BoxKart Press Kit
BoxKart
Kiddimoto
BoxKart harks back to a nostalgic age drawing inspiration from the simple designs of the original soap box racers that used to rule the hills. However, BoxKart brings the design roaring up to date with pneumatic tyres, working brake and solid birch plywood frame. BoxKart is fully adjustable so is suitable for the entire family, bringing the whole family together when building and racing it.
Drawing on ten years experience in the wheeled toy sector, Kiddimoto have developed an enviable reputation for quality, service and most of all excitement. Our unique balance bikes offer kids the chance to improve their balance, confidence and spatial awareness as well as have fun in the process. BoxKart draws on this experience to deliver a fun, retro, racer that brings the entire family together.
BoxKart is the ideal wheeled toy to promote shared play as it allows children to push each other around the park, garden or pavement,` swapping roles during playtime. It is the ideal toy to organise community races around as it is simple to build and simple to race. Kids from age 6 will be the talk of the park with their BoxKart.
BoxKart the range Classic
189.95
Natural
Blue
Red Racer Blue and Orange
199.95 Red, White and Blue
BoxKart press release 4 September 2013
Kiddimoto launch new BoxKart website with compo for F1 hats Following the successful launch of the BoxKart website, leading wheeled toy developer Kiddimoto will run competitions for both retail and trade customers to win signed Mercedes and Force India F1 team hats. www.boxkart.co.uk has been launched so that users of BoxKart can get the most from their wheeled toy. BoxKart looks back to a nostalgic period when the original soap box racers ruled the hills. Nowadays it is BoxKart that is proving very popular as parents and grandparents build the little kart for their child or grandchild to play with in the garden, park or pavement. Simon Booth, Kiddimoto MD, said: ‘BoxKart has been immensely popular with countless repeat orders. BoxKart.co.uk will help us promote BoxKart in the run up to Christmas and beyond as we ramp up our marketing activity. ‘Visitors will be able to see everything from the history of the BoxKart to how to build one. The site will also begin to form a BoxKart community as customers register their BoxKarts on the site.’ Retail customers will be able to win a signed Mercedes F1 team hat in a competition run through the BoxKart facebook and Twitter pages. Trade customers will have the opportunity to win a signed Force India F1 team hat when they place an order for the little kart before Christmas. BoxKart is available in 5 different colour schemes – natural, red, blue and the latest racer designs; white, red and blue and blue and orange. The little kart comes complete with a handbrake, adjustable frame to fit big and little kids and pneumatic tyres for a super smooth ride. It is ideal for kids aged 6 and up. BoxKart is available from Kiddimoto and retails from £124.99. For further information visit www.boxkart.co.uk, alternatively phone (01749) 871 175 or email info@boxkart.co.uk.
BoxKart press release 2 July 2013
Just like the traditional Christmas where the whole family comes together to eat, drink and open their presents together, Kiddimoto’s BoxKart has proven an instant hit with families sharing the little kart as they build and play with it. With many repeat orders, BoxKart has been a runaway success. BoxKart harks back to an age of nostalgia, but brings the design racing up to date with innovative features including pneumatic tyres, a working handbrake and fully adjustable frame. However, one of BoxKart’s best features is its ability to bring the whole family together which will prove an instant hit this Christmas. Simon Booth, Kiddimoto Boss, said: ‘BoxKart is the ideal toy to stock this Christmas. Just like the festive period, the emphasis is on families to come together and have fun. Family Christmases are all about sharing presents, and then spending the afternoon building and playing with them. BoxKart is ideal for this as it is simple to build, yet brings hours of fun to families this Christmas.’ BoxKart is priced at £124.99 RRP and is available in 5 different colourways. All BoxKart models can be ordered by contacting Kiddimoto on (01749) 871 175. Alternatively emailing info@boxkart.co.uk, or visiting www.boxkart.co.uk. Kiddimoto’s Kurve balance bike is the ideal package to stock this Christmas with 14 different options for active kids from 3 years of age, and many with matching gloves and helmets available, there are plenty of boy and girl choices to choose from. Simon said: ‘Packaging our Kurve bike with matching helmets and gloves will give little riders a great stack of presents this Christmas. Helmets and gloves are an easy sell as the parents will buy the bike, allowing grandparents the chance to buy the helmet and gloves – ensuring the little speedsters are safe and protected from any falls.’ Kurve balance bikes are available from £59.99 RRP and come complete with pneumatic tyres and adjustable seat. Matching helmets are available from £24.99 RRP, and gloves from £7.99 RRP. All can be ordered from Kiddimoto by contacting (01749) 871 175 or emailing info@kiddimoto.co.uk.
BoxKart press release 25 June 2013
Fusing nostalgia with fun for the whole family, BoxKart from Kiddimoto is the ideal toy for the summer. BoxKart gets the whole family together building the little kart and then playing with it in the garden, along the path or in the park. Perfect for children aged 612, BoxKart draws inspiration from the original soap box racers that ruled the hills in a bygone era, but BoxKart brings itself bang up to date with many contemporary touches. With pneumatic tyres to give a smooth ride, fully adjustable frame to suit all shapes and sizes and a fully working handbrake BoxKart is the coolest wheeled toy this summer. Simon Booth, Boss of Kiddimoto, said: ‘BoxKart has proved an enormous hit with stockists looking to get something different into their stores this summer. It sits nicely alongside our balance bikes which are aimed at younger children. It takes the simple design of the old soap box racers, but brings it back to life with modern features that appeals to a wide audience.’ BoxKart has an RRP of £124.99. For more information on BoxKart, Kiddimoto on info@kiddimoto.co.uk or phone (01749) 871 175.
BoxKart press release 20 June 2013
And the winner is... To celebrate BoxKart’s first appearance at the British Grand Prix this week, facebook friends and Twitter followers of the little racer can win a series of F1 hats signed by formula one drivers including Sebastien Vettel, Paul Di Resta and Nico Rosberg. Budding racers can win one of three caps this season as they answer questions on F1 during the season, with the winner announced as the F1 winner crosses the finishing line. Simon Booth, Kiddimoto MD, said: ‘Little karters can now look like their heroes with our signed hats. F1 is the ultimate four wheeled race series and that fits great with BoxKart – the ultimate four wheeled outdoor toy.’ Kiddimoto are giving away three hats Red Bull, Force India and Mercedes team caps – during the F1 season. The first prize offered, is the force India featuring the signature of Paul Di Resta at the British Grand Prix. Fusing nostalgia with fun for the whole family, BoxKart from Kiddimoto is the ideal toy for the summer. BoxKart gets the whole family together building the little kart and then racing it down the nearest hill – or even simply pushing each other around the garden swapping roles every so often. Perfect for children aged 612, BoxKart draws inspiration from the original soap box racers that ruled the hills in a bygone era, but BoxKart brings itself bang up to date with many contemporary touches. With pneumatic tyres to give a smooth ride, a fully adjustable frame to suit all shapes and sizes and strong birch plywood construction, BoxKart is the ideal wheeled toy this summer. Not only that, but BoxKart also includes a working handbrake – enabling little racers to perform handbrake turns; or using it for its proper purpose of slowing the little tyke down to miss the hedge at the bottom of a hill. Visit www.facebook.com/Boxkart or twitter.com/Boxkart to like BoxKart’s facebook page, or twitter.com/Boxkart to follow BoxKart’s twitter feed. Kiddimoto are the world’s premier wheeled toy, helmet and glove developer and manufacturer. With unique products including the Hero range of world championship winning balance bikes, the retro 60’s inspired Scooter range and all action Kurves, Kiddimoto offer the most iconic range of balance bikes on the mark et. Kiddimoto’s latest product, BoxKart offers glimpses of an age when soap box racers ruled the hills, but adds contemporary touches, and brings the whole family together as they build it and then play with it together. For further information on Kidimoto’s products, visit www.kiddimoto.co.uk. Alternatively email info@kiddimoto.co.uk or phone (01749) 871 175.
BoxKart press release 2 May 2013
Fusing nostalgia with fun for the whole family, BoxKart from Kiddimoto is the ideal toy for the summer. BoxKart gets the whole family together building the little kart and then racing it down the nearest hill – or even simply pushing each other around the garden swapping roles every so often. Perfect for children aged 612, BoxKart draws inspiration from the original soap box racers that ruled the hills in a bygone era, but BoxKart brings itself bang up to date with many contemporary touches. Simon Booth, Boss of Kiddimoto, said: ‘BoxKart has proved an enormous hit with stockists looking to get something different into their stores this summer. Aimed at an older market, it sits nicely alongside our balance bikes which are aimed at younger children. It takes the simple design of the old soap box racers, but brings it back to life with modern features.’ With pneumatic tyres to give a smooth ride, a fully adjustable frame to suit all shapes and sizes and strong birch plywood construction, BoxKart is the ideal wheeled toy this summer. Not only that, but BoxKart also includes a working handbrake – enabling little racers to perform handbrake turns; or using it for its proper purpose of slowing the little tyke down to miss the hedge at the bottom of a hill. Simon said: ‘We love BoxKart; it is a great product that will prove a hit with children this year. It is a great family centred product. It harks back to an age of nostalgia where mum and dad, grandma and granddad remember their soap box racer from the good old days, whilst the little ones love riding BoxKart fast down the nearest hill.’ BoxKart has an RRP of £124.99. For more information on BoxKart, Kiddimoto on info@kiddimoto.co.uk or phone (01749) 871 175.
BoxKart press release 13 March 2013
BoxKart is here The first shipment of Kiddimoto’s latest product, BoxKart, has arrived and is ready for dispatch across the globe. Kiddimoto, the number one balance bike developer, has designed BoxKart as a retro product, designed to bring the whole family together. Based on the original soap box racers that used to fly down hills, BoxKart adds a contemporary twist to the design; including fully adjustable frame, pneumatic tyres and sturdy construction. Neill Hobson, Export Manager at Kiddimoto, said: ‘BoxKart is our latest offering in the wheeled toy industry. Aimed at an older market, it sits nicely with our balance bikes which are aimed at younger children. We’ve just received our first shipment, and are looking forward to hearing about races BoxKart will be involved in across the world.’ BoxKart offers a glimpse of a nostalgic era, but brings the design right up to date with modern materials and concepts. BoxKart is made of sustainably sourced birch plywood and includes pneumatic tyres and a fully adjustable frame. ‘BoxKart offers excellent margins and is a truly unique product that brings the whole family together when making it and again when racing,’ said Neill. For further information on BoxKart visit www.kiddimoto.co.uk, or contact +44 1761 871 175. Alternatively email neill@kiddimoto.co.uk. Kiddimoto develop unique balance bikes including the legendary Hero range, as well as the Kurve, Superbike and Scooter ranges. Kiddimoto also design internationally tested safety equipment including helmets and gloves. ‘Kiddimoto products are distributed into many major markets across the globe, however we are always on the lookout for new opportunities and welcome enquiries from companies who may wish to distribute our products,’ said Neill.
BoxKart press release 13 February 2013
Ready, steady, go BoxKart Leading balance bike manufacturer, Kiddimoto, has announced BoxKart – the latest addition to their range – is now available for distribution. BoxKart uses Kiddimoto’s ten years experience developing the most exciting balance bikes to create a fun and retro outdoor experience. BoxKart is a contemporary take on the original soap box racers offering a toy that is strong, fully adjustable and easily customised. Simon Booth, Chief Executive of Kiddimoto said: ‘BoxKart is a great, fun toy that opens up Kiddimoto wheeled toys to older children, encouraging time spent together, building confidence and having fun.’ Kiddimoto offers the whole product solution including BoxKart, helmet and gloves – ensuring children look the part, have fun and are safe. Kiddimoto design fun balance bikes including the Hero and Kurve ranges as well as offering accessories including helmets and gloves. For more information visit www.kiddimoto.co.uk, or www.BoxKart.co.uk. Alternatively phone 01749 871 175 or email info@kiddimoto.co.uk.
BoxKart press release 13 February 2013
Ready, steady, go BoxKart Leading balance bike manufacturer, Kiddimoto, has announced BoxKart – the latest addition to their range – is now available for distribution. BoxKart uses Kiddimoto’s ten years experience developing the most exciting balance bikes to create a fun and retro outdoor experience. BoxKart is a contemporary take on the original soap box racers offering a toy that is strong, fully adjustable and easily customised. Simon Booth, Chief Executive of Kiddimoto said: ‘BoxKart is a great, fun toy that encourages time spent together, confidence building and having fun. It is harps back to racing in an age of nostalgia, but brings it firmly into the modern age.’ Start making memories from the very moment you unbox your racer as parent and child work together to assemble the BoxKart and personalise it with stickers to create a unique toy. BoxKart is a new, fun and exciting product helping bring back those quality family values of spending time together, building confidence, playing and having fun. Simon said: ‘BoxKart is an excellent toy for whole preschools to enjoy, as they build it with • Shared learning – building together – quality time together for parent and child • Fun and enjoyment riding and building it • Unique – Personalise so your cart looks and rides like no other. • Thrill – the excitement of driving the cart downhill BoxKart is designed here in the UK and all the wood is sourced from sustainably managed forests. These products are of the highest quality and have been fully safety tested to strict international standards. Kiddimoto offers the whole product solution including BoxKart, helmet and gloves – ensuring children look the part, have fun and are kept safe. Kiddimoto design fun balance bikes including the Hero and Kurve ranges as well as offering accessories including helmets and gloves. For more information visit www.kiddimoto.co.uk, or www.BoxKart.co.uk. Alternatively phone 01749 871 175 or email info@kiddimoto.co.uk.
BoxKart press coverage
BoxKart website
www.boxkart.co.uk/
http://issuu.com/kiddimoto/docs/box kart_assembly_instructions_book
BoxKart social media www.youtube.com/user/TheBoxkart facebook.com/Boxkart twitter.com/Boxkart
BoxKart competitions
Consumer
Design a BoxKart and win a signed Mercedes F1 cap
Trade
Put BoxKart in your shop window, take a picture of it, we will post it onto our social media channels for your chance to win a signed Force India F1 cap
BoxKart awards
www.kiddimoto.co.uk www.boxkart.co.uk info@kiddimoto.co.uk +44 1749 871 175 Unit 18 Lodge Hill Business Park Westbury Sub Mendip Wells Somerset BA5 1EY facebook.com/Boxkart
twitter.com/Boxkart
Visit: http://issuu.com/kiddimoto/docs/lsa_trophy to dowload this media pack