Featured Boutique: J&K Kids Supply

featured designer J+K Kids

Supply By: Gianna Simonelli Photographer: Shea Anne (@sheaannephotos)

“Even as a little girl, I would light up when my mom would tell me we were having a yard sale.”

J+K Kids Supply is both an online and brick-and-mortar boutique that offers high quality, age-appropriate clothing, which is curated to foster confidence in and inspire girls, tweens, and teens.

This vintage-inspired, trendy boutique was years in the making, and a long-time dream come true for its founder Dana. Dana understood her passion for the retail industry from an extremely young age, and pursued her natural talent in sales throughout the course of her life. She recalls, “Even as a little girl, I would light up when my mom would tell me we were having a yard sale.”

Dana’s career trajectory may have begun with door-to-door sales tactics in her neighborhood as a child, but eventually evolved into her selling products in local shops with her friends during college. She encourages other young curators and retail professionals to lead with the same hard work, dedication, and perseverance she has practiced.

After college graduation, Dana practiced physical therapy full-time and continued to rent spaces in multiple storefronts to fulfill her love for retail. Once she became a mother, she took a break from these endeavors but never lost sight of her end goal: a boutique of her own.

In fact, her boutique’s moniker, J+K, pays homage to Dana’s two children, 12-year-old Jake and 10-year-old Kate. Today, it is home to a curated selection of clothing that can include all things from vintage denim and statement pieces with painting, vintage buttons, broaches, or patches, to jean jackets, graphic tees, athletic wear and accessories.

Although the daily grind of managing a business can impede on the creative process, Dana advises aspiring designers to designate a space or activity to let your thoughts flow and mind process new ideas. Dana’s work ethic, management skills, and creativity built a strong foundation to obtain her dream job. She shares, “I would dream of one day having a boutique on Main Street, but it just seemed impossible with a full-time job and two kids. Fast forward and here I am… living out my dream! I am honestly so blessed and thankful that I get to do this every day.”

“I would dream of one day having a boutique on Main Street,

I am very PASSIONATE about building relationships with the brands we carry.

J+K’s success can be partially attributed towards Dana’s emphasis on community building and supporting other brands. She aims to collaborate with either a local company or up-and-coming screen printer on a limited edition line of clothing staples—t-shirts, sweatshirts, hoodies, and accessories—each season. In the future, J+K hopes to work closely with other small brands, creatives, and makers who specialize in unique, limited batch clothing. According to Dana, “I am very PASSIONATE about building relationships with the brands we carry. I think supporting each other is the only way we can all make it in these crazy times.”

Speaking of crazy times, Dana looks at the ongoing COVID-19 Pandemic with an optimistic perspective, and has used it as an opportunity to think outside the box, develop her brand relationships, and build her brand. During the new year, J+K is excited to work with local photographers on styled photoshoots and new brands to bring in new, one-of-a-kind pieces.

J+K Kids Supply is located both online at www.jkkidssupply.com and in downtown Frisco, Texas at 6991 Pecan Street, Suite 300, and has a wide variety of brands to choose from, including MIA New York, Habitual Girl, Hannah Banana, Candy Pink Girls, Iscream, Truly Me, Vintage Havana, Henny and Coco, Funnel Cake Tree, Gunner and Lux, ME.N.U., Pink Chicken NYC, Splendid Kids, Tractr, and more!

@lcexclusivedesigns