Dear AA, The past six weeks had been tremendously delightful. Those nights we spent together, the late pillowtalks and cries were irrreplacable memories. It would be hard not thinking of you upon this departure. How can i? I suppose this would be the hardest farewell. I wonder if you would think of me the same way i think about you. Every night, every second, every wake and sight. I could still vividly remember our first date, we walked to that lovely exhibition in ACMI, holding hands, blushing of cherries. Sitting together, watching Cate Blanchett mumbling over multiple screens. She was beautiful, but so were you.
I couldnt stop staring, and when you cheekily looked back, you thought i wouldnt notice, but how couldnt i? Even when my eyes doesnt meet yours, my heart always does. I would fall into clouds of unknown boundaries, undefined feelings of ecstasy. That one feeling you get that strikes straight at the centre of your heart, bubbling outwards and inwards, then outwards again and it doesnt stop. I dont think it’ll ever will. Not as long as im with you, and you are with me. Oh AA, if only you could stay. And then came those days when we argued, and you knew how stubborn i could be. You never raise a voice, you’ve been so patient. You listen. You always do. We talked, and talked, and talked, from night to day, we had lost our ways with time. But time is relative. Beacuse with you, the clock is always mine. We were mad people, we really were. Madly in love, no matter what comes, we thought, we got this. But, i guess forever was never ours. The clock that i thought i’d own, was a false tower. We’ve had our lovely hello(s), now it’s time to bid you the fairest goodbye. Until another time, another cosmic, another you.
T U RGEIS C E T I A R C H E RT I S I N -
N HETHER ADVUCH PROFESBE I G N I RT I S AGAIN W ONVEY S Y COULD ND
D V EING OURSELWFOULD YOSUECMENTS, TINHGE TO SEEDASEE A F O U E S ESTION O, HOW DVERTI SCINAT INK, AN S IS
D
I S S WE START UQRUE. AND IFISSEMENTS?EA. IT WAS YFALET US TTEHCTURE, THI E H T N G N EASY TASNK.ARCHITECDTOF ADVERHTE SAME STITMARTED. THLYE TO ARCHI I S S E I T R L R A
Y AL AT OR ILA EN R E A L L E D O R L E GM I T L E S S W D I N G A L L H O W I T E V WA N T. S I M T CE, O N A IS SERVI THE L OW N T H E L I T M I S L E S , A N D WO U L D S E . L A A S I N . IT E V E A L I S M I T E D , Y E G WO R K E D , B U T I S C O U R PUT D U C T SS N E E D T O N W O U L D O R S I O N R T LY C U R AD V E R T I S I N AT H E R N E W I T H I N T H P ECT LIC RSO LING S M A N H OW A E D O N T R A C H I E V E Y S E LB U T A R C H IET C T U R E P ET. T H E P U B A R E ? L E L R A W U R U O S, EY UC ECT HIT L E A G S T H AT T R Y I N G T ACT R C H I TE , W E A R ER TA I N E T I H CL AT E D A R CA S A P R O DT E . T H AT T HC O N N E C T A E THIN T WE ARE S I CE RE TUR ELA TO E RT -RE WHA E A D VL A R C H I T E C I C E U N D E RH AT A N O N R C H I T E C T UY C O U L D R H E A S I E R W D L C V A E S MU T U I W WO WING T O S E L A L S E R D WAY R H AT T H L. M AT T EN D S O , HLOI E V E T H ATR, O F E S S I O NS I M P L I F I EG T H E M V I EN I M A G E TH R O U G H . I TI N G T O S E L A S Y I B E I RY V E RY P T H E M O S T B Y M A K I N V E T H E M A E B E E N T A R E T RY M? A A LWA , B U T L L I N G T H EA K I N G I T W O A V E D O U T I N T H AT I S , AT H E R , G I R E T H E Y ’ V W H AT W E H F M TE T T E R OT A R E W E N C E , T H U S O I T. W O R R S TA N D . I M A G E , R O N S W H E D E R S TA N D A M A A D E TO WH UDI A L LY U N D E S A G O O D , S I T U AT I T H E Y U N O T R ES I N G ? A N D U D Y O U R A W E G O I N G N S I L O V E L I A R W I T HM E R W H E N T IT RT I ARE E ST FA M I A C O N S U U T T H AE W E A D V EK E T I N G . WT A N D H O W O D E MAR WITH TROK M AR T OU H A D S T. T O W H O W. T H I S I S A N T T O P U E S R W HA OU HO T H I S CH O , A N D W T H I N K O F E W H AT W E E O F W , O N LY W T O F I G U R THEN COMPLEX LESS
Henry David Thoreou
Re
ad
y?
P
O
S
S
I
B
I
L
I
T
Y
Ar _ _ _ __ _ _ chitect tiďŹ cial bitrary resting
H T
ANY EVERY NO
“ -ROBERT LESS IS NOT MORE ” VENTURI
x
A advertising messaging with intent to frame or shape opinion in a certain way anxiety uneasiness of mind caused by fear of danger or misfortune architecture deadlines, even death is not an excuse. art art is rubbish is art. absurd wildly unreasonable, illogical, or inappropriate asian refers to anything related to the continent of Asia
conception the forming or devising of a plan or idea
D dadaism the style and techniques of a group of artist, writers, etc. of the early 20th century who exploited accidental and incongruous efects in their work and who challenged established canons of art, thought, morality. dadaist manner unconventional typographic design, frequently mixing fonts employing unorthodox punctuation, printing both horizontally and vertically on a single sheet, and sprinkling texts with randomly chosen printers symboldwell timethe length of time a person is in visual contact with a digital sign or display.
australian people associated with the continent of Australia
E
B
emotional blackmail using fear, fea obligation, and guilt to manipulate you
brand a name, term, design, symbol or other feature that distinguish one seller’s product from others
C campaign series of actions undertaken with the collective intent to achieve a certain goal come the raw prawn im not stupid conformity acting in accordance to prevailing social standards, attitudes, practices consumption the using up of goods and services having an exchangeable value consensus general agreement, majority of opinion
establish show something to be true or certain by determining the facts ethics rules of conduct recognized in respect to a particular class of human actions or particular group/culture ethical pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.
F fear an unpleasant emotion caused by the threat of danger, pain or harm
FOMO fear of missing out full bleed no borders when printing, goes all the way to the edge.
G greenwashing the attempted annexation of green credentials by a brand that really doesn’t have any
H hipster out of the mainstream culture, but they thought they’re too indie and cool when truly the word hipster itself has been mainstream now hierarchy hiera a system in which members of an organization or society are ranked according to relative status or authority
I iconography the use of images and symbols to portray a subject, movement or ideal iconoclast a person who attacks cherished beliefs, traditional institutions, etc., as being based on error or superstition. a breaker or destroyer of images ideology a collection of principles that describe one’s attitude toward a particular subject interdependence a mutual dependence between things or mutually reliant on each other incentive “f a term used to describe the prize or “free” giveaway ofered to consumers to enter a promotion
J jingoism the feelings and beliefs of people who think that their country is always right and who are in favor of aggressive acts against other countries
M manipulation the skillful handling,controlling or using of something or someonemanifesto document outlining a position, usually political and/or ideological in nature marketing Pertaining to advertising, or strategies for advertising in a targeted manner to a specifc demographic mock up a scale or full-size model of a design moral of, relating to, or concerned with the principles or rules of right conduct or the distinction between right and wrong; more personal than ethics
O object of derision something that is derived from an originating source olfactory relating to the sense of smell.
P parody an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect pastiche an artistic work in a style that imitates that of another work, artist, or period patriotism an emotional attachment to a nation which an individual recognizes as their homeland
product an article or substance that is manufactured or refned for sale promotional mix one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling propaganda ofcial government communications to the public that are a designed to infuence opinion psychology the scientifc study of the human mind and its functions, especially those afecting behaviour in a given context
subliminal exiting or operating below the threshold of sensation or consciousness (of a stimulus or mental process); perceived by or afecting someone’s mind with-out their being aware of it. subversive seeking or intended to subvert an established system or institution. Subvert: undermine the power and authority of (an established system or institution semiotics the study of meaning-making, the study of sign processes and meaningful communication.
T
R
taking the piss to make fun of something
resonance the state of being refecting or sustained interest
trope any literary or rhetorical device, as metaphor, metonymy,synec doche, and irony, that consists in the use of words in other than their literal sense.
revolutionary involving or causing a complete or dramatic change
S
the bush entities or activities to describe Australia rural, country or folk nature natu
U
self effacement the act or fact of keeping oneself in the background, as in humility
unification the process of being united or made into a whole
sociologist one engaged in the practice of sociology, the study of Human behavior in a social context
V
starchitect the term describe architects whose celebrity and critical acclaimed have transform them into idols of architecture world and may even have given them some degree of fame amongst the general public
vilify to speak ill of; defame; slander. to speak or write about in an abusively disparaging manner
spin doctor a person who use disingenuous, deceptive and highly manipulative tactics in the form of propaganda, achieved through providing a biased interpretation of an event or campaigning to persuade public opinion in favor or against some organisation or public fgure spoof mocking imitation of someone or something, usually light and good-humored
vanity the excessive belief in one’s own abilities or attractiveness to others visceral appealing to base feelings and/or emotions
X Xenophobia unreasonable fear of hatred of foreigners or strangers