Brand development Kiah Lewis-Walters
table of contents
1. Logo 2. Neck label 3. Care label 4. Swing Tag 5. Packaging 6. stickers 7. Instagram 8. Website
Logo
Neck Label
4cm
7.5cm Label printed onto the CB neck and waist using a wooden stamp. This will create a point of difference ot other labels. It is also permenantly on the garment and save money in production and reduce wastage as another sustainable elemtn to this collection.
Care Label
3.5cm
Woven on teffeta to keep the fibres natural. Stitched into the left side seam as to pattern specifications.
4.5cm
100% Rayon Cold machine wash Do not tumble dry Iron on reverse Made with love in Australia
Swing Tag
10cm
Printed on matte, recycled card. Attached to the garment with a safety pin and 100% silk satin ribbon. Each garment has its own swing tag that is a miniature version of itself.
10cm
Packaging
Each garment will be sent with an eco-friendly, handmade and hand printed tote bag. I have decided to stear away from plastic and paper disposable bags to reinforce the message of sustainability I have attempted to create with my collection.
stickers
Stickers will be included with every purchase to help promote the brand and give the customer something to say thank you for purchasing my product and supporting my designs.
Instagram will be used to allow potential customers to get a grasp of what KIAH the label is about. It includes photographs of the processed undergone in order to create the collection as well as in insight into who I am to create a personal connection with the audience. @kiahthelabel
Website//home
The website is used to show KIAH the label collections in an archive and sell the current collections. It includes photographs and text to give the customer an insight into who I am to make it more personal. www.kiahthelabel.com
website//shop
website//collection 1
Website//collection 2
website//about
s2794692 Kiah Lewis-Walters