Stacey’s mission is to incorporate her love of culture, music, art and vintage fashion into each collection, and provide something fresh and edgy to the alice + olivia girl every season.
03 THE JOURNEY TO THE PERFECT PAIR OF PANTS
04 SIZE + SCOPE
05 CUSTOMER PROFILES
06 SWOT ANALYSIS
07 COMPETITORS
08 FASHION TRENDS
09 LIFESTYLE TRENDS
11
THE 6 MONTH BUYING PLAN
• Planned % increase: 12% - A+O stays up to date on the current trends in the marketplace and are still acquiring new customers • Planned reductions: $3,808,000 - Women’s sportswear as a product category is not growing significantly, therefore high reductions are necessary to sell excess merchandise • Inventory Turnover: 2.2 - Turns faster than average to satisfy customers’ need for new merchandise • Planned initial markup: 60% - High markup to accommodate high reductions
•Highest percentage of tops (25%) - tops are a staple that sell well in the spring season. •Second highest percentage of pants (20%) - A+O is known for and founded based on the perfect pair of pants. •Highest percentage of size M and 8 - these are the highest selling sizes for A+O
12 STORE PLANS
•The average A+O store will do $635,000 in the spring season. •The SoHo location is one of the highest volume stores, and does around 50% more sales than the average store. •Because this store has more traffic, the turnover rate is planned higher than the average at 2.5.
•The Malibu store, has higher sales than the average store at $760,000 for the spring season. •The turnover rate is higher than average but lower than the SoHo location at 2.4 •The Malibu Store does $195,000 less than the SoHo location because the city setting of SoHo gets more footfall and attracts a different customer base than Malibu.
S TAT E M E N T O F OPPORTUNITY
O u r p la n p o ses an oppor tun ity f or A lice a n d Oli vi a fo r th e Sprin g 2017 seaso n . Al i ce a nd Oli via h ave a ve r y cle ar view o f t h ei r ta rg et market an d th e y are stil l a c q ui ri ng new customers. A 12% in creas e i n s a les i s a vi able pre dic tion th at th ey w ill l i k e ly exceed be cause th ey alw ays sta y u p da ted o n trends an d th e y c on tin uous ly a da p t to shi fts in th e marketplac e.
MARKETING TEAM
businessoffashion.com reuters.com aliceandolivia.com linkedin.com businessinsider.com nymag.com wgsn.com