1 minute read

CAFÉLAB

Next Article
CUP OF EXCELLENCE

CUP OF EXCELLENCE

Cafelab.pe, a journalistic platform founded in 2017, fosters a community of Peruvian coffee enthusiasts by sharing information, industry news, and uplifting stories of women’s contributions to the sector.

This effort aims to increase domestic coffee consumption, benefiting over two million people in Peru and shining a light on the unrecognised work of women in the industry.

Advertisement

Peru, the world’s second-largest specialty coffee producer, exports over 90% of its production. Cafelab.pe, established by journalists and baristas Norka Peralta and Pamela Acosta, seeks to inspire Peruvianstoenjoymorehigh-qualitycoffee domestically.

By providing coffee enthusiasts with valuable information, Cafelab. pe encourages appreciation and consumption of the nation’s specialty coffee.

A particular focus of Cafelab.pe is acknowledging the vital role of women in the coffee industry. In Peru, gender inequality is deeply rooted, and the coffee industry is no exception.

Despite women performing about 70% of the fieldwork, their contributions often remain invisible, as they are relegated to supportive roles like “producer’s wife” and unpaid.

This lack of recognition restricts their access to property titles, capital loans, technology, training, and markets. It also excludes them from representative roles in their communities, hindering their ability to make their voices heard and influence decisions affecting their lives.

Cafelab.peemphasisestheimportanceof recognisingwomen’svitalcontributions to Peruvian coffee quality, using their platform to share their stories and achievements.

Cafelab.pe has expanded since its launch, forming a team of communicators and baristas that develop projects for companies,institutions,andentrepreneurs.

In addition to managing media for the Cup of Excellence, they offer in-person and online workshops for coffee consumers eager to learn more about this delightful fruit and various filtering methods.

Cafelab.pe’s initiatives promote Peruvian coffee consumption and create a sustainable, global awareness of the country’s specialty coffee producers.

Since2019,Cafelab.pehasmanagedCupof Excellence’smedia,frominvitingproducers to participate to awarding top coffee. They also host in-person and online workshops to educate consumers about coffee and its preparation methods.

These initiatives sustainably promote Peruvian coffee consumption, making it easier to discover specialty coffee producers and raise global awareness of their offerings. We’re delighted to feature Cafelab.pefortheirinvaluablecontributions to the Peruvian coffee industry.

Youcanlearnmoreaboutandconnectwith Cafelab at

Website: cafelab.pe

Instagram: @cafelab.pe

Facebook: @cafelabpe

This article is from: