khaleej times Monday, noveMber 30, 2020
CHANGING FACE
OF GAS STATIONS KHALEEJ TIMES
| ADVERTISING SUPPLEMENT
Filling gas made more rewarding Fuel retailers in the UAE are adapting to branding and technological innovations to draw consumers and make them feel exclusive.
ENOC’s ‘Yes’ initiative brings all its offerings under one platform, thus allowing our customers to make the most out of attractive value-added offers daily.
O
ver the past several months we have seen nearly all businesses experience change and adapt to the pandemic, but one of those businesses that has proven not only resilient but essential as well are gas stations. Many gas stations and its convenience outlets have become vitally important for the neighbourhoods that they are located in. While some of the changes they have made were temporary to keep up with the times, others are likely to be more permanent in nature. Changes to the gas station industry are already in motion, and it’s time for your business to adapt. Fuel retailers are doing their bit to enhance customer experience by giving incentives and upgrades to the consumers. Indeed, it’s not just gas refuelling anymore but a 360-degree experience of rewards and upgrades for those who enter a gas station. In recent years, upgrades have included a seamless shopping experience, upgrading the level of service, introducing a new loyalty scheme and a range of contactless payment methods. Abu Dhabi National Oil Company (ADNOC) and Dubai-based Emirates National Oil Company (ENOC) have been offering convenience options for overall retail experience — whether it be the ADNOC Distribution app (now the ongoing ADNOC Oasis store refurbishment programme), or ENOC’s recently introduced unique rewards programme ‘Yes’ that enables customers to earn points and rewards when paying for fuel, automotive services or for purchasing convenience store products and groceries — as well as F&B across ENOC’s service station network.
Say ‘Yes’ to more everyday with ENOC’s rewards programme
Some of the trends include: • Electronic payment: Customers want to choose how they pay for services. Although cash is still responsible for over 75 per cent of transactions according to the McKinsey Global Payments Report, this number is going to fall as efficient and secure electronic options become more accessible. • Data-fuelled promos: Discounts and special offers are a classic sales strategy. While this remains a great way to boost traffic, sales, and brand awareness, technology is empowering businesses with new, advanced ways to create and measure campaigns. • Diversification of services: Some alternative revenue streams are already popular in forecourt. Food and beverage, from made-to-order takeaways to sit-down restaurants, remains an excellent option for keeping your customers engaged with your brand. This way you can avoid the cost and
time needed to integrate multiple systems and gain a single view over your whole business, from pump operations to inventory to food sales and prices. Better times ahead The UAE is one of the largest producers of oil in the world and has a huge network of petrol stations spread across all the emirates. The UAE is expected to see an increase in its downstream gas investments due to the increasing investment and the growing demand for the petrochemical products in the country. The growth in the number of UAE registered vehicles keeps pace alongside the growth in the country’s population. This is directly translated into greater demand for fuel stations in the years ahead. Further, 25 million visitors expected to visit the UAE ahead of Expo 2020 next year. The UAE is expected to see an increase in its downstream gas investments due to the increasing investment and the growing demand for the petrochemical products in the country.
Rewards on fuel and more?
ENOC Group recently introduced a unique rewards programme ‘Yes’ that enables customers to earn points and rewards when paying for fuel, automotive services or for purchasing convenience store products and groceries; as well as F&B across ENOC’s service station network. Under the theme of ‘Yes to more everyday’, the ‘Yes’ rewards programme is free to join and is designed to offer customers rewards for everyday living; adding more value to customers. The ‘Yes’ rewards programme offers customers instant rewards via the ‘Yes’ app. Customers can earn and redeem points on every purchase by downloading the ‘Yes’ app to earn points across all ENOC outlets; including: ◗ ◗ ◗ ◗ ◗ ◗ ◗ ◗
ENOC/EPPCO service stations ZOOM AutoPro Quick Oil Change Car Wash Tasjeel Paavos Pizza Popeyes Chicken
ENOC’s ‘Yes’ rewards programme brings all our offerings under one platform; allowing our customers to make the most out of attractive value-added offers through rewarding daily offers. Customers will be able to collect as well as redeem points at any ENOC retail
outlet. Offering convenience and full flexibility, fuel transactions can be linked by sharing a one-time pin with the attendant. ‘Yes’ members will also receive ecoupons, e-vouchers, discounts and point-based offers directly on the app, which can be used across any ENOC/EPPCO service station. The ‘Yes’ app is available in AppStore for iOS or Google Play for Android devices. The ‘Yes’ rewards programme sends personalised offers and messages directly to our customers; rewarding them for their everyday journeys and building brand affinity with ENOC; creating stronger awareness about our entire and diverse range of retail offering. All customers who download the app and complete their registration will get a chance to enter a lucky draw to win an Audi Q5 during the first month of the launch.
to more every day
Your everyday just got a lot more exciting! Get rewarded for refuelling, car care, vehicle registration, coffee, pizza & more. Now, go ahead and make each fuelling experience at ENOC a rewarding one!
Scan & download the Yes Rewards app today.
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Monday, noveMber 30, 2020 khaleej times
www.muhh.me
CHANGING FACE OF GAS STATIONS KHALEEJ TIMES
| ADVERTISING SUPPLEMENT
CREATE YOUR OWN BRAND IDENTITY WITH CUSTOMIZED BRANDED MASKS High quality 3 layer filtered face cover made from soft, comfortable, and breathable fabric. The ergonomic design gives you the perfect smart fit. The preventive facemask is washable and good for everyday use.
ADNOC Distribution: Redefining fuel station experiences Bringing convenience closer and making experiences fresher As the UAE’s largest fuel and convenience retailer, ADNOC Distribution now operates more than 400 stations and 300 convenience stores across the UAE. Hand in hand with its network expansion, the company has been focusing on delivering a fresh and modern experience to customers through the revitalisation of its ADNOC Oasis stores. ADNOC Oasis convenience stores have long been an essential pit stop for motorists picking up coffee and a quick snack, or stocking up on essentials for a crosscountry adventure. This year, ADNOC Distribution has continued with its nationwide rollout of upgraded stores, a project which began almost a year ago with its flagship 933 station on Abu Dhabi’s Corniche. Ahmed Al Shamsi, Acting CEO at ADNOC Distribution, said: “As we continue to grow our network across the UAE, we want to offer greater convenience, better products and an overall enhanced retail environment to our customers. Our ongoing ADNOC Oasis refurbishing programme further upgrades the overall customer experience and help us offer world-class service.” In recent years, upgrades have included a seamless shopping experience, upgrading the level of service, introducing a new loyalty scheme, a range of contactless payment methods including through the ADNOC Distribution app, and now the ongoing ADNOC Oasis store refurbishment programme. This latest initiative creates a unique retail environment for customers thanks to a new look and feel inside the stations, with a focus on offering fresh food products, bakery items and barista coffee. The plan is to refresh ADNOC Distribution’s entire convenience store network with an ambitious target of upgrading 80-90 stores before the end of 2020 — a strategy that remains on track despite the logistical challenges of this year, with 41 stores completed by the end of September. Visitors to the revamped stores enjoy a wider menu of freshly prepared food and beverages, served in a deli-style atmosphere. Trained baristas pour expertly brewed
made-to-order coffee, made from specially selected Arabica beans that are roasted and mixed locally. Hot and cold food items are complimented by a wide selection of pastries, sandwiches and wraps, all freshly prepared onsite, ensuring freshness and personalisation. The experience is further enhanced through a modern look and feel supported by the immersive aesthetics including calming lighting and aromatic experiences. “Visiting an ADNOC service station or ADNOC Oasis convenience store now offers much more than a traditional fuel station experience and we will continue with the upgrade across our network into next year. We further enhanced the experience through our digital and online services and through the ADNOC Rewards programme, adding value and offering customers a more rewarding shopping experience.” Al Shamsi added. Customers have already started to witness the change and have expressed their admiration over the new ADNOC Oasis experience. Seamus McLaughlin is a commercial manager for an FMCG company and his work requires him to travel across the UAE to inspect and fulfill orders, meaning he passes through ADNOC service stations several times every week. However, he usually spends more time at Al Reem Island station, which is close to his home and has one of the new ADNOC Oasis stores. McLaughlin describes the shopping experience at the refurbished store as “both refreshing and relaxing”, and passing by the Barista section to order his favorite morning coffee has quickly become a highlight of the day. Samara Kusiri is a mother who
visits ADNOC Oasis stores twice a week and says that she enjoys the premium Barista coffee it offers, especially the cappuccino. Her kids on the other hand enjoy the wide selection of fresh juices. While she is yet to try the fresh bakery products offered at ADNOC Oasis, she says that the selection looks very delicious. Xan Jones is another customer who visits ADNOC Oasis stores twice a week and says that he never has a hard time in finding what he’s looking for thanks to the wide range of offering. He enjoys the freshly made-to-order coffee prepared by ADNOC’s trained Baristas to ensure maximum premium quality, while offering a personalised experience. Jones witnessed the transformation that ADNOC Oasis stores have gone through and says that he specifically likes the new design layout as it optimises space to maximise benefit and create a smoother flow across the store, eliminating queuing and minimizing waiting time at checkout counters. He says that the new design, coupled with the exceptional level of service by ADNOC Oasis employees, have upgraded the whole shopping experience. ADNOC Distribution operates 418 retail fuel stations, 299 convenience stores as of 30 September 2020 and is the leading marketer and distributor of fuels to commercial, industrial and government customers throughout the UAE. It is the only fuel retailer operating in all seven emirates in the UAE, and in 2018 expanded its operations internationally, opening two service stations in Saudi Arabia. To find out more, visit www.adnocdistribution.ae
BinSina Pharmacy to distribute MUHH branded masks *Tested by Dubai Central Laboratories - Dubai Municipality
Muhh Trading LLC P.O Box 502770 | Dubai | UAE +971 4 4337494 | +971 58 6310049 info@muhh.me
As part of its continuous efforts to give back to the society and as part of its new CSR programme, BinSina Pharmacy proudly announces the launch of its new initiative of giving away specially designed environment friendly reusable face masks supplied by MUHH. The initiative marks the celebration for the 49th UAE National. The masks will be given out free on every purchase of Dh250 at the BinSina Pharmacy outlets and online purchase. BinSina Pharmacy continues to stand the test of time despite changing trends in the pharmaceutical sector and has undertaken several initiatives to cater to the needs of the Emiratis, residents and expats. The healthcare retailer was notably quick to take operative measures and offer a
range of wellness solutions for residents since the Covid-19 outbreak in the UAE. MUHH has partnered with BinSina Pharmacy is supplying specially designed branded basks for this occasion. Wearing a stylish and safe face mask is trending today and being followed by millions of people. MUHH helps create your own corporate swag offering masks with corporate branding such as logos and iden-
tity or personalised messages. MUHH has supplied branded masks to some of the leading banks and financial institutions, government entities, automobile dealers, oil and gas companies and leading food brands. The entire work portfolio can be viewed on www.muhh.me. BinSina and MUHH conveys best wishes the Rulers of the UAE on the occasion of the 49th UAE National Day. [1536588]
khaleej times Monday, noveMber 30, 2020
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