movie. (Bonjour Tristesse is French for Hello Sadness). The dark tear greatly stands out on the light background, making it the effective focus point of the design. Even the text is in white so as not to compete with the tear.

The bright yellow poster with only basic facial features is compelling. At first glance my eyes would probably zone in on this artwork because of its simplicity. This 1975 cover design by Harrijs exaggerates the sizes of the letters to emphasize them. The letters are huge taking up the entire cover. The transition between the bold black letter K to the cream color G with a city image inside of it contrasts and adds to the exaggeration.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

SYNTHESIS | POSTER DESIGN Remember the visual puns and forcing connections? Remember the visual thesaurus and nature and music? Remember having your breath be taken away when you discivered something truely inspiring, appropriate, innovative? Remember the exploration of your unique environment? Please consider the following and include your thoughts and observations in your workbook. All semester you have been collecting the raw materials to design a promotional piece for a concert titled “INUKSUIT”. This concert will take place in the community where you have spent the semester. Knoxville, Madrid, Hong Kong. This concert will take place on earth day. (look it up) This concert will take place out of doors. http://www.newyorker.com/online/blogs/ newsdesk/2009/09/video-john-lutheradams-inuksuit.html Your audience is students like yourself, busy people who you will have to make curious enough to attend.

Use the right column to record your thoughts, reflections & notes as you work through your thought process.

INUKSUIT Concert:

Questions for reflection: How will you define the problem?

Conducted by: John’ Luther Adams

Hint, while this music might have been inspired in Alaska and the title references the rock sculptures; will an image of an alaskan rock scupture really convince you to change your busy schedule and attend an outdoor concert? Be honest.

Inuksuit is an outdoor musical work that incorporates 9 to 99 percussionists in natural settings. It is intended to evoke a sense of place by calling upon performers to shape the music around the physical space of the particular outdoor location.

You are creating a visual experience that will forshadow an experience that has yet to happen. There are no photographs.

Remember the visual puns and forcing connections? Remember the visual thesaurus and nature and music? Remember having your breath be taken away when you discovered something truely inspiring, appropriate, innovative? Remember the exploration of your unique environment? Listen to the interview; Mindmap and brianstorm unusual juxtapositions; think laterally, think outside of the box; surprise yourself.

The assigned subject matter for the Inutsuit poster was rather complex. To be asked to incorporate several informational cues presented quite a challange. I began by reaserching each element carefully, in hopes the mountianous reference data would inspire me. Unfortunately, the opposite occurred and I began to doubt whether any new concepts could emerge from the existing quagmire. Finally, while perusing an “Earth Day” symbols website, I spotted a unique and colorful icon. Instantly, visions of Milton Glaser appropriating the Bob Dylan silhouette popped into my head. Thus this “Earth Day “ icon became the basis on which I applied modifications that morphed this single image into the product that I’m hopeful will meet the client’s critera.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

SYNTHESIS | POSTER DESIGN

Poster Discussion

Alexander Rodchenko As a firm believer in Communist fundamentals and principles, Rodchenko would have probably viewed my poster design as bourgeois. A frivolous, non-productive distraction that could undermine the structure and order bought about by the political up evil associated with the Russian Revolution Rodchenko’s advise: He would have possibly told me to “Get with the program, Comrade!”

Ladislav Sutnar In his early career as a Constructivist he may have found my poster design extravagant, “over the top” or totally unacceptable. However, in his later years Sutnar explored a more progressive approach to his own artistic expression, so it’s possible my work would have appeal to him at that stage of his life. Sutnar’s advise: He would have probably told me “Be flexible in my thinking and evolve artistically.”

Micheal Bierut As a Modernist, who hails the praises of Helvetica, Bierut would probably approve of my using typography as the focal point of the poster. Unfortunately, I’m not sure if my efforts would measure up to his professional critique. Bierut’s advise: He would have probably told me “Good effort, but stay in school, keep good records, and work diligently and persevere in spite of any disappoints you may encounter.”

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

unit Use the right column to record your thoughts, reflections & notes as you work through your thought process.

FINAL THOUGHTS

Remember the visual puns and forcing connections?

Describe your creative process. How do you get started?

Remember the visual thesaurus and nature and music? Remember having your breath be taken away when you discivered something truely inspiring, appropriate, innovative? Please answer the following and include in your workbook. Questions for reflection:

Where do you find inspiration?

That’s a difficult question to answer. Inspiration isn’t always something that can be found, even if you look for it. At times, it is a spontaneous, “out of the blue” epiphany and other times it can be a “beat your head agaisnt wall” torture, as you attempt to jar non-responsive brain cells into action. But one of the most important thing I’ve discovered is that inspiration is often an act of desparation not ingenuity.

What was the biggest surprise this semester?

The biggest surprise this semester is how much I really enjoyed this class. 150 was creative, fun and devoid of the stress and anixety normally associated with this type of session. For me personally, the format actually facilitate an environment for learning.

1- Review assignment/requirement 2- Brain storm possiblities 3- Research, research, research, etc.... 4- Sketch and/or computer generate possible ideas 5- Begin interation phase. 6- Scrutinize iterations 7- Modify iterations or scrap ideas entirely. 8- If necessary repeat processes 2 thru 5. 9- When satis fied with a particular work, submit it up for critique. 10- If critique is successful, proceed to final iteration. If not, repeat processes 2 thru 5 @

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

unit Use the right column to record your thoughts, reflections & notes as you work through your thought process.

FINAL THOUGHTS

How do you keep yourself motivated?

What do you still want to learn?

Motivation is directly related to the assignment. If the assignment is interesting, thought provoking, exciting, innovative, etc.... my ability to stay focused and interested is heightened. Unfortunately, the opposite is true if the assignment is mundane and boring. I must constantly remind myself that all assignments require my best effort in order to be successful.

What is your process when you feel stuck or scared?

Normally when I become stuck, I have to walk away and decompress. For me to continually fixate over a particular problem can be a waste of time and precious energy. Short reprives are an excellent “plunger” for dislodging brain slug.

The world is an enormous encyclopedia with unlimited data to absorb. For me to define specific knowledge I’d like to learn during my lifetime would be an impossible task. Even if I were to refine my search to Graphic Design alone, the volumns of material available on that subject would be absolutely mind boogling. Therefore, I’ve concluded that the one thing I can truly learn is to embrace all that I can learn!

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

unit Use the right column to record your thoughts, reflections & notes as you work through your thought process.

FINAL THOUGHTS

What questions do you ask yourself as you explore a problem?

How has designer research and the designer card game influenced your thinking and ideas?

The primary question I think most people ask first (including myself) is, “What will it take to resolve this situation?” Then, “How much time is involved?” And of course, “How much money will it cost, if any?, When is it due?, Will I need help?,Who will determine when I’m done?”, and so on......

What are things you will change or alter in your process as you move forward?

Learning anything is an alteration to future progession. With every decision we make, a reaction follows. Therefore, to specifically define what I would or could change is a paradoxical request. Much like a “tumbleweed” blowing in the wind, my ablitiy to determine what I will or should change will be directly dependant upon the path my academics take.

The research required by this class has been the highlight of the entire semester. Delving into an artist’s life provided immeasurable knowledge about their thought progesses, inspirations and careers. Through these explorations, I personally have acquired a deeper understanding of what it means to graphically express myself.

THE IDEA OF DESIGN - ADES 150 unit Use the left column to record your thoughts, reflections & notes as you work through your thought process.

FINAL THOUGHTS Reflect on your process and your workbook, how has your work changed since the beginning of the semester and how has it stayed the same?

Coming into this class, I felt I had an advantage over my classmates. Having had Graphic Design 251, 255, and the 350 Portfolio Review, I was aware of the rigorous academic standards required to be successful in this cirriculum. This knowledge allowed me to meticulously addressed each assignment and fine tune every little detail.

251 / Beginning Graphic Design The University of Tennessee Graphic Design Program

Introduction 251 is the beginning of the graphic design sequence. This class will build on the foundation which all of your previous foundations classes have established. 251 is a rigorous class in which all students are expected to adhere to the standards outlined in this syllabus. This semester will introduce new ideas, new concepts, and new ways of thinking. You are encouraged to embrace all that you encounter, pushing yourself farther than you think you can go. Your ideas and opinions will be the core of class critiques and discussions. Your instructors will provide resources, tools and guidance to advance your knowledge and critical thinking skills, but it is up to you to come to each class prepared, with an open mind, and with the willingness, motivation and desire to progress in the study of graphic design. You will be asked to make numerous choices. These choices will determine your level of success in this program.

Objectives 1. To break down the creative chain into: thought into ideas, ideas into concepts, concepts into message 2. To generate multiple concepts and successfully evaluate and edit those concepts 3. To orally communicate ideas clearly 4. To learn and apply your individual design process 5. To broaden and document your process for exploration and self motivation 6. To understand and apply the visual principles to execute concept 7 To gain an understanding of the designerâ&#x20AC;&#x2122;s role

What will you do/read/explore this summer to prepare? Iâ&#x20AC;&#x2122;ve aready taken 251.

Be sure to document your experiments for your 251 process book.