1
2
Introducing SHOWMANSHIP the world's first wearable NFT collection for
ALEXANDER MCQUEEN inspired by key moments from the McQueen archive...
3
One of 500 exclusive NFTS
4
INTRODUCING SHOWMANSHIP, THE FIRST WEARABLE NFT COLLECTION FOR ALEXANDER MCQUEEN INSPIRED BY KEY MOMENTS FROM THE MCQUEEN ARCHIVE. CRAFT MEETS TECHNOLOGY TO CELEBRATE THE EMOTION AND EXTREMITY OF OUR VISIONARY FOUNDER LEE ALEXANDER MCQUEEN. EXPRESS YOUR INDIVIDUALITY AND PERSONALITY WITH ONE OF OUR 500 EXCLUSIVE NFTS BROUGHT TO LIFE ACROSS SIGNATURE ALEXANDER MCQUEEN BAGS, READY-TO-WEAR AND ACCESSORIES. IN TRUE MCQUEEN FASHION, CLOTHING TRANSCENDS INTO WEARABLE ART FOR SPRING SUMMER 2030. 5
6
PLEASE SCAN QR CODE TO WATCH THE CAMPAIGN ANIMATION FILM CREATED IN COLLABORATION WITH KRISTA HELLON CREATIVE STUDIO.
7
SHOP ONLINE OR IN SELECTED STORES 8
9
10
11
12
13
ALEXANDERMCQUEEN.COM
14
15
ANIMATION FILM CREATED IN KRISTA HELLON CREATIVE STUDIO SOCIAL MEDIA CAMPAIGN
16
COLLABORATION WITH FOR THE SHOWMANSHIP FOR INSTAGRAM.
17
18
ANIMATION FILM CREATED IN KRISTA HELLON CREATIVE STUDIO SOCIAL MEDIA CAMPAIGN
19
COLLABORATION WITH FOR THE SHOWMANSHIP FOR INSTAGRAM.
CAMAPAIGN BILLBOARD OUTSIDE FLAGSHIP STORE 27 OLD BOND STREET, LONDON
20
21
PRINT CAMAPIGN IMAGERY
22
PLEASE SCAN QR CODE TO WATCH ANIMATION
23
CAMPAIGN LOOKBOOK IMAGERY FOR ALEXANDERMCQUEEN.COM
24
PLEASE SCAN QR CODE TO ANIMATE LOOKBOOK
25
26
TRADITION
VS
MODERNITY
27
CONTRASTING BRAND ELEMENTS...
FROM THE ARCHIVE SHOW TITLE: HORN OF PLENTY 28
DIGITAL ART CREATED IN COLLABORATION WITH KRISTA HELLON CREATIVE STUDIO 29
FROM THE ARCHIVE SHOW TITLE: PLATO'S ATLANTIS 30
DIGITAL ART CREATED IN COLLABORATION WITH KRISTA HELLON CREATIVE STUDIO 31
FROM THE ARCHIVE SHOW TITLE: NO.13
32
DIGITAL ART CREATED IN COLLABORATION WITH KRISTA HELLON CREATIVE STUDIO
33
SHOWMANSHIP BY ALEXANDER MCQUEEN in collaboraton with Krista Hellon Creative Studio.
34