59th Edition
February 2021
South Shuswap Residents Show Their Loyalty to Local Business
South Shuswap Chamber store. My holiday sales far The South Shuswap Chamber’s shop local surpassed my projections. initiative to boost support for local businesses I attribute part of that was a complete success! Over 1200 ‘Shop success to the Chamber’s the South Shu’ Passports were distributed passport program.” throughout the community in the Fall. Over Mackay Marketing, which the months of November, December and takes care of the Chamber’s promotional January, local residents frequented the 30 and marketing needs, did an outstanding businesses that were part of the passport job of raising awareness on the importance program, collecting stamps for each business of shopping local. Through a robust social they visited. At the end of the campaign, media campaign and a series of press passport holders earned an entry for each releases, residents were reminded of the stamp collected to need to keep dollars within the put towards a draw of community and the campaign fabulous prizes donated certainly paid off. by the participating Karen Brown, Executive Director businesses. for the Chamber would also like to “We were very give credit to Community Futures pleased to with our who sponsored this program. residents’ participation “Community Futures is always in this campaign” a loyal partner when it comes says South Shuswap to addressing the needs of local Chamber President business. They did not hesitate Lynn Ewart. “The when it came to assisting our area Shop the Shu Passport community recognizes businesses through their sponsorship that the COVID pandemic of this program.” has had a devastating effect on many When asked if the Chamber will continue businesses. As a result, residents stepped up the passport program, Brown shares “We and supported our businesses by shopping have had very positive feedback from those local for the holidays. We couldn’t be more business owners who participated. I will pleased with the result”. leave it up to the Chamber’s Economic Lisa McCoy, owner of Love is Blind Bay Development Committee and to my Board Gifts, was astounded by the success of the to make any decision, but I expect that campaign and was appreciative of the efforts hosting this passport program annually will that the Chamber put forth. “Because of this be given serious consideration as long as our program, I was able to meet a number of businesses and our community stakeholders new people and gain a new following for my are up for it”.
