SCHADUF - COMPANY PROFILE - Landscape Architecture

COMPANY PROFILE

LANDSCAPE ARCHITECTURE QUALIFICATIONS

PRIMARY CONTACT

Khaled M. Abdelgawad Design Director

Landscape@schaduf.com

PHONE NUMBER

+20 223787525

COMPANY NAME

Schaduf

ADDRESS

61 El Nahda Street, 4th floor, Maadi, Cairo, Egypt

1. HISTORY & VISION

1.1. History

Schaduf was founded in 2011 with a mission to provide inspiring environmental solutions that improve quality of life through social and environmental change.

What started as a small rooftop farm has quickly grown into a major design and technology hub with innovations in landscape architecture, agriculture, vertical gardening and a wide range of sustainable products and services in the Middle East. We continue to push the boundaries of life sciences, engineering, and arts to meet the needs and wellbeing of our customers.

Schaduf's quest to lead the green movement in the region attracted a brilliant team of highly experienced researchers, architects, landscape architects, planners and engineers, where design and technology and nature blend together in perfect harmony.

1.2. Vision:

Our team recognizes the importance of creating responsible designs of all types, scales and at all stages of planning. We seek inspiration from the uniqueness of the natural, cultural, and historical context, while continuing to evolve to integrate new insights. Working with nature to achieve exciting results, we design timeless outdoor spaces and create relationships that reinforce these ideas for future projects and generations. Believing in holistic development, conservation of land and aesthetics, our architects are challenged to continuously improve the connection and harmony between people and place.

We provide our clients with fully integrated and end-toend design services that include feasibility studies, planning and all stages of design through tendering and site supervision. We have the advantage of being part of a multidisciplinary organization that provides immediate and direct access to additional expertise, including cost consultants, farmers, lighting experts and environmental consultants. This allows us to provide the best service for all our customers' needs.

2. SERVICES

2.1. MASTER PLANNING

2.4. SUSTAINABILITY ASSESSMENT

Our team of planners assures an integrated multidisciplinary approach, where various design disciplines are interconnected and fully coordinated. Throughout our early intervention, we guide our clients through important strategic decisions to ensure optimal land use program, cost effectiveness and feasibility.

2.2. LANDSCAPE ARCHITECTURE

Our thinking of sustainability extends far beyond following traditional credentials at the end of the process, to letting the environmental focus drive our designs. We select materials based not on aesthetics as the primary driver, but on what local regions can supply. This approach reinforces local identity and sustainability.

2.5. PROJECT MANAGEMENT

Our designs are exclusively tailored to have a unique character by capturing the site's characteristics, context, and the nature of its development to meet each its unique spectrum of challenges. Our team of specialists use customized range of indigenous plants and materials based on their extensive knowledge of the M.E regional requirements.

2.3. URBAN DESIGN

Our holistic and multidisciplinary design approach in the planning and analysis of our projects, aims to create urban spaces where architecture blends with landscape architecture and engineering, providing a foundation for memorable experiences and maintaining balance and visual harmony to the surrounding environment.

Our project management team ensures all design disciplines are fully synthesized and technically coordinated. Supervision by the designing firm is a huge advantage as it assures a high-quality project output as ideas and details are communicated correctly with little interference.

3. SCHADUF GUIDING PRINCIPLES

SCHADUF has a reputation for being pragmatic problem solvers with a genuine talent to create innovative, highquality environments. The following principles guide our work and are described here to help explain our philosophical approach to project planning, design, and implementation:

Holistic Design Approach

SCHADUF believes that architecture and landscape architecture are inextricably linked, and that successful projects integrate buildings, landscape, open space, and circulation into a coherent whole greater than the sum of individual parts.

Build on Previous Studies and ‘‘Base Information’’

We recognize that there may be an existing inventory of planning and architectural base information upon which to develop concepts. Working with materials already in place, SCHADUF will explore ideas to create a comprehensive identity and vision for the project.

Emphasize a Strong Project Identity

Through background research, interviews, and public input, we strive to create a project identity that is supported and embraced by all the key stakeholders and the community at-large.

Coordinated Team Process

SCHADUF excels as part of a design team that includes the Client, other consultants, and the community.

SCHADUF’s ability to perform in a team environment is best exemplified by the large number of financially successful, award-winning projects SCHADUF has completed while a part of an extend design team.

4. METHODOLOGY

Our approach towards Landscape Architecture or urban design projects involves the following key steps:

Listen

The first and most important step is to listen; listen to the client’s goals, project team members and government agencies. A thorough project team engagement and workshop process is the central component of the project. Our project will generate a vision that is built on common consensuses and responds to realistic development opportunities for the site. We will do so in a manner that is founded on an understanding of the project needs and integrates design excellence, engineering intelligence, regulatory savvy, and market-wisdom.

Synthesize

Through the visioning process with the client, project team and data gathering, SCHADUF seeks to find the shared interests and goals. Providing new strategies for connecting the community with the surrounding environmental, physical, and infrastructural assets. Using SCHADUF’s regional experience, SCHADUF will benchmark most current trends in community development and assist the project team to visualize a broader perspective to the region.

Create

We are a studio-based organization with over 10 years of creativity. We approach projects knowing that the best ideas are the result of collaboration, research, and respect. We design respecting the varying views of others, with an eye towards innovation while searching for solutions; all hurdles are approached with passion, devoid of preconceived notions. As a result, planning and urban design work will be built on the strength of place, creating an imaginative, memorable, and livable community that adds value to the lives of residents and businesses.

Establishing Spatial Identity

Our team believes in the uniqueness of place. Our projects are rooted in the cultural, social, and environmental history of the site establishing innovative forms of spatial identity with enough flexibility to adapt to economic, social and environmental change. Our goal is to highlight, create potential, add to what exists and represent what the project team firmly believes into creation of an iconic and fully integrate place making.

A strong, inspired physical form adds value to any project. Our vision plan will create a place that captures the imagination and affection of the project team. We define character through the careful design, placement, and interrelationships of urban elements

and development program. Urban elements the various architectural and landscape forms that communicate the character of a project may be described conceptually within guidelines or specified in more detailed design documents. Programmatic organization establishes how a project functions, creating an overall sense of place through concentration of urban activities and unique distribution of event spaces and development uses.

Urbanism, Landscape & Architecture

We believe that landscape and architecture are inseparable parts of urban design and planning. Urban open space frameworks not only support the ecological system but provide places for people to gather, hold events and recreate. Block structures reinforce these frameworks, creating environments that are pedestrian-friendly, appropriately oriented for the project use, and scaled to handle a variety of infrastructural services.

Urban massing shapes space it defines urban places. As part of the master plan, we will provide building massing with recommendations for development typologies.

We collaborate with our clients to develop site layouts, building program requirements and guidelines, employing urban massing to form city parks, plazas, corridors, and courtyards. These interrelationships call for sensitive understanding of how various development typologies relate massing to program and form to use from the scale of the individual building to the viability of an entire urban framework ensuring that built products create the desired definition of space and function according to the required program.

High-Performance Infrastructure

To provide cost efficiencies and promote long-term sustainability, we look for opportunities to incorporate flexible, “soft” infrastructure into the critical networks of the city including water, transportation, and energy. These infrastructural systems promote dispersion over centrality, resiliency over brute force, providing new design opportunities even within existing urban settings.

We view neglected spaces such as highway interchanges, canals, rivers, transportation corridors, or abandoned industrial and residential sites as opportunities for intervention and re-use. Multifunctional development involving vegetation or reforestation, storm water management, natural systems restoration, wildlife habitat expansion, energy farming and other strategies can activate discarded areas by providing urban activities while enhancing the capacity of these spaces to provide new infrastructure.

Integrated Mobility

Our expertise in transit and public realm design provides a comprehensive approach to mobility. Parking locations, sidewalk widths, gathering spaces, seating opportunities, car speed, and street spatial definition are intrinsically linked to traffic flow. Sensitively placed parking structures, sided with retail, can strengthen a street’s pedestrian scale. Thus, it is imperative that the urban design components of the city are considered in tandem with the traffic considerations, an integrated approach to mobility. All strategies that promote the integration of parking with walkability and bankability should be considered.

Making it Real

We have planned, designed, and built hundreds of award-winning projects both nationally and internationally. We are planners, architects, and engineers who plan to build - when we draw, we are thinking of the details. Our work is both innovative and practical, respective of site context, community, and cost. For the Grapevine planning, our work will bring all our years of experience to create a plan that can be realized.

Our team will give attention to the creating a plan that sets a foundation to ensure that future investment is channeled productively with our client’s interests protected.

PROJECT ADVENTURE

LOCATION: Jeddah, KSA

CLIENT: Sukna Development

AREA: 82,000 m2

The 82,000 m2 land in Jeddah, is planned to be the first park in Saudi Arabia and the GCC focused on adventure and athletic activities, such as zip lines, hanged ropes, wall climbing, obstacle courses, cycling and different athletic games.

Schaduf as the main consultant prepared an innovative masterplan with a main goal of integrating various adventurous activities without losing the natural aspects of an open park. The design team took a holistic approach by carefully allocating more than 18 different athletic activities, meeting the international sports federations, standards, integrated with the natural open spaces in harmony.

LOCATION: Sheikh Zayed, Egypt

CLIENT: Orascom Development

AREA: 1,000 Acres

In the heart of the 6th of October area, O-West is set to rise as a beacon of integrated living. Envisioned as a total sensory experience, full of energy, playing differently to everyone, from shops to restaurants, sports club to common spaces, this place offers an experience you can taste, touch, smell, hear, see and more importantly; feel The current development masterplan shows a majority of multi-family buildings that vary in height and density.

Schaduf is responsible of the landscape design of the project from schematic design to tender stages

NEOM : THE LINE

LOCATION: Red Sea, KSA

CLIENT: NEOM

AREA: 80,000 Acres

NEOM will be the first independent special zone within the Kingdom of Saudi Arabia. It encompasses a total development corridor of 170 km length and includes territory stretching from the Egyptian to the Jordanian borders

It is projected to emerge as a leading global hub that exemplifies the future of human civilization by offering its inhabitants an idyllic lifestyle combined with exceptional economic prospects.

NEOM seeks to attract top talent from around the world to push the boundaries of innovation like never before and, in turn, drive the growth of this area, its residents, Saudi Arabia and the Middle East.

Schaduf, collaborating with SWA Landscape Architects, are responsible of preparing the landscape guidelines and forest strategy for the overall project.

SILVERSANDS

LOCATION: North Coast, Egypt

CLIENT: Ora Developers Egypt

AREA: 500 Acres

Silversands North Coast is a luxurious hospitality destination that is elegantly premium at its core, yet vivacious in spirit.

Over a kilometer of sparkling crystal white sands, swaying palm trees, mood ring skies and lush landscape of flora encompass homes, private and twin villas, beach houses and chalets.

Schaduf is responsible of the overall Master planning and landscape design of the project, from schematic design to tender documents.

ZED EAST

LOCATION: New Cairo, Egypt

CLIENT: Ora Developers Egypt

AREA: 360 Acres

Emerging from the sands of New Cairo and the New Capital City, ZED EAST comprises 360 feddans of prime land with more than 150 Feddans of greenery. A rich mix of uses including retail, offices and medical facilities form the core of a residential-led community.

At once open and green but compact and connected the development encourages the cyclist and the walker over the driver with a comprehensive network of paths and routes through beautiful, landscaped streets and parks.

Schaduf is responsible of the overall landscape design of Phase-01 of the project, from hematic design to tender documents.

ALBUROUJ

LOCATION: Cairo Ismailia Road, Egypt

CLIENT: IMKAN Misr

AREA: 1,200 Acres

Alburouj is an envisioned Mixed Use development spanning over 5 million square meters. Alburouj is a total development composed of residential communities, internationally renowned schools, as well as Sports & Community Clubs. In addition to a Prime retail mall, a cultural Hub, a Boutique Hotel, and an office park.

The development vision is geared towards establishing a new destination that not only provides the needed facilities and amenities of a decent standard of living but also creates multiple new hubs including commercial, administrative & cultural

Schaduf is responsible of the overall masterplan, Ministerial Decree, and the landscape design of the launched phases of the project.

MAKADI HEIGHT

LOCATION: Hurghada, Egypt

CLIENT: Orascom Development

AREA: 810 Acres

Located in the heart of Makadi bay area in the Red Sea, Makadi Heights is elevated 70 meters above sea level guaranteeing magnificent views.

Makadi Heights homeowners will have access to different amenities and facilities to ensure a comfortable and entertaining stay for the entire family. The Clubhouse is spread across 33,000 square meters and provides a swimming pool, pool bar, gym, restaurant, sports courts, and large kids play area. The beach club will host several water activities and a comfortable seating area to enjoy the sun.

Schaduf is responsible of the landscape design of Phase 01 of the project, from design to site supervision.

NATIONAL TRAINING ACADEMY

LOCATION: Sheikh Zayed, Egypt

CLIENT: National Training Academy

AREA: 50,000 m2

National Training Academy is an intellectual incubator and catalyst for Human Development, providing creative solutions and innovation for transformative future leaders.

As it is the first project of its kind in Egypt, Schaduf patiently collaborated with the Academy to develop a unique and innovative outdoor space experience for the trainees, where lectures and activities merge in a gamified journey

WHITE HILLS HOTEL

LOCATION: Sharm Elsheikh, Egypt

CLIENT: Madaar Development

AREA: 60,000 m2

Schaduf is the lead landscape consultant of hotel in Sharm Elsheikh, one of the most beautiful beache-overlooking in Egypt. The hotel is located on of the best diving and snorkeling spots on the Red Sea shore.

Schaduf work included the overall master planning, landscape design and project management for the 13 feddan site.

By developing a creative approach, the design solved some critical challenges regarding low water budget, hot climate, and lack of shading, through carefully selecting plants that can survive project is rapidly developing to provide a spacious vacation homes and facilities where people can enjoy a luxurious lifestyle like no other

AZHA RESORT

LOCATION: Ain Sokhna, Egypt

CLIENT: Madaar Development

AREA: 350,000 m2

The entire project is rapidly developing to provide a spacious vacation homes and facilities where people can enjoy a luxurious lifestyle like no other in Ain Sokhna. Schaduf is responsible of designing three main amenities: central park, Entry Park, and botanical garden. Upon entering the project, you first encounter the entry park that that reflects the tropical theme and creates an impeccable first impression. At the heart of AZHA comes the central park and the botanical garden serve at the two main green areas where the main facilities are disturbed around.

LAZULLI HOTEL & RESORT

LOCATION: Marsa Alam, Egypt

CLIENT: Golden Beach Development

AREA: 155,000 m2

Schaduf is lead consultant of the 1500 guest resort in Marsa Alam, one of the most beautiful beaches in the world. The resort is located on of the best diving and snorkeling spots on the Red Sea shore.

Schaduf work included the overall master planning, landscape design and project management for the 155,000 m2 site.

By developing a creative approach, the design solved some critical challenges regarding low water budget, hot climate, and lack of shading, through carefully selecting plants that can survive and benefit of the special weather condition of the site.

DESIGN

REALITY

THE BASECAMP EGYPT

LOCATION: Ain Sohna, Egypt

CLIENT: Tatweer Misr

AREA: 60,000 m2

We were assigned to create a master plan of the first desert adventure park in Egypt. The Ba includes camping sites, a rope obstacle course, an outdoor yoga zone, and a Parkour course as well as a rock climbing and hiking area. Our goal was to create a natural atmosphere to the whole park where people would feel that the entire space did not involve any man-made work.

KHALED M. ABDELGAWAD

Design Director / Partner

Over 15 years of extensive technical and managerial experience in the field of urban planning, detailed planning and landscape architecture in an award-winning multidisciplinary consultancy firm and currently working as Director of Design at SCHADUF.

Overseeing multiple projects of varied complexities, located in Egypt, Middle East, South & East Asia and Africa, which range from designing the layout of parks, city-centers to sporting, commercial or historical sites. Supervises and implements the design, organization, review, and/or preparation of cost estimates, specifications, drawings, and construction documents for new and continuing projects whilst ensuring that changes to the natural environment are appropriate, sensitive, and sustainable.

The list includes many unique and well-known projects, such as Al Azhar Park in Cairo and, American University in Cairo New Campus, Mirage City (J.W. Marriott) & Golf Course, Shams City in Abudhabi Al Reem Island.

PROJECTS

 NEOM LANDSCAPE GUIDELINES, Neom, Ksa

EDUCATION

B.Sc. in Urban and Regional Planning, Cairo University (2006)

Chartered Member of the Royal Landscape Institute of the UK CMLI (2014).

PROFESSIONAL AFFILIATIONS/ REGISTRATIONS

Registered in the Egyptian Engineers Syndicate (Since 2006)

Regular guest lecturer at the German University in Cairo (GUC).

Regular guest lecturer at the American University in Cairo (AUC).

 ZED EAST, New Cairo, Egypt

 SILVERSANDS, North Coast, Egypt

 Zayed Projects, Zayed City, Egypt

 LANGDON HILLS, United Kingdom

 O-WEST NEW COMMUNITY, 6th Of October City, Egypt

 AL-BUROUJ, New Cairo, Egypt.

 MAKADI HEIGHTS, Hurghada, Egypt

 PROJECT ADVENTURE, Jeddah, Ksa

 AZHA RESORT, Ain Sokhna, Egypt

 GOLDEN BEACH RESORT, Marsa Alam, Egypt

 IL MONTE GALALA, Ain Sokhna, Egypt

 AL AZHAR PARK, Cairo, Egypt

 GREATER IQBAL PARK, Lahore, Pakistan

 BAB QINNESRINE PARK, Aleppo, Syria

 FAMILY PARK, New Cairo, Egypt

 SHAMS CITY, Abu Dhabi, Uae

 CITY GATE, Cairo, Egypt

EMAIL

Khaled.mohamed@schaduf.com

 UPTOWN CAIRO CITY, Cairo, Egypt

 MADENATY, New Cairo, Egypt

 AL-GIZA PARK, Giza, Egypt

 NEW YORK UNIVERSITY, Abu Dhabi, Uae

 AMERICAN UNIVERSITY NEW CAMPUS, Cairo, Egypt

 GRAND EGYPTIAN MUSEUM, Cairo, Egypt

HATEM SALAH ELDINE

Technical Director

With 15 years of technical experience in the area of urban planning, detailed planning and landscape architecture in award-winning multidisciplinary consultancy firms and currently working as the Technical Director at SCHADUF.

Oversee multiple projects of varied complexities, located in Egypt, Middle East, South & East Asia, and Africa, which range from designing the layout of parks, city-centers to sporting, commercial or historical sites. Supervises and implements the design, organization, review, and/or preparation of cost estimates, specifications, drawings, and construction documents for new and continuing projects whilst ensuring that changes to the natural environment are appropriate, sensitive, and sustainable.

(Client: Emaar), City Gate (Client: Qatari Diar), Marassi Resort, Sidi Abdel Rahman, Egypt (Client: Emaar), Mall of Arabia -The Expansion(Client: Marakez)

EDUCATION

B.Sc. in Urban and Regional Planning, Cairo University (2006)

Master’s Degree in Business Administration, Breyer State Theology University (2021)

PROFESSIONAL AFFILIATIONS/ REGISTRATIONS

Registered in the Egyptian Engineers Syndicate (Since 2006)

PROJECTS

 O-WEST New Community, 6th of October City, Egypt

 AL-BUROUJ, New Cairo, Egypt.

 ZED EAST, New Cairo, Egypt

 MAKADI HEIGHTS, Hurghada, Egypt

 PROJECT ADVENTURE, Jeddah, KSA

 AZHA RESORT, Ain Sokhna, Egypt

 GOLDEN BEACH RESORT, Marsa Alam, Egypt

 IL MONTE GALALA, Ain Sokhna, Egypt

 AL-SEKA AL-BEDA PARK, Cairo, Egypt

 BAB QINNESRINE PARK, Aleppo, Syria

 AL-FARDOUS PARK, Cairo, Egypt

 AL-GIZA PARK, Giza, Egypt

 UPTOWN CAIRO CITY, Cairo, Egypt

 MADENATY Phase II, New Cairo, Egypt

 CITY GATE, Cairo, Egypt

 DISTRICT 5, New Cairo, Egypt

EMAIL

Hatem.Salah@schaduf.com

 MARASSI RESORT Sidi Abdel Rahman, Egypt

 RENOVATION OF CATARACT ASWAN HOTEL, Aswan, Egypt

 RENOVATION OF CAIRO MARRIOTT HOTEL, Cairo, Egypt

 CYRENE HOTEL & WELLNESS CENTER, Dead Sea, Jordan

 THE SCIENCE CITY, 6th October City, Egypt

B.Sc. in Urban and Regional Planning, Cairo University (2012)

Mohamed.Hassan@schaduf.com

B.Sc. in Urban and Regional Planning, Cairo University (2013)

Sherif.Magdy@schaduf.com

B.Sc. in Architecture Engineering, Modern Academy (2008)

Ahmed.Gawad@schaduf.com

MOHAMED HASSAN Technical Project Leader (PMP)

SHERIF MAGDY Design Project Leader

AHMED M. ABDELGAWAD Supervision Project Manager

AMR FATHI

Landscape Architect / Planner

ABDELRAHMAN ATEF

Landscape Architect / Planner

HOSSAM RASHAD

Landscape Architect / Planner

AMANY YOUSSEF

Landscape Architect / Planner

MAHMOUD MADBOLY

Landscape Architect / Planner

ALAA ALI

Landscape Architect / Planner

MENNA HUSSIEN

Landscape Architect / Planner

AHMED MOUSTAFA

Landscape Architect / Planner

BASANT HANFY

Landscape Architect / Planner

DINA EL-BADAWY

Landscape Architect / Planner