Dustin's Addy Pieces

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Will introduce young women to Plaiderns and drive them to the website and quiz.

Website

Definition

Page will answer the question “What the heck is a Plaidern?�

Will introduce visitors to any and all things Plaidern.

Meet

the Plaiderns will allow visitors to familiarize themselves with the different Plaidern personality types.

Quiz

Will allow users to find out which Plaidern expresses their individuality best.

1.

Schedule your free appointment with a Madewell stylist based on your Plaidern!

Tomboy

2.

Your nearest Madewell store is located at: Store Hours:

Mon - Sat: 10AM - 9PM Sun: 12 - 6PM

3.

Results

Will desplay in a pop up screen that prompts the user to select an option

Tomboy Plaidern!

Share Your Plaidern with Your Friends Save 10% when you invite your friends to discover their Plaidern.

Sharing will be tied in with Facebook to allow friends to see your quiz results.

Add a comment to your post

Instagram will be utilized to curate a Plaidern of the Day contest

THE BOOK WORM Are you The BookWorm Plaidern?

Scan this poster with the Layar app on your smart device to see how much you have in common with this Plaidern.

THE BOOK WORM Are you The BookWorm Plaidern?

Scan this poster with the Layar app on your smart device to see how much you have in common with this Plaidern.

Are you the Tomboy, the Bookworm, the Artist or the Free Spirit?

Clothes are meant to represent your individuality. When you know who you are, you know how to express yourself. Take this quiz to determine your unique Plaidern. When you’re finished, send your results to your local Madewell store and receive a personalized shopping experience based on your personality type. This allows our stylists to have a better feel of who YOU are and what items reflect your Plaidern.

Plaiderns of Behavior Quiz Q1. The biggest party of the year is going on right next door. You... run next door to spend the night dancing and meeting new people grab another cup of tea and pick up where you left off in your favorite book skip it for the newest art show downtown finish loading up the car for a weekend camping trip with friends

In Store using Posters will be placed throughout the store representing each of the Plaiderns. Customers then: 1. Scan the poster with their smart device using the Layar app.

2. Watch as the Plaidern comes to life and tells the customer about herself.

3. Encourages the customer to discover her own Plaidern and links her to the quiz site.

Scan the QR code to view the case study for this campaign.

Take a l o o k

Tear it o ut

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Thro w it in P rint -

It’s A ll in the B ag!

Front

Pac kagin g -

R em em ber m e?

M icr o site-

R em em ber m e?

B rings it hom e Th ey are th e con n ection to th e fam ilies an d facilitate th e delivery process.A H abitat for H u m an ity Volu n teer w h o w as in volved in bu ildin g th e fam ily’ s h om e w ill be th e on e deliverin g th e g ifts to th eir n ew doorstep.

M icrosite Tracking -

F a cebook Integ ra tion M icro sitev id eo /co up o n -

In Alaska, we take pride in two things: making great rum & throwing epic house parties.

Great white rum from the great white north Learn about our story at www.aurorano8.com

In Alaska, we take pride in two things: making great rum & having plenty of ice.

Great white rum from the great white north Learn about our story at www.aurorano8.com

In Alaska, we take pride in two things: making great rum & our designated drivers.

Great white rum from the great white north Learn about our story at www.aurorano8.com